COMING SOON: In Episode 11 of Powder Keg, we head to Mexico amid a scorching heatwave.
We’ve interviewed dozens of people about their experiences with ‘Chris the Kiwi’ Ashenden, his billion-dollar company, and his market-leading AG1. And they have lots of questions.
We’ve promised to try and ask him those questions. To find him, we travel from Aotearoa NZ to Chile to Colombia – and now we discover Chris has flown to Mexico.
This is the final episode of our podcast, Powder Keg – and damn it. We’re going to do it. We’re going to Mexico. But as we discover, Chris won’t be happy to see us.
Sign up to DELVE+ now to listen early and ad-free. Subscribers also get exclusive bonus episodes and exclusive extras.
You'll also get access to bonus episodes for our other podcasts 'The Boy in the Water' and 'Fractured'.
Link in bio.
COMING SOON: In Episode 10 of Powder Keg, we fly 12,000km to Medellín on the trail of Chris Ashenden, the chief executive of AG1.
We don’t have his number or his address, but we think he lives here. One thing we do know for certain about Chris the Kiwi, is where he works out.
Sign up to DELVE+ to listen early and ad-free. Subscribers get exclusive bonus episodes too. You'll also get access to bonus episodes for our other podcasts 'The Boy in the Water' and 'Fractured'.
Link in bio.
OUT NOW ONLY FOR DELVE+ SUBSCRIBERS: In Powder Keg's bonus episode "Regulation Green", we look into the regulation of the supplements industry.
After we raised questions about AG1 with regulators in NZ, Canada and the UK, they’re monitoring or investigating the product’s compliance – but nothing seems to be happening very fast.
In this special bonus episode, just for DELVE+ subscribers, we discover how broken the regulatory framework is around the world.
New episodes are out every week. Can't wait? Sign up to DELVE+ to listen early, ad-free, and with bonus episodes like "Regulation Green".
You'll also get access to bonus episodes for our other podcasts 'The Boy in the Water' and 'Fractured'.
OUT NOW: In Episode 7 of Powder Keg, we look into where AG1 is produced. AG1 has boasted of being ‘Made in New Zealand’. But where is its mystery factory?
We track down a little-known contract manufacturing company in Whakatū/Nelson – and discover a much darker story.
New episodes are out every Wednesday. Can't wait? Sign up to DELVE+ to listen early, ad-free, and with bonus episodes.
You'll also get access to bonus episodes for our podcasts The Boy in the Water, and Fractured.
OUT NOW: In Episode 6 of Powder Keg, we look into how much influencers are paid to promote AG1, a popular green supplement.
AG1 spends more on audio than just about any other company in the world. But are the company and its well-paid ambassadors being upfront?
New episodes are out every Wednesday. Can't wait for the next one? Sign up to DELVE+ now to get early access, ad-free listening, plus exclusive bonus episodes.
Link in bio.
COMING WEDNESDAY: In Episode 6 of Powder Keg, we look into how much influencers are paid to promote AG1.
We're told Joe Roganis paid about $10 million a year by AG1 to promote its popular green powder, while scientist Dr Andrew Huberman gets about $2 million. There are others too - Gwyneth Paltrow, Sir Lewis Hamilton, Allyson Felix … the list goes on.
AG1 spends more on audio than just about any other company in the world. But are the company and its well-paid ambassadors being upfront?
Sign up to DELVE+ now to listen early and ad-free. Subscribers also get exclusive bonus episodes.
Link in bio.
OUT NOW: In Episode 5 of Powder Keg, we receive a leaked company recording that reveals the Kiwi founder of AG1 misrepresented his criminal history in public statements and in a meeting with AG1’s president and staff just this year.
Chris Ashenden’s top US lawyer claimed he had never been charged or convicted of a crime, or been the subject of an arrest warrant, and that he’d paid everything he owed – but that wasn’t correct.
New episodes are out every Wednesday. Can't wait for the next one? Sign up to DELVE+ now to get early access, ad-free listening, plus exclusive bonus episodes.
OUT NOW: In Episode 4 of Powder Keg, we head to the far south of New Zealand to meet the protagonists (some might call them antagonists) who faced off in former police officer Chris Ashenden’s first clash with the law.
We track down the woman who blew the whistle on the criminal property schemes run by Ashenden, the former boss of billion-dollar supplement firm AG1.
New episodes are out every Wednesday. Can't wait for the next one? Sign up to DELVE+ now to get early access, ad-free listening, plus exclusive bonus episodes.
COMING SOON: In Episode 4 of Powder Keg, we head to the far south of New Zealand to meet the protagonists (some might call them antagonists) who faced off in former police officer Chris Ashenden’s first clash with the law.
We track down the woman who first blew the whistle on the criminal property schemes run by Ashenden, who recently stepped down as the boss of billion-dollar supplement firm AG1.
Episode 4 is coming next Wednesday. Sign up to DELVE+ now to listen early and ad-free. Subscribers get exclusive bonus episodes too.
OUT NOW: In Episode 3 of Powder Keg, we discover Chris Ashenden, the Kiwi founder of a billion-dollar international company, manipulated Kiwis into a dubious property scheme before he earned his fortune in the supplements industry.
New episodes are out every Wednesday. Can't wait? Sign up to DELVE+ to listen early, ad-free, and with bonus episodes.
COMING WEDNESDAY: In Episode 3 of Powder Keg, we travel from the bustling streets of Colombia to the sunny beaches of Mexico, plus a stopover in Murihiku/Southland in Aotearoa - all in the name of chasing a billion-dollar businessman.
We dive into how the elusive founder of AG1, Chris Ashenden, manipulated Kiwis into a dubious property scheme before he earned his supplement fortune.
Sign up to DELVE+ to listen early and completely ad-free. Subscribers also get exclusive bonus episodes.
WATCH: Newsroom and DELVE's latest podcast, Powder Keg, is finally here. We go deep into the story of how the world’s favourite green supplement, AG1, blew up big.
Selling just one product, the company has blown up into a US$1.2 billion unicorn, marketed by some of the world’s biggest paid social influencers like Joe Rogan, Gwyneth Paltrow, Sir Lewis Hamilton, Dr Andrew Huberman, and more.
And the man who invented this green powder, is "Chris the Kiwi" Ashenden.
Powder Keg host and investigative journalist Jonathan Milne, along with producer Mike Wesley-Smith reveal that Chris Ashenden has a criminal past and left a trail of heartbreak behind him.
LISTEN NOW on DELVE, the home of gripping, in-depth investigative podcasts, or on Apple, Spotify or your favourite podcast app.
Sign up to DELVE+ to listen early and ad-free, with exclusive bonus episodes.