Kuhipaat Communications New Zealand

14/01/2024

Blog Writing, Website Writing and Copy Writing

Humans have invented words and languages to communicate meaningfully. In this melee, words are often understood differently by different people. So I request my readers to not focus on the three titles of the concepts, and instead focus on the concepts.😇

Blog Writing:

Also known as article writing, this concept focuses on a topic in depth. The writer needs to research on the topic, structure it interestingly and ensure at least 1200 words of non-plagiarised content. SEO is critical because the objective of blogs is to organically rank the site well to bring in incremental visitors.

Blogs as a strategy, as we see today, is slightly transactional and is loosely connected with the brand’s positioning strategy.

There are definitely scope to be creative in blog writing, as story telling is an effective content strategy. However with AI there is a risk that AI will drive your creativity into linearity without you realising the same. The comfort zone of linear thinking is addictiv🥺

Website Writing:

Writing a website is significantly different from blog writing. It is a skill where we need to conceptualise the website, right from wire framing and prototyping to development. This skill, as I understand from a creative website agency perspective - cannot be outsourced to a freelancer. A website writer drives the website development process by brainstorming with the client servicing, designer, developer and even the SEO expert in order to get it strategically and creatively correct.

A website writer needs to have a grounded understanding of advertising and marketing strategies, consumer behaviour understanding and curious enough to be a well read aware personality.

A website writer needs to be comfortable talking and arguing with the client to advise the best website strategy to the client.

There is scope for immense creativity which is driven by a marketing objective and a marketing cm communications strategy. AI has a minimalist role in website writing. You can use UI to shorten long content and to write the obvious paragraphs in pages like the contact page. Using AI blatantly for website writing is a sure shot recipe for disaster.

Copy Writing

Also called creative copy writing, it primarily refers to the skill of writing headline and short paragraphs on newspaper ads, hoardings etc. This style of writing is also significantly different from the other two writing skills.

The skill demands out of the box thinking, deep insights into consumers and the products or services being advertised, and the art of appealing to the attitude/motivations/cultural triggers of the TG.

A hero banner in the home page of a skin care clinic in Guwahati may have a headline ‘Best Skin Care Clinic in Guwahati’ or a headline like ‘We help you express yourself’. The latter is a (bad 😀) example of creative copy writing; but I hope I am able to explain the difference between technical writing and copy writing.

Creative copy writers are usually great in thinking taglines, captions and smart copy to attract eyeballs 👀 effectively. However, there is a chance of going too creative and get the brand name overshadowed. You will remember the story of the ad but unable to remember the brand.🤨

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Hope you are enjoying the series. Do leave your feedback.

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Do you want to enhance your digital presence? Please get in touch!

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Digital Marketing? Allow us to craft your digital strategy for your customers to experience you online. Call us today.

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Do you wish to hand over your SEO concerns to experienced digital marketing professionals? It's worth it. We promise. Contact us to know more.

Our business is to mind your business on the Internet. We work in Digital marketing & Web Services.

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Dear business owners!

You don't have to do everything by yourself. As your business grows, you will have increased responsibilities. If you can buy time with money, do it! Sometimes, staying involved in smaller tasks will only distract you from your core business. If outsourcing something costs less than your personal charges, consider delegating those tasks. By doing everything by yourself, you could be spared from your agency's charges, but you could be losing money big time as you won't be able to grow up to your full potential.