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Salt Media

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Salt Media

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Salt Media, Social Media Agency, Dauin.

We help businesses thrive through strategic social media management and thoughtfully crafted content.⁠

By adding a pinch of Salt to the unique flavor of your business, we help you build an authentic brand that your audience can connect with.⁠

01/02/2024

After the hectic holiday season in November and December, we were slightly delulu to think January would offer a breather. Of course, that wasn't the case. We welcomed two new clients, developed a fresh marketing strategy for another, and continued to serve our existing clients.

It seems every time we think our schedule has reached its limit, it expands even further! Fortunately, we're blessed with incredibly wonderful clients who make every busy moment worth it. And because we want to give them 110% of our focus in the upcoming months, we've decided not to take on any new social media clients for the rest of Q1.

However, we are accepting photography projects, so if you're in the Dumaguete area and looking for someone to capture your brand, event, or products, send us a DM!

06/12/2023

You can be sure that when we get real quiet over here, we're real busy behind the scenes 😉

One of the many things we've been working on is shooting holiday content for our clients - like these photos for Finbar. Can you believe they were taken on a sunny, hot day in the Philippines - not even in a studio, but in the middle of a restaurant? 😆

📸 by RTS.images

26/10/2023

Dumaguete Animal Sanctuary is one of the most well-run, effective, and admirable NGOs on our island - if not the country - and we're proud to have them as our client.

So when another client, Finbar , organizes a fundraiser to support their cause, of course we're beyond excited to support them!

Buy your raffle tickets at Finbar for just P100 and get a chance to win a photoshoot by us and many other sensational prizes from other local businesses. If you'd like to attend the evening in person, make sure to make a reservation because this event will be fully booked.

See you on November 3rd?

31/08/2023

If you are a business owner, it's probably because at some point in your life or career, things didn't go your way.

That was certainly the case for me. I loved both my corporate jobs, and I guess my career was what they call 'promising'. But two reorganizations made me realize that no matter how hard you work, at the end of the day you're entirely expendable.

So yeah, I was fed up and may or may not have been going through a quarter-life crisis when I decided I wanted to become a dive instructor. 😆 It was short-lived, but it led to my first freelance gig.

Why share this? Last week I talked about standing out on social media. One way to do this is by weaving your story - including setbacks, sidesteps, and struggles - into your content. They are what makes your story unique and compelling.

Don't believe me? What if I had told you that I graduated from college, got a corporate job, made a few promotions, and decided to start my own business? Not as interesting, huh?

Here's the bottom line: Embrace your journey, highs and lows. Those moments when things didn't go as planned – they're your secret ingredients. They're the real, relatable parts of you that your audience wants to connect with.

What's your unique twist? Spill it below!

25/08/2023

I'll also tell you what NOT to do if you want to stand out:

⛔ Only talk about your products or services (yawn 🥱)

⛔ Copy/paste your captions from ChatGPT (we can tell)

⛔ Create graphics without having a brand identity (logo/fonts/colors/etc)

⛔ Exclusively use stock photos or photos you found on Pinterest

⛔ Blindly jump on every trend to boost your reach

⛔ Create content that feels icky to you (lip-synching, dancing, etc.)

Remember: going outside your comfort zone is a good thing, but always stay true to yourself. For example, if you REALLY don't want to show your face on social media, don't let anyone (including me!) tell you that it's a must. There's more than one way to add flavor to your content.

Do you need some help with this? Send me a DM; I'd be happy to give you (free!) advice.

23/08/2023

Have you ever heard of lurkers? 👀

A lurker is someone who's active on social media, but instead of participating or engaging with others, they just consume information and scroll through their content feeds.

They're watching you, but you have no idea. 🫣

Sounds kinda creepy, but it's not as bad as it sounds.

➡️ More than 50% of all people who inquire about my services, don't follow me on social media.

➡️ Most of my clients had never interacted with my posts when they signed their contracts.

➡️ I often get complimented on my content irl by people who did not engage with it.

Moral of the story? Just keep going. It may feel like you're yelling into the void, but I promise you, people are noticing.

PS. Remember that engagement is a two-way street. You can't expect people to gush over your content if you're a lurker yourself. I wrote about this at length in another post last week; make sure to check it out. 👀

21/08/2023

The past year has been...

BUSY 😳

Seriously, where did the time even go? I have to be honest; there are lots of things that I haven't accomplished this year.

🔴 There's STILL no website. Yes - I know. It's been on my list the entire year, yet somehow there's always something more important to do.

🔴 I still don't take enough time off. I did pretty well at the beginning of the year but slowly slipped back to working weekends and evenings.

🔴 I don't prioritize my own content. One year ago, I wrote that I am my most important client, and although I truly believe that, I haven't put it into practice.

🔴 I'm working IN my business instead of ON my business. I'm my own employee and, at the same time, the most demanding boss I've ever had.

