The Attention Agency

The Attention Agency We help you navigate the complexity of digital and social marketing, so that you can get on with run
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03/09/2024

Who can resist those puppy eyes? 😍🐕

In a world where everyone’s shouting for attention, businesses (and people) often feel the pressure to crank up the volu...
02/09/2024

In a world where everyone’s shouting for attention, businesses (and people) often feel the pressure to crank up the volume.

The idea is that more ads, more promos, and more noise will snag your customer’s eye. But guess what? That just leads to a big, messy jumble that no one can make sense of. The real magic? It’s in clarity. Sometimes, just being the clearest voice in the room can make you stand out from the crowd…

Want to get more insights? Catch the rest in our blog 👉https://loom.ly/BqDvkrs

30/08/2024

Team Attention is all about teamwork and, of course, heaps of fun! 💃 Come hang with us for a day!

The grass really is greener now that we're onboarding Eco Lawn - Artificial Grass here at the Agency✨Eco Lawn is your go...
26/08/2024

The grass really is greener now that we're onboarding Eco Lawn - Artificial Grass here at the Agency✨

Eco Lawn is your go-to artificial grass solution for when you want a low-maintenance lawn, to spruce up your school or playcentre, or keep the dog from tracking muddy prints through the house 🐾

We should actually get some of those pink pom-poms... 💗
22/08/2024

We should actually get some of those pink pom-poms... 💗

Just because you're marketing to a "business decision maker", doesn't mean they aren't humans with very real feelings to...
21/08/2024

Just because you're marketing to a "business decision maker", doesn't mean they aren't humans with very real feelings too... With emotional reactions to creativity and emotive reasons for wanting to purchase (or not).

B2B buyers like to be informed and entertained in the course of doing their jobs, just as they do when they're wearing their consumer hat...

Are you hitting your marketing goals or just shooting in the dark? 🎯Find out where you stand with the latest B2B benchma...
19/08/2024

Are you hitting your marketing goals or just shooting in the dark? 🎯

Find out where you stand with the latest B2B benchmarks. Our new blog breaks down the numbers so you can step up your game! 🚀

Check it out https://loom.ly/tQrkCrg

Marketing a SaaS product can be challenging! Luckily we have plenty of expertise to draw from to help with this... Tina ...
12/08/2024

Marketing a SaaS product can be challenging! Luckily we have plenty of expertise to draw from to help with this...

Tina Comrie has dropped a guest blog for EndGame Ltd, dishing out the secret sauce for SaaS marketing success, with 15 actionable tactics to keep Saas product sales sizzling, even when things get rough 🔥

Read it here 👉https://loom.ly/5pR_zVY

Huge shoutout to Olive Watson, our July values star! She's not just about the talk; she brings the action with flair! 🌟🎈
08/08/2024

Huge shoutout to Olive Watson, our July values star! She's not just about the talk; she brings the action with flair! 🌟🎈

It's not that we don't want to provide our clients with 5-star service, it's that there's a crisp glass of rosé waiting ...
02/08/2024

It's not that we don't want to provide our clients with 5-star service, it's that there's a crisp glass of rosé waiting for us at team drinks... 🥂 Happy FriYAY!

When you get a quote for a new backdrop for the podcast studio that's out of the stratosphere, sometimes you just need t...
24/07/2024

When you get a quote for a new backdrop for the podcast studio that's out of the stratosphere, sometimes you just need to do it yourself...

Tina and Lil dusted off the ancient sewing machine and knocked up a perfectly good backdrop or two and saved thousands. That's small business life. 👏👊

Meet Maria, the latest addition to our team at The Attention Agency! When she's not killing the content game, you can fi...
22/07/2024

Meet Maria, the latest addition to our team at The Attention Agency!

When she's not killing the content game, you can find her working out or trying out any foodie spots (because, priorities!). 💪

We're beyond stoked to have Maria on board, bringing her unique energy and creative vibes to the table! Let's give her a warm welcome!

Our pals at Mexico NZ dropped their sizzling new winter menu, and it's a fiesta in every bite 🌮🌮Make sure to stalk their...
18/07/2024

Our pals at Mexico NZ dropped their sizzling new winter menu, and it's a fiesta in every bite 🌮🌮

Make sure to stalk their socials for a peek at their tasty new additions!

Your marketing budget is the lifeblood of your strategy. Spend it right, and you're golden. Mess it up, and, well... let...
16/07/2024

Your marketing budget is the lifeblood of your strategy. Spend it right, and you're golden. Mess it up, and, well... let's not go there. 😬

In this blog, we're diving into the nitty-gritty of B2B marketing budgets. Get ready for some straight talk on how to squeeze the most out of every dollar you spend! Catch it over on our website 👉 https://loom.ly/VgQ1IUo

What should we do when search behaviour is changing, and paid search ads or even organic SEO isn't driving the results i...
15/07/2024

What should we do when search behaviour is changing, and paid search ads or even organic SEO isn't driving the results it used to? Keep your eyes peeled for our tips 👀

Read the study here 👉 https://loom.ly/yoyAyOo

11/07/2024

Check out some of the magic we cooked up for The Pure Food Co last month! 🧑‍🍳🍳

We shot a series of videos for these guys to showcase their new product launch - feast your eyes on this example 👀

Your brand story isn’t just some marketing fluff; it’s the soul of your business. It’s what makes you stand out and why ...
24/06/2024

Your brand story isn’t just some marketing fluff; it’s the soul of your business. It’s what makes you stand out and why people should give a damn.

