Arcanum Marketing Agency

22/04/2022

Welcome to our website!

On our website you can get acquainted with all our services, which, by the way, are very numerous to solve any problems for your business!

http://arcanum-agency.com/

21/04/2022

19/04/2022

The most common digital strategy mistakes PART 2

No customized analytics

Analytics is the most important tool in the process of implementing a digital strategy, from start to finish. Clients often neglect this tool and make mistakes by not tagging ads with a UTM tag, they do not optimize and set up ad campaigns by time, by device, and sometimes they simply forget to remove ads. This leads to a budget loss, and many businesses thus conclude that contextual advertising, targeting and SEO did not work in their particular case.
Conclusion: It is important to track the entire lead acquisition chain, channel dynamics, user behavior on the site and thus optimize the work in your favor. This is not only guaranteed to attract an interested audience, but also help to increase it in the future.

The target audience (CA) is incorrectly segmented

A fairly common, but not always obvious problem is the incorrect selection and segmentation of the target audience. The portrait of the ideal client is too inaccurate, or covers an excessively narrow / wide audience of users. And thus, the result of a customized advertising campaign does not live up to expectations.
Conclusion: It is necessary to carefully segment the target audience, draw a clear portrait of the consumer, and only then set up advertising campaigns in order to achieve the desired results.

Wrong selection of promotion channels

How often do you come across judgments that you need to advance in a particular social network, because it is “at the peak of popularity”? We face this judgment every day. Promotion on the most popular platforms will certainly bring you some result, but it will not be the same as what you would get if you promote on the platforms where your main target audience is concentrated.
Conclusion: Focus on those platforms where the largest number of your target audience is distributed, and not on the whole Internet users. It is important to clearly understand who your Target Audience is and, based on this, choose promotion channels.

19/04/2022

The most common digital strategy mistakes PART 1

No strategy at all

Having a digital strategy is as much a road to victory as a professional sprinter or skier's action plan. If there is no strategy or it is designed for show, the chances of success tend to zero.

What a good digital strategy consists of:

• site diagnostics;
• formation of USP, brand positioning;
• analysis of the target audience;
• competitive analysis;
• analytics and adjustment

Conclusion: Incorrectly set tasks and insufficiently planned course of action can greatly interfere with the implementation of even the coolest idea, and lead to unjustified spending of the advertising budget. It is important to clearly define the business indicators that you want to achieve and subordinate all channels to achieve the goal. And Arcanum will be able to help you with this in order to achieve the result.

Inadequate expectations at the start

In strategy, it is vital to rely on forecasts. The most important question of a strategist, which he must ask himself: "What will it give us?" Most companies, small and medium-sized businesses, come to us with a ready-made action plan, a desire to promote a group in SMM or promote a viral video.

Conclusion: There are different companies and different budgets. The larger the budget, the more options available to the marketer. It is possible that the true goal will lead to more serious costs than it seems to the customer.

Trying to sit on multiple channels

To attract a potential client, many different gidital marketing services have been invented: SEO, SMM, Contextual advertising, Targeted advertising. It seems that the more tools you use, the faster the cost of advertising will pay off and the longer the queue of potential customers will be. In practice, it turns out that quantity does not at all develop into quality.

Conclusion: first you need to focus on 1-2 channels, calculate its payback and efficiency, and also proceed from the planned budget. Later, when the results are visible, you can expand the services used.

13/04/2022

12/04/2022

CASE: "The charm is strong"

It’s time to introduce new hashtag to present our work cases -

OBJECTIVE: The idea of ​​this campaign was to present the combination of tenderness and strength of the female essence.

PROCESS: To implement the idea, it was decided to use "hard", male locations - the construction site fit perfectly into the concept.

Natural buildings with construction debris, pipes, excavators, combined with delicate bright images that burst straight from the carpet.

And most importantly, all this looks natural, as natural as strength and charm are combined in a woman. Immediacy.

TEAM:

PH: YULIA KUZNETSOVA
MODEL: ULYANA DERGILEVA
MAGENCY: MODUS VIVENDI
MUAH: VOLGINA

11/04/2022

Our main value in cooperation - the focus on the result that you need. Therefore, we do not consider the project completed if our client is not completely satisfied with our services.

Our approach to work is simple and clear - creativity, quality and understanding of the needs and desires of our client. That is why we have gathered the most talented specialists in our team, ready to help you bring your most daring ideas to life and turn them into a unique product.

Our work algorithm:

- We study in detail your requests, desires and vision of the result
- We develop ideas for the implementation of your request, conduct in-depth analytics, if necessary
- We offer you various implementation options until we find what is right for you
- We translate the idea into a perfect result, increasing the uniqueness of your business.

Contact us and get innovative and efficient solutions designed especially for you!

09/04/2022

Hello, we are Arcanum - International Marketing Agency.

Our mission is to bring creativity and a fresh perspective to advertising, providing the best solutions for business.

We specialize on the full range of services:

-Digital Marketing
-Performance Marketing
-SEO
-Sites production
-Graphic Design
-Foto, Video, Music production.

WHY YOU NEED TO CHOOSE US

1) A full range of marketing services (and not only) - you do not have to be looking for different agencies to solve your tasks. Trust everything to us.
2) We work with a team of young, creative and professional people who have already saved dozens of clients from ordinary solutions and made their business unique in their market.
3) Clear and understandable tariff plans, that will help your company to get easy and fast marketing start.
4) We always achieve the result that you need, because the main point for us is the idea and quality.

Do you want to make your business the most unique and recognizable? We will provide it.