If youโre a service-based business owner, you need to read this tip, about why you focus on LinkedIn over Facebook.
Did you know that Facebookโs algorithm is designed to keep you consuming content as quickly as possible?
But LinkedIn is different. Itโs built around meaningful conversations and relationship-building, which is why itโs such a powerful platform for professionals.
On LinkedIn, the algorithm rewards engagement. When people comment on your content, LinkedIn recognises that as valuable and shows it to even more people. This gives you a real opportunity to connect deeply with potential clients and partners - not just briefly appear on their feed.
If you're ready to start building relationships on LinkedIn and would like to fast-track your success, I'd love to chat about how I could help you.
"I'm not ready right now"
"The timing isn't quite right"
"I'm scared to make such a big move (or investment)"
Have I just described how you're feeling about showing up on LinkedIn and really growing your presence?
Look, I get it, I have those same feelings from time to time, but when I really reflect on why I'm feeling that way, and I'm truly honest with myself, it usually comes back to imposter syndrome.
Sometimes it also comes down to me not quite knowing how to do it, feeling a little outside my comfort zone, or that it's going to take some effort.
โก๏ธ There are 3 spaces left for LinkedIn for Thought Leaders, my group coaching program.
If you're thinking of joining me, but you're feeling a little unsure about whether you're ready, then I invite you to jump on a free 15-min call with me.
No pressure and no obligation.
Just an informal chat.
Because if now's not the right time, then when will be?
And what opportunities will you be missing out between now and then?
Weโve got a great group already signed up for my new group coaching program which starts next week.
If:
๐ youโve got 300+ connections on LinkedIn,
๐ต youโre ready to start being memorable and a known expert in your industry,
๐ด you know that you work best with accountability (thatโs me 100%),
๐ต you want to be part of a dynamic group of business professionals and
๐ youโd like an expert by your side helping you to succeedโฆ
Then check out my new 6 week group coaching program - LinkedIn for Thought Leaders.
The doors close this Friday and there are just a few places left.
5 Ways to get your LinkedIn Sorted with Leeann and Nicki
Yahoo! We are combining efforts and expertise for our first ever LinkedIn Live Weโd love you to join us as we help you get your LinkedIn Sorted!
We're diving into 5 game-changing ways to make your profile stand out, attract opportunities, and connect with the right people. Join us as we discuss what's important for getting your LinkedIn Sorted!
Whether you're a business owner, service provider, or professional looking to boost your online presence, this session is for you!
If you would like to join us at our in-person LinkedIn Sorted Workshop days.
Silverdale 5 September
Auckland 6 September
You can find more details here: https://www.faceupnow.co.nz/linkedin-sorted
We will have your LinkedIn Sorted, including an optional mini photo-shoot with Victoria Bahadoor!
Are you waiting for them to make the first move?
Don't let opportunities to make new connections on LinkedIn pass you by. Instead of waiting for someone else to connect, grow your LinkedIn community like this:
โซ๏ธ Create a post, leave it a day or two to get some engagement, ensuring you thoughtfully reply to any comments.
โซ๏ธ 24 - 48 hours later, see who has liked your post.
โซ๏ธ Identify connections: 1st-level connections are already in your network. 2nd level connections are people who do not belong directly to your professional network; they are effectively 'friends of friends'.
โซ๏ธ Scroll through the likes, exploring the profiles of the 2nd-level connections to see whether you would like to connect.
โซ๏ธ Reach out to those you would like to add, thanking them for engaging with your content and invite them to be part of your network.
โซ๏ธ Spend a few minutes looking at their profile to find commonalities. I once had someone reach out, they discovered we had our dogs in common which led to a dog-walking meetup.
I recommend you extend this to 3rd-level connections too.
Need help growing your LinkedIn connections? Book a free call with me and we can discuss your options, I'll pop the link in the comments.
As a Social Media Consultant, I see many people struggling to show up on video.
And I get it!
Some days I really do too.
However, the reality is, video isn't going anywhere ๐
โโ๏ธ
So to help, I've put together my top tips with simple ways you can show up on video confidently.
1. Sit in the car!
Yes thatโs right, park up on the side of the road, or even just sit in your driveway and start filming. It's a secure space where nobody is watching you, you can stop and start to your hearts content, and the lighting can be great.
2. Create your video and don't rewatch it. Why? Because if you watch yourself back, you'll probably delete it.
Make sure you use captions because a lot of people watch without the sound on, and hit post!
Iโd love to hear, are you posting videos as much as you'd like to, let me know.
PS - if you need help showing up, book a FREE 15-min call with me and we can discuss your options.
Highlight what a great place your company is to work at with this tip!
Did you know that you can now feature posts on your company LinkedIn page?
