Print_NZ

29/01/2025

The Power of Print: Why Businesses Magazine Holds the Key to Success.

In a world dominated by digital noise, the power of print, especially through magazines, remains unparalleled.

The tangibility factor, targeted marketing capabilities, and enduring shelf life make magazines a key player in a successful marketing strategy.

Businesses can leverage the unique advantages of print to establish trust, engage audiences, and ultimately unlock the door to success.

https://buff.ly/3VEA14z

In the ever-evolving landscape of promotion, where digital platform dominate, …

27/01/2025

Two Sides global Anti-Greenwash Campaign: 710 Companies Removed Misleading Anti-paper Statements

Since 2010, the Two Sides campaign has successfully influenced the change or removal of misleading environmental claims by more than 700 organisations, including many of the world’s largest corporations.

All too often their customer communications attempt to mask these cost-saving efforts, justifying the switch with unfounded environmental marketing appeals such as “Go Green – Go Paperless” and “Choose e-billing and help save a tree.”

These greenwash claims are in breach of established environmental marketing rules

Link to the full press release:
https://buff.ly/3q6ahL9

Since 2010, the Two Sides campaign has successfully influenced the change or removal of misleading environmental claims by more than 700 organisations.

22/01/2025

What Will Letterbox Marketing Look Like in 2050?

With digital disruption, the role and relevancy of catalogues, a strong letterbox player, could be questioned.

Good thing that catalogues offer much more than the mere product lists found within retailer’s bricks and mortar or virtual stores

Most importantly, they have taken the current marketing challenge to reinvent and strengthen their role and position on the path to purchase

https://buff.ly/2ZDvbGN

Not just marketing, but what will the actual letterbox look like by 2050? Will it still be rusty with a dangerous lean?

20/01/2025

Detailed and Uninterrupted Reading Continues to Draw Readers to Newspaper: Report
According to the report, it is important for print publishers to invest in recruiting young audience.

It also further explained the narrative that print should be driving.

https://buff.ly/3L7eSsy

According to the report, it is important for print publishers to invest in recruiting young audience

15/01/2025

Explore the Power of Print

Amazon, Facebook, Uber and Airbnb are using glossy magazines to communicate with their staff and customers.

Here's what you can learn about the value of a print publication for your brand

https://buff.ly/3dq6TrX

As a number of big Silicon Valley tech firms are launching glossy magazines, here is what you can learn about the value of a print publication for your brand

13/01/2025

The 10 Commandments of Print

Juan Señor, President of Innovation Consulting, delivers a reassuring perspective on ten pressing concerns for print including:

- Print Dead? Just a Fable…

- Print Underpins Campaigns

- Brand Building? Use Print

https://buff.ly/2MPWEAf

Juan Señor, President of global media consultancy Innovation Consulting, gives his ten pressing concerns for print.

08/01/2025

Here are 10 offline marketing strategies that are still effective today

Marketing has undergone huge changes with the rise of digital marketing, in particular mobile marketing. However, most successful businesses use both online and offline marketing to generate leads and boost their sales.

Here's 10 offline marketing strategies that are still effective today.

Check out these classics with staying power.

06/01/2025

The Enduring Power of Print for Learning in a Digital World

Today’s students see themselves as digital natives.

We might assume that students’ familiarity and preference for technology translates into better learning outcomes.

But the research has revealed a significant discrepancy - speed comes at a cost ...

Students said they preferred and performed better when reading on screens. But their actual performance tended to suffer.

https://buff.ly/3oR5P4g

PHOTO FUNToday’s students see themselves as digital natives, the first generation to grow up surrounded by technology like smartphones, tablets and e-readers. Teachers, parents and policymakers certainly acknowledge the growing influence of technology and have responded in kind. We’ve seen more ...

01/01/2025

Print is Alive and Well: Is Your Business Using It?

With print marketing, you can cut through the noise and engage your target audience on a very tangible level.

Digital marketing allows businesses to reach large swaths of prospective customers via very efficient and cost-effective means.

But even today, there’s a place for print marketing.

