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The Content Club

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The Content Club

The Content Club is for SME Business Owners that understand times have changed. We make video easy.
(1)

Statistics show that Video has more reach and engagement than anything else online, yet so few businesses are really taking advantage of this space.

10/08/2021

Check out this wall graphic we did for the team at Strathclyde- they loved it so much we even got a mention of n their VLOG 👌

26/02/2021

The Great Kiwi Beerfest.

The Black Seeds owning the stage ❤️🙌❤️

This was a pinch me moment where looking out at the crowd I realised just how lucky we are to be living in NZ 🙏

21/01/2021

Are you on Clubhouse??

If so, let’s connect 🙏

19/01/2021

Video is such a fantastic way to engage with your audience - we’re currently taking bookings for half-day shoots to kick your 2021 off with a bang!

11/12/2020

The Algorithm.

How does it work?

Is Big Brother really listening?

Is my activity being monitored to the Nth degree?

Well... if it is you may as well use it to your benefit!! 🤪

30/11/2020

Sadly the world lost one of the best and most balanced entrepreneurial minds of our time over the weekend.

Tony Hsieh was a phenomenal leader who redesigned Company Culture - his book “Discovering Happiness” changed the way I looked at KPI’s, conduct and staff in general.

His company Zappos has been used as a benchmark and example crossing many industry stereotypes. If you haven’t heard of him or the Zappos story I highly recommend looking into it.

RIP.

16/11/2020

We had a blast recently creating content for the crew at Strathclyde NZ.

Caleb our videographer basically shadowed Managing Director Scott for the day and has so far managed to create 5 stand alone videos and a bunch of photos from the day's Content.

None of the videos are scripted, they're natural, authentic Vlog style footage, it captures the culture and the passion for their work perfectly! - this is a super efficient way to get a lot of content whilst basically going about your normal day to day work.

If you're looking to up the ante on your marketing but don't know where to start drop us a line!

08/11/2020

Deep in thought!

This is me, Scott, moments before our first live workshop for the Content Club.

What will people think?
Is it too long/too short?
Will anyone show up?
Why would anyone want to listen to me?

We all have doubts, fears and anxiety... but I know from experience everything that I’ve ever wanted sat on the other side of those feelings.

That’s where the growth is.
That’s how you learn.
That’s how you win!

It takes all my willpower to silence that doubtful voice inside my head sometimes and it’s always worth it!

05/11/2020

The Video Challenge is Back and It's On!

The group page is LIVE and we're accepting registrations for the November Challenge (link at the bottom of this post).

If you're a business owner that hasn't done video yet, even though you know it works really well, then this challenge is for you!
What you'll learn really fast is that you are not alone...

FEAR
JUDGEMENT
LACK OF IDEAS

We've heard it all before!! Don't let these things hold you back anymore!

Learn in a trusted, supportive space where sayings like "Done is Better than Perfect" will become your daily mantra!

Spaces are limited and it's a first-in, first-served basis.

The Challenge is FREE!

15 Days of fun, learning skills around video, editing, brand voice and how best to reach your audience.

This is the 5th Challenge we've run this year and will be the last one till 2021 - If you want to hit the ground running in the new year with your marketing, this challenge is for you!

You’ll also gain...
CONFIDENCE
SUPPORT
NETWORKING OPPORTUNITIES

If you know someone that could benefit from the Challenge feel free to tag them below...

click the following link to reserve your spot! https://www.facebook.com/groups/novembervideochallenge

05/11/2020

I admit it... the facts in this video are wrong 😔 but I do have a question for you...

I should of checked the source of my research before making this point.

This is an excerpt from the first live Content Club Workshop.

The Workshop had 3 goals...

1) Demystify Social Media.
2) Explain why Video is still the King of Content.
3) Teach a Content Creation Formula that would spark tonnes of Content ideas.

Hopefully I got my 3 goals right because the fact I had wrong was that the global TV Ad industry is way bigger than the $80B I quoted in this video, it’s closer to $200B!!

So now that I’ve cleared that up... Answer me this...???

Do you watch TV Ads?

27/10/2020

Tip #6 YOU!

Now that all the technical stuff is out the way, you've got a great script thought out (and practiced) you can really focis on your performance.

Now, I'm not suggesting that you actually perform... Studies have shown that Authentic Content ie: the real you, works best... Remember, you're using this video to market your business in the hope that someone sees it and wants to actually do business with you... At some point, (depending on your service) you're actually going to talk to them or meet them in person... it doesn't really make sense for you to not represent the real you on Video.

