Precision Podcasting

09/07/2024

How I swam with crocodiles in Mexico & kept my legs...
(or, how to tell a story that captures your listeners)

I’m not a thrill seeker.
Well, I guess I did put my wife on the back of a scooter and hurtle through the Mexican jungle in the pitch black night at 70 km/hr in shorts and jandals.

But I’m not an adrenaline ju**ie.
And I don’t swim with crocodiles…normally.

We had the scooter, so of course we didn't take a taxi. We were late, hence the speed. We did remember bug spray and togs—essentials for a night swim in bioluminescence.

Bioluminescence is water that glows. When we saw tours in Puerto Escondido, we were all in.

One exhilarating scooter ride later, we were sitting on plastic chairs under a giant 'bioluminescence' sign. After waiting 30 minutes, we were led through mangroves, donned lifejackets, and boarded a boat

Finally, we were off making waves on the still water - no moon, only the light of a single torch flashing back and forth over the mangroves lining the side of the river. Strange.

The boat motored on. Our driver speaking in Spanish, explaining the bioluminescence, maybe other things - we don’t know, our Spanish was basic at best.

The engine cuts. Silence... SPLASH! Our skipper is overboard!

“I guess it’s time for the swim!” Ruth and I jumped in, as did 6 of the 9 passengers. “why aren’t they coming in?” we thought. Maybe they forgot their togs.

The water was warm and magical, a million bubbles of glowing plankton highlighted our every movement. We felt like superheroes!

After 30 minutes, apparently I was the last back on the boat. Weird. I could have sworn there was someone just behind me.

Back on land, they were selling souvenir key rings of turtles, crocodiles, and flamingos. That should have been our first clue. But none the wiser, we white-knuckled our way home on the scooter to collapse on the couch grinning at the awe-filled experience.

I decided to google the place we had just gone to, usually something I do before an experience. My stomach dropped.

The lagoon we just swam in was home to an estimated 500 crocodiles.
A woman was attacked, and lost a leg, on a similar boat tour only 2 years ago.

*OH S**T*. My jaw dropped and I showed Ruth what I’d just discovered. We couldn’t believe it - was that the presence I felt behind me as I climbed on the boat?

How were we allowed to swim there? Were we in danger? I shuddered at the thought.

Two weeks later we were on another boat, in another lagoon, seeing more crocodiles - but this time in the daylight, no swimming, and I only touched its tail. (!)

What crazy stories of luck and danger do you have? How do you integrate your life experiences into your podcast? Listeners love the human element - share something real!

09/10/2023

Congratulations on the podcast launch to Raglan Food Co and The Vibe Lifter Podcast!

Tesh has been working hard the last couple of months to get this off the ground and the first couple of conversations are now live ❤️

20/06/2023

Congratulations to Greer, Alex, Mitchell and the team at NZ Defence Force for releasing their podcast 'Unclassified' yesterday. It was a really interesting project to be a part of and turned out so good!

15/05/2023

Behind the scenes for the last 6-7 months my new friend Megan Miller and I have been working on a new project and today we're very proud and excited to be putting it out into the world!

Story in Sound is a collaboration between Precision Podcasting and Megan Miller Marketing + Media. We make narrative style podcasts for tourism businesses.

We actually met at the NZ Podcasting Summit in 2022 and celebrated our launch at this years event a few days ago.

To launch Story In Sound we created our first series, a four-episode podcast telling the story of Mt Cook Lakeside Retreat - High Country Estate & Luxury Villa Collection. Learn more about the project on our website: https://storyinsound.com/ -work

The power and potential podcasting has to tell stories for all types of businesses is truly immense. There's no medium that even comes close when connecting with your audience.

So please help us out by liking our social pages and sharing our site! And of course, tell anyone you know in the tourism industry 😉

Story in Sound makes podcasts for businesses. We offer a full end-to-end production service to help you grow your business, out loud.

