Savvy Salon Marketing

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Savvy Salon Marketing

Savvy is a social media marketing agency with a unique difference. We work only with salon owners in

13/09/2023

Check out today's live with Kitomba Salon & Spa Software

24/03/2022

Sharing this lovely review from valued client Sheryl of

We've been salon owners too and we know what it's like to have your skin in the game. Hearing that our clients are happy and getting results fuels our passion in the work that we do!

Just like Sheryl, you can take the load of social media marketing off your shoulders and focus on your clients and running the business. It's as simple as sending us a DM!

22/03/2022

What do you do after posting?

If you close the app right away and go on with your business, then you've just committed what social media marketers call "posting and ghosting".

No matter how great your post is, it wouldn't matter if it's not reaching the right people. While you can maximize your reach instantly through paid methods, there's actually a FREE and organic way to get some traffic towards your profile—engagement strategy.

Here are some engagement tips you can start with:

✅ Reply to comments from previous posts
✅ Like comments from previous posts
✅ Comment on other users' posts, especially those in the same industry
✅ Explore hashtags in your niche and comment on popular posts
✅ Stay sincere and authentic in your interactions!

If you're thinking you've got no time for this, the good news is WE DO! Just send us a DM.

20/03/2022

Let's have a little fun today and get to know each other a bit.

So, this or that? Share your answers in the comments below and feel free to tag someone to join in!

17/03/2022

Just the fabulous lady starter pack✨ Don't forget to schedule in some YOU time this week!

15/03/2022

Instagram is rolling out a “Your Activity” feature which will allow you to view and manage activity all in one spot.

The new feature lets you bulk manage (delete, archive) your content (posts, stories, IG Video and Reels) as well as interactions (comments, likes, story sticker reactions, etc.).

You will also be able to search for prior comments, likes and story replies from specified date ranges.

Will you be using this feature? Let us know in the comments!

13/03/2022

Ever got annoyed at ads randomly popping up in your favorite YouTube videos, shopping apps, or even blog posts?

That may be brand fatigue—which happens when the audience has seen so much from you that they actually start ignoring your content and cutting you off!

Now you may say it's not your concern since you're not running paid ads anyway, but this can also happen through your social media posts. This is why it's not ideal to post multiple times in a day, except when you have specific reasons to do so.

Instead of simply churning out posts as much as you can to stay visible, focus on creating value-adding content and consistency in terms of posting.

And if you've got no time for that, get it all done-for-you by sending us a DM!

10/03/2022

You read that right! It has been suggested that Instagram is developing a new feature which will let you rearrange your posts any way you want.

This is great news if you wish to tweak the order and put up some photos or videos you want people to see, or if you simply want to improve feed harmony and visual cohesiveness. The Edit Grid feature will be found in Profile Information under Settings, which will be a simple drag-and-drop process.

Will you be using this feature if it pushes through? Let us know in the comments!

07/03/2022

The patience to understand, the grit to make things happen, the heart to care—that is the beauty of a lady. Wishing the fabulous ladies all over the world a Happy International Women's Day!

06/03/2022

And there goes our Instagram myth of the day.

This is not to say that posting everyday is wrong...in fact, go ahead if you have the time, energy and a well-thought of strategy. Just make sure you don't post too much at a time to avoid giving your followers brand fatigue.

What needs correcting here is the idea that DOING SO IS NECESSARY TO SUCCEED.

Instead, focus on CONSISTENCY. Decide how many posts a week would be achievable for you, set a schedule with identified optimal posting time, and stick to it as a routine.

Need help with staying consistent on your socials? Send us a DM!

03/03/2022

Here's a sure way to achieve your dream hair color at home—no regrets!

01/03/2022

Did you know that two-thirds of profile visits to businesses come from people who do not even follow that account?

Your ideal salon clients could be out there, casually scrolling and finding their way into your feed. But is your profile ready to convert these visitors into customers? Here's a checklist to see if your profile is optimized for clients to find you:

✔️Searchable profile name within niche

✔️Easy-to-remember username

✔️Branded profile picture

✔️Bio that shows what you do and who you help

✔️Link to website

✔️Creative stories

✔️Cohesive feed that matches bio

Seems like a lot? We're here to help! Just send us a DM.

