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Mary Ann Petronio Roxas, Poblacion 1, Burauen (2024)

03/11/2022

💭💭Social media management can seem overwhelming if you’re getting into it for the first time, but there are some easy ways to get started that will help you not only be more successful but also feel more comfortable about your newfound role as a social media manager. Here are some of the do’s and don’ts you need to know to get started on the right foot in this business.
Social media has become an essential part of many marketing strategies, and it can be incredibly beneficial to your business. But with this power comes great responsibility, so you want to make sure that you’re doing everything you can to maximize your social media presence in order to get the most benefit out of it. This blog post outlines some tips and tricks that you can use to make the most of your social media efforts and help ensure that you’re covering all your bases.

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03/11/2022

👉👉Are you looking for social media etiquette for company owners? You've arrived at the proper location. It can be challenging to keep up with social media etiquette and best practices, particularly if you don't use the platforms frequently. Every social networking platform has unique quirks that serve as informal usage guidelines.
1. Complete and update your social pages and profiles.
First impressions matter and are durable. Consider your social media presence as your online introduction. Social media profiles that are just partially completed have a less professional appearance. Spend some time thoughtfully filling out your profile, including your contact information and uploading high-resolution profile and cover photographs.
2. Separate business and personal.
Separating your personal and business social media profiles is beneficial when developing a brand. Your customers will know which account to follow if you are consistent with the types of material you provide on your business page. Additionally, you refrain from bombarding loved ones with intimate updates who follow you.
3. Think before you share.
What you publish represents both you and your company. Be proud of who you are as a person and of what your company stands for, but also be conscious of the impression your content is helping to create.
4. Post regularly.
The key consideration here is how frequently you should interact with your online community. Depending on your business and industry, this may differ, but as a general rule, it should happen at least once or twice per week. If you publish seldom, you risk alienating your fans while posting frequently means you'll lose opportunities to promote brand awareness.
5. Prioritize your networks.
It may be tempting to try every new social media platform that sprouts up, but it’s dangerous to spread yourself too thin. To start, focus on the social networks where you know your customers are.

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02/11/2022

📢Every successful business owner knows that marketing strategies are the most important part of any business, from the smallest start-ups to multinational corporations. Here are 3 marketing strategies that you can use to make your small business more successful and profitable.

✅If you want to make your small business succeed, marketing is one of the most important factors to consider. After all, how can you attract the customers that you need to keep your business going if no one knows about your product or service? Use these three can’t-miss business marketing strategies for success in reaching new customers and growing your business exponentially.

✅Branding campaigns are an indispensable part of every marketing strategy. Without proper campaign management, your next big branding effort may just fall short of its potential. The good news is, there’s plenty you can do to make sure that doesn’t happen. To help you get the most out of your next campaign, here are some key tips to keep in mind during campaign planning and deployment.

✅Branding campaigns are designed to educate consumers about your brand, how it stands out in the market and why they should care, while also motivating them to purchase your product or service. But, as crucial as they are to building customer loyalty and interest, branding campaigns can be quite difficult to manage if you don’t have the right tools on your side.

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02/11/2022

📍📍Social Media Management: The Do's and Don'ts You Need to Know
Social media has changed the way we engage with our friends, loved ones and even brands, but with all this change comes challenges too. With so many different platforms and ways to use them, it can be difficult to know where to start with social media management, let alone get it right!

