Carrie Harman Creative

05/10/2023

An essential part of my filming kit 😁 out filming today in a field of lettuces for Hunter Withers Chartered Accountants

19/09/2023

I know, I know, it's been a while since I posted anything here...that's because running my own business had become really hard work and I needed a break. So a break I have taken.

While I have not fully closed my business, I have taken a part-time job with an awesome local business, whose offering totally aligns with my interests and values; Glam Camping At Castaways 😁 (which I am loving).

This change means a few things:
1. My availability for filming and video production will be limited, so thinking ahead and booking me in advance is essential.
2. Removing the stress of where the next client is coming from (aka, where the next $$$s will come from) has allowed me to only work with clients and on projects where our values strongly align, which is important to me, and fuels my creativity and passion for impact-driven video storytelling.
3. Creating videos that inspire others has again become a joy and something I feel excited about.

It was a hard decision to make, to stop growing something I had worked so hard on for the past 7 years, but 4 months on, it feels like the right one.

05/05/2023

Auckland teacher / school-related friends... have you heard of the Tread Lightly Caravan? They are an environmental education 'caravan' travelling around Auckland primary schools teaching our tamariki about sustainability. If you haven't had them at your school before, check them out - and if you have had them at your school, is it time for another visit?

As a cause I wholeheartedly support, I was honoured to produce their first promotion video in 2018 (?) - follow the link in their original post to view it... and I am delighted to be working with them again this month to update the video and help support the amazing mahi they do.

Tread Lightly programmes aim to teach Auckland students and their families of the environmental consequences of their everyday lives, and to inspire positive behaviour change to create actual environmental benefits.

24/04/2023

Definition of Create: Bring (something) into existence. Exactly what we aim to do when we create your videos.

18/04/2023

Impact videos amplify your message, creating increased awareness of your mission, values, vision and the impact you are already making and have the potential to expand on.

These documentary style videos can be anywhere from three minutes to over half an hour in length, depending on your goal and intended audience. They give you the opportunity to tell your story, in your own words, with the support of moving and informative imagery, music, voiceovers, interviews and more.

Videos for Impact is a full service offering. We guide you every step of the way – from producing, filming and editing, to supporting you to get the most out of your videos.

Keen to increase your impact? Let's chat!

16/04/2023

I'm really looking forward to this event on Thursday in Pukekohe - who wants to come along?

The "Become Unstoppable" book tour w/ coach Natalie
Tolhopf. Get ready for a wild ride of self-discovery, inspiration
& lots of laughs.

Join Natalie Tolhopf, author of "Become Unstoppable", on her
nationwide book tour as she shares her story and teaches you how
to quit playing small, own your expertise, and elevate your business.

This is a must-attend event for business owners and entrepreneurs
who want to tap into their full potential and achieve their dreams.
Natalie, one of New Zealand's top sales and mindset coaches, will
share the lessons and tools she used to break free from unrealistic
benchmarks, people-pleasing, and toxic self-doubt.

The "Become Unstoppable" book tour w/ coach Natalie Tolhopf. Get ready for a wild ride of self-discovery, inspiration & lots of laughs.

16/04/2023

- What cheeky faces behind the cameras on our Brand Duo Shoots!

It's such fun working with Katrina on these shoots, and from all reports its fun for the participants too!

Want in on the fun?! Book a Brand Duo Shoot with us today!

14/04/2023

Who's a podcast listening? I flit between listening to podcasts, watching docos and reading. At the moment I am geeking out listening to 'The Documentary Life' podcast by Documentary filmmaker Chris G. Parkhurst. It's inspiring and informative and talks about all aspects of life and doco-making, as Chris G Parkhurst and his guests share their filmmaking stories, insights, and experiences, for all to learn how to best lead and live their own documentary dream lives... Gets a big thumbs up from me!

What's on your podcast playlist?

12/04/2023

Our Videos for Thought Leadership establish you or your organisation as a thought leader and go-to authority on a topic, industry or solution – leading to more opportunities to spread your message and tell your story. These bite-sized videos are informative, perfect for your website, presentations, YouTube and social media and are an effective way to get your message in front of the people you need to connect with.

We can develop a full-service package and capture content for multiple videos in one session, or guide you in capturing quality footage that we edit to bring out the best of you.

Sound like what you are after?
Book a discovery call today and let's chat!
https://api.leadconnectorhq.com/widget/bookings/discoverycallwithcarrie20

10/04/2023

Subscribe to our regular, free newsletter for impact-driven organisations to receive tips for using the power of storytelling to increase your impact, updates about our offerings, new videos, inspiration, and more...