Are you using it?

https://buff.ly/2H2ViyD

30/12/2024

Print Has Prevailed: The Staying Power of Physical Books.
When e-books first took off in the 200s, many predicted it would be game over for print - but this didn't prove to be true

Survey data from 10 different countries shows that a majority of people still prefer print books over e-books:
• 42.5% of respondents purchased at least one print book in 2020—that’s significantly more than the • 15.5% who’d bought at least one e-book.

https://buff.ly/3BRr2QR

When e-books hit the mainstream in the early 2000s, many predicted they'd eventually make print books obsolete. So far, print has prevailed.

25/12/2024

Neuroscience has revealed that humans use different parts of the brain when reading from a piece of paper or from a screen.

They found that when reading more on a screen, the mind shifts to “non- linear reading”, meaning readers are more likely to skim the text without the ability to remain focused on one part of a webpage.

Click link to read more https://buff.ly/3a72AhT

Whether or not print should be identified as a “dying process” is one of the most discussed arguments in today’s industry. There are obvious pros and cons to both mediums of print and digital. In print, for instance, studies have repeatedly shown that humans process information more carefully ...

23/12/2024

Do Millennials pay any attention to print advertising?

The research shows they do.

Direct Mail and Retail Inserts dominate as the top formats Millennials engage with.

Followed by Catalogues and Magazines.

The online formats don’t get a look-in until after those.

The power still lies in print advertising

18/12/2024

Printed Catalogues Prove Their Effectiveness in Combination with Email Marketing

To optimise the marketing and advertising euro, marketers, media and advertising professionals are constantly evaluating the effectiveness of the various channels. A study published in the Harvard Business Review shows the role catalogues play in boosting sales and increasing the ROI for e-commerce business.

https://buff.ly/2XWPIoX

This article presents the increase of effectiveness by adding print catalogs to an email marketing campaign for an e-commerce business.

16/12/2024

Infographic: Print versus Digital – Four Reasons Why Print Is Still Around

“Print has proved to be more resilient than people thought,” says Mark Beare, director at Cape Town-based content marketing agency The Publishing Partnership.

What is it about print that keeps readers coming back for more?

It's tangible and can captivate.
Advertisers can use it to spread their brand message.

Print has the ability to engage the reader on a number of levels, from involving their senses to providing a distraction-less piece of content. But that’s not all print has to offer.

Find out more in this infographic

https://buff.ly/2v94evK

Print media isn`t dead, despite what some naysayers may claim. In the wake of the digital age, traditional media – like print– needs to find new ways to engage with its readers.

11/12/2024

Busting Myths about How Paper Is Made [Infographic]

https://buff.ly/3bwFd3A

09/12/2024

Why print is essential for the future of education

A four-year project examining the results of 54 research studies with 170,000 people has concluded that print is vital for effective education.

“Students learning from digital devices only progressed one third as much as they would have done had they been reading on paper”

https://buff.ly/2sJzvat

A four-year project examining the results of 54 research studies with 170,000 people has concluded that print is vital for effective education.

04/12/2024

Why the Digital Era Isn’t the End for Print Marketing. If you’re looking for ways to market your brand, don’t pitch all your tents within the digital landscape alone.

One method, print marketing, still has a large amount of influence among consumers. In fact, their use can have significant benefits over their digital alternatives.

This post explores why print products still have a role to play in your marketing strategy.

https://buff.ly/3ayA8pz

While digital marketing continues to grow in leaps and bounds, don’t pitch all your tents within the digital landscape if you’re looking for ways to market your brand.

02/12/2024

Champion of Creativity - The Caples Awards
Former ECD of Ogilvy & Mather London and custodian of The Caples Awards, Patrick Collister talks about the creative prowess of print and ‘rewarding work that works.'

https://buff.ly/3iUQyh1

The Caples Awards honour creativity and effectiveness of advertising in all media, including advertising in newspapers, magazines and direct mail. Patrick Collister, former Ogilvy Executive Creative Director, discusses the role of print media and some of his favourites.