🔗Set Up an Automation Tool
To save time on the daily grind, set up an automation tool for your social media. There are many free options out there that can help you automate your social media posts.
🔗Use Tagging Wisely
Tag wisely. It can be tempting to use every tag possible, but it's not a good idea. Think about what you're tagging your post with and make sure that it fits the post.
🔗Create Groups
Creating groups is an easy way to organize your social media following. If you have a lot of followers, it can be hard to keep up with all the different conversations. Creating smaller groups will make it easier for you or your social media manager to follow the group's feed.
🔗Learn From the Pros
The perfect way to learn about social media is by taking a course with one of the pros. These courses will give you insider information on the dos and don'ts of managing your social media accounts.
🔗Post at the Right Time
The time of day that you post your content is important. For instance, if you're posting something that relates to food, it might not be the best idea to post at dinner time or too late at night.
You should also pay attention to when people are on social media. Some platforms have more users during certain times than others.
🔗Keep an Eye on What Is Working
It can be hard to stay on top of what's working in the world of social media marketing. It seems like a new trend is popping up every day, but how do you know if it is going to last? One way of figuring out whether or not something will work for your company is by looking at what other companies are doing with it.

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01/11/2022

📌📌The Benefits of Using Social Media for Business
Social media has long been the way of the future, but it’s still relatively new to many businesses today. What are the benefits of using social media for business? How can it help you and your small or medium-sized business grow, both in terms of sales and brand recognition? These are the questions you’ll answer in this helpful blog post on how to use social media for business. Make sure to tell your readers what they can expect to learn and how they can benefit from this information!

It’s Free
Social media is free and you don’t need a marketing degree to figure out how to use it. Just do your research, think about what your business has to offer, and then post content that speaks to your target demographic. It may take some trial and error before you find the right strategy, but once you do, your business will be better off. Don’t know where to start?

Easy to Do
It's easy to start your own business today, and social media is a great way to connect with potential customers. By creating an online presence, you can connect with the people who are interested in your product or service, and invite them to take a look.

Perfect For Small Businesses
It's no secret that social media is an excellent resource for business owners. Whether you're trying to establish your brand, grow your following, or simply connect with potential customers, social media can help you accomplish just about anything. Here are some tips to make the most of your social media marketing campaign:

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01/11/2022

🔎🔎3 Tips to Help You Build Brand Awareness and Equity
If your company wants to become more recognized in the marketplace, then you need to focus on building brand awareness and equity. It’s not something that happens overnight, but there are some strategies you can implement today that will build momentum toward your end goal of being known as the go-to provider of your product or service. While it’s often easier said than done, these three tips will help you get started.

1) Create an emotional connection
Creating an emotional connection with your audience is the first step in building a strong brand. The more you can make people feel something, the more likely they are going to remember you. One way of creating an emotional connection is by connecting with people through your story. Connecting with your audience on a personal level will help them relate to you and your business.

2) Know your audience
The best way to establish your brand is by understanding who you are marketing to. After all, if you have a product that no one is interested in, then it doesn't matter how clever the marketing campaign is. Customers can be anyone from individual consumers to other businesses, so make sure you have a good understanding of the market.
3) Use metrics to measure success
Your success metrics depend on your business. For example, if you run a clothing company, you might measure how many people are following your page or Instagram account. If you're an accounting firm, you might look at the number of new clients each month. Whatever your goal is, it's important that you keep track of it so that you know what needs improvement.

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31/10/2022

📑How to Run the Most Successful Branding Campaigns
A brand is the face of your company – what customers see, hear, and feel when they first interact with your business. A strong brand is vital to success in every industry and always comes back to one thing – how it makes your audience feel. A great campaign doesn’t necessarily need to change people’s minds, but it should help them remember you and associate you with the positive feelings they get from your product or service. We spoke with members of the Campaign Monitor marketing team and asked them how they run the most successful branding campaigns in their respective industries to increase customer satisfaction, retention, loyalty and revenue.

👉The Customer Lifecycle
Marketing campaigns need to be able to work across different customer lifecycle stages. The first stage is the awareness stage, which is when customers are learning about your company and what it has to offer. This is followed by the consideration stage, when they're weighing their options. Once they've narrowed down their choices and decided on a brand, they enter into the purchase stage, where they buy your product or service.
👉What types of branding campaigns exist?
Branding campaigns can be divided into four categories: Awareness, education, promotion and retargeting. Awareness campaigns are often an introduction to a new product or service. They can help customers decide which products or services are right for them. Education campaigns promote knowledge about a product or service. Promotion campaigns increase sales by highlighting features and benefits of the product or service.
👉How do we decide which type of branding campaign to run?
The first step in running an effective campaign is deciding which type of branding campaign to run. The most popular types are content-based and event-based campaigns, but there are many other options such as product launches and email campaigns.

