Digital Guide on Ads, 23, Ogunnubi Street, Animashaun, Sango Otta (2024)

26/04/2023

Marketing is saying one thing at hundred times, not saying hundred things at a time.

24/04/2023

TIME IS VALUE

TIME IS GOLD

TIME IS MONEY

USE IT WISELY!

17/04/2023

Are you ready for the process?

Do you know what a process is?

Are you following the process?

The power of process can't be overemphasized.

The mechanism in process are what leads to self discovery, strong foundation and smart way of thinking.

Passing through a process is like preparing yourself for what each phase of your career entails.

Do you want to become a professional, a celebrity or an influencer, but you don't want to go through the process?

Guess what, it is not possible.

Process is what determines your identity and the career you are known for.

The CEO of Sabi Writer (Chinonso Ogbogu) shares his journey to success in one of his post. How he endured and learnt from the process is what leads to his self discovery and success.

These days some people want to fly without developing wings first.

Which lead to their downfall within short period of their career.

Alibaba in his first three years of operating did not earn a dime, but kept going through the process until he finally becomes the largest e-commerce.

The sacrifices to make to achieve success are embedded in the process.

Believe in the process.☺️☺️

Work steadily through the process.

Enjoy the process.

And you'll definitely achieve your goals.🥰

Have a productive week.

I care about you.

13/04/2023

What do you know about value?

Value is what you provide to your audience by enlighting them about how your products or service can solve their problems.

Putting up valuable content can help you build authority in your niche.

How do you provide value?

10/04/2023

Want to know why you need to run sponsored ads?🤨

Lots of people do business online these days.

They post their products or service
across all social media platforms especially on feeds, stories, and reels.

Do you know the effectiveness of this strategy is low?☹️☹️

There's a limit to the number of sales you can make using this strategy.

Posting on facebook and Instagram was very effective about three to five years ago.

But these platform start limiting the reach after discovering that many people are now into online business.

Nowadays, you can post on a page with 200k followers, and only a limited numbers of people would see it.☹️☹️

Therefore, running sponsored ads is the smartest way to reach wider audience and the right audience for your business for massive sales.🥳🥳

07/04/2023

Budget planning is one of the keys that would determine the success of your sponsored ads.✍️✍️

05/04/2023

Want to run sponsored ads?

Do not use m*ta app to run sponsored ads.

It is not advisable to use m*ta app to run sponsored ads, because it doesn't have full range of tools to run campaigns.

But it can be used to monitor how the ads is performing.

03/04/2023

Your ability to make success requires you to take that first bold step and move out of your comfort zone.Good monday morning 🥰🥰🥰

Always strive for the best.
I care about you 🥰🥰.

29/03/2023

To edge competition you must step out to try new things in order to know what work best and what doesn't work for your business.

27/03/2023

Are you too busy to manage your business page?

Do you find social media management stressful and time consuming?🤨🤨

Are you confused about how and where to start promoting your business on social media?

Do you want to learn about social media marketing?

Do you need someone to create content that would make your potential clients get informed and run to your sale funnel?

Do you need someone to manage your business page or content marketing?

Worry no more, we are always available to take the stress off you.🥰🥰

Let's handle your business online while you focus on other physical aspects of your business.

Send a DM to get started ✍️✍️

22/03/2023

You keep coming online everyday to give value about your business.

Whether you are in the mood or not, you keep giving out content in order to stay relevant.

At the end of the month, you discovered that you are just putting out efforts without nothing to show for it.☹️☹️

You use money to buy data subscription with time your gadget will worn out and need replacement. Is it not money you would need to sought things out?🤷🤷

For how long do you want to continue placing your market in the face of wrong audience?

Or do you want to continue wasting your effort on small audience who are not ready to buy from you.

Yes, you are getting likes and comments whenever you post, but are they converting to sales?

How long do you want to remain a small business owner?

These are the questions you should be asking yourself in order to take your business to the next level.

Start building a strong momentum by placing your business in the face of right and wide audience.

Business is a game of numbers, play it right. 🥰🥰

20/03/2023

Do you want to start a new business? But you are afraid to execute it.

Being afraid to start a new business or project is normal, it is part of us as humans, but the way we handle it is what differentiate the strong from the weak.

Before, i always think that i was the only one that used to be afraid anytime i want to try new certain things.

Then it damn on me when i read how people talked about how fear is stopping them from achieving their goals.

