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MUMSTER

Conscious Campaign Agency
https://www.mumster.nl/
https://www.instagram.com/mumster_movement/
https The guide for your journey to a more conscious destination
(11)

18/08/2024

The magic of a photoshoot 💫

Over the years, we’ve had the privilege of working with incredible talents on numerous projects.

For our client .bags and their ‘Take a Moment’ campaign, we had the pleasure of capturing the stunning .

We can’t wait for our next shoot! 🤩

Interested in collaborating on your campaign? Send us a DM!

14/08/2024

We couldn’t be more happy with these words! ✨

For the second time, MUMSTER has been entrusted with the PR responsibilities for the Biennale 2024. The challenge was to generate awareness for the exhibition not only in its home base of Arnhem, the Netherlands, but also across the three sister sites in Nairobi, Kenya; Bengaluru, India; and São Paulo, Brazil. And transmit its layered message across (mainstream) media outlets like , , and .deverdieping.

We developed, produced, and launched the entire PR campaign for State of Fashion. This included a well-attended press opening, valuable media partnerships, organizing the event, impactful influencer collaborations, creating the campaign video and aftermovie, and executing the social media strategy plan. All elements were carefully aligned with the message of the State of Fashion Biennale: Ties that Bind.

13/08/2024

NEW COLLABORATION

We’re excited to announce our new collaboration with , a renowned global non-profit dedicated to ensuring safe, dignified, and fairly compensated work for all. MUMSTER is honored to craft the PR and Social Media Strategy for the HRDD Academy campaign. Stay tuned to our channels for the latest updates on this important initiative!

02/08/2024

In continuation of the Pride spirit here in Amsterdam, we are highlighting another fashion designer from the LGBTQ community: a Danish designer

Nikolaj Storm is an independent designer who works with upcycled dead-stock fabrics, second-hand clothing, and more. He embraces various circular business models, utilizing recycled materials, innovative new materials, and promoting social empowerment through production.

We hope you enjoy the Pride events this weekend in Amsterdam! 🏳️‍🌈
 

30/07/2024

Our Concious Calendar for August is now live on the website! Discover a variety of community and business events designed to inspire and connect you with sustainable fashion. This month, don’t miss out on making your Own Pride Outfit Collectief, fixing fashion at and visiting the .eu Pop-up!
Check out the link in bio for the full calendar!

26/07/2024

In celebration of Amsterdam pride weekend, we are highlighting 2 designers from the LGBTQ community and . 🌈

Bas Kosters is a Dutch fashion designer known for his creativity and use of bright colors and patterns. He has a playful and wild aesthetic. Bas has showcased his amazing work in many exhibitions. He is mostly known for his 2016 exhibition “I Want It to Be Soft.” He also participated in Biennale of 2024 under “We Are All Mothers.”

Bas also gives back to the community through several projects, such as his collaboration with .eu Unite, creating the Robot Bag, which was made by newcomers to Europe.

Jordy Arthur Vaesen is a Belgian fashion designer with a large following on social media. He engages his audience by creating his own garments with a smile and positive attitude. Jordy has caught the eye of big brands and celebrities.

Jordy also has an online academy called JA Academy, where he teaches sewing tips, up-cycling projects, and garment creation. At MUMSTER, we find this quite impressive and innovative, as it gives individuals the opportunity to understand how garments are created.

Photo credit : fashionbombdaily

19/07/2024

“Gender rights are worker’s rights”.

Nearly three-quarters of garment workers worldwide are women, many of whom endure unfair treatment, including sexual, physical, and verbal violence. This issue not only affects women and girls but also impacts men from diverse gender orientations, such as those who are gay, transgender, or bisexual.  Unfortunately, these workers often cannot speak up for themselves because their jobs are their primary source of income, and in some cases, they are underpaid or even unpaid. This situation has led to the creation of organizations dedicated to protecting workers’ rights, regardless of gender.  Recently, new rules and regulations have been implemented by the EU, such as banning the sale of goods made under forced labor. This legislation will require manufacturers to provide declarations and reports ensuring they offer a safe working environment.

-regulations

16/07/2024

One of our top services is organizing PR events, which we are passionate about. We thrive on bringing people together, inspiring each other, fostering new connections, and ensuring everyone leaves energized and ready to make a positive impact on the world.💚

We collaborate closely with our clients to define clear objectives, create an outstanding program, and attract an incredible audience to share your initiative.💫

Our most recent PR events had a 100% attendance rate and secured coverage in 65 international publications.🔥

Check the client cases we are proud of on our website 💫

11/07/2024

Cultural activities have been part of the fashion industry for many years, yet the indigenous people don’t get credit for their work and tradition.

Highlighting the few of cultural traditions used in the fashion industry:

1. Hand embroidery, a tradition that goes back thousands of years where traditional people used to use threads to decorate their clothes with, and show their heritage or social status. This tradition exists almost in all contents from Africa, Asia, Europe and South America. Each country has their own form of embroidery, related to their customs or spiritual believes. What is actually interesting that you can tell stories through embroidery. Embroidery can be a method of mending and repairing clothes.