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31/10/2022

🤓3 Can't-Miss Business Marketing Strategies for Success
Although marketing seems like an intangible part of running a business, it’s actually quite tangible. When done correctly, marketing strategies can help your business reach the levels of success you want without the need to increase your advertising or sales budgets. Here are three tried and true marketing strategies you won’t want to miss out on if you want your business to thrive.
📈1) Position Your Company as an Industry Expert
One marketing strategy to employ is positioning your company as an industry expert. Establish yourself by educating others on the ins and outs of what you do. This will help connect your business with those who are looking for a solution to their problems in a particular area. Educating potential customers can also lead to more sales opportunities, like future speaking engagements or consulting offers.
📈2) Use Consistent Branding
Consistent branding is the foundation of any successful marketing campaign. Creating a brand identity is essential to business success. The first step in creating an effective branding strategy is to define your company's values and goals. You want to be sure that your message resonates with the target market you are trying to reach. Values can include how your business operates, how products are made or anything else that reflects the core of what you stand for as a company.
📈3) Focus on Customer Experience
Customer experience is a major factor in the success of any business. Customers are the lifeblood of any company, and it's important to prioritize their needs. A few things to keep in mind:
* Keep customer service at the forefront of your marketing strategy. You'll want to be as transparent as possible with your customers about pricing, delivery time frames, and guarantees so that you build trust.

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ASSISTANT

30/10/2022

🏷️ What is Brand Awareness?
Brand awareness is the way in which consumers recognize and remember your business. The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products.
There are many ways to build, create, and establish brand awareness, but here are a few you can start with today.
1. Guest blogs on other sites
While it's important for brands to host their own blogs and build their own audiences, the reach these resources provide is limited. This is where guest blogging comes in. This is the process of writing and pitching a blog post for another publication.
2nd Create Shareable Infographics
Sharing is essential for reaching new audiences on social media. They make sure your content is seen by people outside of your follower base and build organic reach after a nasty algorithm change. This is especially true on Facebook, which prioritizes posts from family members.
3. Start a referral program
One way to increase brand awareness through much-needed word-of-mouth marketing is to help loyal customers become your best advocates.
4. Maximize Your Organic Social Media Presence
We'll talk about paid social media a little later, but organic social media is a key point of brand awareness.
5 Create a Brand Voice
Create a Brand Voice to ensure your brand stays in the minds of your consumers. The voice your brand makes can be funny, emotional, smart, and sentimental. It must be true to the brand and audience you serve.

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30/10/2022

🔗Companies seize growth opportunities through acquisitions or innovation. Innovation is in-house. There is always the risk that your investment will not pay off. This acquisition brings new capabilities that are otherwise inaccessible or proven.
📝Improving your business
Make what you have already got constantly better.
📝Professional Development
ThCompanies seize growth opportunities through acquisitions or innovation. Innovation is in-house. There is always the risk that your investment will not pay off. This acquisition brings new capabilities that are otherwise inaccessible or provenfessional development with autonomy so that employees can use their newly discovered knowledge.
📝Improving Product and Service Quality
Customers crave consistency. Giving your customers what they expect is the key to improving your business through quality. This does not always have to be done by expensive specialists and complicated formulas. There are some very basic, practical steps you can take to start improving quality today.
📝Customer value
The most important aspect of business is providing value in the eyes of the customer. If you don't work to continuously add this into your customers lives, your business will falter and degrade. This can be a changing landscape that requires constant re-evaluation. What worked for the customer yesterday isn't always going to work today.

