I write pitches for music videos and
commercials, which involves coming up
with an idea from a brief from the
record label/ Artist or a script from a
commercial agency. I then work with
some other members of the team to
collect the right picture references for
the idea so whoever I'm pitching to gets
the idea visually. If we win the pitch for the video, then
we go into pre-production, and get into
the full swing of making it. I could be
choosing cameramen, casting, finding
locations, working with the art
department, working with a storyboard
artist or meeting the clients. It's all about making decisions
and leading the team to deliver what
the client wants — while making sure
it's something I'm truly happy with
artistically. Then we have the shoot days, which are
intense as there isn't much time and a
lot to film. It is always stressful, but I
try to make it as fun as possible for
everyone. I try to have a lot of energy
on set to keep the crew, artist, and the
clients happy and ready for the long
day. The last stage is the post production,
where it all calms down a bit and we
focus on editing, CGI, sound and colour
grading. There is a lot of time spent
looking at monitors and crafting the
piece into the final film.
