https://youtube.com/@CHRISCLIPS2022

CHRIS CLIPS Communication, Uyo (2025)

09/04/2023

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13/02/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

18. Invest in the Right Platforms
It's easy to assume that you should be visible everywhere to increase your social media presence. However, if your audience doesn't live on certain platforms, it's a waste of time and resources.

That's why you should do some research to narrow down exactly where your audience is, so you can meet them where they are. You can find this information through surveys, interviews, competitors, and perusing the platforms.

08/02/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

17. Let the Data Guide You
Analytics aren't just there to tell you how your posts are currently forming, they're also meant to inform your future ones.

To grow your social presence, you'll have to understand not only what is performing well but also why.

"Seek to understand what captivates and engages your audience depending on where they are in their lifecycle," said Boswell. "This can be auditing historic posts to establish quantitative performance benchmarks or looking at qualitative data to understand what types of content, topics, or media formats resonate best."

You can start finding those answers in your analytics dashboard. As you track your posts' performance, you will start to notice trends and can use them to guide your strategy.

04/02/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

16. Prioritize Accessibility.
When it comes to accessibility online, the progress on social media is slow moving.

Things like captions and alt text may seem superfluous, but they actually hold more weight than you may think. Accessible social content:

Makes it easier for deaf, hard of hearing and visually impaired people to engage with your content.
Helps you reach audiences who may not be native speakers of your language.
As you reach users who may have otherwise not had access to your content, you can grow your brand awareness and generate more engagement.

04/02/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

15.Use Tools to Publish, Monitor and Track Posts
Social media is not a set-it-and-forget-it marketing play – it requires constant monitoring.

This is where social media tools come in handy. Software like Content Studio and Later allow you to schedule your posts on various platforms, track your analytics and competitors, conduct audits, and get data-driven recommendations for future posts.

Social media tools become indispensable when building a sustainable presence, especially as you scale your business.

28/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

14. Balance Promotion and Adding Value.
There's a time to promote your product or service, and a time to add value. Find the right balance and you're golden.

Most users don't go on social media to see ads. Social media is usually a place to be entertained, whether that's through funny videos or informative threads.

While a certain amount of promotion is expected, you'll quickly lose your audience if the only thing you push is product. You'll have to balance this with content they can relate to.

Once you've earned their trust and gained credibility, they'll be more open to trying your product or service.

28/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

13. Treat Each Platform as its Own.
What works on one platform won't necessarily work on another.

One thing you may be tempted to do with social media is duplicate your own content. There's an important difference to note between repurposing and duplicating.

The former refreshes the content to extend its value while the latter keeps it the same, simply transferring it to another platform.

When duplicating your content, you run the risk of missing the mark with your audience. While they may love your videos on YouTube, they may not like them on TikTok, as the context is different.

With this in mind, be sure to customize your approach to the platform you're posting on.

25/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

12. Own your mistakes.
If you're posting regularly on social media, you're bound to make a mistake. Not to mention, the landscape itself is always changing and evolving.

Whether it's trying a strategy that didn't quite work out or writing copy that was misunderstood by your audience, it's a normal part of growing your social media presence. Wu says that it's an opportunity to discover areas for improvement.

"Strategies in social are built by experimentation and taking chances to find what fits and what doesn't. If you found out that you've made a mistake, own up to it, learn from it and evolve into something better."

It's OK to make mistakes, as long as you take note of the experience and use that to inform your next course of action.

25/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

11. Optimize your profiles for SEO.
As mentioned before, social media has made it easier than ever to discover new brands. But just because it's easier, doesn't mean there's no work to do on your end.

When thinking of SEO, it's easy to assume it's website optimization. However, you'll also want to optimize your social profiles to make it easier for your target audience to find you.

One of the easiest ways to optimize your posts is with hashtags. Beyond that, you'll also want to optimize your bio page in a few ways:

Include a few keywords (identified through social media tools) in your company description bio.
Have working links that lead your followers to other channels, like your website or YouTube channel.
Use the same profile image and handle on all social media platforms.

19/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

10. Listen to your audience and adjust as needed.
Social monitoring and listening can be your cheat sheet to success on social media.

They give you insight into not only your industry and competitors but also how your audience is perceiving your brand. Using that as leverage to inform your brand strategy can make you stand out among your competitors.

"Where we once used to live in the marketing age of brand innovation, we now live in a consumer first era. This is an exciting time, particularly on social media where brands have a direct line of communication with their audience," said Boswell. "Brands that not only actively engage with but seek to deeply understand their audience are winning at social."

Not sure where to start? Begin by searching topics relating to your brand and seeing how audiences are responding to it. Then, search your company name and see what's the general sentiment surrounding your brand.