Then i realised is normal to be afraid to take some certain steps toward success.

Being bold is not in the absence of fear, but doing what ought to do in the presence of fear.

Are you ready to handle your fear?

📌 Handle your fear by identifying what exactly the fear is.

📌Face the fear no matter how intimidated you are. Do it afraid!

Then you would realise that the fear that was troubling you is actually nothing.😎

17/03/2023

Are you tried of waiting endlessly to get a laptop for your business as a small business owner?

Do you know with your smartphone you can easily access the internet with desktop interface?

Your phone has both mobile and desktop interface which you can switch as you want.

Don't let them lie to you. You can easily use your phone to do some certain work.

Though, using a laptop is not a bad idea, but in a scenario where there is no laptop you can't just cease the progress of your business, simply because you can't afford one or other issues.

As a small business owner with your smartphone you can easily run ads and it would appear exactly as if you are using a laptop.

Enough of make excuses.

Wake up, don't dull yourself.🥰🥰🥰

11/03/2023

Have you been lamenting about low sales despite putting enough effort in marketing your business?

Do you know? 🤔🤔

Depending only on your social media friends and families to sell online can delay/slow down your business growth.

And also it can be very frustrating especially if they are not your target audience.

But come to think of it. How many are they? Could they afford what you are selling? Do they really need it?

Though, you might be having some small sales, but can you compare it with putting your products or services in the face of right and thousands of audience?

Learn to work smart not hard🙄🙄

It is high time to put your business in front of right audience where you would be able to build your brand, nurture them and bring them to your sales funnel.

28/11/2022

Sometimes, instead of asking yourself what need to be done.

Ask yourself what is going to be the result of not doing anything.

Where are you going to be in the next 5 to 10 years If you refuse to act on something now.

If you can give an answer to that, then that should be enough to trick your mind into doing something reasonable about your life.

Happy New Week🥰🥰

19/09/2022

Making mistakes is something we do as human beings.

It is normal to make mistakes when trying out new things, but as an individual, we fail to accept mistake as part of the process of success.

I was once in the shoes of avoiding mistakes, trying to be perfect, trying to discover new things without trial and error.

Then i came to realise that is not possible to learn without mistakes.🤦🤦

Since then, i carefree of being wrong or making mistakes.

As a business owner, if you want to step up your game, you must be ready to try new possibilities in order to know what work best for you and your business.

Being afraid of making mistakes will limit you from growing, if you make mistakes it means you are trying new things. Never give up.💪💪

Don't give your failure or mistakes more power than they need, admit them, learn from them and use them as a tool to add value to your business.

PS: The biggest mistake of all mistakes is by trying to avoid mistakes.

What is your perspective about making mistakes when trying new things?

09/09/2022

There is a new market trend online which allows you to reach wide audience even without owning a laptop.

Gone are the days when only those who have access to run ads were the ones with laptops.

But now, running of ads is made easier especially for small business owners.

You can conveniently run ads on your phone and have access to all the necessary tools which will make your ads convert very well.

But do you know is not advisable to use adsmanager or meta app? Yes, don't use the app.

Why? The app will limit you or let me say does not have enough features to create ads that will convert excellently.

Though, you can use the meta app to monitor your ads performance.

What is your experience about using mobile phone to run sponsored ads?

Do you want to know more about how to use phone to run Facebook and Instagram Ads?

Send a DM, let take you through the process.

03/09/2022

Why would you use a page to run ads without it containing enough contents to convince potential clients that you are genuine and good at what you do?

Anytime i see a sponsored post on feeds and have interest in what the person is selling, i always like to check the business page to see how far the seller knows or provide valuable information about what he/she is selling before chatting up.

If the page does not contain relevant or enough information that support his/her niche. It turns me off.🤦🤦

I believe same with many other potential buyers. 😕😕

That is why some adverts do have many impressions with very low conversion.😔

Optimising a business page by writing valuable contents proves your authenticity and professionalism.

Therefore, try to keep it updated so that when you run ads, people who glance through it will see you as an expert.

How often do you update your business page with valuable information?

From your digital guide,
Rukayat Yusuf.

27/08/2022

Doing the right thing and taking a wrong process could delay your result.

And when the result is delayed, it could be so tiring that you could be thinking of quitting.

The issue of selling online is so frustrating that many people wonder how those who are giving testimonies of selling online are doing it.

