Engaging Partners

16/05/2022

Our next Leaders Lab episode streams live as part of this Thursday.

If you've ever wanted to learn how to improve your marketing and sales strategies, and win business in international markets, now's your chance!

Register for the webinar now, and we'll see you on the 19th May.

Boyd chats with HubSpot's Senior Transformation Partner Hugo Venter about embracing digital change for global success.

12/05/2022

"A great CRM is one that aligns your teams around a single source of truth, fostering collaboration and giving everyone insight into the entire customer journey. It’s both super powerful, and easy enough for anyone to use. And, as your business scales, a great CRM will grow with you." - HubSpot

10/05/2022

We’re proud to be part of , Aotearoa’s leading festival of tech and innovation.

Join our virtual event on the 19th of May as we tackle the topic of digital transformation, more specifically how to embrace this change to win in global markets.

Come along to be inspired and learn the strategies and technologies needed to enable business success in the face of digital change. Register for the webinar below 👇

https://bit.ly/3M00pOF

Boyd chats with HubSpot's Senior Transformation Partner Hugo Venter about embracing digital change for global success.

04/05/2022

Straight from the EP office shelves...

28/04/2022

In our latest blog, we interview EP Founder Boyd Wason about his experience creating over 300 persona profiles! 👯‍♂️👯‍♀️

So if you have any questions about persona development, the buyers journey, or how it all fits together from a strategic point of view, we've got the answers for you!

Read the blog below 👇

In this blog, we explain how to create buyers personas and navigate the buyers journey, and share we've learnt from creating over 300 persona profiles.

27/04/2022

Because your customer is also your #1 sales tool!

This is a fantastic blog that explains what exceptional customer service looks like and how you can provide it at your business. Investing in your customer service experience now will be a real business differentiator in the future.

Let us know what you think in the comments!

Use these tips to improve your customer service experience -- and to avoid some of the pitfalls your competition is falling into.

24/04/2022

As the stars that shall be bright when we are dust,
Moving in marches upon the heavenly plain;
As the stars that are starry in the time of our darkness,
To the end, to the end, they remain.

We will remember them.

20/04/2022

STREAM our latest Leaders Lab episode with Topic Buddy founder Jay Sen now!

In this Lab, we chat about the intricacies of persona profiles and the importance of establishing profiles that actually work for your brand. We also share our top tips for persona development and discuss the pivotal role that AI can play in this process.

Watch it at the link below 👇

https://bit.ly/3EvW9DH

14/04/2022

Because ... “what else do you do with a Guinness egg?” 😂

Kiwi ingenuity at its finest? We think so!

Whether you’re hiking the Routeburn or putting your feet up on the couch, we hope you have a fantastic long weekend.

Mā te wā ☺️

12/04/2022

We've recently updated the look and feel of the EP homepage!

People often think that the HubSpot CMS has limitations that restrict the possibilities of good design. So, as advocators for growth-driven design, we decided to reiterate that fact that fantastic-looking websites can indeed be built on CMS Hub.

To view the entire new homepage head to the link below, and if you're thinking it's time for a website redesign, don't hesitate to get in touch.

https://bit.ly/3jv0Sfl

07/04/2022

Creating a strong visual identity shows people who you are, why they should interact with you, and helps establish an emotional connection to your brand identity. Visual identity plays an essential role in branding and helps to create an emotional connection with your audience, which can lead 57% of these customers to increase spending!

If you're curious to learn more about visual identities, and view some inspirational examples, we recommend you check out this fantastic HubSpot blog below 👇

Does your brand have a clear visual identity? If not, this guide breaks down how to create one, along with examples for inspiration.

30/03/2022

If you have anything to do with the marketing world, you've likely heard the term 'buyer persona' tossed around a lot. It seems like everyone has them, or knows how to create them, but in reality, that's not the case.

Boyd has created over 300 persona profiles in his career, and in this Leaders Lab, he's going to share experience and insights into getting them right! He'll chat to Topic Buddy founder, Jay Sen, about the who, what, when, why, and how of persona profiles, to help you supercharge your content marketing strategy.

https://bit.ly/3IR0txK

24/03/2022

It's always great to have the work we do acknowledged by our peers...thanks HubSpot for giving us #1 spot on your list of coolest HubSpot CMS websites! Fantastic, innovative work on the Synlait Swappa Bottle site Hugo and team!
Synlait Milk Limited Synlait NZ 💚

Check out a collection of 11 websites built on the CMS Hub that range in industry, audience, design, and functionality.

22/03/2022

'In its first-ever global brand campaign, CRM platform HubSpot assures us that even a pirate ship needs a little bit of organization and diplomacy to stay afloat. This campaign highlights the importance of connections and the many ways the brand can help improve them for its clients.'

"My real treasures are my employees and customers. And gold.” - Kathryn Hahn

This is, most definitely, our favourite HubSpot campaign to date!

Scale Your Business Across All Seven Seas and Start for FREE: https://clickhubspot.com/12kGet Started With HubSpot Now: https://clickhubspot.com/v2bAbout Hub...

17/03/2022

Synlait approached Engaging Partners looking for a strategic partner to develop an innovative consumer platform for their first direct-to-consumer product - The Synlait Swappa Bottle.

This was such a fun project and we absolutely loved working with Synlait to help them churn up the market!

Read more about the project below 🥛👇

https://bit.ly/3tgv5UW

Engaging Partners built a new website on HubSpot CMS to create a powerful identity for the Synlait Swappa Bottle.

14/03/2022

HubSpot's Chief People Officer, Katie Burke, recently shared some key phrases to use more often - to help express gratitude, save time, and retain key people.

Here are a few of them:

- Express gratitude by saying, “I really appreciate you."
- Save time by saying, "Let's cancel this meeting."
- Retain key people by asking, "What can I do to support you right now?”

Because sometimes, it is that simple!

Never underestimate the power of a well timed "I really appreciate you".

07/03/2022

If you've been thinking about transforming your website or undertaking a redevelopment project, come along to our first Leaders Lab of the year on Thursday.

In this webinar, we'll chat to HubSpot CMS Guru Luke Summerfield about the ins and outs of web development and design to help set your business up for success.

Register for the webinar at the link below - we can't wait to see you!

https://bit.ly/3Ms1ejU

24/02/2022

Some of us were thrown back to our childhood days earlier this week!

Part of our team building day consisted of the Lego Serious Play Method - an approach that supports participants in a process of creative thinking and problem solving. We unlocked insights, ideated, and strategised for the future, all while having fun.

One of our key takeaways: Some team members were experts with lego, and some were experts at devouring cake 😂