22/09/2022
Since weโve been talking about retention marketing for the past weeks, I just want to share with you the line that hooked me from what Iโve read just now.
โ๐๐ฉ ๐จ๐ค๐ช๐ฃ๐๐จ ๐ก๐๐ ๐ ๐ ๐ฉ๐ง๐๐๐ ๐ฆ๐ช๐๐จ๐ฉ๐๐ค๐ฃ, ๐๐ช๐ฉ ๐ฉ๐๐ ๐๐ฃ๐จ๐ฌ๐๐ง ๐๐จ๐ฃโ๐ฉ โ๐๐๐ฆ๐ช๐๐ง๐๐ฃ๐ ๐ฉ๐ฌ๐ค ๐๐ช๐จ๐ฉ๐ค๐ข๐๐ง๐จ.โ ๐๐ฉโ๐จ ๐๐๐ฉ๐ช๐๐ก๐ก๐ฎ ๐ง๐๐ฉ๐๐๐ฃ๐๐ฃ๐ ๐๐ฃ ๐๐ญ๐๐จ๐ฉ๐๐ฃ๐ ๐๐ช๐จ๐ฉ๐ค๐ข๐๐ง.โ (๐ฒ๐ถ๐ฐ๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ฐ๐ฑ๐ฉ๐ช๐ข ๐๐ฆ๐ณ๐ฏ๐ข๐ป๐ป๐ข๐ฏ๐ช, ๐ข ๐๐ฐ๐ฑ๐ฉ๐ช๐ข ๐๐ฆ๐ณ๐ฏ๐ข๐ป๐ป๐ข๐ฏ๐ช ๐ข ๐๐ฆ๐ฏ๐ช๐ฐ๐ณ ๐๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐๐ข๐ฏ๐ข๐จ๐ฆ๐ณ).
And what I could say about it is that,
โIt's true but it dependsโ ๐๐ป
If your business is new with little to no customers, then you should emphasize customer acquisition.
But, as consumers appear, you don't want to take their money and lose their future deals.
Instead, you intend to do everything possible to generate repeat purchases and customer loyalty.
And with that, thatโs where retention marketing comes to the rescue!
However, ๐๐๐๐ ๐๐ ๐๐๐๐
๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐ ๐
๐๐๐๐๐๐๐๐๐
๐๐๐๐๐๐๐ ๐
๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐
๐
๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐ โจ
Donโt worry as we will share with you a handful of our top customer retention strategies and what makes them unique.
First is ๐๐จ๐ฒ๐๐ฅ๐ญ๐ฒ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ๐ฌ.
Itโs nice to show our buyers that we actually care and appreciate them ๐ค
Loyalty marketing programs are not a new concept and have been around in various forms since the 1700s.
It is an approach for increasing and maintaining existing customers
by offering incentives such as free gifts, discounts, and/or exclusive access. ๐
When people realize that you notice that they frequent your shop or e-commerce business,
relationships shift from business and buyer, to brand and friend ๐
The second is to have ๐๐ฎ๐ฅ๐ญ๐ข๐๐ก๐๐ง๐ง๐๐ฅ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง ๐๐ฉ๐ญ๐ข๐จ๐ง๐ฌ
Be approachable in the most convenient ways to your dear customers
Don't force your customers to connect with you on your grounds.
Instead, allow them the freedom to speak where they feel most at ease.๐๐ป
Give them options like email, Facebook Messenger, SMS, Chat, Voice, WhatsApp, etc.
These channels will help customers to talk to you about anything they need or like.
And lastly is, Email Marketing! โจ
Although the popularity of social media and unwanted spam email (which, by the way, is never a smart marketing plan) ๐คฆ๐ปโโ๏ธ
Email continues to be the most effective tool to develop leads and increase customer loyalty.
It also allows you to gain insight from prior marketing initiatives, enhance your target demographic, and develop your messaging.
One great thing about email marketing is thatโฆ ๐ฎ๐ค๐ช๐ง ๐ก๐๐จ๐ฉ ๐๐จ ๐๐ฃ๐ฉ๐๐ง๐๐ก๐ฎ ๐ฎ๐ค๐ช๐ง๐จ! ๐คฉ
Your account (together with all of your followers and postings) on any social networking site may be suspended or destroyed at any time, for any reason, and without warning.
But your email list, on the other hand, is yours.
Nobody can take those leads away from you.
And those are some of the handful of retention marketing strategies for you!
If you want to learn more about retention marketing, stay tuned to this page!
And in case you feel lost and need some guidance from a professional
You can start by going to this link to schedule a strategy call: https://plus63.agency/strat-call , and let us help you bring the most out of your marketing! ๐