TEF Magazine

TEF is an online magazine that lets you discover the world of independent eyewear.

At TEFmag, we are passionately committed to showcasing eyewear brands that dare to stand out, bringing creativity and heart to every design. Our mission is not to follow the mainstream but to celebrate the unique allure of independent labels from around the globe. By championing the underdogs of the industry, we shine a spotlight on smaller international brands making a meaningful impact in the dynamic world of eyewear.

18/11/2025

In this weeks' TEF lifestyle shoot, the Megan from the ROAV Superstar Collection takes center stage. The frame represents everything ROAV foldable eyewear stands for, ultra thin engineering, comfort, strength and effortless portability.
Belgian optometrist Elien Grosemans shows how naturally the Megan fits into daily moments, slipping easily from its compact case and offering clear Category 3 protection. This is eyewear designed for people on the move, elegant, lightweight and ready for any spontaneous moment.

Discover ROAV foldable eyewear in our Belgian lifestyle shoot featuring the Megan from the Superstar Collection, the ultra thin sunglasses designed for every moment.

17/11/2025

The vibrant C-ZONE Eyewear collection is officially entering the U.S. market through Kasperek Optical and Classique Eyewear. Known for its colorful stainless steel construction, precise detailing, and modern European design language, C-ZONE offers independent ECPs a fresh and expressive alternative in the metal eyewear category. This new partnership makes the brand’s signature dual-tone color techniques and lightweight craftsmanship accessible to optical stores across the country, strengthening the portfolio of both distributors while giving patients a truly standout option.

C-ZONE Eyewear U.S. Distribution expands into the U.S. with Kasperek Optical and Classique Eyewear, offering colorful C-ZONE stainless steel eyewear designs

14/11/2025

The DITA Lancier precision fit eyewear concept takes center stage in the Fall 2025 Collection, introducing four new optical and sun styles engineered for comfort, stability, and refined performance. The collection debuts the award-winning flex hinge system that adapts naturally to the wearer while preserving the clean visual identity of DITA-Lancier. With sculpted titanium detailing, dual temple customization, and advanced lenses for land, sea, and air, the Fall 2025 release continues the brand’s mission to combine aesthetic clarity with intelligent engineering for a life in motion.

Explore the DITA-Lancier precision fit eyewear unveiling the Fall 2025 Collection, featuring a flex hinge system, titanium engineering, and new optical and sun styles.

13/11/2025

𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 𝟮𝟬𝟮𝟱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟯𝟯𝗿𝗱 𝗛𝗼𝗻𝗴 𝗞𝗼𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗙𝗮𝗶𝗿
The 33rd Hong Kong International Optical Fair concluded on 7 November 2025, once again solidifying its reputation as a premier business platform for the global eyewear sector.

As one of the most influential dates for optical industry trends 2025, the fair played an essential role in shaping global conversations.

This year’s event, organised by the Hong Kong Trade Development Council (HKTDC 香港貿發局) in partnership with the Hong Kong Optical Manufacturers Association (HKOMA), welcomed approximately 12,000 buyers from 92 countries and regions, underscoring its international significance and reach.

HK Optical Fair 2025: Industry Insights and Emerging Trends The 33rd Hong Kong International Optical Fair concluded on 7 November…

12/11/2025

Talla Eyewear presents the Element Collection, a masterful study of stainless steel and form. Each frame is named after components of steel and embodies a dialogue between structure and style. With Ferrum leading the collection, this series transforms industrial matter into wearable elegance.

Talla Eyewear Element Collection: a refined tribute to stainless steel where raw material transforms into timeless, architectural eyewear.

11/11/2025

Founded in 2025, CÉHO Studio merges design, technology, and artistry into emotionally expressive eyewear. Its debut model, AVA, transforms 3D printing into an aesthetic experience—where light, color, and geometry shift with every movement.

CÉHO Studio Eyewear introduces AVA, a multicolor 3D-printed eyewear design collection that redefines design through color, form, and movement.

11/11/2025

MOREL Eyewear unveils THAÏS and TONSBERG, two titanium eyewear collections where volume, craftsmanship, and design converge. THAÏS captures feminine strength through sculpted reliefs, while TONSBERG asserts masculine precision with minimalist power. Together, they represent a bold redefinition of titanium in modern eyewear.

New MOREL Titanium Eyewear introduced: THAÏS and TONSBERG, are two titanium eyewear collections redefining volume, balance, and sophistication for FW25.

10/11/2025

100% Optical 2026, the UK’s largest optical event, returns to London’s ExCeL with a powerful CPD programme curated with the AOP. The newly announced lineup brings together leading experts and forward-thinking topics across more than 100 hours of accredited education, ensuring every optical professional finds inspiration and insight.

The 100 percent Optical 2026 CPD sessions are reveaed and will be featuring top industry speakers and over 100 hours of accredited learning.

10/11/2025

SNOB Milano marks its tenth anniversary with a new collection of optical frames that embodies the Milanese brand’s refined identity. Featuring ten models in titanium and plastic, this FW25 release reaffirms the brand’s leadership in the magnetic clip-on eyewear sector, combining everyday functionality with impeccable Italian style.

SNOB Milano Collection 2025 celebrates a decade of design innovation with its new collection, featuring titanium and plastic clip-on eyewear

10/11/2025

At Artissima 2025, VANNI Eyewear launched the Goggles capsule collection designed by artist Nicola Bizzarri, the 2024 prize winner. Inspired by industrial protection gear, the three acetate sunglasses reinterpret craftsmanship through sculptural design and transparent materiality. With visible screws, refined finishes, and tones of mineral green, iron red, and cobalt grey, the collection celebrates the tactile poetry of functional form, merging art and eyewear into a singular creative statement.

VANNI Eyewear unveils the VANNI Goggles collection by artist Nicola Bizzarri at Artissima 2025, fusing craftsmanship, materiality, and contemporary art design.

08/11/2025

During Silmo Paris 2025, I sat down for a ",24 questions TEFtalk" with Lars Flyvholm , CEO of Design Eyewear Group, to explore the values behind one of Europe’s most respected houses of design brands. From his leadership philosophy and international vision to the Menrad acquisition and the future of independent eyewear, Lars shares candid insights into what drives the group — and why design integrity remains at its core.

Design Eyewear Group Interview. 24 questions with Lars Flyvholm, CEO of Design Eyewear Group, on leadership, innovation, and independent eyewear at SILMO Paris

07/11/2025

OVVO Optics expands its DUO Collection for FW25 with four striking new styles that unite titanium precision, Italian acetate artistry, and the deep, earthy colors of autumn. These new designs blend innovation with elegance, redefining the balance between strength, lightness, and refined seasonal style.

The new OVVO Optics DUO Collection unveils four new titanium and acetate frames in rich, fall-inspired tones.

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