19/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

9. Invest in high-quality creative assets.
Social media is one of the main sources of brand discovery.

Your target persona is scrolling through Instagram, your post shows up and it garners their interest. What's one of the first things they'll do? Visit your profile.

You often only have a few seconds to make an impression on a potential customer and you don't want them turned away because of bad content. This can include low-quality images, copy with grammar mistakes and use of non branded content.

Your social media profile tells a story, so make sure it's the one you want to tell.

19/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

8. Adjust your posts based on current events.
These days, consumers hold brands to a higher standard.

Companies are expected to be more vocal about social issues and be more transparent on their stance. This approach should also be reflected in your social media strategy during times of social unrest, cultural events and news.

Sometimes, it can be as simple as not posting anything for the day and pausing paid social ads. In other cases, it can require releasing a statement.

In any case, you have to be flexible and work quickly to determine how to proceed.

15/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

7. Leverage Trends and Buzzy Content
Trends make social media go round.

Every few weeks or even days, there's a new trend making its way around platforms like Twitter and TikTok. Brands often ask themselves two questions: "Should we join in on this? " and "How do we make this our own? "

Trends can boost your brand awareness and help you generate bursts of traffic. It's an opportunity to think outside of the box and join in on something you already know your audience will enjoy.

When in doubt, always refer back to your brand strategy. Is this in alignment with your overall brand identity and messaging? If not, treat it like a school dance you're chaperoning and sit it out.

14/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

6. Track your Competitors
Your competitors are like your neighbors. It's fine to be a little nosy and see what they're up to from time to time.

"When I think of conducting a competitive analysis I go in with the expectation to be both challenged and inspired," said Boswell. "The biggest thing you should look for when evaluating a competitor's social media presence is how they are positioning themselves in the market and how shared or overlapped audiences are perceiving their efforts."

While it's good to be aware of your competitive landscape, Boswell emphasizes that it shouldn't influence your entire social strategy. What works well for one brand may not be suitable for yours, so be selective about what ideas you're adapting.

12/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

5. Stick to your brand voice and aesthetic.
Consistency isn't only about your posting schedule, it also encompasses your brand as a whole.

Your brand identity should be the same across all marketing channels. It can be confusing for consumers to understand your brand if its messaging and identity seems to switch from one day to the next. How can your audience connect to something they can't figure out?

So, once you design your brand strategy, make sure it aligns with your social media strategy.

11/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

4. Understand that it's a Long Game

A lot of the mistakes brands make on social media stem from a desire to grow quickly.

You get impatient and want to generate results fast. So, you might try the social version of get-rich-quick schemes to build your following. However, those strategies are only valuable on the surface.

But you soon realize that they don't actually bring you closer to meeting your goals and connecting with your audience.

"Don't take the 'easy' way out by paying for views and followers," Wu said, "because you'll eventually run into a wall where you have this audience but no engagement, no one converting or signing up for your content."

Organic growth is the most authentic and effective way of building a sustainable presence. Why? Because you'll be getting real data from your target audience and that will help you tailor your approach to serve them better.

08/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

3. Stay Active and Be Consistent
Have you ever scrolled past a brand and done a double take, and thought "Oh you! I forgot you even existed." No brand wants that kind of reaction.

Social media is a game of visibility and with brands. It's often out of sight, out of mind, so it's crucial that you are active on your social media platforms and post consistently.

Many brands start off strong, posting everyday and then less and less until they're only posting once in a while.

"Success doesn't usually happen on your first, second or even third try. Social media is playing the long game and once brands realize that it doesn't usually blow up overnight, that's when consistency comes into play," said Wu. "In social, you need to test, experiment, analyze, and even take risks to learn what strategy your brand should move forward with to connect and build an audience."

If you find yourself running out of content or ideas, start with a lower posting cadence and limit the platforms on which you are active. It's also helpful to plan out your content at least a month ahead of time and have your creative assets ready so that you're never left scrambling.

07/01/2023

HOW TO INCREASE SOCIAL MEDIA PRESENCE

2. Manage Your Community
Having a social media account without community management is like having a car that is always nearing empty (a.k.a my car in college). You won't make it very far.

Community management is a major driver in building your social media presence. In fact, Wu says it's fundamental to a brand's growth, its image, and social success.

"Being proactive by reaching out to other brands, fans, customers and followers in similar industries really helps build that community around your brand," said Wu. "People start to recognize the name, the types of conversations that brand is having and its level of knowledge in that specific market."

This aspect of social media management requires brands to be proactive and seek out conversations that will draw audiences in.

Think of it like going to a party. You showed up, but now you'll have to talk to a few people and start making some friends.

"Without doing these proactive pushes, just putting a brand on social and not tying in the community efforts won't get it very far," Wu added. "Community management is the center of the customer journey, like the flywheel model, crafting the relationship between the brand and customer."

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