TEF Magazine

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TEF Magazine TEF is an online magazine that lets you discover the world of independent eyewear.

At TEFmag, we are passionately committed to showcasing eyewear brands that dare to stand out, bringing creativity and heart to every design. Our mission is not to follow the mainstream but to celebrate the unique allure of independent labels from around the globe. By championing the underdogs of the industry, we shine a spotlight on smaller international brands making a meaningful impact in the dynamic world of eyewear.

๐—ง๐—ฒ๐—ป ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ง๐—˜๐—™ ๐— ๐—ฎ๐—ด๐—ฎ๐˜‡๐—ถ๐—ป๐—ฒ. Ten years of independent eyewear, radical design and one very simple mission: ๐’”๐’‚๐’—๐’Š๐’๐’ˆ ๐’•๐’‰๐’† ๐’˜๐’๐’“๐’...
06/10/2026

๐—ง๐—ฒ๐—ป ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ง๐—˜๐—™ ๐— ๐—ฎ๐—ด๐—ฎ๐˜‡๐—ถ๐—ป๐—ฒ. Ten years of independent eyewear, radical design and one very simple mission: ๐’”๐’‚๐’—๐’Š๐’๐’ˆ ๐’•๐’‰๐’† ๐’˜๐’๐’“๐’๐’… ๐’‡๐’“๐’๐’Ž ๐’Ž๐’†๐’…๐’Š๐’๐’„๐’“๐’† ๐’†๐’š๐’†๐’˜๐’†๐’‚๐’“. I didnโ€™t want to celebrate that with a cake and a boring speech. Instead, ๐—œ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐—ฎ ๐—ป๐—ถ๐—ด๐—ต๐˜๐—ฐ๐—น๐˜‚๐—ฏ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฎ๐˜ƒ๐—ฎ๐—ป๐˜-๐—ด๐—ฎ๐—ฟ๐—ฑ๐—ฒ!.

๐—–๐—น๐˜‚๐—ฏ ๐—•๐—ถ๐˜‡๐—ฎ๐—ฟ๐—ฟ๐—ฒ is an underground world of sculptural frames, rebellious materials, strange objects, red lights, disco balls, cocktails, Anti-Mediocre pills and eyewear that refuses to behave.

This is the story of how ten years of TEF turned into one very bizarre show. ๐—ง๐—ต๐—ฒ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฎ๐˜„๐—ฎ๐—ถ๐˜๐˜€. Read the full story on TEFmag:

๐—ง๐—ฒ๐—ป ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ง๐—˜๐—™ ๐— ๐—ฎ๐—ด๐—ฎ๐˜‡๐—ถ๐—ป๐—ฒ. Ten years of independent eyewear, radical design and one very simple mission: ๐’”๐’‚๐’—๐’Š๐’๐’ˆ ๐’•๐’‰๐’† ๐’˜๐’๐’“๐’...
06/10/2026

๐—ง๐—ฒ๐—ป ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ง๐—˜๐—™ ๐— ๐—ฎ๐—ด๐—ฎ๐˜‡๐—ถ๐—ป๐—ฒ. Ten years of independent eyewear, radical design and one very simple mission: ๐’”๐’‚๐’—๐’Š๐’๐’ˆ ๐’•๐’‰๐’† ๐’˜๐’๐’“๐’๐’… ๐’‡๐’“๐’๐’Ž ๐’Ž๐’†๐’…๐’Š๐’๐’„๐’“๐’† ๐’†๐’š๐’†๐’˜๐’†๐’‚๐’“. I didnโ€™t want to celebrate that with a cake and a boring speech. Instead, ๐—œ ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐—ฎ ๐—ป๐—ถ๐—ด๐—ต๐˜๐—ฐ๐—น๐˜‚๐—ฏ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฎ๐˜ƒ๐—ฎ๐—ป๐˜-๐—ด๐—ฎ๐—ฟ๐—ฑ๐—ฒ!.

๐—–๐—น๐˜‚๐—ฏ ๐—•๐—ถ๐˜‡๐—ฎ๐—ฟ๐—ฟ๐—ฒ is an underground world of sculptural frames, rebellious materials, strange objects, red lights, disco balls, cocktails, Anti-Mediocre pills and eyewear that refuses to behave.

This is the story of how ten years of TEF turned into one very bizarre show. ๐—ง๐—ต๐—ฒ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฎ๐˜„๐—ฎ๐—ถ๐˜๐˜€. Read the full story on TEFmag:

TEF Magazine 10th Anniversary is celebrated with Club Bizarre, a bold showcase of unconventional eyewear at BOLD XXL in โ€™s-Hertogenbosch.

TEF Magazine celebrates ten years of independent eyewear with Club Bizarre, an immersive exhibition of unconventional de...
05/10/2026

TEF Magazine celebrates ten years of independent eyewear with Club Bizarre, an immersive exhibition of unconventional design at BOLD XXL.

Trying on some of the latest designs by J E A N - P H I L I P P E  J O L Y at Silmoparis , including his SILMO dโ€™Or-nomi...
28/09/2026

Trying on some of the latest designs by J E A N - P H I L I P P E J O L Y at Silmoparis , including his SILMO dโ€™Or-nominated Take a Breath.