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29/10/2022

💸Small Business Marketing
Increasing brand recognition and creating a pipeline of qualified leads that convert to sales are the goals of marketing. Getting the word out might be difficult for a small firm because of reduced visibility and limited resources (like budget or time). However, there are important tactics that can assist you in scaling the marketing initiatives of your small firm.
A marketing strategy that's right for your firm can offer direction as you scale, whether you're battling with a constrained budget, the time constraints brought on by having a smaller workforce, or even a lack of direction.
✏️These strategies are fundamental as you generate awareness and revenue for your organization:
📔1. Know your audience.
A key mistake is to assume that "everyone" is a purchaser. Big companies may have broad market appeal, but there's good reason they say "wealth is in the niche." In your niche, as a small business, you have the most influence. And developing a niche and targeting buyers in that niche requires understanding their struggles, problems, triggers and priorities.
📔2. Highlight your value proposition.
If there is no difference between you and your competitors, there is no reason why buyers should be compelled to work with you. Your value proposition sets you apart from others in your field and makes potential customers decide that you are the right provider. What makes you better than anyone else in the industry? Understanding this is a compelling argument.
📔3. Focus on a single goal and purpose.
As you explore the world of marketing, you may have found that there are a myriad of directions. The temptation to do everything at once and build a complex machine is to hope that all the basics have been covered.

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29/10/2022

📖Small business owners are aware of the necessity of using social media, but they often struggle to find the time to do so. The following are the best advice for handling social media efficiently:
📝 1. Plan beforehand. Find out where your current and potential consumers are talking so you can add value there.
📝2. Don't stress about being perfect. Start by listening to others and taking in their knowledge. On social media, humility is a quality that is consistently displayed. Don't be embarrassed to start out.
📝3. One tool at a time, pay attention. It is much preferable to use one social media platform effectively than five ineffectively. Based on where the majority of your customers and prospects are located, choose the tool.
📝4. Consistently appear. If you can only commit an hour a week, commit to that time regularly. This is a lot better approach than working for three hours one day and then only fifteen minutes the following week.
📝5. Use your own voice online,. You and your company's brand should be reflected in this. The human voice is now valued by all consumers.

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28/10/2022

🤓🤓Social media engagement is a measure of comments, likes and shares. Of course you want to grow your following, but ultimately the biggest measure of social media success is not just a large audience, but an engaged audience. As a company, we need to pursue quality as well as quantity. Basically, social media engagement is growing anytime someone interacts with your account and can be calculated in a variety of ways.
✅ How to increase social media engagement
While you could just cross your fingers and hope that your followers just start spontaneously getting chatty, chances are, they may need a little encouragement.
First analyze your commitments. Growth is difficult to measure if you don't know where to start. Put on your data scientist hat (be yourself) and write down how many followers you currently have, how many comments and shares you're receiving on average per post, or any numbers that make sense to you. Then track it regularly so you can spot spikes and dips in engagement. This can give you valuable clues as to what is working (or, just as importantly, what is not).
Select your strategy. Of course, there’s no one-size-fits-all solution. Since every company’s business goals are different, every company’s social media strategy will be too.
Know your audience, It’s hard to get people engaged if you don’t actually know who you’re talking to.
The sort of language, tone, and resources that resonate are likely going to be different for a skateboarding company versus a gardening supply shop. (Save for any gnarly grinding grannies out there.)