27/02/2022

Are you noticing a decline in your Instagram reach?

While Instagram claims “Shadow Banning is not a real thing”, some posts are definitely not getting shown as much as others. Experts have identified two main causes for this: either you’ve done something wrong such as exhibiting spammy behaviour or sharing fake news, or the algorithm simply doesn’t favour you since your followers don’t seem to care about what you’re posting.

Here are some things you can do to fix low reach:

✔️Report a problem

✔️Find out which flags you could have (wrong links, spammy behaviour, etc.)

✔️Remove non-official apps/tools connected to your account

✔️Remove inactive followers/fake accounts

✔️Check your content strategy

Keep in mind that the Instagram algorithm is controlled by your followers, so focus on creating content that’s authentic, helpful and adds VALUE.

The good news is we can help you with that! Send us a DM.

22/02/2022

We know you've put a lot of thought and effort into bringing your salon to life and there are definitely things that separate your salon from the rest. But are you helping clients recognise what you offer?

One important part of your salon identity is visual branding. Its three main components are your logo, fonts, and color scheme. Depending on these, you can choose to appeal to an older or younger demographic, create a feeling or 'vibe' of your salon, and build the overall personality you'd wish to be known for.

In this era of social media, your online presence serves as the basis for first impressions. Need help with visual branding? Send us a DM!

20/02/2022

Achieve this social media transformation...in just a few clicks.

Actually, just click the link https://loom.ly/LB4M7iM to grab this package deal and we'll do all the work! In six weeks, watch your salon social media feed transform to be visually cohesive, targeted with a clear purpose, and full of engaging content.

DM us to find out more!

17/02/2022

Managing your team, communicating with clients, procuring products and supplies, marketing your salon, and even rendering the service yourself—if this is how a day in your life looks like, we'd like to ask: have you got time to focus on understanding client needs and strategies for your salon's growth?

This is why it's important to automate business processes as much as possible, and the ideal place to start with is client bookings. Online scheduling/booking offers convenience to your clients while taking off workload from your staff. There are tons of automation software options that can be integrated to your salon website allowing customers to book your salon services on their own. It also helps fill cancellations and empty spots as well as take special requests without much effort from you or your team.

Got questions? Send us a DM!

15/02/2022

Imagine giving a service with results you're extremely proud of, only to never hear from that client again! Chances are, you're going to be doing things the same way over and over again and simply wonder why your clients are not coming back.

Here comes the importance of asking for reviews. To evaluate the quality of your services and products, it's always good to ask for feedback either verbally, via SMS, social media, or even Google Review. Salon clients usually spend a lot of time reading reviews especially nowadays when so much information is accessible online. Learn to welcome reviews whether bad or good; positive reviews tell you what you're doing right and negative reviews help you identify points for improvement.

Need help with your salon marketing? Send us a DM!

13/02/2022

With the post-pandemic change in consumers' shopping and browsing habits, your Instagram profile is a gateway to your business. Your website, page, and Instagram Profile are your new shop window.

People still walk the streets but in fewer numbers. Research completed, post-pandemic, shows a massive surge in numbers of people making their buying decisions online after doing basic Google searches or looking through Instagram feeds that appear in their Explore Page.

What does your Instagram Profile say about you and your salon?

Does it say I have no order (because it looks messy or disorganised) or I am too busy to post (because your content is outdated)?

You never get a second chance to make a great first impression.

Drop us a DM if you would like to know about our easy and affordable, 'done for you' social media makeover package.

10/02/2022

If you've been seeing less of the term Google My Business, that's because it's now known as "Google Business Profile".

The name change was made "to keep things simple” according to Google, as it moves to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps. Sometime this year, the Google My Business app will completely retire to encourage businesses to manage their single listings directly on Search or Maps.

Are you making the most of Google Business Profile?

09/02/2022

The team at Savvy is global and made up of social media and digital marketing specialists, each in their particular field of expertise.

We are a remote team in different time zones to accommodate the global locations of our clients. We come together through the power of technology and assemble into Salon Business Teams so that we can give each salon the right mix of expertise for their business and marketing goals.