Being a successful online vendor requires a lot of hard work and determination, but at the same time it is as simple as alphabet when you place the product or service in front of the right audience.

Sales become very easy and even more exciting when you find the right audience in large number.

How do you get right audience?

👉Provide answer to common problems they could have.

👉Know who need what you sell.

👉 Start writing to educate those people about your business to keep them informed.

👉Learn how to run profitable Facebook ads or outsource it if you can't do it to speed up your sales.

Have a nice day.

23/08/2022

Learn, Implement, Grow and Earn 😍😍

21/08/2022

If you are still struggling to create profitable facebook and Instagram ads, this course is for you.

It is a comprehensive course that teaches how to run Facebook and Instagram Ads on mobile phone without heavy ads budget.

It is a prerecorded, well defined and straight forward course.
Here are the major highlights of what would be covered on this Ads course.

1.How to create Facebook business page and gain followers.
2.How to connect Whatsapp business to your business page.

3.How to connect Instagram to your business page
4.How to create adsmanager account on your phone.

5.The compaign objective that is best for your business.
6.How to generate quality leads to Whatsapp/landing page.

7.How to create and fund prepaid ad account with your phone.
8. How to avoid ads payment issues.

9.How to run ads to Whatsapp/sales page.
10. How to target rich audience and foreigners with ads.

11. How to target audience outside Nigeria.
12. How to set up Instagram account and a payment method for ads.

13. How to design without the knowledge of graphic design.
14. How to monetize your Facebook ads skill and make money running ads for people.

The most interesting part is that after the course, you will also get access to support group for a year, where you can stay in touch with any update, ask questions and learn more.

Guess what?
I have also decided to slash the price of this course from N5000 to N3,000 for a very limited time only.

That means, this might be the last time you will get the chance to get this course for N3,000 only.

It is not a live class, the video lessons are pre-recorded.

So once you make payment you will get access to them.

0778742449
Access
Yusuf Rukayat
N3,000

Send proof of payment to +2349031815426 on WhatsApp.

Or use the link to make payment
https://selar.co/j6um

This course is the best solution to your ads limitation.

16/08/2022

Are you too busy that you can't manage your business online?

Do you found social media management stressful and time consuming?

Are you confused about where to start with your business online?

Do you have a lot of things to attend to in your business that is preventing from you from attending to your page as you should?

Do you need someone to create content that would make potential clients get informed and run to your funnel?

Do you need someone to manage your business page?

Worry no more, we are here for you.

Let's handle your page while you focus on other physical aspects of your business.

Send a DM to get started.

15/08/2022

It's a new day.

A new monday morning.🌞🌞

A new opportunity to continue the process of achieving your goals.

Believe in yourself and trust the process.

Most importantly, feed your focus and starve your distractions.

13/08/2022

Basic keywords you must understand before running Facebook Ads.

Facebook ads can be considered as a sponsored post which could make you reach wide audience and help to reduce stress of struggling with sales.

The more people your sponsored post reach, the more likely is going to convert to sales.

But do you know you can run ads and not make a single sale? 😡😏😏

Why? 🤔🤔🤔

Because, if you fail to input right information about the ads it would land in front of wrong audience who don't need your product/service.

Just like when you are selling ladies wears and your target audience are males or your target location is the whole Nigeria instead targeting the state you are and it environs, what do you think would happen?

So, when planning to run ads and you don't want to waste money. These are some of the Facebook ads keywords you must first understand.

✅ Admanager: It is where running of fb ads take place in business manager.

✅ Compaigne name: it is the name used in your running ads. The campaign name helps to easily differentiate one ads from another especially when you have more than one ad in your ads manager.

✅ Audience: these are the group of people who see your ads. When choosing audience, it must be in line with the type of people you want facebook to show your ads, i mean your potential customers.

That is why targeted audience come into play. Your target audience is always determined by what you are selling.

✅ Billing: it has to do with payment, the amount you intend to spend on the ads.
You could set your budget to either daily budget or lifetime budget.

✅ Age: it has to do with the age range of your potential audience you want your ads to reach. Is it people of 20-40yrs or 25-65yrs? You set your target audience age range.

✅ Target Location: it is the exact location you want your ads to reach. Is it people living only in Lagos state, Oyo state or the whole Nigeria? You can also target people outside the country, is just that you would be charged you more.

These are the keywords you must be familiar with to run a profitable ads.

