16/11/2022
We're surrounded by content. Buzzwords and catchphrases like "content marketing," "produce quality content," and "content is king" are used wherever you turn. The problem is that content might lose all relevance if definitions and tactics aren't clear. 🤔✔️
Defining content can occasionally seem like a simple effort. It's not just one aspect of digital marketing, though. When we view blog articles or resource manuals, we consider the content. However, a tendency for content creation to happen in a vacuum due to limited definitions and understanding of "content" might result, leaving marketers frequently without a defined content strategy or a complete understanding of what content marketing is. It's crucial to keep in mind that content includes everything from website images to product descriptions to goal statements. 💯
You might believe that "having a strategy for my content indicates I'm doing content marketing," but the two ideas aren't equivalent. Despite the overlap, it's crucial for your brand to distinguish between content strategy and content marketing and to employ both while producing content for your audience. 😉👍
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