Professional artists' agency, based in Auckland New Zealand with an international reputation. Thank you.
Representation Requests: GCM's books are closed, please see www.aaanz.co.nz for a list of other reputable agents to approach for representation. GCM (Gail Cowan Management Ltd) is a professional actors' agency based in Auckland, New Zealand. GCM has a fantastic reputation within the industry, one of competence, care and dedication. The agency aims to create an authentic and collaborative environme
nt through developing a genuine understanding of our clients. Gail has been an actor's agent since 1983, primarily servicing the market of feature films, theatre, TV dramas, corporate, voice-over work, and commercials. GCM has a separate division focusing on our younger talent, Chrysalis by GCM. We have an internationally recognised reputation for developing young talent and our aim is provide the industry with an elite and boutique agency for children and teens. We can provide our actors with advice, recommendations as well as offer workshopping or practice self-tapes in our studio. We consider theatre to be an important tool in actor development, which is why we encourage our actors to be actively involved with productions and show our support by seldom taking a commission. Our employees have a great understanding of actors abilities and can tailor pitches to suit. We also often employ actors at GCM, as this perspective allows us to provide better service in all areas of the business. We can produce fast-turnaround audition tapes, with instant access to someone who can read, film, direct and edit, we can also provide workshopping and constructive feedback for developing actors or those who wish to run lines before an audition. All of our agents are positioned within the business to best work to their strengths and skill-base. We work collaboratively as a team and aim to be aware of all projects and clients. We’re aware of industry reservations around actors working in the agency, however their positions are outside of the pitching and booking areas of the agency, and we have clear rules to ensure no conflicts of interest arise. At the GCM office, we have our own fully equipped studio, sound booth and full editing facilities. These allow us to record our own audition tapes and voice demos as required and at very short notice. We introduced the studio in 2013 after noticing the growing interest in New Zealand actors. It took many years of hard work and dedication but our tapes now have an international reputation for quality and great performance. Tapes from our studio have had numerous international hits, such as Luciane Buchanan in Netflix's 'The Night Agent' and 'Chief of War', Ana Scotney in the Ben Falcone series 'Gods Favorite Idiot', Stacey Leilua in the series about Dwayne Johnson's life - 'Young Rock', Gary Young in Starz series 'Outlander' S3, Duane Wichman-Evans Jnr in 'Avatar: The Way of the Water', Albert Latailakepa in the upcoming series 'The Artful Dodger'. Our other major international castings include Jen Van Epps in 'M3GAN', Nell Fisher in 'Evil Dead Rise' and the upcoming Elijah Wood film 'Bookworm', Nathalie Morris in Stan series 'Bump' and feature film 'Petrol, Lara Macgregor in Netflix series 'Clickbait', Xana Tang in Netflix/ABC series The Letdown S1-2, Hannah Lynch in feature film 'Petrol', Dave Fane in upcoming US film 'Next Goal Wins' and US series 'Our Flag Means Death' directed by Taika Waititi, Allan Henry in ‘Cocaine Bear’, Thomasin McKenzie in 'Eileen', ‘JoJo Rabbit’, ‘OLD’, 'Totally Completely Fine' and more, Davida McKenzie in the highly acclaimed film ‘Silent Night’ and soon to be released 'Speedway', Jacque Drew in both seasons of 'One of Us is Lying', Tane Williams-Accra in US film 'Fantasy Island', and many more international wins. GCM's focus is within the acting and creative world, however we understand that many of our talent have a great social presence that is attractive for brands. If you wish to get in touch regarding social partnerships with our talent, this is managed by People of Influence, a division of the 818 Publicity and headed by director, Chris Henry.
18/12/2025
GCM’s Angela Bloomfield returns as on in 2026 ✨
Congratulations to all our talent on an incredible year of hard work. We can’t wait to see the magic you bring to our screens in the New Year.👏🎬
12/12/2025
Huge congratulations to all GCM talent heading to Sundance next year! Including Hannah Lynch, Bruce Phillips, Ariadne Baltazar and Baz Te Hira for "Mum, I'm Alien Pregnant". Beatrix Rain Wolfe, Sophia Kirkwood-Smith and Nikki Si'Ulepa for "Big Girls Don’t Cry", Davida McKenzie for "Leviticus" AND Taika Waititi for "Fing!"
