I started with digital marketing back in 2002 when I was working an 8-5 job as a writer. My first task was to write an e-book about the marriage of offline and online marketing. I thought it that relationship was beautiful and I continued studying and applying what I learned.
In 2009, I started working on Coffeebot underground because my entrepreneur friends from the US kept on asking me for help on their business. Soon after, the referrals grew, and in 2014, I met my partner who helped me set-up our first office.
We started exploring the local market, and every client that we won always had the same deciding factor. They always say…
Digital marketing was an enemy they had to defeat.
They didn’t understand how technology can work for them.
As it turns out, a lot of people saw technology this way. They thought it was anti-learning, anti-offline marketing, anti-truth, anti-reading, anti-everything.
And that’s when I started teaching my values and beliefs about digital marketing and social media.
Digital Marketing is Simply Promoting Online
If you’re confused about what digital marketing is, just remember that. It’s just a way of promoting your products or services on the internet. The better you are at it, the more you sell.
Technology is Just a Tool, Use it Well
Because it’s a tool, it can be good or bad. It depends on how you use it as a business, or a person. Technology is like money. It is powerful and amplifies who you really are. That’s why you can and should learn the right ways of using it.
All Businesses Need Digital Marketing
And I mean all, not just the big corporations. Remember that sharing the music you just created, the cake you just baked, or the slightly used clothes on facebook is already a part of digital marketing. It’s because what you shared can reach potential customers using the internet. And you need those customers.
All Businesses Need Digital Marketing
And I mean all, not just the big corporations. Remember that sharing the music you just created, the cake you just baked, or the slightly used clothes on facebook is already a part of digital marketing. It’s because what you shared can reach potential customers using the internet. And you need those customers.
Social Media is About Being Social
Remove all the technical aspects of social media, and go back to creating relationships and conversations with your customers.
Learn more about me and digital marketing at www.JessicaMadrazo.com.
