In 2014, when we looked at the available technology, we saw products that were too rigid to handle marketing problems, and other solutions that took too long to deploy and required too many services to maintain and improve for achieving simple marketing results. Today, with good data and intelligent technology, we empower leading brands to connect, collaborate and engage with publishers across 20
different geographical markets to help and drive sales. We saw automated approaches that failed against adaptive adversaries, and all-or-nothing solutions that forced brands to make unacceptable trade-offs between giving away brand equity and driving short-term sales. We think business can and must be a force for good. In a world of radical transparency, where people are empowered by social media to build you up or take you down, the most socially responsible organisations will be the most successful. We saw a need for a different kind of technology, and we knew it would take a different kind of company to build it. With the aim of solving complex marketing challenges with efficient and easy-to-use products.