What defines Jean Philippeโ€™s work is not a trend, but an attitude. He designs from emotion, instinct and character, looking for that tension between bold and refined, raw and soft, classic and avant-garde. For him, every angle, curve and proportion has a purpose, and a frame should feel alive rather than simply look beautiful.

That philosophy is perfectly captured in Take a Breath, inspired by rock gradually softened by mountain water, combining harder upper lines with gentler forms below.

Eyewear with presence, personality and soul.

IndependentEyewear EyewearDesign StatementEyewear

If TEF had a Best Booth Award, ๐Ÿ‘“ Lunetier Franรงais Oxibis would definitely make my top three.After the brilliant circus-...
27/09/2026

If TEF had a Best Booth Award, ๐Ÿ‘“ Lunetier Franรงais Oxibis would definitely make my top three.

After the brilliant circus-themed stand I showed you at MIDO, they blew me right out of the saddle at Silmoparis , this time taking us straight into the Wild West with Stardust City, a full-on saloon complete with neon, cacti, cowboy hats, disco balls and plenty of attitude.

A trade show booth should do more than display frames. It should create an experience, stop you in your tracks and make you want to step inside, and Oxibis absolutely nailed that here.

Now Iโ€™m curious what theyโ€™ll come up with next.

BoothDesign IndependentEyewear OpticalFair

A huge congratulations to all the winners of this yearโ€™s SILMO dโ€™Or Awards.A special shout-out to the independent eyewea...
27/09/2026

A huge congratulations to all the winners of this yearโ€™s SILMO dโ€™Or Awards.

A special shout-out to the independent eyewear names taking home gold this year: Kids, .paris, .fr, , .Eyewear and .

Once again, the awards showed just how much creativity, craftsmanship and innovation there is in our industry. These are the brands and designers that keep pushing eyewear forward and, quite literally, helping the world look good.

It was once again a real honour to be invited to judge these amazing designs and to see the thinking, detail and passion behind them up close.

Congratulations to every winner, every nominee and everyone continuing to raise the bar.

Keep creating. Keep surprising us. And keep saving the world from mediocre eyewear.

EyewearDesign OpticalDesign EyewearAwards

Trying on some of the latest pieces from STUPOR MUNDI Eyewear at SilmoparisThe Sicilian brand takes a deliberately extra...
27/09/2026

Trying on some of the latest pieces from STUPOR MUNDI Eyewear at Silmoparis

The Sicilian brand takes a deliberately extravagant approach to eyewear, combining sculptural silhouettes, bold proportions and rich detailing with Italian craftsmanship. Every frame feels more like a statement object than a simple accessory.

From oversized cat-eyes to softer rounded shapes, thereโ€™s a strong sense of drama running through the collection, but always with plenty of personality.

Definitely not eyewear for blending in.

Check them out at SILMO Paris, Hall 6 โ€ข Stand H423.

Which one would you wear?

ItalianEyewear LuxuryEyewear EyewearDesign StatementEyewear

Meeting Ti Kwa for the first time at SILMO was a real highlight.Iโ€™ve admired RIGARDS for years, so finally meeting the m...
26/09/2026

Meeting Ti Kwa for the first time at SILMO was a real highlight.

Iโ€™ve admired RIGARDS for years, so finally meeting the man behind it and seeing some of his latest creations up close was something special.

I absolutely loved these eroded copper frames, paired with a fresh copper clip-on sunglass and finished with embedded precious stones. The contrast between the aged, almost archaeological surface and those refined details is incredible.

That kind of craftsmanship is exactly what makes RIGARDS so distinctive. Ti has built a design language around natural materials, hand-finishing anda unconventional textures that feels completely his own.

And after finally meeting him, I can add something else: he is not only one of the most talented people in our industry, but certainly one of the nicest as well.

EyewearDesign Craftsmanship TEFMagazine

Two of the most interesting pieces I found at Silmoparis today come from J.F. REY LAB, the experimental side of J.F. Rey...
26/09/2026

Two of the most interesting pieces I found at Silmoparis today come from J.F. REY LAB, the experimental side of J.F. Rey where new materials, technologies and ideas are pushed well beyond conventional eyewear.

First up is SAKURA, a limited edition inspired by Japanese cherry blossom. The sculptural flower structure combines fine metalwork with 3D-printed elements, creating something that looks almost like petals floating around the lenses. Only 350 numbered pieces are being produced.

But SAKURA goes beyond the frame itself. J.F. Rey partnered with Robertet, the historic fragrance house from Grasse, to create a bespoke Cherry Blossom Eau de Toilette that comes with the eyewear. The fragrance combines floral and fruity notes including cherry blossom, hibiscus, rose and jasmine, with sandalwood, leather and tonka bean. So the concept becomes visual, tactile and even olfactory.

Then there is IRIS, which might be one of the most playful pieces I tried on at the show. Its circular construction references the mechanics of a camera aperture, with movable iris-like elements that physically open and close in front of the eyes. It feels less like conventional eyewear and more like a kinetic design object.

That is really what J.F. REY LAB is about: taking eyewear beyond styling and using it as a platform for experimentation, engineering and storytelling. J.F. Rey describes its wider design process as one built around exploring new ways of combining materials, construction and visual expression.

SAKURA or IRIS?

Iโ€™m not sure either was designed for disappearing into a crowd.

SILMOParis SILMO2026 IndependentEyewear EyewearDesign FrenchEyewear DesignEyewear

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