01/01/2025
Happy New Year everyone! 🍾🎉
FrontLine Artist Management & Entertainment
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FLAME is a sub-unit of Frontline Production Inc. that is comprised of trained and professional Theater & Film Actors, hosts, movers & singers.
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Our Story
Gearing towards the artistic industry of Theatre, Television, Movie and Film Acting, FLP Artist Management (Frontline Production & Training Development Inc.) has established. It has started in conducting Acting and Personality Development Workshops to different institutions. The turn of events follow when Direk Rodel Mercado setup his own company, leaving his thirteen fruitful years in his corporate journey. Frontline Production & Training Development Inc. has been a realization of his passion in teaching and his arduous training in acting to which made him come up with molding new breed of actors. Putting up his own company has been eventually an application of his corporate management know-how that he has gained from the multinational companies he has been a part with.
In 2012 Frontline Theater Production was established and during its first year they focused on staging theater plays and talent discovery with emphasis in the craft of acting and theater production. Born out of the depths of passion to uplift and appreciate the gift of expression, the old theater production re-emerged as FRONTLINE THEATER AND EVENTS PRODUCTION on June 18, 2013. It was during this year that big events in and outside the Philippines happened - from the country’s successes in the world of pageantry to major concerts of local and international artists and even controversial events in the national political scene were highlighted. During that year, Direk Rodel and his small team continued staging theater productions and took the risk of jumping in the bandwagon of unchartered territory of events production.
Since then the industry’s demand grew. As they continue to affirm their passion, manifest imaginations and self expression, Frontline Production constantly aspire to deliver only the best and original to its clients and partners who invest their 100% trust in them.
On July 3, 2015, the team eventually was reborn to FRONTLINE PRODUCTION & TRAINING DEVELOPMENT, INC. Frontline expanded to a wider horizon and extended its services on training in acting, dance, personality development and production management. Soaring high with its new services, Frontline as a training center introduced Frontline Nihongo: “The Habitat of Nihongo Lingo” which helped us become a specialized training hub that pioneered in the Philippines the Graded Direct Method - a close to natural approach in language acquisition tailored for the daily life applications specifically for Japanese culture. Majority of its graduates have successfully obtained employment in Japan.