This is a great way to showcase one of your recent posts, a product or service that you offer, a review from a client and loads more.
Here are some things that are good to know:
โซ๏ธ You need to be a company page admin to access the page to feature a post
โซ๏ธ You can feature a maximum of three posts
โซ๏ธ You can change the order of the posts using the little arrows (youโll see when you go to feature your posts)
โซ๏ธ You can get your team on board with helping your company page to grow by using the free credits each admin gets every month to follow your company page
โซ๏ธ Job posts and events can't be featured - but you could pin these posts to your pages post feed to highlight these
There aren't many company pages that are using LinkedIn to its full potential so this is a fantastic opportunity to shine!
One business that IS doing a great job is Productivity People, I really like what they're sharing on their LinkedIn company page. They're showing how their team is engaged with growing the presence of their business too #greatjob ๐๐ผ
Want to know more about LinkedIn company pages? Letโs do coffee - virtually or in person!
Picture this...
You're at a big networking event, and an acquaintance walks past saying "hey, nice job, I loved your speech."
And you reply with a thumbs up.
No words, no thank you, just a thumbs up.
Bit weird, right ๐
Are you making this same mistake on LinkedIn?
Spending your precious time crafting amazing content, then when it gains the engagement you set out to get, you either don't reply, or equally as bad, 'react' to the post or reply with an emoji.
๐ฌ
When you do this, what message are you sending your audience?
How are you making them feel?
When you next post, do you think those same people you gave a thumbs up to, are going to be beating down the door to show you the love again?
Keep this in mind next time you see comments on your content on LinkedIn, or any platform for that matter.
Think of it as an event, and show the same courtesy online that you would in person.
You'll feel great for the effort, the commenter will feel great AND the algorithm may reward you too.
Love to know if this is something you've been guilty of in the past, let me know ๐๐ผ
I received an exciting delivery this week!
It was a copy of Tonic Magazine, where I was delighted to see my article, titled 'Online in 2024: why you need a new kind of social strategy'.
Last November, I had the privilege of speaking at the Tonic Conference in Rotorua, where I spoke about Using LinkedIn To Grow Your Community Organisation. The Tonic Conference is an annual event, full of practical ideas for working stronger, smarter and being better equipped. It is jam-packed with expert speakers and workshops focusing on fundraising, marketing, leadership, governance, volunteering and looking after yourself.
Run by the talented team at Exult, including Megan Thorn and Gillian Holm, Exult is one of New Zealandโs leading training providers for the community sector.
They provide training and support that inspires, equips and re-energises community organisations, and they pride themselves in providing practical resources in everyday language. The team at Exult believe that people (and organisations) thrive when they are given real support without all the โfluff and jargonโ โ and thatโs what they do.
๐ข Save the date! Tonic Conference 2024 by Exult will be held on 7-8 November 2024 - stay tuned for more details.
In the meantime, why not join the Tonic community? For just $99 per year, you'll enjoy benefits such as the quarterly magazine, weekly tonic club and a free funding wall planner.
Head to their website to find out more about the impactful work Exult do, how to become a Tonic member, and to stay updated on the 2024 Tonic conference: https://www.exult.co.nz/ ๐
"Leeann helped create the most epic social media system and content calendar. We almost ended up with too many ideas, a great problem to have. Highly recommend!"
- ๐๐ณ๐ฐ๐ฏ, ๐๐ธ๐ช๐ด๐ต๐ฆ๐ฅ ๐๐ช๐ต๐ณ๐ถ๐ด
I have TWO spaces left for my FUN Social Media VIP Days; the 15th and 19th of April. Then the next available dates arenโt until May.
You and I will spend 6 hours together powering up your social media, tailored to YOU, your business and your unique needs.
A recent VIP day via Zoom with a Christchurch-based left us both buzzing!
Here's just some of what we covered in our whole day together:
๐ฟ How LinkedIn works and why itโs such a great platform for a company selling sustainability-made fertiliser
๐ Learnt how to search and connect with the right kinds of people who will be mutually beneficial and interesting on LinkedIn
๐ Created a master social media content plan using my simple and strategic system
Want to know more, or whether the FUN Social Media VIP Day is right for you?
Watch the video for more details, or book a call here: https://www.faceupnow.co.nz/contact
๐
Just playing with some reels templates for my workshop this week ๐๐ผโญ๏ธโค๏ธ
5.5 things I love about Trello โค๏ธ
Five and a half things that I love about using Trello.
What have I missed about the benefits of Trello?
We will be creating a whole Trello system for managing your social media content and admin at my one day social media blueprint retreat on Friday 1st March in Tauranga.
Thereโs 3 spots left. Would you like to join us?