Click the link below to subscribe
https://www.subscribepage.com/createmoreimpact

08/04/2023

At Waiau Pa Community Day late last year, where local primary students got involved with building a trail along the Taihiki River. Such a great initiative which will connect communities not just to each other but with nature as well.

06/04/2023

𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗺𝗲𝗮𝗻𝘀 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗯𝗶𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗯𝘂𝘇𝘇𝘄𝗼𝗿𝗱 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁, 𝗲𝘃𝗲𝗻 𝘁𝗵𝗼𝘂𝗴𝗵 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗮 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗵𝘂𝗺𝗮𝗻 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝘂𝘀𝗲𝗱 𝗳𝗼𝗿 𝗰𝗲𝗻𝘁𝘂𝗿𝗶𝗲𝘀 𝗮𝘀 𝗮 𝗺𝗲𝗮𝗻𝘀 𝗼𝗳 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲, 𝗰𝘂𝗹𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗵𝗶𝘀𝘁𝗼𝗿𝘆, 𝗮𝗻𝗱 𝘁𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲, 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻, 𝗼𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗲 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝘁?

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?
Storytelling is the art of conveying a message, idea, or experience through a narrative or story.
Video storytelling is a rich and immersive experience that can engage viewers far more effectively than words alone, by combining both visual and auditory elements that speak to multiple senses - 𝘸𝘩𝘰 𝘦𝘭𝘴𝘦 𝘤𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘱𝘭𝘢𝘺 𝘵𝘩𝘦 '𝘤𝘳𝘺 𝘯𝘰𝘸' 𝘮𝘶𝘴𝘪𝘤 𝘪𝘯 𝘢 𝘮𝘰𝘷𝘪𝘦 𝘰𝘳 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵𝘢𝘳𝘺?

By using stories, organisations have the ability to capture the imagination and convey results and ideas in a simple and memorable way, engage and connect with the audience, and take them on a journey that inspires, enlightens or empowers. Done well video storytelling enables viewers to understand other's perspectives, resonate with a scenario or imagine themselves in a certain situation. This all helps to connect with your audience on a deeper level, especially if your goal to is drive a change in attitude or behaviour.

𝗛𝗼𝘄 𝘁𝗼 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝘁?
Video storytelling can be as simple as showing a brand's product in use, or as complex as following a transformational journey someone goes through.
By using video storytelling, you are inviting your audience in - giving them access to get to know, understand and trust your organisation.
Start with introductory videos, to 'humanise' your organisation and allow your followers to get to know the people behind the action. Follow these with success stories or testimonials, show the impact your mahi is having, or the reason you aren't having the impact want to have.... give viewers food for thought, a reason to act and get involved....

Videos don't have to be long, short videos can be just as effective as longer ones for some purposes. Vary their duration to suit the audience and platform.

Video can be a valuable resource for education, especially with the popularity of online courses, webinars, and the tendency nowadays to head to google or YouTube to find out 'How-to...something..?" whenever we are stuck.

Today consumers are increasingly demanding authentic and meaningful experiences from organisations. Video storytelling meets this demand and has become a powerful tool for building loyalty and driving engagement.

05/04/2023

Creating video testimonials doesn't have to be hard work!
Anita from Growing Kiwi Gardeners had a recording of an online training workshop where one of the participants sung her praises and talked about their journey working with her. Anita recognised the potential in sharing that, but cutting out that section of the recording and editing the video herself sat squarely in the too-hard basket... Good thing that Anita knew I offered editing services, so got in touch and here is the result....
An authentic testimonial of how Anita's course has empowered Kirsty. No finding extra time with the client to 'record a testimonial', no client feeling awkward and under pressure to say the 'right thing'. Win Win all around I'd say!

If you have video content you've captured that you know has the potential to boost the visibility of your organisation, but don't know how to best utilise it yourself, get in touch and I'll help you out!

04/04/2023

"Marketing is no longer about the stuff that you make, but the stories you tell." - Seth Godin

We couldn't agree more!

04/04/2023

Happy New Financial Year! :) I can't believe we are here already, I feel like the year has only just begun!

I have some availability in my production schedule this month so if you have any video requirements coming up reach out!

I also have an offer running at the moment for past or existing clients with video footage they may have filmed and not used, or used but now want to use in a different way. If this sounds like something you'd be interested in, let me know and I can send you more details.

Carrie

31/03/2023

Education is one of the most effective ways to create change in the world. Our Videos for Change are focused on delivering educational content and are ideal for both webinars and online courses. Sound like something your organisation needs? Book a call with Carrie today and let's chat about how we can help.

29/03/2023

Who uses video already?