We are committed to helping you do salon socials right! Send us a DM to connect.

06/02/2022

Instagram-savvy salons get more potential clients to find them, more followers interacting with their posts, and more appointments booked. Sounds great? You can do it too!

We've gathered all you need to know about salon Instagram marketing in one place: "The Salon Owner's Guide To Instagram" e-book, dropping soon.

Stay tuned for updates!

03/02/2022

Instagram is more than just a photo album—it's a platform to attract, connect, and increase your salon sales. If it's not working that way for you, we're here to help!

We've launched an Instagram Salon Social Media Makeover Package that will transform your social media presence.

In six weeks your salon will go from not so great and with no clear direction to being clean, themed and targeted with a clear purpose and full of engaging content.

Grab this package deal now: https://www.savvysalonmarketing.com/landing-page-six-week-social-salon-makeover/

01/02/2022

Our community of salons eager to step up their socials is growing, and so we figured it's a great time to let you know more about Savvy!

Meet our leader, Kirsten McHarg. She’s a beauty therapist, social media strategist and business coach. Her unique salon marketing insights are backed by experience having established, owned and sold three successful salons herself. She also has a solid educational background in marketing and years of corporate and digital marketing experience.

In other words, she's taken her passion for the beauty industry and strong marketing background to create the magic that is SAVVY, with the mission to empower salon owners through social media and digital marketing.

Have a chat with Kirsten and see what Savvy can do for your salon. DM us to find out more.

30/01/2022

Some of the best features of setting up a page for your salon include getting to communicate one-on-one with customers, share helpful information about your salon or industry, and even learn more about your clients.

Make the most of it by inviting interactions, comments, and feedback—that way, you'll find out who they are and what they look for in a product or service. You may also want to share about your brand values, community endeavors you support, and aspirations for the industry. Sharing these things will attract those with similar values and passions and encourage them to connect with you or even become your clients.

How do you make your page feel like a community? Comment below.

27/01/2022

There are different theories on why Instagram is good for business. But how can you know for sure that it can be helpful for your salon business, without trying and potentially wasting your time?

We work with salons around the world on a daily basis and those on Instagram (and doing Instagram well as part of their overall marketing plan) are getting great results - more awareness, more clients and more sales.

Whether you are a small salon, large salon or a chain of salons, incorporating Instagram into your marketing strategy is a must in our opinion.

If you are unsure why your salon needs to use Instagram or how you can incorporate a great IG strategy as part of your social media plan, DM us and we'll talk you through it.

25/01/2022

How much do you love your clients? The salons we work with who are successful in business have a clear "Love Your Client" Program. They put their clients at the centre of everything they do. What does your "Love Your Client Program" look like?

DM us to find out more or to chat about creating value content and strategies for your current clients.

23/01/2022

The salons that win in social media are the ones that post value content that is relevant to their clients and prospective clients.

It's something we do for salons everyday so that their content gets seen and heard above their competition.

DM us about our popular Salon Social Media Makeover Plan. It's only $49 per week for a six-week transformation.

(terms & conditions apply)

22/01/2022

As per the Government announcement today, New Zealand will move to Red at 11.59pm tonight - Sunday, 23 January. Businesses and workplaces can open at Red. Check our link in bio for more information.

Stay safe out there and be sure to contact us if you have any questions.

20/01/2022

Nothing grabs attention as quickly as being told you're doing something wrong.

In the salon business, we've heard a lot of horror stories a.k.a. skin/hair care mishaps, and this is just the perfect opportunity to educate your audience. The more controversial or humorous your points are, the greater the engagement your post will get.

Moreover, drawing from your real-life client experiences adds a touch of "human-ness" to your brand, which is essential in gaining customer trust. It also sends a message that you are attentive to your clients and won't hold back in offering expert solutions.

Need help with salon social media marketing? Send us a DM!

18/01/2022

While social media marketers may debate over the best strategies, here's one thing everyone agrees on: staying consistent.

Whether you publish posts every day or twice in a week, it’s important for you to set a posting schedule and then stick to it. This allows for a better client experience and helps to establish credibility, reputation, and brand trust. Moreover, consistent posting is an ultimate growth hack as each time you post is another opportunity to reach your audience - clients and potential clients.

