Podcast Ep16: Ber Events
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Comments
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Social Media Content Creation: The Way to Your
Audiencesโ Hearts is Through a Good Story
So what role does storytelling play in content creation?
The art of storytelling is a vital part of creating compelling content. As content creators our main goal is to engage our target audience with your brand's values, purpose, product and get them interested in what we are sharing.
We are storytellers.
Consumers are able to fast forward through ads, or simply swipe down past content they don't want to see.
So itโs just another strategy to get more leads?
No.
Social media storytelling is not just a tactic to sell your products or services. In fact, if you use it as a tactic, your stories come off as a gimmick rather than an actual story. People donโt like indulging in gimmicks.
The goal isnโt to sell your product; that comes later. With storytelling, you tell your audience what your brand is all about.
If you are struggling with creating your content?
Do you want to learn how to establish a content strategy that will help your business grow?
Let's Talk.
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Which is more successful in 2021: Facebook ads or boosted posts?
Both Facebook advertisements and boosted posts can help you reach new and larger audiences, but they do so in very different ways. Your targeting possibilities with Facebook boosted posts are fairly limited. Yes, you can customize your behaviors and interests, as well as your demographics and geographic location. However, you won't be able to use your custom audiences.
So, which method is more efficient? Simply simply, there are no parallels.
If I appear overly enthusiastic about this subject, it's because I am. Companies that assume that simply boosting posts on Facebook is enough are most likely leaving money on the table...or throwing it away.
The whole point of Facebook advertising is to be very strategic and exact. To follow the buyer's journey, maximize advertising objectives. Create hyper-targeted audience segments. Develop leads and turn them into screaming, devoted fans.
While getting started with Facebook Ads may appear to be simple, it is one of the most misunderstoodโor underutilizedโtools in marketers' arsenals.
and if you think you may be missing out on how to maximize your ad spend, we can review your strategy with you.
Want to learn more about digital sales and marketing?
Let's Talk.
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Here's your guide in engaging your customers
How it'll help
By connecting with your customers in meaningful ways, you can build brand loyalty that keeps your business growing, no matter how the market evolves.
1. Engage your customers for FREE.
2. Keep your customers UP TO DATE.
3. Understand your customers' NEEDS.
4. Reach the right audience with your ADS.
5. Grow your customer BASE.
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