16/06/2022
95% of purchasing decisions are emotional!
So how can leverage that?
Top of mind recall - When you think of coffee, what's the brand name that comes to your mind? Or sport shoes? Or movie streaming for that matter? For me, they are Starbucks, Nike and Netflix. These brands built awareness to get there.
Packaging the offering well - It takes 1/10th of a second to form a first impression of someone and 50 milliseconds to form an impressions after seeing your website. It all starts with the first impression. Make it look good!
Upselling - If they already bought from you, or in the process of buying from you, the chances of upgrades are far higher. Have you seen how GoDaddy combines website builder, domain, hosting and email in the checkout page?
Joining hands with like minded partners - Nothing like working with complementary brands who have a good share of voice in the market. How BMW and Louis Vuitton joined hands to create the art of travel! Luxury matched luxury and sophistication.
Differentiating to stand out from competition - Most businesses these days are in the red ocean. Instead of going to war heads on, lean in your niche, be bloody good at one or two things and leverage.
Keeping the conversation going - The average first response time expectation from customers over chat ranges between 6 seconds to 15 seconds. Meet that or beat that!
What would you add to the list?