From a "performance" angle what you can focus on is your eye contact, body language and smile - If you look passionate about what you're doing that will really draw an audience in.

Keep on the look out for our bi-monthly Video Challenge courses, there's another one comnig up shortly!

26/10/2020

Love this quote from award winning Brand Storyteller David Beebe... it's so true.

The best content is often about what problems you solve for your existing (and future) clients.

We all have pain points in life and if your product or service relieves some pain zero in on who those people are and start educating them.

Selling will take care of itself if you put the right information in front of those in need.

26/10/2020

Tip #5 SCRIPT

The biggest mistake people make with their scripts is they write it in a language that is not their own! You want to keep your conversation style to the way you would be infront of an actual customer... because the point of the video is to have more opportunities to be infront of real customers :)

Other common script problems...

- Too long
- Too detailed (social media is all about small snackable bits of content)
- No thought out CTA (call to action) or Outro, so it ends weirdly or abruptly.
- Too salesy, stick to subjects that will actually help your customer avatar.

I'm not a fan of seeing people reading off a piece of paper or teleprompter - you want to connect to the audience, it's hard to do that if you're not looking dead in the camera lens! Plus, when we're reading we generally speak more formerly and less natural.

Just remember, you're an expert at your chosen profession - let your knowledge and information just flow... don't overthink it - Just do it!!

26/10/2020

The man, the myth, the legend that is

I love this quote because I see it as a challenge... a challenge to all industries that thought their business wasn't a good fit for social media.

Like everything else in the world is in a constant state of change and right now is in season!

Telling your story is a great way to attract likeminded customers and to grow your audience the right way.

What are you doing to tell your story?

23/10/2020

Tip #4 HEADROOM!

Background (check)
Lighting (check)
Sound (check)

Right, now you need to put yourself in the shot... will you sit in the middle? Or off to one side?

Do you need to leave space for graphics or other effects during the editing process?

A great start-point rule is to pop 4 fingers on the top of your head (just like in this video) and position yourself so your top finger is at the top of the screen.

This is not a hard fast rule but as I said above a great starting point - equally important is the angle the phone is on - We always suggest that your lens should be at eye level or ust above.

Give it a Go!

23/10/2020

Tip #3: Sound

The camera technology in your phone is amazing and getting better with each and every new release… the sound however generally is poor and a dead giveaway that can make your piece of content feel less professional… follow these handy tips to overcome sound common sound issues.

In this "Getting You Ready For Video" series we have 6 simple tips for beginners to help get you started in Video Content Creation... even before you push the record button!

These tips will work regardless of what gear you have (or haven't got) - the main thing here is to actually get started!

More and more business owners are plucking up the courage to try video - it's awesome to see.

You can't ignore the statistics - Video has more cut-through than any other type of content, across all of the major Social platforms.

I don't see this changing anytime soon, with the younger generation flocking to apps like TikTok that are 100% video, for me, the writing is (definitley) on the wall.

When is the best time to start…. Right NOW!

23/10/2020

The late great Zig Ziglar said a lot of things over the span of his career that are still relevant today.

In fact, this super famous quote came from a time long before Social Media even existed... and it couldn't be truer today.

As consumers we have more choice than ever before and we've made it pretty clear that we don't like Ads - yet Marketers keep ramming them down our necks (it's all part of the game really).

Think about this...

We turned off our TV and watched Netflix instead.
We switched off the Radio and listened to Spotify.
Most Newspapers and Magazines have gone out of business.
Email open rates are the lowest in history.

It's pretty clear that we don't like ads and that we're getting more savvy about spotting them.

Businesses need to pivot their marketing so that their Content is A) More Useful ie: Valuable to the audience - this could be Tips and Tricks, How to guides etc or B) More Entertaining and Authentic!

This is how you win over time.

22/10/2020

Tip #2: LOCATION

In this "Getting You Ready For Video" series we have 6 simple tips for beginners to help get you started in Video Content Creation... even before you push the record button!

These tips will work regardless of what gear you have (or haven't got) - the main thing here is to actually get started!

More and more business owners are plucking up the courage to try video - it's awesome to see.

You can't ignore the statistics - Video has more cut-through than any other type of content, across all of the major Social platforms.

