Esther Olanma Shedrach pg

02/09/2024

Of beautiful memories of tech events so far this year. 🥰

02/09/2024

02/09/2024

11/10/2023

Follow us for more!

Have you run out of content for your social media platforms?

Are you struggling to make your content stand out amidst the digital noise?

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⭐ Turn blogs into visually stunning video stories.
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We're gearing up to redefine video marketing!

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11/10/2023

Today is International Girl Child's Day and here's an article dedicated to the girl child.

Investing in Girls' Rights: Lighting the Path to a Brighter Future.

October 11th marks the International Day of the Girl Child, a day that casts a limelight on the global challenges and opportunities that the girl child faces.
This year's theme, "Invest in Girls' Rights: Our Leadership, Our Well-being," underscores the profound significance of empowering girls to reach their full potential. In this article, we will delve into the compelling reasons behind investing in girls' rights, emphasizing that it is not just a matter of social justice but also a strategic investment in a better future for all.

1. The Transformative Force of Education:
The journey to empowering girls begins with offering them quality education. Girls' education does not end in the kitchen.
Education serves as one of the keys that unlock their potential, equipping them with the knowledge and skills to excel in various fields.
When girls are well-educated, they gain the tools to break free from the shackles of poverty, make informed life choices, and contribute positively to their communities and the global economy.

2. Promoting Leaders of Tomorrow:
Girls harbour the boundless potential to emerge as influential leaders. By investing in their rights, we lay the foundation for girls to cultivate leadership qualities and bolster their self-confidence. When girls are granted equal opportunities, they can mount to leadership positions across diverse sectors such as politics, business, science, tech, and beyond. These leaders bring fresh philosophies, ingenious solutions, and a more inclusive approach to tackling challenges.

3. Advocating Gender Equality:
Gender equality stands as a pivotal pillar of societal and economic progress. Investing in girls' rights entails dismantling the obstacles that hinder them from realizing their full potential. It involves confronting stereotypes, eradicating gender-based violence, and ensuring that equal opportunities pervade all facets of life. A thriving society is the collective outcome when girls are given the platform to flourish.

4. Prioritising Well-being:
Investing in girls' rights is a commitment to their well-being. This encircles access to quality healthcare, nutrition, and comprehensive mental health support. Girls who are healthy and supported are better equipped to surmount challenges and make positive contributions to their communities.

5. Catalysts of Innovation:
Girls bring unique perspectives to the forefront, fueling innovation and transformation. By investing in their rights, we stimulate creativity and critical thinking, which extend benefits to the entirety of society. In an ever-evolving world, diverse voices and viewpoints are integral for addressing intricate issues.

On this International Day of the Girl Child, let us not forget that investing in girls' rights is an investment in a future that shines brighter. By championing their education, empowering their leadership potential, and actively promoting gender equality, we pave the way for a world that is more inclusive, innovative, and successful. It is high time to recognize that the rights of girls are intrinsic human rights, and by upholding these rights, we craft a world where every girl can thrive.

Dear girl child, you are more than enough.

HAPPY INTERNATIONAL GIRL CHILD's DAY.

10/07/2023

15 Hidden Factors That Affect VIDEO MARKETING

Number 12 is the most neglected factor.

📌 Content quality: Videos that are of a high calibre and contain interesting and useful information typically perform better in video marketing.

📌 Video length: The length of a video can affect how effective it is. Higher engagement rates can be found in shorter videos.

📌 Target audience: Creating videos that appeal to your target audience requires an understanding of their preferences, demographics, and interests.

📌 Video format: Viewers may be affected differently by various video formats, including animations, interviews, testimonials, and tutorials.

📌 Platform optimisation: Making videos suitable for a platform's needs and algorithms, such as YouTube or social media, assures that they will perform well on that platform.

📌 Call-to-action (CTA): By including a strong CTA, you can persuade visitors to do what you want them to do, like subscribe, share, or visit a website.

📌Distribution of videos: Useful distribution techniques, such as posting videos to pertinent websites, social networking sites, or email campaigns, can increase exposure and reach.

📌 Branding and storytelling: Employing standardised branding components and storytelling approaches promotes emotional connections with the audience and helps build a strong brand identity.

📌 Video SEO: By optimising the titles, descriptions, tags, an thumbnails of videos, you can raise their discoverability and visibility in search results.

📌 Analytics and feedback: Reviewing video analytics, viewer comments, and engagement data enables the enhancement of video marketing campaigns.

📌 Video production value: A video's reception and perceived professionalism can be greatly influenced by the production value of the video, which includes elements like lighting, sound, editing, and overall aesthetics.

