I am a long term relationship kind of social media specialist. I strongly believe in fostering and nurturing client relationships. 🥰
WHY? Because social media growth does not happen over night. In fact, it sometimes takes trial and error to learn what works best. I appreciate and love our clients who have been with me for 2+ years. Those are the clients who see the most growth/success!
PRO TIP: If you have not been experiencing steady growth, is it because you have changed out who manages your social media platforms too often? If too many people have been trying to manage your social media, that means you have no clear, concise or consistent strategy.
Choose a social media team that fits your brand best, and invest in the relationship. Your social media will be more successful for it in the long run!
#mpcreatives #socialmediamanager #socialmediaspecialits #marketingspecialist #socialmediamanagement #SocialMediaMarketing #socialmediaforbusiness #SocialMedia
Fun fact! 🎉
Did you know that one in three Instagram stories is created by businesses?
That's right!
And with over 500 million users watching stories daily, if you're using Instagram for your business and struggling to create effective strategies, then read on..
#1, Build more meaningful relationships with Polls, Quizzes, and Surveys
Stories are a magical tool for forging deeper connections with your existing audience.
You know what's even more magical? Interacting with them through polls and quizzes!
Run a poll on your story and tease it in your regular Instagram post for the day. This brings people from your feed to your stories, signaling to Instagram that your content is hot stuff
#2. Reach new audiences through hashtags in your stories
Millions of people search for content every day using hashtags related to their interests. Pop those tags onto your stories, and you'll attract new viewers from the explore page. If your content resonates with them, your follower count will skyrocket!
#3. Get social in your stories (host a takeover)
Tagging another brand in a post can lead to them sharing it with their audience, which means your brand gets exposed to their followers too. Better yet, reach out and say, "Hey, let's collaborate."
#4. Post previews of content in your stories and spark curiosity
Post previews of your content in your stories to spark curiosity. Instagram algorithms can be sly, and most of your followers might miss your posts. However, your stories can get them back to your profile.
#5. Promote stories across platforms
Promote your stories across platforms. Instagram is cool, but not everyone's on it. You can repurpose your stories on platforms like Facebook and Pinterest. This not only saves you time but also ensures that you connect with potential followers on their preferred platforms.
Use these tips to supercharge your Instagram game and build those meaningful relationships, reach new audiences, and take your business to new heights.
Ready to boost your productivity? Try these AI tools and save time! 👉🏻
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#AItools #ProductivityTips #Productivitytools
Imagine, if you could connect, serve and resonate with thousands of customers at scale, without the appearance of bottlenecks holding you back…
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#Branding #BrandMessage #BrandStrategy
Are you struggling to make your message stand out and connect with your target audience? 😕
Let me share some tips to help you create messaging that resonates with your audience and inspires them to take action. 🙌
1️⃣ Remember, it's not about you, it's about them! Make your audience the hero of the story and show them how your brand can help them overcome their challenges. 🔥
2️⃣ Offer value in every message you put out there. Don't just talk to fill the space, give them something useful and valuable that they can take away. 🤩
3️⃣ Respect your audience's time and attention by being direct, clear, and giving them a call to action. Don't leave them hanging, guide them to the next step. ⏰
🎉 By doing this, you'll create messaging that not only differentiates your brand but also makes a real impact on your audience. 🚀
#ContentMarketing #EntrepreneurTips #ValueContent #RespectYourAudience #BrandDifferentiation #CallToAction
🌴 I took a break from creating content and celebrated Holy Week with my loved ones. It was so refreshing to step away from my work and enjoy some quality time with my family. After three days of vacation, I was surprised to find that I had an abundance of fresh ideas and inspiration for creating content. In fact, I was able to plan out a whole month's worth of content in just a few hours!
🎨 Taking a break is so important for creativity and preventing content block. When we're constantly working and pushing ourselves, we can easily become burnt out and drained of fresh ideas. By taking a step back and giving ourselves time to recharge, we allow our minds to wander, explore, and come up with new and exciting ideas.
🙌 If you're feeling overwhelmed with creating content, remember that it's okay to take a break. And if you really don't want to work on the content, consider hiring someone else to help you. There's no shame in delegating tasks and getting support from others.
👉 So take a break, relax, and let your creativity flow! Your mind and your content will thank you for it.
#holyweekvacation #creativityboost #contentcreation #selfcare
Define your dream clients
Are you tired of aimlessly shooting your marketing arrows and hitting the wrong targets?
Don't worry, I've got a little trick for ya.
Try visualizing just one specific person, and ask yourself all the important questions like:
💗 What are their pain points?
💗 What are their desire?
💗 Where do they spend their time the most?
💗 What part of their biz do they dread doing?
💗 What part of their biz they love doing?
And don't forget to think about where they hang out, both online and IRL.
BOOM, now you've got yourself a buyer persona.
Rinse and repeat for a few more personas and watch your messaging become crystal clear.
#socialmedia #coaching #onlinebusiness #busyschedule #digitalmarketing #contentcreation #contentmarketing #smallbusiness #entrepreneur #socialmediatips #socialmediastrategy #socialmediamarketing
The truth about social media
Hey everyone,
I’ve been wanting to write this post for a long time. It isn’t completely a social media tip, but more a splash of a few things that don’t get talked about in the social media field.
So this one’s for coaches, consultants, or just for anyone looking for a little insight into what actually happens behind the scenes.
Watch the video…👇🏻
I REPEL customers (and that’s a good thing)
“But Michaela, don’t we want as many customers as we can get?”
While it's true that the more customers, the better, aiming to cater to everyone can actually lead to attracting no one.
It's like fishing, if you try to catch every type of fish with a net that's big enough for a shark, you'll end up losing the smaller fish. And let's be real, not all fish are worth keeping.
Brands with big advertising budgets, like Apple and Nike, cast a wide net and see what they can reel in.
But some coaches and consultants just don't have the same resources.
So instead of selling it to everyone, use carefully crafted content to attract your dream clients, the ones you really want to catch.
The tone, language, and design of your content should appeal to these dream clients.
If you're not sure how to talk to your dream clients, stay tune for Part 2.
Ready to ramp up your social media images this year?
Here’s a Canva template that you can use!
Which one is your fave? I love the nude template!
#SMM #socialmediamanager #socialmediastrategy #igstrategy #instagramstrategy #instagramsales #contentcoach #contentmarketing #instagramgrowth #contentdesigner #freelancewriter #socialmediamarketer
Are you guilty of hopping on every trend in hopes of going viral?
But what happens when it has nothing to do with your niche?
We've all been there, scrolling through a page and being confused about what the brand is even about.
Instead of trying to be trendy, focus on creating valuable content that is specific to your target audience.
Offer practical solutions that will help them, and build trust with the people who are already following your brand.
Remember, a strong niche and loyal audience are key to sustainable growth.
#contentmarketing #nichemarketing #branding
One of my favorite parts about working with high-achieving business owners is being part of the process of transforming big, exciting goals into real-life wins! 🥳
If you’re looking for a social media/content marketing bestie to be by your side as you grow and achieve your big dreams, I’ll be right there celebrating every win and cheering you on!!🎉
I have space open for a new social media and content marketing retainer client and I would love to see how I can help you!
Send me a DM today!
#SocialMediaMarketing #MarketingTrends #StayFresh