2. Garment Weaving is a traditional textile process involving the interlacing of warp and weft threads to create fabric. This method allows for the production of various textiles with different patterns, textures, and strengths. It is the first process of creating fabrics to start any clothing production, or in some cultures this can be done to create carpets or accessories. For example the Persian culture is known for their carpets that till this day they hand weave them, to keep their heritage alive.

What culture tradition your country contributes in the fashion industry? 🧶

05/07/2024

MUMSTER was born to set the example for the next generation.

Founder Chanel: ‘I can not imagine my kid is making clothes in bad conditions, but unfortunately child labor is still existing’ It declined by 30% between 2000 and 2012, but then the number of children in child labour rose by 8.4 million (reaching 160 million worldwide) within 4 years.

Sadly, cheap and unregulated child labour is especially still a thing in fast fashion because it helps keep the costs so low. At least 29.8 millions of people are kept in modern slavery conditions.

That’s why MUMSTER supports fashion pioneers who are transparent about their supply chains, prioritize fair working conditions, and create opportunities for people who face barriers to employment.

04/07/2024

Cultural appropriation vs appreciation debate is a nuanced one in the fashion industry. Traditional diversity and cultural appreciation in fashion needs to be celebrated and honoured for the skills provided by the rich heritage behind every design.

One way to appreciate different cultures is by highlighting and showcasing their indigenous skills as pieces of art. Techniques such as hand embroidery, beading, and weaving can add immense value to the fashion industry. Instead of relying on machines, we can provide people with opportunities to work and share their craftsmanship with the world.

Chanel founder of MUMSTER is wearing a coat handmade in Peru, with locally sourced materials. It is a collaboration between haute couture designer Ani Alvarez Calderon and an indigenous community, Shipobo Conibo, from the Amazon of Peru. (Once in pucalpa where this community lives, it is a 10 hour journey into the rainforest).  This collaboration is to preserve the art form Kene. Each piece takes 3 months to make. All characters have a meaning and are made during ceremonies. Making process: the shipibo make a work of art (kene art) on a large square. Sometimes with natural dyes such as mud, tree bark, etc.

This process is repeated (drying in the sun) until it does not ‘wash out’. The coat is hand embroidered, once finished they go to Lima. To the AAC studio.This lasting ready-to-wear collection is called Beneai. All items (wearable art) are one of a kind. Slow fashion at its finest.

03/07/2024

“Fast fashion isn’t free. Someone, somewhere is paying” – Lucy Siegle, journalist

At the beginning of this decade, the fast fashion industry has experienced rapid growth. This has shifted the focus primarily to production, often at the expense of safety, human rights, and the quality of manufacturing processes.

In 2013, the Rana Plaza factory in Bangladesh collapsed, resulting in a tragic loss of over 1,100 lives and injuring more than 2,500 workers. This disaster highlighted the severe safety and labor violations in the fast fashion industry, sparking global outrage and demands for better working conditions and stricter regulations.

The fashion industry needs to take the human aspect of production not just the production outcome. As the people in manufactures work long hours with garments this requires them to be provided with safety equipments and a liveable salary in order to provide for their family. Around 2% of the workers in the fashion manufacturing industry are getting paid a liveable wage.

Can you share your thought about the injustice in the fast fashion industry?

24/06/2024

This is why we are dedicated to accelerating change in the fashion industry. ✊🏻

Founder Chanel:
‘The moment I watched the documentary The True Cost and the woman with her son underneath her sewing table in a clothing factory, I was shocked. That woman with her child could have been me. From that moment, I was dedicated to find the pioneers that are working to change this human and planet exploiting fashion system.
That’s when MUMSTER was born.’

Source: picture from the official The True Cost Trailer

25/04/2024

We’re excited to share this incredible feedback we received from

We couldn’t be more happy with these words! 🙌

In 2023, Joline and her partner decided to move to a farm in Welsum, Overijssel. For them, the perfect place to take the next step. They dreamed of a regenerative Fashion Farm where people can see how the clothing is made from natural raw materials that they grow themselves. Therefore they have to renovate the chicken barn to let their dream come true. 🌾

To make it a reality, Joline Jolink set up a successful crowdfunding campaign. MUMSTER made the crowdfunding video to help reach their goal. We are very proud of Joline Jolink and her team for achieving €146.419 in time. We can’t wait for the renovated farm to open the door to its first visitors.

Feeling inspired by our journey with Joline Jolink? Visit the link in the bio and book a 30-minute call to see how we can help you!

29/02/2024

📣Don’t miss the lineup of sustainable fashion events during March 2024!

From clothes sales to the world's largest textile fair, inspiring discussion pathways towards a more colorful, vibrant sustainable future for fashion, repair workshops, and so many more!