22/02/2023

OMG it's a new episode of The Podcasters Club! And it features the one and only Jane Yee! What a day!

Aside from being a fancy TV star, Jane is Head of Podcasts at The Spinoff, and host of The Real Pod.

Jane shares all the secrets and behind the scenes action that goes into creating some of New Zealand’s most popular podcasts.

And I may or may not reminisce about the early 2000's and my one encounter with Angela Bloomfield...

It's a good one! Get it wherever you get your podcasts, or click the link.

https://precisionpodcasting.com/the-podcasters-club/jane-yee

This episode I talk to Jane Yee, Head of Podcasts at The Spinoff, host of The Real Pod, and a giant reality TV geek. Jane shares all the secrets and behind the scenes action that goes into creating some of New Zealand’s most popular podcasts.

13/07/2022

This...month...on The Podcasters Club podcast! 😂

I talk to Abel Grunfeld head of growth at Riverside.fm.

We discuss the history of Riverside, what it does, how it works, how it will make your podcast better, and some of the stand out features.

I've posted about Riverside before, and I'm slowly moving all my clients to the platform - with fantastic results.

If you'd like to sign up for a free account, I've put a link in the comments.

This podcast features an interview with Abel Grünfeld, Head of Growth at Riverside.fm, a high quality online podcasting platform.

09/07/2022

Occasionally I talk about things other than podcasting. True story - I actually studied Hardcore music production in depth for my honours dissertation.

Great fun to chat with Reserved Recommendations Podcast about Hardcore!

Hardcore is an aggressive style of rock music that emerged from punk in the late 70s and early 80s in the USA. Since its inception, it's evolved in all directions simultaneously and spawned dozens of subgenres, each with their own nuances of style and approach.

On tonight's show I talk to Kane Power (Precision Podcasting, TeamSquad), hardcore fan and person who has actually studied the genre from an academic standpoint.

Listen on 999AM in the Manawatu, or find the podcast at www.mpr.nz/show/reserved or wherever you find your podcasts.

29/06/2022

THE DAY IS HERE! Podcast Ignition is now live and accepting enrolments.

If you or someone you know has been thinking about starting a podcast, this course will walk you through the steps from your idea to a published show.

But not just any show - a podcast that's worth listening to. A digital asset that will work for you, your brand, your business. An engaging, evergreen content machine that you'll be proud to share.

Anyone can get a mic and start a podcast. But the reality is most shows fail to gain listeners, fail to engage an audience, and the podcaster runs out of steam after a few episodes.

Podcast Ignition is based on my experience creating literally thousands of podcast episodes. I've seen how successful shows work, and I know why most shows fail.

If you want to create a podcast worth listening to, sign up here - https://precisionpodcasting.com/podcast-ignition

How to create a podcast worth listening to. Podcast Ignition is a course for new podcasters, designed to take you from an idea to your first published episode step by step.

07/06/2022

Podcast Ignition - 'How to create a podcast worth listening to', will be released on June 29th!

That's in 3 weeks!

Podcast Ignition is designed to take you from an idea to your first published episode, step by step.

Anyone who registers interest BEFORE June 29th will receive a 30% discount on the course price. So even if you're not totally sure just yet, register anyway, just in case.

SIGN UP HERE - https://precisionpodcasting.com/podcast-ignition

02/06/2022

The latest episode of The Podcasters Club features podcaster, producer, broadcaster, journalist and...dancer: Brodie Kane!

It’s an incredible episode full of information about how Brodie approaches podcasting.

She talks about the role of a podcast producer and how she applies it to her shows, how to know your target audience and speak to them directly, A knowledge bomb about consistency and audience retention, the importance of storytelling, regular weekly episodes vs seasons, and advice for starting a podcast from scratch.

There’s so much good stuff in here, I know you’ll love it!

Brodie Kane discusses her approach to podcasting, the role of a producer, target audience, how she promotes her shows, consistency and audience retention, the importance of storytelling, regular episodes vs seasons, and advice for starting a podcast.