27/03/2023

Emotion: A strong feeling deriving from one's circumstances, mood, or relationships with others. Something we strive to evoke with our videos, since 70% of decisions are driven by emotions!

Need to evoke emotion in your audience to inspire action and lead change?
Get in touch, and let's chat!

23/03/2023

We are now taking bookings for April & May. With Easter and the school holidays taking up most of April, spaces are limited, so if you are keen to get videos filmed or edited, get in touch now! Shoot as a PM, drop us a message below, or email [email protected]

21/03/2023

with Chef G from Nourish Holistic Nutrition, learning about eating with SOUL and nourishing your body at every meal.
Who wants to see the finished video?

20/03/2023

At some point, you've probably tried to share your message, your vision, your story...

You have wanted to make a difference…

Create impact in the world...

Only for things to stay the same...

Would it surprise you to learn that you are not alone…

Even the most impactful organisations struggle to communicate at times. From the inside, it can often be hard to see the stories that exist within your organisation, or to know what will resonate with your supporters in a way that achieves the impact you desire.

Want to make a change?
If you are ready to take your impact and influence to the next level, we have an exclusive opportunity available for just 4 purpose-driven organisations to experience the power of our Impact Video Method, with a FREE Impact Video Shoot Package, valued at $3500!

We are selecting only 4 organisations to receive this game-changing opportunity, 4 organisations who are impact-driven and need help with communicating their story.

If you're selected, you'll receive an Impact Audit to draw out your story and key messages, a personalised Impact Video Strategy to ensure you reach the audiences you need to, and a 2-hour Impact Video Shoot where you'll receive expert guidance to succinctly deliver your message on camera.

This exclusive opportunity is designed for organisations that are committed to creating real change in the world and want to do it through videostorytelling.

With our Impact Video Method, you'll be able to communicate your values, vision, and mission in a way that resonates with your audience, educates your target market, and communicates your outcomes to stakeholders.

Apply now to be one of the 4 selected organisations to experience the power of our Impact Video Method with a FREE Impact Video Shoot Package.

The link to apply is in the comments below.

Act fast, as this exclusive offer won't last long!

19/03/2023

Keen to work with me this year?

1. Start with a call
2. Lock in a plan
3. Let the magic happen

Click the link below to book a call with me
https://api.leadconnectorhq.com/widget/bookings/discoverycallwithcarrie20

18/03/2023

Mark your calendars for Monday 20th March, because something VERY exciting is going to happen!

I am going to show you how you can apply to get a free Video Shoot for your impact-driven organisation, valued at $3500 for free!

And from everything I’ve seen, this is going to be HUGE!

It is going to help you to tell your story and amplify your impact by increasing awareness, educating your target audience and communicating your outcomes to stakeholders.

And that’s not all, you will be able to tell the world about the incredible work you are doing
All while positioning yourself as a thought leader and go-to authority on a topic.

More details on this tomorrow...

Stay tuned,
Carrie

P.S. You don’t want to miss this… or you’re going to kick yourself later!

P.S.S This is only for 4 impact-driven organisations

17/03/2023

Which do you prefer, video or podcasts?

17/03/2023

Are you an impact-driven organisation struggling to communicate your mission, engage potential supporters or showcase your impact?

If so, you're not alone.

But there's good news!

Over the next few days I will be launching an offer that gives 4 purpose-driven organisations a free video shoot, to help you overcome these challenges and create greater impact.

With our experienced videographers, you can capture footage to create powerful videos that tells your organisation's story and showcases your impact in a way that engages and inspires your audience, free of charge!

With a professional video, you can attract more supporters, increase your organisation's visibility, and make an even greater impact in the world.

If you want to know more before I launch this to the public... Let me know and I will give you a sneak peek to apply early.

15/03/2023

Fact: Never before have there been so many opportunities to get your story told and seen.

With the rise of social media, online-streaming, video-sharing platforms and the ability to go live whenever you want, there has never been a time when having a voice and telling your story has been more accessible to the masses. However, with that access available to everybody comes increased noise. To be effective you'll want to ensure that your message is clear and the right people are hearing and seeing your story.

Need a hand with that?
Get in touch and let's chat!

13/03/2023

“I am so glad I got Carrie on board to create my online meditation videos. Her investment in bringing my vision to life has been both inspiring and gratifying. The quality of Carrie’s work has yielded a fantastic digital product, from my business and my clients. A heartfelt recommendation to anyone considering using Carrie’s services.” - Shakira, Fusion Therapy

😍😍😍

Thanks, Shakira for the fabulous recommendation! Thoroughly enjoy working with you!