Want to learn more about the fantastic events happening this month?

Check the link in bio for the event page with all the important dates!

20/02/2024

Today, on International Day of Social Justice, we're reflecting on the crucial role of the sustainable fashion industry in fostering social justice worldwide. As we contemplate this year's theme, which underscores the pressing need to address inequalities and uphold workers' rights, it's clear that sustainable fashion holds immense potential for positive change.

In our industry, we have the power to reinforce the social contract by prioritizing fair labor practices, empowering workers, and fostering inclusivity across the supply chain. From ensuring fair wages to championing diversity, we can drive meaningful progress towards a more just and equitable world.

We are very proud to spotlight inspiring socially responsible pioneers, who deserve the stage for the amazing mission they hold with:

✨️ .earth - An advocacy organization comprised of individuals challenging governments and corporations to prioritize the health of our communities, environment, and climate. They tirelessly advocate for respect towards people and the environment, because our lives depend on it!

✨️ - A unique brand crafting upcycled, kite-sourced, fair trade bags. Their mission extends beyond creating products; they aim to provide survivors of prostitution and human trafficking with a safe and nurturing workspace. A safe and respectful working environment, combined with their love for kitesurfing.

✨️ - An international alliance of labor rights organizations and trade unions that works to improve working conditions in the global garment industry. They advocate for fair wages, safe factories, and the right of workers to organize and bargain collectively.

Let's celebrate these changemakers and reaffirm our commitment to advancing social justice in fashion and beyond. Together, we can build a brighter and more equitable future for all!

Do you know more brands or organisations who deserve this spotlight? Tag them in the comments!

19/02/2024

📣Dive into the latest insights in the industry! We've stumbled upon three incredible articles that we're thrilled to share with you!

1. Martin Höfeler from shared insights on the future of fashion and the importance of sustainability in an interview for .We find this article particularly inspiring as it's a testament to the growing awareness and commitment towards eco-friendly practices in the fashion industry. We believe in amplifying the voices of brands like ARMEDANGELS, which are leading the charge for positive change. Let's continue to support and promote sustainable fashion initiatives together!

2. On Monday, Feb 12th, .earth lodged a complaint with Canada’s greenwashing regulator, alleging that misleads customers with claims of planet-friendly products, despite its escalating climate pollution.Lululemon portrays itself as environmentally conscious, but recent reports reveal a stark contrast. Visit .earth for details on the greenwashing complaint filed with the Bureau of Anti-competition. At MUMSTER, we champion transparency in fashion and urge for clear messaging on environmental practices. Join us in spreading the word!

3. also delves into the concept of True Pricing in their article "The Hidden Costs of Our Purchases." This piece reveals the hidden environmental and social impacts of consumer goods. We're captivated by the potential of True Pricing to promote transparency and sustainability in the fashion industry. By understanding the real price of products, consumers can make more informed choices, while ethical businesses are incentivized to thrive. True Pricing in the fashion industry means a shift towards more conscious consumption, where the environmental and social costs of clothing are accounted for. We encourage you to support efforts that empower consumers and drive sustainability forward!

08/02/2024

Today we would like to honor the incredible journey of as it marks six transformative years with a final, awe-inspiring exhibition dedicated to circularity, titled "What Goes Around Comes Around." ✨

Step into the world of sustainable fashion through this exhibition, where visionary artists, innovators, and designers showcase tangible examples of a circular fashion industry. It's a testament to their groundbreaking work and a call to action for the fashion industry to embrace sustainable practices.

Featuring a stellar lineup of artists and contributors, as well as participating innovators pushing the boundaries of sustainable fashion, this exhibition offers a glimpse into the future of fashion—one that's circular, innovative, and environmentally conscious!

✨ Artists and Contributors:
Atelier Reservé ()
Alljan Moehamad ()
Deyrinio Fraenk ()
Daniel Scotch ()
Daniell van Kanten ()
BOTTER (.world)
Marga Weimans ()
Nicole McLaughlin ()
RVDK ()
YUIMA NAKAZATO ()
The Patchwork Family (.official)
Berber Struiksma (.vulgaris)
CharaCharaboy ()
Marco Blažević ()
Meike van Lelyveld ()
Rachel Klok ()
Salome Jeanne ()
Wolter Pot ()
ReShare ()

Don't miss your chance to visit this grand finale before the museum closes its doors on June 5th. Immerse yourself in concrete examples, gain insights into the current state of the fashion industry, and be inspired to take collective action for a more sustainable future.

Through interactive workshops and educational events, Fashion for Good is not just a museum but a community space where visitors can learn, engage, and become catalysts for change. Keep an eye on their website and social media channels for updates on events and opportunities to get involved.

Let's come together to celebrate and envision a brighter, more sustainable future for fashion. 💚✨

06/02/2024

We're thrilled to share some incredible feedback we received from our amazing client
We couldn't be happier to hear such positive words! 🙌🏻

Our goal was to not only showcase Kuyichi's stunning collections but also to shed light on the importance of embracing ethical fashion choices, and put cotton in conversation.