But don't worry, it's not all doom and gloom. 😉 Here's what I did accomplish!

🟢 I'm much more selective about who I work with. I've learned to identify red flags early on and only take on clients I feel proud to represent.

🟢 As a result, I genuinely love my clients. I love what they do, what they stand for, and who they are as human beings.

🟢 I feel confident about our work. I know the value of what we bring to the table and have the data to back it up.

🟢 I finally hired additional people to help me! Okay, this happened just last week - so it's probably too early to pat myself on the back. Still, it's a start!

Here's to another year! 🍸 Thank you for being part of our journey. I'm excited to see what the next year will bring, and I hope you'll be there to celebrate our 3rd anniversary with us.

PS. What do you think: will we finally have a website next year? 🤪

16/08/2023

I gotta admit, I'm still tempted sometimes! 🤭

But a while ago, I STOPPED hiding the like count of my posts, and here's why... ⬇️

When Instagram introduced the option to hide how many likes you get on a post, I initially thought it was a good thing. I hoped it would take the pressure off showing up online and stop people from being so obsessed with likes.

And I guess for a while, that was the case. But recently, I started to notice something new. Many accounts (yes - even those big accounts you look up to) now ONLY hide their like count when it's convenient. Or, in other words, when their post flopped.

This has the opposite effect of how it was intended! If we only show how many likes we receive when we're proud of the result, it only suggests that low engagement is something to be embarrassed about.

But here's the thing:

➡️ It's entirely normal for some posts to perform better than others. You can't put out masterpieces 100% of the time.

➡️ Not every post has the same goal. If I post a customer testimonial, I know it will probably generate lower engagement than a post about 'The ultimate way to grow your account in 2023'. That doesn't mean the testimonial post flopped or that it won't contribute to growing my business.

➡️ Not everyone on social media actively engages. In fact, most social media users are what we call 'lurkers': people who quietly observe without ever liking or commenting.

⭐ But the main reason to NOT hide your likes? NO ONE CARES. Seriously. You're the only one obsessively checking how many likes your post received.

Having said that, if low engagement is more of a continuous problem and you've been frustrated by your post performance for a while, I shared a tip 2 days ago that you may find helpful. Head over to my profile to check it out. 👀

But before you go, let me know in the comments: are you team HIDE or team NOTHING TO HIDE?

15/08/2023

Here's a little secret 🤫: building trust with your audience doesn't have to be complicated or time-consuming!

Sharing positive reviews is our all-time favorite way to:
1. Share REAL customer experiences and successes, instantly boosting your brand's reputation
2. Highlight a specific product, feature, or service that customers love, acting as an indirect form of promotion
3. Create a ripple effect: when customers see that you value and showcase feedback, they're more likely to leave their own reviews, creating a cycle of ever-increasing positive testimonials 🥳

When it comes to sharing reviews or testimonials, is there anything that's holding you back?

12/08/2023

I've got questions... 🤔

09/08/2023

Do you feel like your content sounds boring and dry? Here's how to fix it!

I promise you that once you get the hang of it, you'll never write without this concept ever again.

That is not to say that inside-out writing is the enemy and should be avoided at all costs. There's a time and place for everything, and writing inside-out can absolutely help to get your point across in a clear and concise way. But if your goal is to bring empathy into your content, writing with an outside-in mindset is a great way to start.

Like if you found this helpful, and don't forget to save this post for later!

08/08/2023

I always used to make fun of digital nomads who brag about working at the beach - because, let's be honest, brushing sand off your laptop while you squint to make out vague shapes on your screen doesn't exactly sound like a dream.

But I guess I'm now one of those people (except that I'm not a nomad). 🤷‍♀️

With many of our clients active in the tourism, hospitality, and dive industry, a fair share of our content creation takes place at the beach, by the pool, or at the bar. I'm not gonna lie; that's pretty sweet. It means unlimited access to the most beautiful resorts (even on days off), free scuba diving, mandatory hanging at the bar, and occasionally free drinks and yummy food.

Here's the other side you don't see: I work six days a week, often 10 - 12 hours a day. As a small business owner, I do almost everything myself - from contracts and admin to content creation and landing new clients. As a foreigner in the Philippines, I continuously have to learn the hard way how things (don't) work in this country and try to not let it get the best of me.

Anyway, I'm not complaining. I chose this life, and I love it. But the truth is, I would freaking love some help. That's why we're looking for creatives to join our team! We are currently hiring a Social Media Manager, Graphic Designer, and Social Media Intern (Philippines only).

If you live and breathe social media, are self-motivated, and are passionate about helping businesses thrive online, I want to meet you! DM me here or send your portfolio to [email protected].

07/08/2023

Salt Media is growing, and we're looking for creatives who live and breathe social media to join our team!

