TEF Magazine

24/12/2025

A moment of quiet reflection at the close of the year. Thank you for your trust, your curiosity, and your continued support of independent eyewear. And, as always, saving the world from mediocre eyewear. Wishing you a warm and meaningful festive season.

23/12/2025

Discovered at SILMO, Agbassio Eyewear immediately stood out through its exceptional quality and quiet confidence. Now debuting at MIDO Exhibition, this Japanese prestige eyewear brand introduces frames shaped by wisdom, restraint, and character.

Discover Agbassio eyewear, a new Japanese prestige brand debuting at MIDO Milano 2026. Quiet authority, refined craftsmanship, and frames shaped by wisdom.

18/12/2025

Meanwhile, in Italy, between espresso, engines and attitude. 🇮🇹
Behind the scenes of the TEFdoesITALY lifestyle shoot with the one and only Aldo Farinola.
No posing, no pretending, just character, amazing eyewear and a look that tells a story before a single word is spoken.

Stay tuned.

17/12/2025

𝐌𝐀𝐘𝐁𝐀𝐂𝐇 𝐄𝐲𝐞𝐰𝐞𝐚𝐫 𝐜𝐨𝐥𝐥𝐚𝐛 𝐰𝐢𝐭𝐡 𝐈𝐧𝐝𝐢𝐚𝐧 𝐫𝐚𝐩𝐩𝐞𝐫 𝐁𝐚𝐝𝐬𝐡𝐚𝐡
Maybach Icons of Luxury introduces a limited-edition eyewear collaboration with BADSHAH, reinterpreting iconic designs through cultural storytelling, refined craftsmanship, and contemporary expression across optical and sunglass silhouettes.

Discover the MAYBACH x Badshah eyewear collection, where heritage craftsmanship meets contemporary culture through limited edition optical and sunglass designs.

15/12/2025

Inspired by Japan’s ancient Jomonsugi cedar, UNSUIKYO’s SCION collection translates patience, texture, and quiet strength into modern eyewear. Awarded the Japan Eyewear Award 2026 Grand Prix, SCION reflects Japanese craftsmanship shaped by stillness rather than speed.

Discover the UNSUIKYO SCION collection, inspired by Japan’s ancient Jomonsugi cedar and awarded the Japan Eyewear Award 2026 Grand Prix.

13/12/2025

Inspired by a summer in the Greek islands, AFTHONIA SS26 is AM Eyewear’s ode to light, friendship, and slow living. Shaped by Mediterranean landscapes, personal stories, and refined craftsmanship, the collection translates sun-baked stone, Aegean blues, and golden hours into thoughtful silhouettes, rich lens colours, and elevated comfort. From innovative rimless designs to bio-based materials and signature details, AFTHONIA reflects abundance not as excess, but as clarity, warmth, and intention.

The AM Eyewear AFTHONIA SS26 is a Mediterranean-inspired sunglass collection shaped by light, craftsmanship, bio-acetate materials, and refined comfort.

11/12/2025

The debut of the opti SPHEARE hearing care platform and the energetic return of TOMORROW VISION place two powerful growth drivers at the centre of opti’s 2026 experience. These formats bring hands-on learning, real commercial opportunity and fresh insights into the vision and hearing trends in optometry, giving independent practices a clear roadmap to evolve with confidence.

The opti SPHEARE hearing care platform introduces a new hearing care platform as TOMORROW VISION showcases contact lens innovations, shaping vision and hearing trends in optometry.

10/12/2025

A new AmblyoPlay clinical study confirms significant gains in visual acuity, stereopsis, eye-movement control and motor coordination in school-aged children with amblyopia. These results mark a breakthrough for digital amblyopia therapy for children and give the AmblyoPlay vision therapy program its first peer-reviewed scientific validation. This milestone supports a growing shift toward multimodal rehabilitation in modern pediatric eyecare.

AmblyoPlay clinical study confirms significant improvements in visual, binocular and motor outcomes, marking a breakthrough in digital amblyopia therapy for children.

10/12/2025

OGI launches its Spring 2026 Collection with a strong focus on modern color, confident shapes, and commercial wearability tailored to the needs of independent optical practices. The collection brings sculpted acetates, refined silhouettes and a strategic palette that aligns with consumer demand in 2026, giving opticians frames that spark conversations and close sales. Built for daily comfort and long-term loyalty, the new release reinforces OGI’s commitment to design-first eyewear crafted specifically for the independent channel.

The OGI Spring 2026 Collection features blending colors, confident shapes, and everyday wearability designed to boost storytelling for independent practices.

09/12/2025

Bold Light 2026 marks a refreshed spring edition of the Bold Optical Fair, bringing a compact format, a newly renovated industrial hall and a strong mix of over one hundred brands. The event focuses on clarity, creativity and efficient buying for opticians preparing their spring collections. With 70 percent already booked, this edition promises renewed energy and a sharp start to the season.

Bold Light 2026 returns to the Bold Optical Fair with a new venue, strong brand lineup and renewed energy, offering opticians a focused and inspiring spring buying experience.

08/12/2025

The Face a Face F Collection arrives as a vibrant celebration of colour, asymmetry and sculptural creativity. Every frame becomes a statement of individuality, shaped through expressive design choices that balance retro influences with futuristic attitudes. With France now officially certified as the origin of production, this collection presents a renewed vision for 2026, where artistry remains at the centre of contemporary eyewear.

Discover the bold new Face a Face F Collection, a French certified line of expressive optical and sun frames shaped by colour, asymmetry and sculptural design.