Thanks to our powerful PR campaign, Kuyichi gained significant brand awareness, landing features in 6 publications such as JAN MAGAZINE, TEXTILIA, BEDROCK and HAPPY TIMES. With our dynamic video campaign, captivating photoshoot, and strategic influencer marketing, we reached over 3 million people! We're beyond proud of the impact we've made together!

Feeling inspired by our journey with Kuyichi? Dive deeper into our collaboration by checking out our stories! From the initial spark of creativity to the final flourish of success.✨️✨️

01/02/2024

📣Don’t miss the lineup of sustainable fashion events during February 2024!

From clothes sales to diving into the latest innovations in sustainable fashion technology in inspiring talks, repair workshops and clothing swaps!

Want to learn more about the fantastic events happening this month?

Check the link in bio for the event page with all the important dates!

29/01/2024

🌍✨ Shining a spotlight on one of our cherished partners – 🌟
Their innovative Life Cycle Analysis (LCA) tool is a game-changer in the realm of sustainable and ethical fashion.

LCA, or Life Cycle Analysis, is their methodological magic, delving into the environmental impacts of products from production to the end stage, covering carbon footprint, water usage, and transport.

True Cost Label's Impact Profile goes beyond the surface, giving consumers a clear view of their product's impact on our planet and its people. 🌎💚 This digital platform simplifies the complexities of sustainable fashion data, empowering consumers to make informed choices that align with values of less pollution and fair work conditions across the industry.

Specializing in the fashion sector, dissects every aspect of a product at the component level. From the raw materials to the final product, every kilogram and production process is scrutinized. The result? A comprehensive view of environmental and social impacts, bringing transparency to the supply chain.

But it doesn't stop there – True Cost Label adds another layer of clarity by tracking the entire transportation route of a product. This means you get the true cost, not just in terms of dollars, but also in the kilometres a product has travelled.

That’s why our inspiring client .bags a timeless vegan handbag brand based in Amsterdam, decided to put their animal-free handbags to the test – a life cycle analysis to be exact – to find out how the leather alternative products, including the new collection ‘PAM’, perform on the impartial impact scale.

Curious about the results? Check the full report in the link in our stories!

26/01/2024

🌿✨ Reflecting on a Remarkable 2023 at MUMSTER

Throughout the year, we proudly forged partnerships and collaborations with over 100 trailblazing figures in sustainable fashion, including pioneers, activists, influencers, and inspiring entrepreneurs to increase our impact and move our industry forward.

We were honoured to join the accelerator, selected among 300 companies, learning about impact measurements, systems change, and forming partnerships for the circular transition.

Together with our incredible clients and stakeholders, we orchestrated the production, filming, design, and launch of over 10 events, new collections, and conscious campaigns. Each initiative was a collaborative effort, shaping a future where fashion meets ethical consciousness.

We actively participated in 8 panel talks and events, delving into crucial industry topics such as mainstreaming the circular economy, solutions to mitigate fashion's impact, and harnessing fashion as a force for good.

Our message reached millions through impactful campaigns, and our work was spotlighted in esteemed offline and online publications like , and and many more! Notably, MUMSTER’s founder, Chanel Trapman, was nominated for Marie Claire Sustainable Award for her positive impact on the fashion industry.

As we reflect on these accomplishments, we're not just looking back – we're eagerly looking ahead! 🚀 Excited for the impact we're set to make in 2024 and beyond. Stay tuned for our coming activities and plans to accelerate a positive change in the fashion industry!

20/01/2024

✨🌟 Elevate Your Fashion Game, and join us at – THE Ultimate Fashion Trade Event! ✨🌟

Wondering what's on your agenda next week? How about immersing yourself in the world of fashion, innovation, and inspiration with us at Modefabriek on January 21 & 22!

is a platform for fashion professionals and a haven of knowledge to supercharge your business, and MUMSTER is joining the talks sessions together with inspiring experts from the field!

MUMSTER's founder, Chanel Trapman, and Anne Thorsø Sørensen from will share insights on "THE ROAD TO A GREENER FUTURE," uncovering the secrets to embracing sustainability in your clothing business. It's a session you don't want to miss! Check our stories for the full program & talks.

More to discover at the event: A spotlight area featuring clothing and lifestyle labels with a unique message, a responsible route guiding you to brands committed to reducing their impact, a fashion gallery and so many more activities!

Will you join us? Let us know in the comments! 🙌 and don't forget to say hi ;)

18/01/2024

✨ Exciting Collaboration Unveiled! ✨ We're over the moon to introduce our newest client, the inspiring pioneer

Joline has embarked on an incredible journey to revolutionize the fashion industry, and we're right there with her every step of the way. She's traded the bustling city life for a farm in a small town, where she's set to redefine fashion through regenerative practices.

