Mulk

06/11/2023

I was reading a recent post that was very thought provoking, as it was trying to define the difference between motion graphics and traditional animation. It was wonderful & sometimes amusing to read everyone's thoughts & opinions about what Motion Graphics or Motion Design really is (the newly coined term "Motionator" was one such thought in the thread).

An interesting thing I came away with, was the question:
"Is Motion Design for Entertainment?" I would argue, yes it can be.
Is Motion Graphics simply where Design & Animation meet?

Here's an example of Motion Graphics that's purely for entertainment and sets the mood for an Awards Evening, enjoy!

Producer: Ian Lawley, Production Associates
Client: Deloitte Energy Excellence Awards

28/09/2023

We've cut together a little sampler of a dramatic motion graphics event opener we made a while back. (We made an opener for the daytime event, and an opener for the evening awards dinner). This immersive event took place in the Barrel Hall at Villa Maria while diners were surrounded with the projection on 3 walls. The theme was Planet NZ. We also had fun doing the sound design.



Produced by Ian Lawley For Uno Loco
Client: Deloitte NZ

05/09/2023

Here's a really fun video opener we made as part of a motion graphics package for a live streamed event celebrating 10 years of Chorus.

From the script provided, we designed how this would look, providing style frames and a storyboard, then animating. We also arranged and directed the voiceover & cut that into the final edit.

Using motion graphics can be a really impactful way to open an event and create that hype vibe without having to use your own footage.

Check out our website for more details on this motion graphics package.

https://www.mulk.co.nz/choruseoy

Agency: Uno Loco
Producer: Ian Lawley
Client: Chorus
Voiceover talent: BigMouth - Esmee Myers

31/08/2023

One year ago we had the privilege of seeing this creative awards project come together on an 80 metre wide projection screen at Otautahi’s fabulous Te Pae Convention Centre.

We hit some milestones that day, it being the inaugural Foodstuffs Partnership Awards, and the start of our new life in the South Island.

We were proud to say that this show held no compromises. We delivered a fully animated motion graphics awards continuity, and hype opener video, along with a walkin loop, full screen 3D hero transitions, and band and entertainment visuals, all at the epic size of 16,800 x 1080 pixels.

We carried the event theming through onto Te Pae’s foyer wayfinding screens, with animated video loops.

The challenge for us was to take the existing Partnership Awards brand and expand upon this to create a visual language for this awards evening that represented the network & connectedness of suppliers and community and the interwoven supply chain.

The brief was to also acknowledge the unique link between the architectural inspiration of Te Pae and the design inspiration that informed the Partnership Awards brand.

We’re truly grateful to have been engaged by such a fantastic client. It was a genuine privilege to be part of the incredible team who brought this immersive event to life.

Check out our website for more images and video of the visuals we created.
https://www.mulk.co.nz/foodstuffs-partnership-awards-2022

15/08/2023

Here's a few of the projects we've completed since starting our transition from Auckland to Christchurch.

The new home office is fully operational and cranking out motion, mapping and marvellous award shows. Just needs some nice houseplants, now. 🪴

A few of the projects we've worked on in the past year or so. That we can share publicly!

15/08/2023

Lovely to be working with the Total Event team again on the HX Conference at Te Pae.

This time we brought their designs to life in 3D, and created loops and interstitial animations for speakers and break moments.

14/07/2022

Our animated entertainment moment for Interior Awards 2022. A loud, full on mapping show helps kick off the home stretch when you’re almost ‘awardsed out’. Excuse the phone audio.

14/07/2022

So many awesome projects this year. The ultimate winners delivered a waiata as part of their acceptance speech.

14/07/2022

Choice to be back at St-Matthew-in-the-City for the ELEVENTH Interior Awards.