TEF Magazine

02/07/2025

🚨𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗲𝘆𝗲𝘄𝗲𝗮𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 — 𝗮𝗻𝗱 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗳𝗶𝗹𝘁𝗲𝗿 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲𝗺?
It’s finally here: Our brand-new 𝘀𝗲𝗮𝗿𝗰𝗵𝗮𝗯𝗹𝗲 𝗲𝘆𝗲𝘄𝗲𝗮𝗿 𝗯𝗿𝗮𝗻𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 lets you explore 200+ independent eyewear labels like never before.

Whether you're hunting for frames from a certain 𝗽𝗿𝗶𝗰𝗲 𝗿𝗮𝗻𝗴𝗲, eyewear 𝗺𝗮𝗱𝗲 𝗶𝗻 France, Japan, or Italy, crafted from a specific 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹 like acetate, titanium, or buffalo horn, or 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 with a vintage, futuristic, minimalist, or avant-garde flair — this new filter system makes it easy to discover your perfect match.

Built for optical retailers, eyewear lovers, and design hunters who want more than just a logo license on a pair of frames.

👉 𝗧𝗿𝘆 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 and let me know: which brand surprised you the most? Link in first comment.

21/06/2025

𝗖𝗮𝗿𝗼𝗹𝗶𝗻𝗲 𝗔𝗯𝗿𝗮𝗺 𝗠𝗶𝘀𝘀 𝗟𝗮𝗱𝘆 // 𝗔 𝗗𝗮𝘇𝘇𝗹𝗶𝗻𝗴 𝗧𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 𝗙𝗲𝗺𝗶𝗻𝗶𝗻𝗲 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲
Miss Lady by Caroline Abram is a sophisticated evolution of her iconic Lady L collection. This reimagining brings a more slender and fluid silhouette to the forefront, while retaining the vibrant spirit that defines the Parisian designer’s work. Caroline' s new design is more delicate yet expressive, balancing graceful lines with a striking palette of bold colors that underscore the frame’s sculptural beauty.

Caroline Abram Miss Lady blends sculptural elegance with luxury finishes in a bold tribute to feminine eyewear design. Meticulously crafted and hand-polished, it's a statement of grace and strength.

20/06/2025

Registration for SILMO Paris 2025 is now open! -

19/06/2025

Registration for the 2025 edition of Silmo Paris is now open! Come and join me at this amazing global event and meet hundreds of passionate designers from all over the world.: https://badge.silmoparis.com/en/home.htm?utm_source=TEFmag

08/06/2025

Röhm Eyewear since 1947
The Timeless Classic That’s Cooler Than It Looks

German precision, confidence, and a dash of cool. Optical journalist  brings effortless style to this classic sunglass from the Matr’xx collection by .

Shot in Martin’s serene backyard near the Bodensee, today’s TEF shoot captures the essence of German heritage. Both Martin and Röhm Eyewear embody what the world imagines when they hear “classic German”: reliable, structured, stylish, and just a little bit cheeky.

#眼鏡

07/06/2025

Sometimes the best opportunities emerge from turbulent times. While the eyewear world has followed the story of MENRAD’s insolvency with concern, Design Eyewear Group is writing an entirely new chapter, not only for Menrad the Vision itself, but also for several of its prestigious licensed eyewear collections.

A Strategic Move With Global Impact
Starting June 10, Design Eyewear Group will officially take over proprietary ownership of the MENRAD eyewear brand, along with securing new licensed eyewear collections for Jaguar, JOOP!, and Morgan. The move instantly expands the group’s international portfolio and signals a clear ambition to broaden both creative scope and market reach. According to CEO Lars Flyvholm, the acquisition fits perfectly with Design Eyewear Group’s long-term vision.

“This portfolio expansion reinforces our strategy: to offer a diverse, high-quality selection of eyewear brands that resonate globally and reflect individual expression,” Lars Flyvholm - CEO, Design Eyewear Group
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Indeed, this is far more than a simple portfolio expansion. By acquiring MENRAD eyewear’s full design rights and technical assets and entering the world of licensed eyewear collections, Design Eyewear Group is stepping into a new role—one of brand stewardship. The MENRAD eyewear brand holds decades of goodwill, known for skilled craftsmanship and technical innovation, while licensed eyewear collections such as Jaguar and JOOP! already enjoy international recognition.

Honoring Heritage, Driving Innovation
The acquisition comes at a delicate time for MENRAD eyewear’s legacy, but Design Eyewear Group is approaching this transition with care. “The license owners have shown strong enthusiasm for partnering with us—not only because of our distinctive design profile and our ability to translate brand DNA into compelling licensed eyewear collections, but also due to our solid track record, established market presence, and well-developed sales and distribution network in Europe and North America,” Flyvholm notes.
While Germany will remain a key market for the expanded portfolio, Design Eyewear Group sees major growth potential in North America and beyond. The combination of strong brand equity and Design Eyewear Group’s proven ability to scale offers exciting possibilities.