19/05/2022

How to create something worth listening to.

Podcast Ignition is a course to turn your idea into a compelling and effective podcast. If you've considered starting a podcast, this is your first step!

I'm currently editing videos and putting together course documents, it should be out in June!

Register to receive updates and an early bird discount on release here - https://precisionpodcasting.com/podcast-ignition

10/05/2022

I had the privilege of speaking with Bryan Barletta from Sounds profitable for the new episode of The Podcasters Club.

Bryan really knows his stuff when it comes to podcast ads.

We talk about whether you're ready to monetise your podcast, options for monetisation, why audience targeting matters, CPM vs sponsorship, calculating the value of your listeners, how to contact potential sponsors, the three types of podcast ad’s, and whether you should monetise at all.

The fact that Bryan managed to cover all this in 20 minutes shows what a pro he is. Enjoy!

https://precisionpodcasting.com/the-podcasters-club/bryan-barletta

Bryan Barletta covers whether you're ready to monetise your podcast, options for monetisation, why audience targeting matters, CPM vs sponsorship, calculating the value of your listeners, how to contact potential sponsors, the three types of podcast ad’s, and whether you should monetise at all.

10/05/2022

The NZ Podcasting Summit is taking place THIS SATURDAY in Auckland at AUT - Auckland University of Technology, featuring a whole bunch of amazing speakers and panelists, myself included.

If you're thinking about starting a podcast, or you've just started, or even if you've been podcasting for years - this event is for you!

Entry includes food, drinks and a goody bag, and you'll get to hang out with other podcasters.

There are a handful of tickets remaining here - https://nzpodsummit.com/

The NZ Podcasting Summit provides a wharenui for Aoteroa’s podcast producers, presenters, practitioners, and providers.

05/05/2022

Guess who's filming a podcasting course.....

Me. It's me. I'm filming a podcasting course.

Coming soon!

25/04/2022

I'll be offering a one-on-one session for TWO podcasters that attend the NZ Podcasting Summit on the 14th of May.

Get your tickets now!

We've just added two prize draws to the day's festivities, thanks to Kane Power @ Precision Podcasting.

There are two different Precision Podcasting packages to be won:

1- For already active podcasters: A 60 minute podcast audit.

2- For new podcasters: A 60 minute mentoring session.

You'll need to enter for the draws on the day, so look for the entry tickets & prize draw boxes at the registration desk. There are more details about each package in the comments.

Need a ticket to the summit to enter the prize draws? You can find those @ nzpodsummit.com.

12/04/2022

This episode on The Podcasters Club podcast about podcasting for podcasters...

While researching an episode about podcast promotion, I remembered I had previously recorded, un-used interviews with the three digital marketing superstars Carma Levene from Carma The Social Chameleon, Broden Johnson from Yakk., and Dane Porter from Ground Zero Digital , from way back in May last year!

An amazing lesson about planning there!

We discuss:
What you need to know before you start a campaign.
How to overcome self promotion fears.
Branding.
Social media platforms.
SEO, and more!

This is a great chat and is available on all platforms.

The first steps for podcast promotion. What to know before you start a campaign, how to overcome self promotion fears, branding, social media platforms, SEO, and more!

06/04/2022

The NZ Podcasting Summit is happening on May 14th in Auckland and as per the photo I'll be sandwiched between two Tims, discussing podcast advertising and sponsorships.

The event is packed full of amazing speakers and there are still a few tickets left at https://nzpodsummit.com, so make sure to get yours before they're gone!

14/03/2022

I got to be a podcast guest for a change! Thanks to Lewis Tennant and his Dr Tennant's Verbal Highs podcast.

Hear me talk about early influences in music, early bands, archiving, and the heyday of the Hamilton music scene. As well as podcasting of course.