So, what's your 'why'? Let’s hear it! 💬

Shoutout to the app that keeps our videos sharp and our sanity intact 😌😌
20/06/2024

Shoutout to the app that keeps our videos sharp and our sanity intact 😌😌

The buzz is real: Everyone is talking about brand marketing, and at the heart of yours should sit your brand story. ✨Fro...
18/06/2024

The buzz is real: Everyone is talking about brand marketing, and at the heart of yours should sit your brand story. ✨

From nailing your positioning to highlighting your points of difference, swipe through for our essential ingredients to cook up a brand story that sticks. 👊

Catch the rest in our B2B ebook 👉 https://www.attentionagency.co.nz/b2b-marketing-nz

17/06/2024

Are you a creative writer and designer who can whip up engaging content and stunning visuals? ✨

We're on the hunt for another Content Specialist to join our team of legends delivering high-impact social and digital marketing.

If you're ready to handle multiple projects and switch between corporate content and sassy memes, apply to join our unicorn team 🦄 👉 https://loom.ly/o3unNq8

95% of your potential buyers aren’t ready to buy today! They may be “out-market” today, but will be “in-market” sometime...
16/06/2024

95% of your potential buyers aren’t ready to buy today! They may be “out-market” today, but will be “in-market” sometime in the future...

That means 95% of your potential audience are not out there searching for your solution. This is because they just haven't either been made aware of the pain point that they have, or they're not even sure that it's a pain. Or they've just accepted that there isn't a solution out there.

Don't focus all your efforts only this tiny fraction of your potential market, ignoring the huge number of future prospects.

A purchase decision can take many weeks or months, and your prospect needs to see and hear about your offering and the pain it addresses many times over before they will take the leap!

16/06/2024

Do you thrive on running a tight ship? And delivering kick-ass results for awesome clients? You might just be the Account Manager we're looking for to join our tight-knit Auckland team 🌟

Think you've got the skills (and bants)? Check out the job ad here 👉 https://loom.ly/IomVJmE

Meet the latest addition to the Attention team - Tristin 💥Fresh outta Wellington, Tristin joins us as Multimedia Designe...
13/06/2024

Meet the latest addition to the Attention team - Tristin 💥

Fresh outta Wellington, Tristin joins us as Multimedia Designer, crafting sleek animations and motion designs for clients.

On his days off, you can find Tristin exploring hidden gems, sampling new wines, cocktails, and cuisines, or pondering musical ideas at his piano! 🎶

We're stoked to have him on board. Keep your eyes peeled for his upcoming work!

Want to turn those clicks into conversions? 🚀 Jump on these formats ASAP and add them to your content arsenal. Snag the ...
13/06/2024

Want to turn those clicks into conversions? 🚀 Jump on these formats ASAP and add them to your content arsenal.

Snag the last two secret weapons from our Ultimate Guide to B2B Marketing 👉 https://www.attentionagency.co.nz/b2b-marketing-nz

Mastering your content strategy is crucial, but let's be honest, figuring it out can feel like trying to catch lightning...
22/05/2024

Mastering your content strategy is crucial, but let's be honest, figuring it out can feel like trying to catch lightning in a bottle. ⚡️

Help yourself to some of our hot tips to turn your content chaos into a winning strategy! 🏆 Catch the rest in our B2B ebook 👉 https://www.attentionagency.co.nz/b2b-marketing-nz

Meet our newest member at The Attention Agency, Jaime. 🔮She’s our secret weapon in content and copywriting, bringing a f...
20/05/2024

Meet our newest member at The Attention Agency, Jaime. 🔮

She’s our secret weapon in content and copywriting, bringing a fresh energy and great bants. We're thrilled to have her on the team, ready to shake things up! ⭐️

Elevate your email game!  ➡️ Swipe right to master the art of effective email nurture journeys in just a few steps. From...
16/05/2024

Elevate your email game! ➡️ Swipe right to master the art of effective email nurture journeys in just a few steps. From defining your goals to segmenting your audience, we've got the blueprint you need.

Craving more insights? 😍 Check out our ebook 'The Ultimate Guide to B2B Marketing' to uncover the last 2 crucial steps and everything B2B marketing. Let's nurture those leads the right way!

Download it today - https://loom.ly/r_FvKyI

Think our marketing campaigns just wake up looking this good? Think again... Just like a Met Gala gown, it takes a small...
09/05/2024

Think our marketing campaigns just wake up looking this good? Think again...

Just like a Met Gala gown, it takes a small army to keep everything looking fabulous. Props to our epic team who make sure we’re always red carpet ready 💃💃

08/05/2024

Content beats targeting - controversial, but hear us out!

The advanced AI-powered targeting capabilities of the ad platforms these days is so good, that we argue it's better to spend your time and effort on creating epic content that cuts through, with captivating messaging, for your target audience.

What do you think?

02/04/2024

B2B marketers, this one's for you!

Our latest ebook dives deep into the evolving landscape of B2B marketing in NZ, offering insights on crafting impactful messaging, mastering content for super short attention spans, reporting ROI in a cookieless word, and much more.

Whether you're pushing growth locally or abroad, this playbook ought to help you focus your strategy for success.

🌟 Download today and transform your approach to B2B marketing ➡️ https://loom.ly/r_FvKyI

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