Joline is cultivating her own fibers, experimenting with natural dyes, and creating a space where fashion gives back more to nature than it takes. This is true innovation, and we're honored to play a part in bringing her regenerative fashion dreams to life!

Here's where the magic happens – Joline's bold vision needs a platform, and we're excited to announce that we'll be crafting a compelling crowdfunding video, making sure people will be inspired by her story and want to contribute to support her mission. 🚀✨

Subscribe to our newsletter with the link in our bio to stay updated about this upcoming crowdfunding campaign!

01/01/2024

🌟✨ Happy New Year, Community! 🎉

As we step into a brand new year, let's make a collective resolution to embrace sustainability in our fashion choices. 🌍💚 Don't miss out on the upcoming sustainable fashion events that promise to add a touch of eco-conscious style to your year!

Discover incredible deals on vintage pieces in clothing sales, unleash your creativity and give new life to old treasures with a Jewellery upcycle workshop, and learn how to repair and reimagine your wardrobe.

For all the essential details and dates of these activities and more, visit the events page on our website. >> LINK IN BIO

Let's make 2024 a year of mindful shopping, supporting ethical brands, and collectively making a positive impact with our choices!

27/12/2023

✨️ Holiday Greetings and Happy New Year! ✨
️
As we bid farewell to this year, we're taking a moment to reflect, recharge, and welcome the new year with open hearts. Wishing you a joyous holiday season and a Happy New Year filled with warmth, laughter, and renewed inspiration.

Our team is taking a short break to celebrate the holidays, and we'll be back and fully energized to kick off the new year with fresh ideas on January 8th.

Thank you for being part of our journey! Stay festive, stay inspired, and we can't wait to reconnect in 2024! 🎉

19/12/2023

🌟 Hear it from our satisfied client! 🌟

This is what our client had to say about our work together, and we're thrilled to have played a crucial role in their journey towards success.

From crafting their powerful documentary “High Hopes” to orchestrating an unforgettable launch event with an inspiring panel talk, PR strategy, and influencer marketing to amplify their reach – we've been there every step of the way to spread The SwapShop’s vision, accelerating change in the fashion industry and hopefully turning “High Hopes” into reality.

Thanks to our collaboration, has already been featured in 5 publications such as Marie Claire, Jan Magazine, Harper's Bazaar, and more. We reached over half a million people! Also, over 100 people attended the launch event, including press and influencers.

We're excited to continue this journey to even greater achievements!
Check out our stories for the full review and have an in-depth look at our journey from start to finish.

01/12/2023

📣Wrap up the year with a lineup of sustainable fashion events that you absolutely mustn't miss!

From clothes sales to conscious gifts and self care shopping in Christmas pop-ups, online and offline repair workshops, and so much more!

Want to learn more about the fantastic events happening this month?
Visit our website and explore our event page for all the important dates and details.

Link in bio for the event page with all the important dates!

17/11/2023

📣✨️We are thrilled to announce our collaboration with
As a pioneer in the fashion industry, State of Fashion is on a mission to lead the way towards systematic change, and we're proud to be part of this transformative journey.

For the upcoming Biennale of State of Fashion 2024, 'Ties that Bind', we are honoured to take charge of the Social Media & PR Strategy. Working with goes beyond a campaign, it's about joining a global movement striving for a new fashion system alongside innovative designers, companies, scientists, educators, consumers and other stakeholders in fashion.

is more than an international fashion platform, it's a force driving critical reflection, research, and innovation in the industry. We are proud to collaborate and contribute to shaping a more sustainable and visionary future for the fashion world!🌍

Follow or subscribe to our newsletter to stay in the loop about the groundbreaking State of Fashion Biennale 2024, 'Ties that Bind'!

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Having an ethical work environment should be the main priority to the manufactures, as this is the essence of their work place. Here in Amsterdam we have two pioneering companies providing an ethical manufacturing workplace(s), working on providing a better future towards more sustainable and circular fashion industry. @new_optimist is a circular fashion manufacture based in the heart/centre of Amsterdam. The concept behind New Optimist is circulating the garments life by offering repairing and “statiegeld” service where you can return your garment, wether they can re-sell it as second hand or turn into recycled yarn. This mission ensures everyone contributes towards in circular fashion. The production space of New Optimist, provides a safe and a healthy work environment, where the tailors are able express their religious practices. We took conducted an interview with a Tailor, he was super co-operative and optimist as he described himself. @unitedrepaircentre is a clothing repair atelier based in the west of Amsterdam, working giving garments a second life by providing repair services for multiple brands, as well as providing work opportunities for tailors from refugee or immigrant background. The repair centre provides the opportunity for the tailors to integrate into dutch culture via sharing their meals together during lunch this spread the message of equality in the work place. Omar a tailor at the United Repair Centre expressed his thoughts about his career developing on a regular basis from the work and machinery he is exposed to at the United Repair Centre. The mentioned companies show great examples of providing an ethical and healthy work environment, where we saw that from the faces and words of the tailors. We are hoping for fashion manufactures to learn from them. Audio credit: slowdown-Deep House #mumster #mumstermovement #consciousfashion #fashionrevolution #slowfashion #fashionactivist #outfitrepeater #boycotfastfashion #fashionlov