📌 Video accessibility: By making videos accessible to viewers with hearing impairments or language hurdles, closed captions, subtitles, and transcripts can reach a wider audience.

📌 Video consistency: Keeping your tone, style, and messaging the same throughout all of your videos will help you establish your brand and foster a reputation for dependability and credibility.

📌 Social sharing and virality: Producing interesting, shareable videos with high viral potential can greatly expand their audience and encourage natural participation.

📌 Current trends and cultural relevance: Keeping abreast of the most recent video trends, business news, and cultural relevance keeps video marketing methods current and engaging for the target audience.

Which factor stood out for you?

08/05/2023

3 mistakes to avoid when creating YouTube videos.

Spending time creating video content and then finding out that it didn't rank well is frustrating.
I have first-hand experience with it and I can tell how bad it will make you feel.

After putting in so much effort in creating a video, I posted it on my new YouTube channel but I was disappointed to go back after hours to find out that I only had 5 views.

I felt so sad and went offline angrily. When the anger subsided, I went back to check out the videos of others to see what they did that I probably didn't do.

I studied their videos and found out these 5 things that I got wrong.

1) I didn't create a thumbnail for my video.
2) I didn't write a well-detailed description of my video.
3) I didn't input relevant keywords into the few descriptions I wrote.

These 3 mistakes cost me my views and subscribers.

After analysing their videos and pointing out my mistakes, I went back to my video to correct two out of the three.

I wrote a well-detailed description and also infused the relevant keywords so it will rank well for SEO.

After doing that, I added the keywords in the search space and my video was among the ones that popped up.

I went back to the video the next day to see that my views increased to 35. 30 more people viewed it.

Don't make these mistakes with me.
Use these tips to rank higher than your competitors.

14/04/2023

Here's a simple skincare routine for people with normal skin type and those that can't afford other skincare products.

P. S. This simple routine is NOT for people with oily skin type. You need at least a cleanser and a toner to complete the routine.

24/03/2023

I did research on video marketing statistics in 2022.

I carried out this research last month but some factors made me not work on the video since then.

One of the factors that delayed this video was that I find it awkward to listen to my recorded voice. 🤦

I don't know if I'm the only one who feels this way.

I've recorded more than 20 voice-overs for this video and ended up deleting all of them.

This morning, I was determined to create this video no matter how mu voice sounds and here we are.

For someone that wants to start a YouTube channel soon, I have to be conversant with listening to my voice.

Will you love to be seeing this kind of video often?
Let me know in the comment section.

21/03/2023

Unlock the full potential of your content marketing strategy.

4 critical reasons why carousels are a must-have in modern-day content marketing.

The last one is my favorite.

Carousels are becoming more and more common in content marketing, particularly on LinkedIn. There are various causes for this.

📌 Carousels are eye-catching and effective at capturing viewers' attention. Carousel postings are more likely to be seen and interacted with when content is presented in a visually pleasing fashion.

📌 Consumable: By presenting information in bite-sized chunks using carousels, you make it simpler for viewers to comprehend the material. The likelihood that viewers will interact with the content and scroll through the carousel is increased as a result.

📌 Carousels are capable of conveying stories and delivering messages sequentially. You can make a more interesting and memorable visual narrative by segmenting the content into separate slides.

📌 Improved engagement: When compared to static content, carousels frequently have higher engagement rates. A compelling presentation will encourage viewers to comment, like, or share your work.

Carousels are a very successful technique to draw viewers in, provide information, tell stories, and encourage participation. For content marketers trying to connect with their audience on LinkedIn, this makes them a potent weapon.

Do you want to learn how to create carousels? I have a course that can help you do that in less than 1 hr. Send a dm to get access to the course.

For more content on content marketing, video marketing, and graphics design, follow Ola's Creation

Which of the reasons is your favourite?

Esther Olanma Shedrach

06/03/2023

5 Myths About VIDEO MARKETING

There are a lot of lies and misconceptions surrounding video marketing that people may be blind to. These myths have made a lot of people avoid video marketing because they think it is not ideal for them. Below are some myths and truths of video marketing.

Myth 1) Video Marketing is expensive.

Fact: With the advancement of technology, you can use your smartphone to shoot your videos in your office, at home, or anywhere else. You only need to hire a freelance video editor to help you with editing the video which won't cost you up to a thousand dollars.

Myth 2) It’s Time-Consuming

Fact: Video Marketing might look cumbersome because of everything making up a marketable video. But it does not consume time as you think. You only need to create a plan and strategy for it.

