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Socialites

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We help you build fiercely loyal social media communities. Drop us a line to see if we can help you! We are a full service social media agency.

We create, grow and cultivate loyal social media communities for your business. Why do you need to invest in a community? So that they can get to know you, like you – and become so loyal that they’ll always pick you over your competitors! We work with your marketing team to give your company an engaging on-brand presence over multiple social media channels. Not only are Socialites engagement exper

ts, we also know our way around a budget, so we optimise every dollar you spend for maximum ROI. That’ll keep Roger in Accounts happy! Whether you’re new brand wanting to get started or an established brand needing a boost of strategic expertise, we can deliver. As much as we love social media, we also take the business of business very seriously. We merge our technical nous and the latest developments of these sites with marketing wisdom and hands-on experience to create a truly great experience for your customers. And your bottom line.

18/07/2024

Here’s some stunning content from Wild Ferns Essentials we can’t help ourselves from putting in your feed 😍 🐝

10/07/2024

Ohhh how we’ve been waiting impatiently for this one! Iconic and much-loved Australian RTD brand, Brookvale Union, has now made it to New Zealand shores.

We got straight to work launching them on social, and we’re stoked that Kiwis (18+, of course) can now enjoy Brookvale Union’s tempting offerings of Alcoholic Ginger Beer, Vodka Peach Ice Tea, Vodka Lemon Lime & Bitters, and Vodka Lemon Squash. Take a look at and let us know what you think!

13/06/2024

Did you know that just 1% of creative agencies are founded by women?

And another fun fact to squirrel away for quiz nights: global studies show female-led companies run streets ahead in terms of performance.

Thompson Spencer is proudly female-founded and led. and have a staggering haul of expertise, insight, bravery (and awards!) between them, and they’re an unstoppable, result-driving inspiration for us and our clients, every day.

Sure, we love a roped-off special area, but we’d love to see more growth in the tiny percentage we’re a part of. There are many smart voices to be heard and leaders to follow - you can listen to some of them on the podcast Mel co-hosts: A Seat at the Table.

11/06/2024

Here’s our unstoppable leader, presenting to Innovation & Entrepreneurship students at Auckland University recently. Sharing her personal journey through her career in advertising then business ownership and entrepreneurship - all while having four kids at home - aimed to show the Stage 3 ‘Women in Entrepreneurship’ cohort how it all can be done.

The way Mel brings everything together with grace, determination, and a decent dose of humour every day is a constant source of inspiration to all of us! 💙

22/05/2024

Our CEO, co-hosts the ‘A Seat At The Table’ podcast, where courageous conversations are had and communities are empowered. It’s always an inspiring listen, particularly at the moment as the podcast has gotten to know the remarkable Bridget Snelling!

The country manager at Xero, Bridget talks on all things from leadership tips, to setting boundaries and being real with your team, to SME business pain points she’s noticing right now, to how bigger businesses can support with cashflow.

We’ve popped the Spotify link in our LinkTree so you can have a listen 🎧🧠 We’d love to hear what you think.

12/05/2024

Today we celebrate all the hardworking, loving and caring mothers and mother figures in our lives. We’re lucky to see firsthand some inspiring examples of how mothering is done! 🥰

Mums, your dedication does not go noticed, thank you for everything 🤍

09/05/2024

The didn’t need to look any further than our very own for an expert to speak at their Marketing That Matters Event. 🎤

Mel honed in on the importance of having a robust plan in place for community and crisis management on social...something our community management team is well-versed (and highly-awarded!) in.

Have you got a community management and crisis management plan? If you want a chat about it, you know who to call 😉

03/05/2024

Our wonderful is doing what she does best, spreading her passion and knowledge, at Digital Day Out 2024!

She is on the Panel: Post Less, Interact More: Social Media Trends in the GenAI Era. You don’t want to miss out on this awesome day, it’s your prime chance to stay ahead of the game with the most current and forthcoming digital trends, tools, and technologies. 🙌

15/04/2024

Here’s some more stunning Wild Ferns Essentials content we can’t resist putting on your feed 😍🐝

12/04/2024

One day, videos are King (or Queen) of the hill on social; then next thing you know Carousel Features are popping off. We keep up with what’s winning the tussle so you don’t have to 👀

Exciting developments are brewing as TikTok gears up to challenge Meta via their upcoming app, ‘TikTok Notes’. With a focus on photos and text, this app is pipped to shake up the carousel scene. It’s no news that Instagram users increasingly embrace lo-fi and casual content - originally popularised on TikTok - so having TikTok Notes in the mix will really turn up the competition heat. 🥊

Watch this space!

