Video is no longer just a growing trend, it IS the most effective method of marketing yourself, your brand, and your property. Sometimes as we grow within an industry, we can become complacent on our methods especially if they have been provided us with success in the past. However, in the last few years, we have seen so many significant changes in the digital world, that if you fail to adapt and
learn new techniques, you’re putting yourself at risk for being left behind. In our world of increasingly busy schedules, consumers appreciate information that helps them make decisions with the greatest ease. Premium video content does just that, it takes your property online, where buyers are looking. Our Video Tours engage and entice potential buyers. With Video tours, buyers experience going room-to-room and get a true spatial relationship for the property as if they were actually walking through it. To ensure the highest quality production, we use only professional HD cameras and trained videographers. We can also brand and tag your videos with your contact and marketing information. Allowing potential buyers to see your listing online saves you time and money by limiting the number of physical showings required to sell the property. It also keeps your sellers from being inconvenienced by “browsers” who are not qualified buyers.
90% of buyers view online listings before contacting an agent. This means that an agent’s online presence is more important than ever before. A branded property video is an excellent tool to help buyers find you. In fact, Video Tours are 40% about marketing your current listing and 60% about marketing yourself. These videos improve your SMO (social media optimization), SEO (search engine optimization) and demonstrate your listings have the best presentation possible. The possibilities are endless when it comes to incorporating video into your Real Estate marketing strategies. Today, it is undeniably the most effective marketing tool online – accessible anytime and anywhere. Not only do visitors spend far more time on websites that contain video – they actually buy more too. That sounds like a win-win to us. The Real Estate industry is ever evolving, and the role you play in assisting buyers and sellers with their transaction, must adapt to the changes in technology to now approach the “online customer”. Some important statistics, here are some more to really think about:
Online video is the top format for content marketing. - Top Rank
Video can increase the amount of time visitors spend on a webpage by over 300%. YouTube has become the second largest search engine in North America. Videos are 53 times more likely than traditional web pages to receive an organic first-page ranking. - Forrestor Research
Consumers find online video 38% more memorable than ads on traditional TV. – ComScore
Visitors who view product videos are 85% more likely to buy than visitors who do not. - Internet Retailer
Video now appears in more than 70% of the top 100 search results listings. – Kissmetrics
We could go on for a really long time… but hopefully we’ve caught you’re attention so far. Don’t wait for the growing industry to pass you by, instead be a proactive learner (which we’re assuming you are if you’re here!) and adopt video into your marketing strategy.
