22/10/2024
UNPOPULAR OPINION... 😬
Supporting other estheticians might be costing you clients 🚫📱
Here’s why; when you share another esthetician’s content, you’re basically giving them free advertising!
Your followers - current or potential clients - are now exposed to someone else’s expertise.
And guess what? They might just book with them instead of you!
Plus, by sharing their content, you might unintentionally send a message that you trust their expertise more than your own. It’s like telling your audience, “Look at how great they are!” instead of “Look at how great I am!”
I get it though, you want to support your fellow esti friends and the community. But remember, this is YOUR business, and every post is an opportunity to showcase YOUR skills and knowledge! 💖
Instead of sharing others’ content:
✅ Create your own posts with your own stamp (or sign up for Social Skins to save you time)
✅ Share before-and-after photos of your work
✅ Offer expert tips based on your experience
✅ Highlight your specialties and services
Your Instagram should be a reflection of YOU and your brand 🫶 Don’t dilute your message by promoting others!
Remember, your followers chose to follow YOU. Give them what they came for 💖
What do you think? Agree or disagree? Let me know 👇