We will ONLY consider candidates in the Philippines. For the position of Social Media Intern, you have to live in the area of Dumaguete/Dauin and have your own means of transportation.

Questions? Slide in our DMs or email [email protected] ✉️

04/08/2023

In today's social media landscape, you have a split second to convince your audience that your content is worth their time. A strong hook will help you do exactly that. 🪝

A good hook:
- ensures your content stands out from the crowd
- grabs attention
- generates curiosity
- makes people wonder what's next

This is the exact list I use for our clients, so I thought I'd share it with you! Save this post for when you're in need of a little inspiration. 💭

03/08/2023

When I quit my job at Exact and moved to the other side of the world, I could have never imagined I'd still be working with them 4.5 years later!

Exact is a supplier of cloud software that automates business processes of small and medium-sized companies and their accountants. They're a frontrunner in everything they do - from their software to their marketing campaigns and even their diversity and sustainability policies.

Most of the marketing knowledge I have today, I learned at Exact. Not a day goes by that I don't think about the incredible years I had there! The fact that they still want to work with me - years after I left the company - is the biggest compliment I can get.

Thank you Robin, for these kind words. It's such a pleasure to work with you!

02/08/2023

Would you rather have 100 engaged followers who fit perfectly within your target audience, or 1,000 followers who don't care about what you have to say?

28/07/2023

You're wearing all the hats in your business, and just when you think you've juggled enough, you remember that you still need to make a social media post for this evening. Instead of focusing on scaling your business, you find yourself scrolling Instagram for 'inspiration'. Sound familiar?

Just imagine: all that time you're spending doomscrolling, trying to figure out Canva, and asking ChatGPT for caption ideas could be used to grow your business. Not because you CAN'T do it, but because your valuable time is better spent on other things.

It's time to hand over the reins to experts who live and breathe social media, while you focus on why you started your business in the first place.

Slide in our DMs and let's discuss how we can work together!

25/07/2023

More followers, better engagement, and increased reach aren't the ultimate goal but rather, tools to grow your business. However, the irony lies in the fact that the constant cycle of content creation can divert your attention from your core business operations. 🤔

That's where we come in. We build a consistent social media presence that supports your business goals through expertly curated and designed. All while decreasing your stress levels as we take social media management off your plate.

But don't just take our word for it. Swipe through our client testimonials in our story highlights to find out what they have to say about working with us!

19/07/2023

And you're still wondering if it's worth it to outsource your social media to a professional. 🙄

15/07/2023

Some of our favorite Threads this week 🧵

Drop your favorite Threads accounts in the comments! ⬇️

14/07/2023

"Running an animal sanctuary can be overwhelming at times, and it came to the point where we really needed help with our social media. We had built up a good foundation, but we needed help to build up our donor base and increase our followers across social media.

We hesitated to take on a social media manager as we had doubts that they could represent our rescues and shelter how we wanted.

We decided to give Salt Media a trial; it was the best decision since we started DAS.

Iris is truly amazing – professional across the board and consistently produces top-quality posts and videos. And most importantly, our donations and social media following increased significantly within a few months."

What can I say? The love is entirely mutual! Working with DAS has exceeded our expectations in every way: not only in terms of results, but especially when it comes to working with their incredible team. They are some of the most dedicated, selfless, and fearless people we have ever met. We get to follow them on rescue operations, attend surgeries, and witness the most heartwarming transformations - and regularly cry our eyes out while doing so.

Being able to contribute to their success has been immensely fulfilling, and we hope to be a part of their journey for many years to come.

12/07/2023

Friendly reminder that although social media usage is usually lower in July and August, there is also less competition for your audience's attention. So right now may just be the perfect time to get new eyes on your content! It's all about perspective. 😉

10/07/2023

Unless you've been lying under a rock these past few days, chances are you've heard of Meta's new app Threads.

Another social media app to learn and maintain is probably the last thing on your wishlist, but on the other hand, the FOMO can be real. 😱

So should your business be on Threads? Or is this just another hype that will fade away (hi BeReal 👋)? Swipe through the post to learn more. ➡️

06/07/2023

There’s a new social media app in town! Have you downloaded Threads yet?

16/06/2023

Or do you? 😉

12/06/2023

My family is visiting from Europe this month, so I'm taking an early summer break these coming weeks! 😎

Being in vacay mode made me realize how much conflicting advice there is about taking a social media break. To schedule ahead or to pull the plug for a few weeks? As with everything on social media, there's no one-size-fits-all approach.

Scheduling ahead weeks' worth of content can be super overwhelming, and some argue that it defeats the purpose of taking a break. And although there's some truth to that, we also need to be realistic: not every business owner can afford to go AWOL on social media for a few weeks.

Some businesses' short-term revenue is directly related to how often they post on social media. Depending on your financial situation, seeing a dip in sales due to not posting may be more stressful than the added work of scheduling ahead.