With all the work you're doing in the salon, we get that social media planning and especially content creation can be overwhelming. DM us and we'll take charge from there!

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http://www.savvysalonmarketing.com/

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Sharing this lovely review from valued client Sheryl of @glowbeautytherapyclinic We've been salon owners too and we know what it's like to have your skin in the game. Hearing that our clients are happy and getting results fuels our passion in the work that we do! Just like Sheryl, you can take the load of social media marketing off your shoulders and focus on your clients and running the business. It's as simple as sending us a DM!

What do you do after posting? If you close the app right away and go on with your business, then you've just committed what social media marketers call "posting and ghosting". No matter how great your post is, it wouldn't matter if it's not reaching the right people. While you can maximize your reach instantly through paid methods, there's actually a FREE and organic way to get some traffic towards your profile—engagement strategy. Here are some engagement tips you can start with: ✅ Reply to comments from previous posts ✅ Like comments from previous posts ✅ Comment on other users' posts, especially those in the same industry ✅ Explore hashtags in your niche and comment on popular posts ✅ Stay sincere and authentic in your interactions! If you're thinking you've got no time for this, the good news is WE DO! Just send us a DM.

Let's have a little fun today and get to know each other a bit. So, this or that? Share your answers in the comments below and feel free to tag someone to join in!

Just the fabulous lady starter pack✨ Don't forget to schedule in some YOU time this week!

Instagram is rolling out a “Your Activity” feature which will allow you to view and manage activity all in one spot. The new feature lets you bulk manage (delete, archive) your content (posts, stories, IG Video and Reels) as well as interactions (comments, likes, story sticker reactions, etc.). You will also be able to search for prior comments, likes and story replies from specified date ranges. Will you be using this feature? Let us know in the comments!

You read that right! It has been suggested that Instagram is developing a new feature which will let you rearrange your posts any way you want. This is great news if you wish to tweak the order and put up some photos or videos you want people to see, or if you simply want to improve feed harmony and visual cohesiveness. The Edit Grid feature will be found in Profile Information under Settings, which will be a simple drag-and-drop process. Will you be using this feature if it pushes through? Let us know in the comments!

And there goes our Instagram myth of the day. This is not to say that posting everyday is wrong...in fact, go ahead if you have the time, energy and a well-thought of strategy. Just make sure you don't post too much at a time to avoid giving your followers brand fatigue. What needs correcting here is the idea that DOING SO IS NECESSARY TO SUCCEED. Instead, focus on CONSISTENCY. Decide how many posts a week would be achievable for you, set a schedule with identified optimal posting time, and stick to it as a routine. Need help with staying consistent on your socials? Send us a DM!

Did you know that two-thirds of profile visits to businesses come from people who do not even follow that account? Your ideal salon clients could be out there, casually scrolling and finding their way into your feed. But is your profile ready to convert these visitors into customers? Here's a checklist to see if your profile is optimized for clients to find you: ✔️Searchable profile name within niche ✔️Easy-to-remember username ✔️Branded profile picture ✔️Bio that shows what you do and who you help ✔️Link to website ✔️Creative stories ✔️Cohesive feed that matches bio Seems like a lot? We're here to help! Just send us a DM.

We know you've put a lot of thought and effort into bringing your salon to life and there are definitely things that separate your salon from the rest. But are you helping clients recognise what you offer? One important part of your salon identity is visual branding. Its three main components are your logo, fonts, and color scheme. Depending on these, you can choose to appeal to an older or younger demographic, create a feeling or 'vibe' of your salon, and build the overall personality you'd wish to be known for. In this era of social media, your online presence serves as the basis for first impressions. Need help with visual branding? Send us a DM!

Achieve this social media transformation...in just a few clicks. Actually, just click the link https://loom.ly/LB4M7iM to grab this package deal and we'll do all the work! In six weeks, watch your salon social media feed transform to be visually cohesive, targeted with a clear purpose, and full of engaging content. DM us to find out more!