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28/10/2022

⏩When it comes to brand content, social media platforms are continually shifting the goalposts. Consider the enigmas around the Facebook algorithm. If you want to be successful in marketing your company there, you must comprehend it and know how to signal it. That's only one of the important factors in why selecting a top social media manager is essential. At this point, you might be wondering how you can tell if a candidate will make a successful social media manager.
⏩ Social media managers are masters at creating a consistent social media strategy, ensuring that your content actually means something to your followers and builds trust in your organization. A social media manager will also keep your followers up to date on your brand by posting regularly. It’s also important to attract new people to your social pages, and that’s much easier to do when you’re posting fresh and interesting content on a regular basis.
⏩ Social media managers track any algorithm changes and trends within a social platform so they can adapt their content accordingly. They should also keep an eye on new platforms and think about what strategies would work best to help your business thrive on the respective platforms.
⏩ A social media manager will always be monitoring your pages for any threats to your brand’s reputation, and they can also gain extra insights by asking followers questions about the brand, or what they would like to see more of on social media. Responding quickly to positive or negative feedback is also essential, as it shows that your organization is actively listening and dealing with any issues. Social media then becomes another customer experience enhancement tool to help your customers.

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27/10/2022

💬Nowadays, having a social media presence for your company means more than merely tweeting or updating your status. It can be difficult to balance your efforts with so many daily tasks under it. Additionally, there is pressure to enhance your tactics for greater performance and outcomes. All of these take a lot of time and special knowledge to ensure that your efforts are profitable. More isn't necessarily better when it comes to social media marketing. You could not get the benefits even if you are active on all platforms. We also learn which social media platforms to concentrate your efforts on as we learn more about your business, its goods and services, and its rivals.
Social media allows us to interact and engage with our target market. It shows that we understand their likes and pain points and that they can trust us. Our customers now must go to social media to learn more about brands as part of the buying process, so they need to be on a platform if they want to be discovered. So, we decided, Social media marketing as the practice of creating tailored content for the preferred social media platform, website, or app. This also includes monitoring, measuring, and reporting social media performance. Through social media, businesses we can promote their products and services, increase brand awareness, and drive engagements that boost conversions and sales.🤓

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27/10/2022

📝Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats.
➡️Compare and contrast solutions to problems
Another way you can serve your readers is by helping them make decisions. The answers are online, but sometimes it feels like there are too many answers. If you are an expert in your niche, you can share your expert opinion and help buyers who want to make an informed purchase. When choosing products to compare, make sure they have more in common than differences.
For example, you don't want to compare your project management tool with your email marketing software.
Be as open and transparent as possible when writing product or service comparison blogs. List all possible positive and negative aspects. Now let's take a closer look at how we arrived at those decisions.
➡️Teach Something
Some of the most popular blogs are educational. There are a few things to consider when using your blog as an educational tool.
When choosing a topic, it's wise to start small. So instead of covering a wide range of topics, choose niche topics that people in your industry might be asking about. For example, instead of writing about website design basics, write about how to design a homepage for a car dealership.

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26/10/2022

📊📋It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. This guide will walk you through simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.💸
⏺Step 1. Set Your Mission and Your Goals
Establishing a content marketing mission statement is an excellent place to start when developing your content strategy plan. This succinct statement makes it simpler to concentrate on what is crucial to include in your content and what is not so that your content marketing strategy remains on course.
⏺Step 2. Know Your Audience
As was already discussed, in order to develop a successful content marketing strategy, you must have a thorough understanding of your target audience in order to produce the appropriate material for them.
⏺Step 3. Figure Out the Best Content Channels
You'll begin to understand where your audience hangs out and where you already have a strong online presence as you progress through this process. Instead than attempting to achieve everything at once, it is wiser to concentrate on what is working and expand from there.
⏺Step 4. Decide on Content Types
Consider the different types of content you need to produce next. Every content marketing strategy will incorporate a certain type of material. The majority of effective content marketing techniques rely on having a main body of information posted on your own website that can then be repurposed and shared on other websites.
⏺Step 5. Create a Content Calendar
You must schedule exactly when you want to post your material on each of the platforms you intend to use as part of your content strategy. Use a content calendar to schedule all of your material because failing to prepare is a major content marketing failure.
⏺Step 6. Create Content
As you’ve seen, there’s a lot of prep work in your content marketing strategy before you actually create a piece of content. But now it’s time to do just that.

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