I don't see this changing anytime soon, with the younger generation flocking to apps like TikTok that are 100% video, for me, the writing is (definitley) on the wall.

22/10/2020

Hey!

Wanna know something interesting....?

The reason we rave about video content so much is because statistically Video gets more attention.

When I say attention I'm talking about Likes, Shares, Follows, Engagement, Reach etc.

Think about it... Blogs and Pictures don't go Viral do they??

But there's more to these stats than meets the eye... Video's are also...

- Cheaper to run ad campaigns behind
- More memorable
- A great way to show more personality behind the brand
- Creates instant familiarity.

Remember, when it comes to Social Media Money goes where the attention flows.

22/10/2020

Tip #1: Lighting

More and more business owners are plucking up the courage to try video - it's awesome to see.

In this "Getting You Ready For Video" series we have 6 simple tips for beginners to help get you started... even before you push the record button!

You can't ignore the statistics - Video has more cut-through than any other type of content, across all of the major Social platforms.

I don't see this changing anytime soon, with the younger generation flocking to apps like TikTok that are 100% video, for me, the writing is (definitley) on the wall.

These tips will work regardless of what gear you have (or haven't got) - the main thing here is to actually get started!

20/10/2020

A Massive shoutout to one of our Content Club Members, Lorraine from Energise Health and Fitness for achieving one of her business goals over the weekend.

I first met Lorraine years ago and I remember her telling me, way back then, that doing holistic retreats focusing on fitness, mindset, nutrition and so much more was the BIG dream!

It's awesome to see you kicking goals and fizzing at the future opportunities you now have created!!

Awesome to see you making the most of the incredible countryside and taking the opportunity to capture some amazing content to launch many more similar experiences in the future!!

Also fantastic to see some fellow Content Club Members Kellee Berry Mind Coach and Kerry from Herba Gourmet both stepping up and supporting the event by providing some amazing content in their niche's - A fantastic joint venture all round :)

01/10/2020

I was asked about editing tips on photos the other day by some of our Content Club Members... there's two parts to this.

1. You could focus on gear, software, filters and apps.
2. You could focus on capturing images in unique ways.

Here's some great examples of pictures captured in unique ways that will have you looking twice... they aren't technically great pics but the angles, timing and vision by the photographers are definitely worth checking out.

We all carry around a really powerful camera in our pockets these days and being digital, there's really no reason to not take a tonne of pics and review them later on.

Get snapping.

https://bit.ly/3jn58f1

21/09/2020

Despite putting out hundreds of pieces of Content over the past couple of years for SIGN NETWORK LIMITED - this video remains our most viewed piece (organically).

The point I'm trying to make here is don't take yourself too seriously... Social Media is about having a bit of fun...

Does this Video sell anything... NO!

Is this Video "valuable" to the audience... NO!

Have I had heaps of engagement both online and in "real" life about whether this was fake or setup... YES!

Has it created an impression and been memorable... YES!
.. and has this lead on to other conversations about our products and services... YES!

08/09/2020

What you'll see here in this list are the most common excuses I've heard from business owners to why they are not producing content.

I added one (in a different colour) - see if you can figure out which one it is??

The thing with excuses are they are just that... often masking the real reason and always just holding us back.

The reality is if you're not producing Content for your business in 2020 you're going backwards and if you're the business owner, then, unfortunately, YOU are the problem.

I've seen content on social media work successfully for every industry niche you could think of... there are no excuses, it is 2020, the time is now... if you need help, that's what we are here for!

01/09/2020

What's the best thing about living in Christchurch?

Please comment below.

Working on a special video project... let's call this research :)

31/08/2020

Paralysis by Analysis!

This will be the Number 1 thing holding you back from dominating your Social Media content.

Are you overthinking it?

Do you have a need for everything to line up and be perfect?

Do you have a camera roll full of photos and videos you haven't posted yet?

Are you constantly comparing and not feeling good enough?

STOP IT.

That's all the advice I have for you... it couldn't be more simple... just STOP IT.

The only thing that matters is what your audience thinks of your content... if you never show it to them, you'll never know.

Nothing feels better than taking ACTION - Post something today.

I dare you :)

29/08/2020

We’ve been trialling loads of different length videos for our pals over at Wrap Network.

15 secs, 30 secs, 60 secs and more.

Studies have shown the the attention span of a new audience is getting shorter and shorter, so you really have to grab them on the first few seconds.