Myth 3) It’s Hard to Track

Fact: Tracking the metrics of your video is easy and fun to do. Though it all depends on the platform you are using to market your video. On LinkedIn, your metrics, Tiktok, and Instagram, tracking your video metrics is easy. It can be a bit difficult on Youtube but with some paid apps/sites, you can measure the metric.

Myth 4) You need to hire an actor/actress or a celebrity to promote your product.

Fact: You only need them if you want to run influencer marketing. If not, there's no need to hire them. You or anyone on your team can promote your product and it will sell. All you need is to do it the right way.

Myth 5) Video Marketing Is not the correct channel for B2B.

Fact: Statistics showed that 80% of b2b companies are already into video marketing.

What is holding you back from going into video marketing? You can share it in the comment section and I will be glad to help you with it.

13/02/2023

Do you have a brand product-based and you want to increase your sales rate?

This is a post you will be glad to come across.

Have you heard of "haul videos" before?

Let me introduce you to it if you haven't.

A haul video is a recording of a person showing off their shopping haul.
Haul films typically feature things that the influencer has chosen, along with a brief explanation of why they enjoyed each item.

It's a wonderful method to draw attention to emerging styles and get a real sense of the subject's personality and sense of style.

Since haul videos are frequently shared by influencers or content producers with huge followings, they get a lot of attention from viewers.

This type of video is popularly used by clothing brands, skincare brands, wellness brands, makeup brands, etc. It is basically used by product-based brands.

Tips for creating sales-converting haul videos.

For you to make great sales and recover the money spent on your haul videos, here are a few tips to follow.

📌 Choose an influencer or content creator in your niche. You can't be selling clothes and then choose a thought leader for your haul video, it won't convert much because people coming to their pages are not there for such videos. But if you choose a lifestyle influencer or content creator you will make massive sales.

📌 Choose an influencer or content creator in your demography. Your brand can't be in Nigeria and your haul video is done by an influencer in America. It doesn't work that way.

📌 Make sure the video is not too long. People don't have all the time in the world so don't keep them for too long.

📌 Give your viewers a discount. This will increase your sales rate. Tell your influencer to mention the discount, especially for the people that watched your video to the end.

📌 Editing the video to fit into the time frame you want and also delivering the right message matters a lot. That is why you need a good video editor to help you with this part.

If your brand is product-based and you haven't used this kind of video marketing strategy, you are missing out big time.
Jump on it and see how you will close lots of sales afterward.

For more tips on video marketing trends, react, comment, and repost this post. Ring the bell on my profile to follow up with my recent posts.

Esther Olanma Shedrach

10/02/2023

Stop leaving money on the table!

When optimising your LinkedIn profile( or any social media platform), don't leave your cover design behind.

Your cover design is one of the first things people look out for while viewing your profile. It says a lot about your personality.

These few days I checked out a lot of profiles and most of them have a mistake in common.

Their cover designs don't represent them well.

Some used cars, buildings, flowers, coffee cups, the sky, etc as their cover photo while some used a design that isn't bold enough to capture the minds of their audiences.

Your cover should be a design that highlights your strength, your personality, and your business.
It should be bold and captivating.
It should make people fall in love with your brand at first sight.

A good cover design helps in building trust in the hearts of your audience and that trust will make them do business with you.

If your cover design doesn't suit your brand, no need to worry about it. I have you covered.
Drop a comment in the section and I will come to your rescue.

P.S: The pictures are from my work desk. LinkedIn cover designs.

08/02/2023

Did you know?

The human attention span has dropped by 3 seconds. That means, you only have 2 seconds left to get the attention of your audience.

That is why you must learn HOW TO write catchy hooks for your videos.

To get your viewers glued to your video content, you must work hard for it. Your hook is the first step to drawing them to watch your videos, your main content keeps them watching till the end, and your CTA makes them take action immediately.

We will learn HOW TO create a good hook today.

1) Use the DID YOU KNOW factor: Spark their curiosity by telling them an intriguing FACT. This post is an example.

2) Use the number game: Numbers have a way of flaring our interest. e.g 5 mistakes you have been making in copywriting.

3) Ask a question: This will get them thinking immediately and at the same time make them want to know the answer to the question.

4) Point out their pain point and offer a solution. People are only interested in solving their problems. Tell them their problems and give them a solution. E.g Are you suffering from acne? This is how to get rid of it.

5) Tell them a joke. The world is full of problems already, and people want to laugh them out a little, and that is why big brands invest in funny skit makers.

6) Use the HOW TO factor. People want to learn new things daily, so feed their minds with what you know how to do.

Use these hooks and see how your video views will skyrocket.
Do you want to learn more about video marketing?
Follow me for more.

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