Do good things

06/07/2021

When it comes to Craft CMS web development, there are various plugins available. We use a few specific ones to extend the functionality of our Craft CMS builds.

https://www.dogoodthings.co.nz/blog/craft-cms-plugins

05/07/2021

You can’t ignore social media, and you certainly can’t ignore SEO for your business.

As social media and SEO correlate through social signals, the signals strengthen the factors that Google considers when ranking your site.

Here's how you can use social media to help your SEO.

https://www.dogoodthings.co.nz/blog/can-social-media-help-seo

28/06/2021

eCommerce websites have a unique problem that retailers don’t face – shopping cart abandonment.

Reducing your shopping cart abandonment rate in your Shopify store with the help of Klaviyo will help your brand drive conversions and revenue, and here's how.

https://www.dogoodthings.co.nz/blog/reduce-shopping-cart-abandonment-in-shopify-store

24/06/2021

Instead of running around aimlessly, take an organised approach to your Shopify store launch.

Here’s what you need to know and do before launching your Shopify store.

https://www.dogoodthings.co.nz/blog/the-shopify-store-launch-checklist

22/06/2021

Just because something is popular doesn’t mean that there’s not anything better available.

Wordpress may be the most popular CMS platform, but Craft CMS is making its way up the rankings for its innovative approach to web content management.

https://www.dogoodthings.co.nz/blog/craft-cms-vs.-wordpress-a-comparison

16/06/2021

ROAS is an important quality metric in Google Ad campaigns and social media management – It's a marketing metric for measuring the revenue earned from each dollar spent on advertising.

If you’re at the beginning of your digital advertising journey, target ROAS is a great starting point. From there, you can set it at a level that’s profitable compared to your advertising costs.

Read more about what ROAS means and how to use it in your Google Ad campaign: https://www.dogoodthings.co.nz/blog/how-to-calculate-roas-for-a-google-ad-campaign

15/06/2021

Learning how to align your SEO and content teams can help your brand create content optimised for SEO, and in return, boost user engagement and achieve real results.

There’s no doubt about it – content marketing is the future. It’s time to adopt the best practices of ‘how to sell without selling’. When in their best form, Content and SEO form a bond that catapults a website to the top of search engine rankings and results.

So, what is content marketing? And why is it important for SEO?

https://www.dogoodthings.co.nz/blog/content-marketing-why-is-it-important-for-seo

10/06/2021

10/06/2021

Craft CMS is an off-the-shelf Content Management System (CMS) for building custom websites. It is powerful, flexible and allows you to customise a website however you want.

Using the Matrix block to create a content builder, designers can be as creative as they like, and clients can edit their content easily.

https://www.dogoodthings.co.nz/blog/the-benefits-of-craft-cms-using-the-matrix-block-to-create-a-content-builder

08/06/2021

Welcoming Liam to the Do Good Things team.

Bringing with him 3 years of Shopify, Craft CMS and project management experience.

08/06/2021

Between convenience and necessity, the retail industry has shifted to the digital world – which the global pandemic played a predominant role in. With more competitors in the mix, your Shopify SEO strategy has a significant impact on your eCommerce business’s success.

From Shopify load speed to keyword research and content marketing, here are a few tips on how to optimise your Shopify store for SEO and rank #1.

https://www.dogoodthings.co.nz/blog/optimising-your-shopify-store-for-seo-how-to-rank-1

02/06/2021

When Covid-19 hit Aotearoa, liquor stores were forced to close, leaving alcohol buyers on the hunt for an alternative way to purchase their liquor.

While other advertisers in the space pumped the brakes on their paid media spend during the March 2020 lockdown, we formulated a strategy on how we were going to help Wine Central hit the gas and strategically capture consumers who were looking for an alternative way to purchase alcohol.

We conceptualised and rolled out a performance marketing campaign with a heavy emphasis on Google Ads and Facebook Marketing. Over the course of 2 months, we tripled their customer base with an average ROAS of 1:24.

https://www.dogoodthings.co.nz/blog/how-we-optimised-wine-centrals-paid-media-strategy-and-improved-their-roas

31/05/2021

If you’re looking to grow your business, then digital marketing support is essential. When considering hiring an in house digital marketing manager, finding the best person for the job can be overwhelming, time-consuming and overall stressful.

Here’s a list of pre-interview points to consider and three helpful questions to ask your candidates.

https://www.dogoodthings.co.nz/blog/3-questions-to-ask-when-hiring-an-in-house-digital-marketing-manager

30/05/2021

Facebook’s 2021 Q1 earnings outperformed Wall Street’s expectations. The growth was attributed to a 12% increase in the number of Ads shown, with a massive 30% increase in average price per Ad.

The pandemic played a significant role in the rise of Ads, as digital marketing became the preferred, and practically only, strategy to continue business.

Is the rise of Facebook’s Ad prices a sign that digital advertising costs will continue to increase?

https://www.dogoodthings.co.nz/blog/facebooks-2021-q1-earnings-and-increased-ad-prices