ALSO, we briefly discussed the upcoming NZ Podcasting Summit, which still has tickets available here: https://nzpodsummit.com/

121: Kane Power is a podcast producer, audio engineer, editor, and mentor. In 2017 he founded Precision Podcasting, a post-production & consulting service.

13/03/2022

The new episode of The Podcasters Club is about repurposing your podcasts!

The wonderful Jaclyn Schiff from PodReacher shares her knowledge about what repurposing means, where you should start, ways to repurpose your audio, SEO, transcription tools, AI writing software, as well as PodReacher's 4-step repurposing process.

If there is ONE episode that will help you harness your podcast to grow your audience, it's this one. There's so much value here.

You can get it on your favourite podcasting platform, or click the image below to listen on the website.

AND. Of course I've repurposed this episode as an interview article for the Precision Podcasting website, which you can read here - https://precisionpodcasting.com/how-to-repurpose-your-podcast

Repurposing your podcast episode can grow your audience and get your podcast more listeners. Learn how to repurpose your content for your website, blogs, articles, social media, YouTube and more!

01/03/2022

Last week I completed up Precision Podcasting's largest remastering project to date. 329 episodes of the amazing Bourbon Pursuit Podcast! It was epic, and now I know lots about bourbon!

During my wrap-up conversation with Kenny Coleman this morning it truly sank in how much value there is in a back-catalogue. Standardising, modernising and leveraging this 'old' content is going to set up Bourbon Pursuit as a podcast and a business for years to come.

Your back catalogue isn't just a collection of old episodes, it's a cache of audio assets for your podcast, your brand, and your listeners.

And so today I've launched Podcast Remastering as a listed service for Precision Podcasting. I think there's HUGE potential out there, just waiting to be heard again.

Transform those old episodes into valuable content worth listening to.

Enhance, refresh and standardise your old content with remastering. Precision Podcasting are remastering experts and can transform your old episodes into valuable, evergreen content.

28/02/2022

After extensively researching podcast hosts for the recent episode of The Podcasters Club, and actually talking to a number of them - I've moved both my personal shows over to Captivate.

I'll also be advising my clients to do the same.

The way Mark Asquith talked about podcast hosting resonated with me and moving forward I see Captivate as the place to be for ease of use, aesthetics, support, cost, integrations, and forward thinking.

I believe in the platform so much I've become an affiliate. Click the link below for a free 7 day trial of the platform and level up your podcast hosting game!

Podcast easily and quickly with the simplest, most intuitive platform around. Plus, our support team of real podcasters are on hand to help!

17/02/2022

The latest episode of The Podcasters Club is all about podcast hosting!

Featuring heavy hitters Alban Brooke from Buzzsprout, Mark Asquith from Captivate, and Justin Jackson from Transistor.fm.

I ask the guys questions around plans, limits, analytics, integration, support, repurposing, monetisation and pricing, and each guest explains why they think their platform is better than the rest.

This one took MONTHS to put together and I'm excited to finally share it with you. Enjoy!

Kane talks to representatives from three of the biggest and best hosting platforms. They discuss plans, limits, analytics, integration, support, repurposing, monetisation and pricing, and each guest explains why they think their platform is better than the rest.

14/02/2022

Very excited to announce that I'm a panelist at the NZ Podcasting Summit on May 14th in Auckland.

I'll be speaking about podcast Advertising, Endorsements, Contra, & Commissioning, alongside Tim Burnell from RNZ, and one other very special guest (TBA).

Tickets here - https://nzpodsummit.com/

The NZ Podcasting Summit provides a wharenui for Aoteroa’s podcast producers, presenters, practitioners, and providers.

26/01/2022

The latest course by Piano Picnic is out now! Available on its own or as part of the Creative Pianist membership. I've seen how this has come together and it's truly awesome! Well done Ruth Power.

23/01/2022

If your brand isn't harnessing the power of podcasting - you're missing out!

Here are 10 reasons to start a branded podcast in 2022.