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10/12/2025
The world is rolling out the red carpet for !!! Here are some snaps from the LA premiere feat GCM’s Duane Evans Jr. who stars as Roxto in Avatar: 🙌
The third film in the phenomenally successful Avatar franchise opens exclusively in theaters worldwide 19 with the premiere this weekend in
09/12/2025
Genuine and Stable feat GCM's Jono Capel-Baker & Acushla-Tara Kupe is 🤩 Check it out if you haven't already.
Experience Genuine and Stable live in the Aotea Centre. Visit aucklandlive.co.nz to find out about the best shows and events in Auckland.
26/11/2025
featuring GCM’s hilarious Dave Fane hits cinemas on November 27!
Here are a few snaps from this week’s preview screening — such a fun night! 🦊🎬
24/11/2025
the screen industry of Aotearoa came together to celebrate its brightest talents at the 2025 New Zealand Screen Awards | Ngā Taonga Whakaata o Aotearoa. ✨
A huge congratulations to all the nominees and winners—what an incredible night!
Here are a few snaps of our amazing GCM team. So proud of everyone and the hard mahi that went into this year. 💫
12/11/2025
AACTA voting is open for consideration to select the nominees for the 2026 AACTA Awards! Best of luck to GCM's Dominic Ona-Ariki & Tāne Williams Accra 👏
12/11/2025
GCM's Tioreore Ngatai-Melbourne tributes Lee Tamahori 🫶
Today we acknowledge the death of Lee Tamahori, Ngati Porou, the pioneering Kiwi filmmaker behind 'Once Were Warriors' and 'Mahana'. Jesse speaks to actress Tioreore Ngatai-Melbourne, the star of his 2023 film 'The Convert'.
07/11/2025
From on to Predator: Badlands — GCM’s steps into a new role as Drone Synth. 👏
Check out these moments from the premiere! is screening exclusively in cinemas now.
07/11/2025
Waiora Te Ūkaipō – The Homeland. A landmark piece of theatre is a powerful reflection on family, culture, and belonging. Feat GCM's Tioreore Ngatai-Melbourne 🙌
Two actors, one musician, 40+ characters in 60 minutes. With only 4 shows left - book your tickets now 🥳
Think 'The Mighty Boosh' meets 'Treasure Island': Directed by local legend Barnie Duncan. 21 October 2025 - 8 November 2025
03/11/2025
Feat GCM's - don't forget to check this out.
"Two women. Two wars. One Poodle. The greatest Le***an love story of the 20th Century"
Thursday 13th November-Saturday 15th November This performance of the play written by Win Wells will be a rehearsed reading of a lively, witty two-hander that traverses the lives and love story of Gertrude Stein and Alice B. Toklas, one of the great le***an love stories of the 20th century.
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Our Story
GCM (Gail Cowan Management Ltd) is a professional actors' agency based in Auckland, New Zealand. GCM has a fantastic reputation within the industry, one of competence, care and dedication. The agency aims to create an authentic and collaborative environment through developing a genuine understanding of our clients. Gail has been an actor's agent since 1983, primarily servicing the market of feature films, theatre, TV dramas, corporate, voice-over work, and commercials.
At the GCM office, we have our own fully equipped studio, sound booth and full editing facilities. These allow us to record our own audition tapes and voice demos as required and at very short notice. We introduced the studio in 2013 after noticing the growing interest in New Zealand actors. It took many years of hard work and dedication but our tapes now have an international reputation for quality and great performance. Our studio has had numerous international hits, such as Matt Whelan in Narcos S2, Gary Young in Outlander S3, Duane Wichman-Evans Jnr in Avatar 2 and many more.
We have a huge focus on developing talent and can provide advice, recommendations as well as offer workshopping or practice self-tapes in our studio. We consider theatre to be an important tool in actor development, which is why we encourage our actors to be actively involved with productions and show our support by seldom taking a commission.
Having several actors as employees at GCM allows us to provide better service in all areas of the business. We can produce fast-turnaround audition tapes, with instant access to someone who can read, film, direct and edit, we can also provide workshopping and constructive feedback for developing actors or those who wish to run lines before an audition. Our employees have a greater understanding of actors abilities and can tailor pitches to suit. We’re aware of industry reservations around actors working in the agency, however, we have clear rules to ensure no conflicts of interest arise. All of our agents are positioned within the business to best work to their strengths and skill-base. We work collaboratively as a team and aim to be aware of all projects and clients.
We welcome your representation enquiries if you are a trained actor with solid experience in the film and television industry. Please email us on [email protected] with a headshot and resume, along with a link to your showreel or other recorded materials.