MUMSTER team spending the weekend at Modefabriek event, one of the biggest fashion exhibition in the Benelux area hosted bi-annually in RAI Amsterdam. Our team was exploring the upcoming sustainable fashion brands, networking, attending talks, and enjoying the amazing pieces. Did you attend the event? Can you share your thoughts? 💜 #mumster#mumstermovement#consciousfashion #fashionrevolution #slowfashion #fashiongallery #Modefabriek #SpotlightArea #Modefabriek #Amsterdam #fashion #tradeevent #tradeshow

Celebrating six months of incredible teamwork and success! 🌟 It’s been a journey filled with hard work, and amazing memories. Here’s to the teamwork, passion, and camaraderie that made it all possible. Cheers to the MUMSTER team 🧡

Curious about how MUMSTER can elevate your brand? We’ve got you covered! Check the slides where we answer our frequently asked question about working with a PR agency. From strategic planning to influencer marketing, discover how we can help you shine. 🌟 Ready to take your brand to the next level? Visit our website to book a free consultation today!

In a world driven by fast fashion, it’s time to slow down and rethink our consumption habits. Degrowth in the fashion industry means prioritizing sustainability over speed, quality over quantity, and ethical practices over mass production. It’s about creating timeless pieces that last, supporting local artisans, and reducing our environmental footprint. Together, we can shift towards a more mindful, eco-friendly wardrobe. 💚👗 Tag the pioneers leading the charge towards degrowth!

This edition of the State of Fashion Biennale is entitled Ties that Bind, where State of Fashion spotlights alternative approaches to the dominant fashion system. We now want to hear your thoughts about, what does Ties that Bind means to you?

👏We are extremely proud of European Parliament Member @larawolterseu for working for over 5 years on the ‘Anti-looking away law’. Making sure multinationals will be no longer able to look away from malpractices in their supply chains and need to take action. ✊🏻This is the example of a true pioneer, fighting for justice. These are the people we should support. We all want a better world, then it’s time to show it, not only with your voting. ✊🏻Put your money were your mouth is. Try to think that with every euro you have the power to support a pioneer that is actually working on a better world for people and planet. They really need the support of the consumer. We do have the power as the consumer to change the system, let’s use it! We react shocked when we see those textile waste piles, or act surprised when companies like SHEIN dominate te market, but we’re the ones that buy those clothes. 💪🏼Lara Wolters is pushing for legislation, but we need to push ourselves to change our consuming behavior collectively. 💚There are many amazing pioneers to support, find them, support them, let’s make change happen, we have the power! 🎥On Friday 17 May we organized the @vpro_tegenlicht Meet-up for @stateoffashionnl. During this Meet-up Lara Wolters talked about the importance of legislation and the panel reminded us that the power is really to the people ✊🏻. You can watch the full episode on the website of State of Fashion with the link in bio. #powertothepeople #consumerbehavior #tegenlicht #mumster #stateoffashion

We are very proud to present you the aftermovie we produced for our client State of Fashion! This years Biennale Ties that Bind by State of Fashion has shown the true meaning of the theme, as it welcomed artists and designers from all over the world to showcase their work in the city of Arnhem, across three different locations. The doors are open until 30 June! Take a look and be inspired by the work of artists from all over the world showcasing how fashion can contribute to a better world.

@stateoffashionnl has officially opened their new exhibition “Ties that Bind”. Thanks to everyone who took part of this event, from the mayor of @gemeentearnhem, @stasocw , @museum.arnhem and all the artists who showed their art in their exhibitions. Come & visit the state of fashion biennial ties that bind ! Starting 17 May2024.

Today it is Fashion Revolution Day. Together with State of Fashion and ambassador Sara Dubbeldam we went in conversation about clothing with people in Arnhem. We also collected clothing that will become part of an art installation in Museum Arnhem, part of the State of Fashion Biennale ‘Ties that Bind’. As an agency we are really proud to do the PR-campaign for such an important and inspiring international platform. 17 May will be the opening of the Biennale, for which we organize a VPRO Tegenlicht meet-up where we show parts of the new documentary about the fashion system, also with Sara Dubbeldam! You can sign up for this event with the link in our bio. Speakers will be announced soon! #stateoffashion #tiesthatbind #vprotegenlicht #fashionrevolution

International women’s day! 💫💅🏻 A perfect moment to show the powerful ladies behind MUMSTER at THE MOST beautiful office @fashionforgood 💫 An appreciation post for this power team of beautiful boss ladies 💗 Thank you @roosvineyard, @withfairflair, @sasjitaa & @noramaas__ for flaming 🔥 Wearing handmade earrings from @gardencitygirl spotted at @klerenzooizwolle. #internationalwomensday #mumster #sustainablefashion

