18/04/2025
Why China is Exposing Luxury Brands Like Hermès and Louis Vuitton
China is making bold moves—and luxury brands are feeling the heat.
For decades, high-end names like Hermès and Louis Vuitton have relied on Chinese factories to manufacture their products, all while slapping on “Made in Italy” or “Made in France” tags to maintain their illusion of European prestige. China built these products, yet stayed invisible in the branding. Not anymore.
As the global trade war escalates and tariffs increase, China is flipping the script. They're now exposing the truth: many luxury goods are made in China, even though brands try to hide it. This isn't just about pride—it's strategy.
Why?
China no longer wants to play the silent manufacturer.
They are ready to take the spotlight, building and promoting their own luxury brands, made proudly in China.
They want to dominate not only production—but the brand game too.
But it’s not just about business. It’s also about dignity.
When a high-ranking official like the Vice President of the United States publicly referred to the Chinese as "peasants," it hit a nerve. To be called "peasants" while being the powerhouse behind global production? That’s not just an insult—it’s a wake-up call.
Now, China is responding with action, not words. By exposing the truth behind global luxury manufacturing, they’re reshaping the narrative and setting the stage to lead the future of fashion and manufacturing—on their own terms.