Once you’ve converted your audience to fans or followers, they’re more than likely to watch your longer form content.

Each industry and audience will be different, the key is to experiment and check your insights for patterns

We’ve also switched a lot of the Wrap Network content to portrait as we’ve noticed a high percentage of their audience are consuming content on mobile devices... portrait simply takes up more of the screen which keeps people a little more engaged as there’s less distraction.

However all of these tips are pointless if the content is no good 😉

26/08/2020

Intrigue.

Use it to your advantage and you’ll have people wanting to know more.

Too many businesses and brands are just ramming their Sales messages down your throat on social media.

You have the ability to show your business from so many angles... behind the scenes, meet the team, tour of the office/site/factory, testimonial and project overview stories, FAQ’s, tools of the trade etc etc... there’s no need to go straight in for the jugular!

Social Media is all about engagement, story-telling and conversations... done well this will lead to conversions, you’ve just got to have a little patience 😜

Rather than trying to “make the sale” maybe your goal should be to make someone think differently, or laugh, or empathise... the more emotionally people connect with you the more likely they are to buy, refer and remain watching.

Create the Buzz and the bees will come!

25/08/2020

Each week, without fail, in our Content Club Members Group, we share our Wednesday wins!

is all about sharing our success and the practice of gratitude.

I’ve challenged some of our Members to post their right here, without the safety blanket of the closed Group Page because the Content Club is all about pushing your boundaries and over coming your fears around being on camera and video content creation.

I’d like to extend that Challenge to anyone who sees this post... take a moment to reflect on the week that’s been and share with us something you’re really proud of or grateful for 👌🙏

24/08/2020

Ever heard of the KISS rule...?

Keep
It
Simple
Stupid!

One of the biggest mistakes many business owners make when it comes to Marketing is they forget to keep it simple...

Remember, you need to keep repeating your Core Message over and over to your current and potential customers just to remind them that you still exist and that you're open for business!

Make sure you remember to tell them what you do - sounds simple right?? Often the best way to articulate "what you do" is by explaining the problem that you solve for your customers.

Here at The Content Club we make Video easy by training Business Owners on how to overcome their fear of being on camera and teaching them how to convey their message to the right audience - this saves them money and increases their conversion on leads.

21/08/2020

We took 2 cameras to our latest shoot with Scott and the team at Strathclyde NZ which gave us the ability to show a little behind the scenes action.

A big part of the Civil Construction on this project relates to this driveway and access to the site, so we had Scott and his trusty work mate walk in the entrace a couple of different ways... leading shots, following shots, close-ups (featuring feet only, focusing on the driveway cracks etc).

All of these shots won't make the final edit but it will give us the luxury of choice when it comes to putting this whole video together.

20/08/2020

How do you shoot Video and get the footage so smooth?

This is a question we get asked often.... followed by what gimbal do you recomend.

A gimbal is a camera stabaliser... there's plenty of them on the market and they now have a huge range available for mobile phones too.

We use the Zhiyan Crane brand and I've heard really good things about the DJI Osmo (for mobile devices).

If you've got a gimbal let us know what brand you have and whether you love it or not?

Address

347a Street Asaph St
Christchurch
8011

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+64272258502

Website

http://www.thecontentclub.co.nz/

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Videos

Beerfest

Getting You Ready For Video series... Tip #2: Location

Colour Me Bad

Vertical Aspect Tutorial

Showreel 2020

RULE OF THIRDS

Shortcuts

How Did We Get Here?

After being in the physical, tangible end of the Branding/Advertising/Marketing Game for over 20 years we’ve taken all of the knowledge and lessons learned there and put them into our services and this educational platform we call The Content Club.

Marketing is the toughest it’s ever been... there are so many platforms, products and differing advice out there it’s hard to know where to even start! Also, the way Marketing is Sold is generally full of jargon and fear-based statements to make us feel stupid and “act now” before we miss out on the special (too good to be true) deal!

We focus on educating SME business owners on how to create their own content and cut out the middle man... at the end of the day the world is crying out for authentic content and most business owners are looking to save money, not spend it!

Of course, we offer a paid service too... but, by the time you need us to create your content, you would have built an audience, have a pretty good understanding of your customer avatar(s) and your brand voice and have some social proof that Social Media is working for your business - So your paid content will get you exponential results on top of a foundation that, through our guidance, we helped you build - for yourself!