Thank you @marieclaire_nl & @sisleyparisofficial for the nomination for the Sustainable Award and supporting MUMSTER’s mission! 💫 (We didn’t win, BUT feel like winners anyway!) Founder Chanel: ‘After 8 years it feels incredible to get the recognition for the work that MUMSTER does. We didn’t win the award, but we are still very proud of the nomination and congratulate the deserved winners! (@potjesendeksels ) We do feel like winners and can’t wait to increase our impact with putting fashion pioneers in the spotlight to accelerate change in the fashion industry in collaboration with all our clients, partners and everyone who wants to contribute to positive change in the fashion industry! Thanks to everyone for this opportunity! #sustainablefashion #mumster #makeimpact

🌟 There were such exciting days at the @modefabriek event! 🌟 We were privileged to be part of this gathering, a haven for fashion professionals! On Sunday and Monday, we had the honour of sharing our thoughts at Modefabriek, alongside trailblazers shaping the future of fashion. There's something truly special about connecting in person with these pioneers – understanding their journeys, and visions, and finding ways to support each other's missions. During our talk, we shared the couch with Anne, the co-founder of @Kintobe whose story and dedication to spreading kindness through sustainable bags left a lasting impression. Kintobe's innovative approach ensures every aspect of their bags is sustainable, and they donate a percentage of profits to charity. Truly inspiring! The women behind @FloriaCollective captivated us with their beautiful garments and commitment to transparency. Their use of natural dyeing techniques and clear production information sets them apart, showcasing a deep commitment to ethical practices. Also, meeting Bart, the co-founder of @Tex.tracer was a highlight as he shared his passion for making the fashion industry more transparent. During the panel discussion, Bart raised a crucial question about the EU Digital Product Passport, slated for potential implementation in 2027. How do we ensure citizens engage with this passport, understand its data, and care about its implications? It's a challenge we're excited to explore and brainstorm ideas for. Thanks, Bart, for sparking this crucial conversation! Cheers to Modefabriek for fostering such meaningful connections and conversations. Here's to the future of fashion, sustainability, and shared dedication to positive change!

“The collaboration with MUMSTER exceeded all of my expectations!” That’s what @lisaeggen, the founder of @lisamarin.bags had to say about our work together.🔥💚 Our work on Lisa Marin's 'Take a Moment' campaign perfectly embodies our mission. We strive to unravel the complexities of the fashion industry, shedding light on solutions and empowering everyone to be part of the change. And that's exactly what we achieved! The campaign urged women to pause, reflect, and make choices that benefit both themselves and our precious planet. The campaign results speak volumes, and we couldn't be prouder. Gratitude fills our hearts for the opportunity to work with an inspiring pioneer like @lisamarin.bags and showcase their dedication to sustainability.✨️ Head to our stories for an in-depth look at our journey together! 💚 Big thanks again to everyone involved in this! 🌟 Pioneer: @lisamarin.bags 🏢 Event Space: @rare_studios_amsterdam 🎤 Talks by Partners: @truecostlabel & @the.sustainability.club 🌿 Table Dressing: @sante.ams - @magasin.pluscouleur 🛍️ Goodie Bag Contributors: @groentesapje - @wilder.land 🍽️ Catering: @degroentemeesters 👭 Models: @kikiboreel & @chloechante

We're still buzzing with excitement after the phenomenal 'Take a Moment' launch event! Let's rewind and catch a glimpse of what our Pioneer, @lisamarin.bags and our incredible partner Vincenzo from @truecostlabel had to say about this transformative project. But that's not all – let's shine a spotlight on something that truly sets Lisa Marin apart: the Life Cycle Analysis (LCA). ✨ LCA is a powerful tool measuring the environmental impact of a product from production to its end stage. Lisa Marin subjected their animal-free handbags to this impartial analysis, conducted by our impact analysis partner True Cost Label. The results? Beyond expectations! 🌿👜 In our latest blog post, we unveil the full LCA report, digging deep into how Lisa Marin's bags outshine traditional (faux) leather alternatives on the environmental scale. Swipe up in our stories to read the comprehensive report and discover the true impact of Lisa Marin's vegan handbags. We're so proud to collaborate with our amazing partners, ensuring that sustainability and aesthetics coexist harmoniously! ✨ Pioneer: @lisamarin.bags Event Space: @rare_studios_amsterdam Talks by Partners: @truecostlabel & @the.sustainability.club Table Dressing: @sante.ams - @magasin.pluscouleur Goodie Bag Contributors: @groentesapje - @wilder.land Catering: @degroentemeesters Models: @kikiboreel & @chloechante Aftermovie: @withfairflair