14/03/2024

If you’re an ambitious, big thinker and love working with a talented team, then do we have the role for you! ⭐️

We are looking for a savvy Account Director to join the Thompson Spencer social media team. If you want to be in a leadership role and are excited by growth, hustle and being world class, then apply via the link in bio or email [email protected].

23/01/2024

Please join us with a ❤️ to welcome three new talented Thompson Spencer humans to our awesome team - Creative Content Producer, Eugene, Account Manager, Zinnia, and Strategic Media Manager, Rose. We’re excited to have you all on board! 🤩

Eugene is a star at producing beautiful and impactful film shoots, conferences, performances and both large and small events 🎞️

Zinnia has recently returned to Aotearoa from the bright lights of New York and Canada. Her internationally-inspired creative thinking will provide significant additional value to our clients ✨

Rose is highly experienced in both traditional and digital media, a whiz at television planning but also knows her way around the ever-evolving digital space. Her innovative strategies perfectly fit our team culture of continually challenging the status quo to maximise ROI 💻

Eugene, Zinnia, Rose, we are so happy to have you join our agency! Welcome to the Thompson Spencer team all!

15/11/2023

GWI has released the six consumer trends they think will take over in 2024. One that stuck out to us was the significant rise in Baby Boomers (born 1946 - 1964) scrolling and shopping online 📲🛍️

Why should we care? Gen Z have always had the spotlight when it comes to social shopping, the "shiny, new, and elusive consumer". Understandably they are a great audience to cater to, as are Gen X. However, this trend report shows they are not the only route to a successful ROI when it comes to selling online.

43% of Boomers currently think the funds they have would cover their basic living expenses for 6 months, compared to only 18% of Gen Z. So who has the most discretionary income we should be targeting? Clearly right now, Boomers have the moola! 💸

At Socialites, we help our clients tap into all audiences, and with this consumer trend insight, let's look at targeting a myriad of customer groups together, not leaving out the Boomers!

{Source: GWI}

20/09/2023

Retail brands, this is for you! ’s 2023 Retail Report is out and here is a snippet of gold. It's something we've known for years, but we're pleased to see the power of social as search become more recognised and understood.

"Social media is becoming just as important for brand discovery and research as search engines, and it’s unlikely this trend will reverse. Many of us have fallen victim to TikTok Shop’s ease – an example of inspiration-led shopping done right. And it’s only getting bigger: TikTok is testing “Trendy Beat”, a new in-app shopping section for products shipped and sold by a subsidiary of its parent company, ByteDance."

To grasp the attention of current and potential customers, brands must create engaging content that is timely and culturally relevant to their audience, while also taking advantage of rapidly growing social commerce opportunities.

01/09/2023

Our wider agency group, , is proud to be a finalist in the Excellence in Strategy and Planning category for the 2023! 📊📈

Being acknowledged as a finalist in this award recognises a business which has achieved success from developing and implementing a long-term strategy/plan, and our two kiwi wāhine founders and , pictured here have done just that 🤵‍♀️

Thompson Spencer have steadily built a world-leading agency model over the years, constantly investing in tech and innovations to help our clients achieve the ultimate success in their industry. When our clients win, we win. So it's a special honour to have our work recognised by the business community today.

28/08/2023

Who doesn't love a life-size Rolly?! New Zealand's favourite Shar-Pei has been gracing our screens since the 90s.

One of the Socialites team not only visited the Purex factory in Kawerau, but also dressed up as Rolly for the day. It's fair to say that plenty of awesomely hilarious content creating opportunities ensued! 🐶

25/08/2023

Shared lunch office style 😎

Our lovely CM leads were in HQ last month, and what better way to celebrate than pizza, sushi, and probably the best chocolate hamper to exist?!

