15/03/2024
I've seen "social media SEO" mentioned a lot lately. Its not as complicated as it might sound and is very simple to implement for high-impact visibility.
Essentially it means customizing your social media profiles using relevant key-words in captions, descriptions, alt text and About sections. This is going to help search engines understand what your profile is about, which increases the chances of your profiles and/or content appearing in search results when someone looks for keywords related to your business or brand.
The engagement levels of your content also plays a part here, with search engines being able to gauge the popularity of your content based on likes, shares etc. This gives search engines a signal as to whether your content is valuable and worth showing to others searching for the same or similar topics.
Another interesting stat that I recently read said that Gen Z'ers use social media as a search engine, solidifying the need to optimize your profiles using keywords!