Crafting the Next Chapter
With full creative control over the MENRAD eyewear brand and a new collaborative approach to licensed eyewear collections, the next phase of product development will be crucial.
“We’re committed to working closely with license owners, combining their deep brand knowledge with our strengths in product development and distribution,” Lars Flyvholm - CEO, Design Eyewear Group

As work begins across these collections, one thing is clear: Design Eyewear Group is entering a bold new phase. The addition of MENRAD eyewear and these globally admired licensed eyewear collections will only strengthen the company’s mission: to offer exceptional eyewear that speaks to individual identity while honoring the spirit of each brand.

05/06/2025

𝐇𝐨𝐥𝐥𝐲𝐰𝐨𝐨𝐝 𝐭𝐮𝐫𝐧𝐬 𝐮𝐩 𝐭𝐡𝐞 𝐜𝐨𝐥𝐨𝐫 𝐰𝐢𝐭𝐡 𝐄𝐭𝐧𝐢𝐚 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚

There are launch events, and then there’s what Etnia Barcelona just pulled off. With a bold nod to both Mediterranean heritage and modern glam, the independent eyewear brand unveiled its latest showstopper — the IBIZA VOL 5 collection — during an exclusive summer kickoff at the legendary Beverly Hills Hotel, hosted by non other than celebrity styling duo Chloe & Chenelle Delgadillo.

The night was everything you’d expect from a brand that lives for creative freedom and fearless color. The theme? “Iconic Frames for Hollywood Icons.” And that’s exactly what the evening delivered.

𝐈𝐜𝐨𝐧𝐢𝐜 𝐧𝐚𝐦𝐞𝐬 𝐦𝐞𝐞𝐭 𝐢𝐜𝐨𝐧𝐢𝐜 𝐟𝐫𝐚𝐦𝐞𝐬
More than 70 tastemakers from L.A.’s vibrant creative scene gathered under the palms — stylists, influencers, and fashion journalists — to explore the IBIZA VOL 5 collection. Among the A-list crowd were Colombian actress Sasha Calle, star stylist Jessica Paster, fashion insider Marc Eram, and red-carpet regulars like Yoko Sakakura and Janelle Miller.

The IBIZA VOL 5 collection radiated center stage, with its signature stripes, bold silhouettes, and unapologetic color palette. It felt right at home against the backdrop of the Beverly Hills Hotel — the pink facade, lush gardens, and golden California light echoing the vibrant summer energy of the designs.

𝐒𝐭𝐫𝐢𝐩𝐞𝐬, 𝐬𝐮𝐧𝐬𝐞𝐭𝐬, 𝐚𝐧𝐝 𝐬𝐮𝐦𝐦𝐞𝐫 𝐜𝐡𝐚𝐦𝐩𝐚𝐠𝐧𝐞
As the sun set over Beverly Hills, the mood turned golden. Guests sipped cocktails, mingled poolside, and swayed to tracks by DJ Queen, whose setlist added a carefree, celebratory rhythm to the evening. The climax came as Chloe and Chenelle raised a bottle of champagne in a toast to summer — a fitting gesture to launch the season with Etnia’s signature vibrance.

Etnia Barcelona has once again proved that it sets the tone for bold self-expression with every collection. The IBIZA VOL 5 collection is more than just summer-ready eyewear; it’s a sun-drenched attitude.

05/06/2025

𝐄𝐭𝐧𝐢𝐚 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚 // 𝐈𝐛𝐢𝐳𝐚 𝐒𝐩𝐢𝐫𝐢𝐭 𝐌𝐞𝐞𝐭𝐬 𝐇𝐨𝐥𝐥𝐲𝐰𝐨𝐨𝐝 𝐆𝐥𝐚𝐦𝐨𝐮𝐫
There are launch events, and then there’s what Etnia Barcelona just pulled off. With a bold nod to both Mediterranean heritage and modern glam, the independent eyewear brand unveiled its latest showstopper — 𝐭𝐡𝐞 𝐈𝐁𝐈𝐙𝐀 𝐕𝐎𝐋 𝟓 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 — during an exclusive summer kickoff at the legendary Beverly Hills Hotel, hosted by non other than celebrity styling duo Chloe & Chenelle Delgadillo.

The night was everything you’d expect from a brand that lives for creative freedom and fearless color. The theme? “Iconic Frames for Hollywood Icons.” And that’s exactly what the evening delivered.