If you think you can't handle the stress of running ads yourself and you need someone to run it for you or you need someone to manage your business page for you.

We are always ready to help.🥰🥰

Just send a DM.

08/08/2022

So it becomes. !!!

Do you know social media has helped many people.

It has helped many to get fame and become celebrity.

Some, connection with the right people.

Some, job and financial freedom.

While some, is car and luxury accommodation.

Social media becomes whatever you want it to be.

If you want it be a medium of communication by connecting with friends so it becomes.

If you want it to be a place of fun and entertainment, so it becomes.

If you want it to be a place of learning through a mentor, so it becomes.

And if you want it to be part of your source of income, so it be.

Never underestimate the power of social media, take good advantage of it legitimately.

Don't chase illusion when you ought to be chasing your career and building a strong funnel.

06/08/2022

Did you know when promoting either your product or service on sponsored ads your target location matters?

Yes, it matters.

When you are selling or promoting a service targeting a whole country (Nigeria) is not a bad idea.

But when selling products it is advisable to target locations (states) where your logistics can reach easily.

05/08/2022

Negatively composed adcopy mourns ads conversion rate.

03/08/2022

If you have been seeing my posts or you are just seeing it for the first time.

Let me tell you more about myself.

I am a social media manager and a coach. I am passionate about helping busy business owners to create and maintain their online presence.

As a social media coach, I can also teach you how to start your social media management business from scratch and build your dream career around it.

Incase you have a business you find very difficult to manage online.

Let help you manage your business page by giving it top notch strategies to stay ahead of competition and connect with your ideal customers that convert into sales.

01/08/2022

Welcome to the month of August.
Embrace new hope and
New strategies to achieve your dreams.

27/07/2022

How to get more followers on your facebook business page.

I remembered the stress i faced after creating my first facebook business page.

I invited friends on my list to like the page hoping that they would turn up, but the result was very poor.

Meanwhile, i needed about hundred plus followers before i could be eligible to run ads.

That was how i started telling people to help me invite their friends to like my business page.

It was very stressful because i was given phone to do it myself by some of them.

Was i able to get followers? Yes, i was able to get like two hundred and fifty followers.😕😕

Are they my targeted audience? Not really.

Because, they could had just accepted the invite due to friendship sake.

Why i am telling you all these? I'm telling you all these in order to save you from the stress of getting followers manually.

Do you know you can automatically get or increase your followers by running growth ads? 🤔🤔

You can run ads on your new page or existing page with no followers or little followers. Exciting, right?

But, the kind of ads you can run is only engagement ads.

Engagement ads is one of the campaign objectives Facebook uses to promote ads for people like you, who need followers on their pages.

How does it work?

An engagement ads makes your business page to be visible to the public to like and follow. Thereby, generating target audience for you, as in people who have interest in the kind of service or products you are promoting or selling.

Though, you will need to spend money to run the ads but the result is always awesome.

What are the benefits of running engagement ads?
👉 Your followers will be those who have interest in your business.

👉 It helps you to get enough quality audience.

👉 It is not stressful and time consuming.

👉It helps to create custom audience.

After gaining enough followers, you can now start thinking of running any conversion ads.

I believe you get value.

We care!

25/07/2022

How are your steps towards achieving your dream?

The path to success is not always rosy,
Somedays, it will be smooth, while somedays, it will be rough.

At times, it will make you like feel like giving up, but it is still part of the process.

Not seeing the result immediately doesn't mean you are just wasting your time.

Learn, unlearn and relearn to improve yourself and your business strategies.

Take a break when necessary, but never give up.

With determination and consistency, success is yours.🕺🕺

Keeping fighting!!! 💪
Happy new week

19/07/2022

My Social Media, My Mobile Office !!!

What about you? Is your social media the same?

You know what? 😊😊

Your social media account speaks a lot about you, if you are a business owner. It gives your potential clients an impression about you and it defines how professional you are.

As an online business vendor, how well arranged is your mobile office?

I know the medium you are using to promote your business is not limited to only facebook, you use other handles too, but how well organised are they?

These days you can easily connect handles together to promote your business, but it won't sound well if your potential customers are seeing different things on your profiles.

Your social media accounts are your portfolios to landing clients.

If you are selling online and you want to be generating organic leads then organising your page is very important which is called Full Profile Optimization.

Full profile optimization has to do with;

👉Cover picture and profile picture: Use your business banner as cover picture while you use your personal picture as profile picture.

