03/11/2021
The Definition of Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements👌.
Publishing was the beginning of social media marketing. Businesses were using social media to promote their content📋 in order to drive traffic to their websites and, perhaps, sales. However, social media has evolved into much more than a platform for disseminating information.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat👌.
Businesses nowadays use social media in a variety of ways. For instance, a company worried about what people are saying about its brand on social media would monitor conversations and respond to key references (social media listening and engagement). A company that wants to know how well it's doing on social media might use an analytics tool to look at its reach, engagement, and sales (social media analytics)📊. If a company wants to reach a specific group of people on a large scale, it will run highly targeted social media ads (social media advertising).
These are frequently referred to as social media management as a whole.
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