With the post-pandemic change in consumers' shopping and browsing habits, your Instagram profile is a gateway to your business. Your website, page, and Instagram Profile are your new shop window. People still walk the streets but in fewer numbers. Research completed, post-pandemic, shows a massive surge in numbers of people making their buying decisions online after doing basic Google searches or looking through Instagram feeds that appear in their Explore Page. What does your Instagram Profile say about you and your salon? Does it say I have no order (because it looks messy or disorganised) or I am too busy to post (because your content is outdated)? You never get a second chance to make a great first impression. Drop us a DM if you would like to know about our easy and affordable, 'done for you' social media makeover package.

If you've been seeing less of the term Google My Business, that's because it's now known as "Google Business Profile". The name change was made "to keep things simple” according to Google, as it moves to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps. Sometime this year, the Google My Business app will completely retire to encourage businesses to manage their single listings directly on Search or Maps. Are you making the most of Google Business Profile?

The team at Savvy is global and made up of social media and digital marketing specialists, each in their particular field of expertise. We are a remote team in different time zones to accommodate the global locations of our clients. We come together through the power of technology and assemble into Salon Business Teams so that we can give each salon the right mix of expertise for their business and marketing goals. We are committed to helping you do salon socials right! Send us a DM to connect.

There are different theories on why Instagram is good for business. But how can you know for sure that it can be helpful for your salon business, without trying and potentially wasting your time? We work with salons around the world on a daily basis and those on Instagram (and doing Instagram well as part of their overall marketing plan) are getting great results - more awareness, more clients and more sales. Whether you are a small salon, large salon or a chain of salons, incorporating Instagram into your marketing strategy is a must in our opinion. If you are unsure why your salon needs to use Instagram or how you can incorporate a great IG strategy as part of your social media plan, DM us and we'll talk you through it.

How much do you love your clients? The salons we work with who are successful in business have a clear "Love Your Client" Program. They put their clients at the centre of everything they do. What does your "Love Your Client Program" look like? DM us to find out more or to chat about creating value content and strategies for your current clients.

As per the Government announcement today, New Zealand will move to Red at 11.59pm tonight - Sunday, 23 January. Businesses and workplaces can open at Red. Check our link in bio for more information. Stay safe out there and be sure to contact us if you have any questions.

*** ATTENTION AUCKLAND SALON OWNERS*** The Government has created a COVID Funding Package that Auckland Salon Owners can apply to for funding salon marketing. You can apply for up to $3000 of advice and planning support, and then receive up to $4000 to implement that advice through the Activate Tāmaki Makaurau programme.⭐ Savvy Salon Marketing is a registered service provider with Activate Tāmaki Makaurau.✨ The funded services which we are able to offer you are under the following categories of: ADVICE FOR CREATING: ✅ Marketing Plan ✅ Digital Marketing Plan ✅ Digital Enablement Plan IMPLEMENTATION OF: ✅ Marketing Plan ✅ Digital Marketing Plan ✅ Digital Enablement Plan Should you be interested in accessing this support, please do one of the following: 💟 Visit ActivateAuckland.co.nz; or 💟 Contact the COVID-19 Business Helpline on 0800 500 362, or 💟 Email your enquiries to [email protected] 💟 Contact us on [email protected] to make a time to chat Once you have registered as a client with Activate Tāmaki Makaurau you will be able to select Savvy Salon Marketing (Savvy Business Limited) from the range of Service Providers..⭐ Please DM us if you have any questions or see our link in bio for more information.❤️

The New Year calls for a new look and it's not just your clients who deserve a makeover! Beautify your social media feeds and get your salon social media working for you to build awareness, create more enquires and generate more bookings and sales. DM us to find out more about our Salon Social Media Makeover Plan or check out our link in bio for more information.

Welcome to a brand new year! We hope everyone had a great time during the holidays—recharged and ready to conquer! Team Savvy is excited to grow with our current clients and meet more salon owners eager to step up their socials. We’re wishing you all the best for your goals, plans, and resolutions...and if a social media makeover is one of them, send us a DM.

Happy New Year's Eve! A great time to gather around with family and friends and just be thankful for each other's presence throughout the year. We hope for this to be an enjoyable occasion for everyone, and be reminded to stay safe! Wishing you a fresh start with renewed energy and confidence throughout the New Year!