𝐈𝐜𝐨𝐧𝐢𝐜 𝐧𝐚𝐦𝐞𝐬 𝐦𝐞𝐞𝐭 𝐢𝐜𝐨𝐧𝐢𝐜 𝐟𝐫𝐚𝐦𝐞𝐬
More than 70 tastemakers from L.A.’s vibrant creative scene gathered under the palms — stylists, influencers, and fashion journalists — to explore the IBIZA VOL 5 collection. Among the A-list crowd were Colombian actress Sasha Calle, star stylist Jessica Paster, fashion insider Marc Eram, and red-carpet regulars like Yoko Sakakura and Janelle Miller.

The 𝐈𝐁𝐈𝐙𝐀 𝐕𝐎𝐋 𝟓 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 radiated center stage, with its signature stripes, bold silhouettes, and unapologetic color palette. It felt right at home against the backdrop of the Beverly Hills Hotel — the pink facade, lush gardens, and golden California light echoing the vibrant summer energy of the designs.

𝐒𝐭𝐫𝐢𝐩𝐞𝐬, 𝐬𝐮𝐧𝐬𝐞𝐭𝐬, 𝐚𝐧𝐝 𝐬𝐮𝐦𝐦𝐞𝐫 𝐜𝐡𝐚𝐦𝐩𝐚𝐠𝐧𝐞
As the sun set over Beverly Hills, the mood turned golden. Guests sipped cocktails, mingled poolside, and swayed to tracks by DJ Queen, whose setlist added a carefree, celebratory rhythm to the evening. The climax came as Chloe and Chenelle raised a bottle of champagne in a toast to summer — a fitting gesture to launch the season with Etnia’s signature vibrance.

The independent eyewear brand has once again proved that it sets the tone for bold self-expression with every collection. The IBIZA VOL 5 collection is more than just summer-ready eyewear; it’s a sun-drenched attitude.

01/06/2025

Spotted: the radiant styling the Nirvana frame by Aura Clarity. A bold blue cat-eye with built-in FL-41 lens tech to ease visual strain and support migraine warriors in style. 😎💥

Paired with the Kodes: hand made accessories by Morena Fiore, this look is urban elegance meets functional fashion. Bonus? Her aromatherapy chain wraps her in calming scents all day long. 💙🌿

We love Annaliese’s fearless energy, magnetic presence, and her power to turn self-care into a fashion statement. 💫

#眼鏡

29/05/2025

𝗗𝗜𝗧𝗔 𝗟𝗮𝗻𝗰𝗶𝗲𝗿 // 𝗧𝗘𝗙𝘁𝗮𝗹𝗸 𝘄𝗶𝘁𝗵 𝗗𝗶𝘁𝗮 𝗩𝗣 𝗗𝗿𝗲𝘄 𝗢𝗽𝗽𝗲𝗿𝗺𝗮𝗻𝗻
In this exclusive interview, we caught up with Drew Oppermann, Vice President of DITA Eyewear, at MIDO Exhibition in Milan, where the brand unveiled the newest evolution of its high-performance line: DITA Lancier.

27/05/2025

𝗠𝗔𝗗𝗘 𝗜𝗡 𝗕𝗘𝗟𝗚𝗜𝗨𝗠 // 𝗪𝗼𝗹𝗳𝗶𝗻 𝗘𝘆𝗲𝘄𝗲𝗮𝗿
In May, our Made-In feature celebrates the creativity and craftsmanship of eyewear Made or Designed in Belgium, highlighting the unique vision, quality, and design sensibility that Belgian brands bring to the world of independent eyewear.

Our kick-off brand for this feature is Belgium-designed brand Wolfin Eyewear, with its bold statement against traditional beauty standards and a celebration of unapologetic individuality.

Founded by Inge De Muynck in 2020, Wolfin was born from decades of optical heritage and a desire to design frames that don’t just sit on a face but spark identity. With the empowering motto “You too can shine“, the brand invites everyone—regardless of age, background, or gender—to step into their light.

26/05/2025

𝗔𝗻𝗻𝗲 𝗩𝗮𝗻𝗮𝗸𝗲𝗻 //𝗝𝗲𝘄𝗲𝗹𝘀 𝗧𝗵𝗮𝘁 𝗥𝗲𝗮𝗱 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝗵𝗲 𝗟𝗶𝗻𝗲𝘀
In May, our Made-In feature celebrates the creativity and craftsmanship of eyewear Made or Designed in Belgium, highlighting the unique vision, quality, and design sensibility that Belgian brands bring to the world of independent eyewear.

Belgium is no stranger to innovation at the intersection of luxury and function, and Anne Vanaken ‘s latest creation, OSCILLA, embodies that spirit with uncompromising finesse.

This breathtaking 18k warm yellow gold pendant is not only a statement of high jewellery—it’s also a fully functional, elegantly concealed reading aid. Designed in collaboration with haute joaillerie designer Jochen Leën, it bridges eyewear, art, and ornament.