We're thrilled to share some amazing news: MUMSTER has teamed up with @fibershed.nl to create a fantastic video series aimed at educating kids in multiple schools. 🎥✨ Imagine a world where young minds are inspired, seeds of change are planted, and a passion for conscious clothing choices is ignited! 🌱 Our upcoming video series, based on the captivating book 'Goede Gespreksstof,' is all about making a real impact. And the best part of this project? We're honored to work side by side with the incredible co-founders of Fibershed NL, Stijntje & Martine, the visionaries behind this initiative. Plus, we're beyond excited to embark on a journey to capture the essence of the most inspiring fashion pioneers, including: Joline Jolink - @Joline_Jolink Enschede Textielstad - @enschedetextielstad Ter Kuile Het Borduurburo - @hetborduurburo Fabriekfris - @fabriek_fris Spinning Jenny - @spinning_jenny_yarn Ragnarok - @rgnrk_clothing Klerenzooi - @klerenzooizwolle Alles Wol - Oost& - United Repair Centre - @unitedrepaircentre Fashion Revolution NL - @fash_revnl

📣✨️We are over the moon to share a glimpse of the exclusive launch event for Lisa Marin's 'Take a Moment' campaign, hosted in the heart of Amsterdam with the incredible collaboration of MUMSTER and @lisamarin.bags Last week, we had the honor of unveiling the mission-driven luxury vegan bag brand Lisa Marin's latest collection, and the enthusiasm is contagious! Founder Lisa Eggen set out to revolutionize the fashion industry by banning animals from the clothing equation, and the 'Take a Moment' campaign takes this commitment to a whole new level. The event showcased a stunning new collection of bags crafted from apple waste, a true testament to Lisa Marin's dedication to sustainability. The campaign, beautifully narrated by the inspiring @Kikiboreel and @Chloechante encourages women to pause amidst the chaos and reflect, making choices that benefit both themselves and our precious planet. A heartfelt thank you to everyone who made this event a reality: 🌟 Pioneer: @lisamarin.bags 🏢 Event Space: @rare_studios_amsterdam 🎤 Talks by Partners: @truecostlabel & @the.sustainability.club 🌿 Table Dressing: @sante.ams - @magasin.pluscouleur 🛍️ Goodie Bag Contributors: @groentesapje - @wilder.land 🍽️ Catering: @degroentemeesters 👭 Models: @kikiboreel & @chloechante We are bursting with pride to be part of this movement and can't wait to share the full campaign description with you. Stay tuned!

📣✨️We're thrilled to share a glimpse of our incredible shoot with the Vegan luxury bag brand @lisamarin.bags Stay tuned for a fantastic project that weaves together Women's empowerment, leadership, sustainability, fashion, and beauty – all in one remarkable tapestry. 💪✨ A big shoutout to everyone involved in this shoot! Stay tuned for the exciting reveal! @Lisaeggen @ChloeChanté @KikiBoreel Photography @lauraknipsael MUA @lizalomann

We are proud to launch the Kuyichi campaign “Make the Switch” about cotton in conversion. 👖🌾 Fashion lovers and brands agree: ORGANIC cotton is the way forward. Despite the growing demand, only 1.4% of all cotton worldwide is certified organic. The reason? Cotton farmers cannot change their business overnight. The transition can take up to three years and comes with strict rules and high costs. In the meantime, the harvested cotton remains uncertified, making it difficult to sell. That is why denim brand @kuyichipuregoods and Turkish denim mill @bossadenim joined forces to support one farmer, Cengiz Karadeli, in his cotton transition. 🧶 Now, it’s up to us to choose organic cotton as well. By choosing certified organic cotton, you can help farmers like Cengiz make the switch! #MakeTheSwitch #CottonInConversion #Kuyichi Credits: Agency/video - @mumster_movement Photographer - @renskemeinema  MUA - @lizalomann

📣✨️We are proud to invite you to the exciting official launch of YoungYarn circular platform! YoungYarn offers sustainable kidswear,made of organic materials in fair working conditions. Next week, we're rolling out the red carpet with a Panel Talk: "The Power of Citizens in a Circular Economy." Join us as we dive deep into the world of circularity and discover how parents and citizens can embrace a conscious lifestyle by spotlighting accessible circular solutions, including the incredible YoungYarn. ✨️Our lineup of panelists is nothing short of inspiring: @ninapierson Pierson - Entrepreneur & Author Sabine Rau-Oberhuber - Author of Material Matters Paul Kerssens - Co-founder of @unitedrepaircentre & COO of @makersunite.eu Lieke Fidom - Co-founder of @young.yarn Panel Moderator - Chanel Trapman, founder of MUMSTER Agency. Expect thought-provoking conversations and the opportunity to connect with like-minded individuals who are passionate about sustainability. 🌿 Hurry, spots are limited! Registration link is in our stories! 📌 #YoungYarn #CircularEconomy #Sustainability #OfficialLaunch Video Credits: Agency @mumster_movement Camera @roelandvanbentvelzen & @goofdekoning Cast: @loulou_machine @ninapierson @floortjeelisabeth MUA: @lizalomann

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