It advisable to use the same picture across all your handles in other to gain trust of the potential customers and relevancy.

👉Biography: your bio has to do with information about you. Since you are using the account to promote your business, write short note about the business and be specific. Avoid being a jack of all trades on a single page.

👉 Timeline: Your timeline needs to contain pictures or videoes and contents of great value in accordance with what you are selling.

Though, you may have other personal stuff which is not related to business on your timeline which would make people to know you more, but avoid unnecessary tagging by other people and irrelevant posting.

Don't forget a well organised page attract quality leads, enhance referrals and promote professionalism.

Optimised your page today!

We care about you!

15/07/2022

What you need to run a Facebook ads.

If you have been planning to run Facebook ads, but don't know how to start or what you would need to run the ads.

These are the requirements you need to run one.
👉A facebook business page

👉A set goal and budget

👉A master card or Visa card

👉A good adcopy

👉A quality creative.

🔶 A business page: You need to create business page with your facebook account and you give it a name in accordance with your line of business or any name you wish e.g if you are into clothing and textiles.

You can name it famstiches, unique fitting or your real name. It is the business account that you will use to reach wide audience anytime you are ready to run sponsored ads.

Please note that you can't run ads with your facebook account and your business page must have at least 100 followers before you can be eligible to run fb ads.

🔶 A set goal and budget: Running a successful fb ads require a predetermined objectives and goals such as who your targeted audience are, the number of people you would like to reach, their location and the amount you intend to spend.

The minimum amount fb accept is #500. I hope you know that kind of money can't run a meaningful ads.

🔶 A master or Visa card: You need either of the cards to pay facebook.

Fb does not accept verve even if they eventually do, it is always very stressful. Therefore, in other not to have payment issues go for either master or visa card.

🔶 A good adcopy: This has to do with the write up that you will need to tell your audience about the product or service.

A good compelling write up will convince them to patronize you more than just come and buy. A good content goes a long on the success of an ads.

🔶 A quality creative: It simply means the video or picture you intend to use. It must be of high quality that will attract your audience interest than a blurred picture or video that would scare them away.

Remember, fb has a lot of videos and pictures. That is why you need a quality images to attract the interest of your audience.

These are the basics you need to run a successful facebook ads.

I believe you get value. 💓💓💓

From your digital guide,
Rukayat Yusuf.

12/07/2022

I believe we all know that an internet space is a place where the world meet.🌏

It is a place where we come to get informed, entertained, gossip, relieve stress and tension and so on.

But there is one thing I want you to be conscious about the internet space.

Scrolling through selfies, memes, videos and other things excessively that do not truly add value to you.

How do you use the internet space?

How you use your internet space would determine how is going to use you.

I heard you said, "use me?" 😊😊

Yes, use you!

Internet space can use you when you are addicted to it.

It can use you when you are not conscious of the time you are surfing on it without tangible reason.

When you don't have any stream of income, but must find your way to have data on phone.

And also when wasting your productive time on the internet.

It becomes a waste of time that numbs your brain and limits your potential.

Guess what?

Do you know there are lots of opportunities on the internet which you could grab to become job hunting free and financial independent?

Here are the few I'm going to list in other to be more specific.

▶️ Digital Marketing

▶️ Cyber Security

▶️ Mobile App Development

▶️ SEO/SEM Marketing

▶️ Virtual Assistant

▶️ UI/UX Design

▶️Cloud Computing, etc.

Thinking of the sites you could learn some of these courses online?

👉 Udemy

👉 Codecademy

👉 Stanford online

👉 Khan Academy

👉Coursera, etc.

Internet can be an excellent source of educational content that boosts your brain, helps you to increase income and teaches you new skills.🕺🕺🕺

Start taking fruitful steps.

💪 Use the internet space wisely, don't let it use you.

07/07/2022

When talking about what the pathway to success entails almost everyone wishes they were born with sliver spoon.

The hurdles and obstacles on the pathway to success make most people to be looking for fastest and easiest way to secure the bag.

But the truth is that you can never eat your cake and have it.

The secrets to true way to success is to

🔻 Go through the process of learning and development.

🔻Self believe and determination.

🔻 Being persistence and consistence.

🔻 Have patience and endurance.

🔻 Allow time to naturally play it role.

Believe me, things will definitely fall in place.

Always remember only the legit wins🕺🕺