For others (such as myself), their short-term revenue is not directly related to how often they post. Sure, I'll receive fewer inquiries if I don't post for a while, but since all our existing clients are on a retainer fee, our current revenue stays the same regardless of how much I post.

During my summer break, my goal is not to grow my business. I want to enjoy my time with my family and be present. So I will set up auto-replies and stop posting these coming weeks with zero guilt or stress. 🧘‍♀️

If your situation is different, that's okay too. You can do a few things to reduce your workload during your summer break (swipe through the post for our tips).

If neither of these options sound good to you, consider outsourcing your social media management instead. That way, you can maintain a consistent social media presence while taking as many breaks as you want.

As for me, I'm looking forward to spending less time staring at a screen and enjoying some much-needed quality time with my family instead. I'll return feeling refreshed and full of new ideas for my clients and my own business. 💫

How about you? Are you Team Plan Ahead or Team AWOL?

07/06/2023

Which one are you? 🤪

05/06/2023

The one thing I struggle with the most as a business owner... 🥴

Is showing up for myself on social media. 🤭

There always seems to be something more urgent that needs my attention; client content, a discovery call, a progress meeting, admin, a sick pet... The list is never-ending. So I leave my own content till the end of the day, and by the time everything else is done, I’m exhausted and completely uninspired.

Not to mention that my own posts take me 10 times as long as the content I make for a client. Yes - I overthink everything I post and get stuck in a vicious circle of self-doubt and imposter syndrome.

I know I’m not the only one. Speaking to other business owners and social media managers, I hear we all struggle with the same thing. Creating content for your own business is hard af.

And social media is kinda my jam. So I can only imagine how hard it must be if you’re not up-to-date with the latest trends, don’t have access to all the tools, and don’t know exactly how to translate your business goals into a social media strategy. Phew.

So to all the business owners who manage to show up here consistently without hiring a social media manager: respect. 🫡 To everyone else: my content for this week is done, so let’s schedule a discovery call 😉

PS. Before you suggest I hire a social media manager: it may not sound like it, but I actually enjoy creating my own content. 😆 The minute that stops, outsourcing my social media management will be at the top of my list.

Please don’t leave me out here being vulnerable all on my own! What do you struggle with the most as a business owner?

02/06/2023

We're not gonna lie; even though we knew this client had massive potential, we could have never dreamed of results like these. 🤭

However, the main takeaway isn't that they gained 40,000 new followers within a few months, or that millions of people watched their reels (which is still wild, considering this is a small non-profit in the Philippines!).

What ultimately helped them achieve their goals is that we were able to tap into an entirely new audience: people who are more likely to donate, and when they do, they tend to send higher amounts.

This has completely transformed their organization: they no longer struggle to make ends meet at the end of the month, and they can make an impact on a much larger scale by collaborating with local governments and large corporations.

One last thing that has helped us get these results for them is that we are very passionate about their cause. Undoubtedly, this helps us enormously to convey their message and to create content that speaks to their ideal audience.

Aside from Instagram we also set up a brand new TikTok account for this client. How that went, we'll share in another post!

Address

Dauin

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://saltmediaph.com/work-with-us

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Videos

Can we create content out of thin air? Actually, yes we can. Will it get you the results you're looking for? Probably not 🤷‍♀️. In all honesty, if you're not willing to give your social media manager direction and general input on a regular basis, you're wasting your money. Here's why you should still put in some time and effort when outsourcing your social media management: You know your business best: You have a unique perspective and understanding of your brand that no one else can match. This insight is invaluable when it comes to creating content that accurately represents your brand and resonates with your target audience. Collaboration is key: Social media management should be a collaborative effort between you and your social media manager. While your SMM may be responsible for creating content and posting it, you should still be involved in the planning process to ensure that everything aligns with your goals and messaging. Stay on brand: Your social media presence is an extension of your brand, so it's important that it stays consistent with your overall branding. And no, creating a brand identity is NOT the responsibility of your social media manager. At Salt Media, collaborating with clients is a huge part of what we do and why we are successful. If you're looking for a partner to add some flavor to your brand's online presence, send us a message 💌.

Don't feel entirely ready for 2022? Haven't picked a word of the year yet? And your content strategy isn't finished either? 😱 Trust me, you're not alone. If you've recently taken a social media break, getting back into a regular posting schedule can feel like the biggest obstacle. Should you address your absence? Or assume no one noticed? Talk about New Year's Resolutions? Jump on a Reels trend? 🤯 For once, I decided to follow my own advice, stop overthinking, and just post the damn thing already. I highly encourage you to do the same 😉 Ps. I know I'm only a few years late to the Schitt's Creek party, but I recently discovered it and I'm obsessed. So despite not having finished my content strategy yet, I'm pretty sure Schitt's Creek will be a theme 🙌