17/08/2023

Yesterday our People of Influence talent agent and her client joined our founder at to talk to the rugby players about why and how to grow a social media community and personal brand.

Symmy not only runs like the wind 🏃‍♀️ , is a sports reporter for RNZ and mental health advocate but also supplements her sporting income with paid brand ambassador partnerships that our team arranges for her.

She is the perfect inspiration for other professional athletes who want to harness the power of community to achieve their goals and was full of sage and practical advice.

Good luck for the game this Friday boys and we will be watching your socials! 🏉

Address

Level 15, 55 Shortland Street, Auckland CBD
Auckland

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.socialites.co.nz/

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Videos

Long White sure chose a great season to partner with the The Blues 😉 They’ve been bringing the vibes (and the merch) to each game’s Blue Zone, where you’ll find the Long White flowing and the people cheering. Check out @longwhite.nz for a chance to win a VIP experience for the game this Saturday... 🏉

This summer we encouraged the @longwhite.nz community to ‘Say Yes’ 🕺 We worked alongside The Monkeys who had created a new brand platform for Long White: ‘Memories are made of YES’. Our role was to create social assets like this one to amplify the reach and impact of the ‘Say Yes’ campaign across digital platforms and ensure all channels were singing from the same song sheet 🎥🪩

If you want to get amongst world-class creative & drive results for leading brands, then do we have the role for you! ✨We are looking for an experienced Account Director to join the Thompson Spencer social media team. If you want to be in a leadership role and are excited by growth, hustle and delivering social-first campaigns, then apply via the link in bio or email [email protected].

We love seeing a plan come together! The Thompson Spencer teams recently joined their specialist forces to launch New Zealand-made skincare brand, Wild Ferns Essentials. Containing unique natural ingredients such as Manuka Honey, the range is inspired by the beauty and wilderness of Aotearoa 💛 Socialites developed the strategy, Magnesium got busy bringing the idea to life via a high-energy shoot and produced all elements needed to roll out across social, digital and out-of-home channels… which was all planned and booked by Thomspon Spencer Media. An influencer-led component was integral to reaching the target audience, which is where The Social Club took centre-stage, hand-picking the best influencers from their thousands of social media contacts across the country. Together, each of our brands played a cruical role in ensuring Wild Ferns Essentials was launched with a bang. It’s all the buzz at the moment, check it out @wildferns.essentials 🍯

When life gives us lemons, we give you a 🔥 teaser to launch Long White’s new Hazy Lemonde! 🍋 The talented @halfofnothing from @people.of.influence is the brains behind this CGI masterpiece, and it has us saying yes x1,000 to @longwhite.nz’s new product.

The Thompson Spencer Crew sure knows how to party! We had an awesome day of constant laughter, good food, and celebrating the best colleagues🫶🍾🍝 After starting with gifts, mimosas, and a delish breakfast at the office, we then conquered Lawn Bowls, followed by a well-deserved long lunch at @nonsolopizzaparnell, dream day! Cheers to the best year team🥂

Looking for killer content? We’ve got you covered. Check out this awesome video our team created for @majormajor.nz’s 6% Kentucky Blended Bourbon & Cola ⚡️😍 Whether you’re after UGC, a TVC, or influencers, we’ll help you put your best foot forward 🤝

POV: You get to work on Vodka Cruiser 🤩

Time to turn your Out of Office on and let us take care of your community on social media during the holiday period! 🏝️ Our digital doors are always open for brands that need social support, and our team of experienced community managers are online 9am-9pm, seven days a week to stay connected with your community throughout the summer holidays. Get in touch with Mel at [email protected] and have a chat about how we can get you truly relaxed this summer ☺️

BEHIND THE SCENES 🎥🤳 There’s a lot that goes into every great shoot and our @magnesium.nz team are experts at making compelling content that resonates with different audiences. This campaign for Woodstock is a great example. We took some sneaky BTS footage, to show you a little of what goes into making a great shoot!

Not long ago we posted about how CGI-generated content is making a real splash on the global social media scene. Great work was happening around the world but we hadn’t seen many brands in New Zealand adopt this fun, ‘made you look’ trend. So of course we had to jump on it for @longwhite.nz’s new product launch 🔥 Check out our 4D billboard of Long White’s new product 👏