DigiWise Business Dojo

DigiWise Business Dojo Tips on how to write copy that generates tremendous sales leads.

Of course, many of the above types of digital marketing can take place on your mobile phone. That is called mobile marke...
27/04/2020

Of course, many of the above types of digital marketing can take place on your mobile phone. That is called mobile marketing.

You are probably using Facebook, Instagram, and Google on your mobile phone after all. But there are some other types of marketing on your mobile phone that so far would not fit into any of the mentioned categories: mobile advertising.

SMS advertising has been around for some time now.

WhatsApp as a marketing channel is growing. And with technology like Bluetooth still on the rise, the marketing and advertising options for mobile especially in local marketing have by far not yet been fully leveraged.

Developing a successful online marketing strategy involves a lot of skills, knowledge – and even trial and error.

However, if you want to decide on your digital marketing strategy, you should be aware of these 10 – and choose the ones that you believe are best suited for your purposes.

It is not dead yet: The spot that breaks up your favorite television program. While we are more and more getting used to...
27/04/2020

It is not dead yet: The spot that breaks up your favorite television program. While we are more and more getting used to finding ways to omit having to actually watch TV commercials there is still some marketing success in TV advertising.

In fact, some spots like the ones created for Coca-Cola or Heineken make it to some notable marketing fame. Some of the best Champions League Ads even make it to social media fame and get a ton of shares that the advertisers do not have to pay for – or rather which is probably calculated into the price of advertising space for Champions League.

What you need to keep in mind is that advertising via TV offers very limited targeting options.

For your digital marketing strategy you should also know about the most important offline digital marketing types.RADIO ...
27/04/2020

For your digital marketing strategy you should also know about the most important offline digital marketing types.

RADIO ADVERTISING

You know what I am referring to, don’t you? Those breaks in your favorite music program where someone tells you what car to buy or what cleaner to use. Some of these spots can be rather annoying, a select few manage to be entertaining – at least when you hear them the first time.

There is still more to radio advertising: For instance, you can sponsor a program.

Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers y...
27/04/2020

Email marketing is one of the best converting marketing channels. By sending regular updates to your email subscribers you can build and nurture a relationship. By providing value with your email updates you can build trust – eventually, you will be able to turn a percentage of your audience into customers.



Note that email marketing is far more than buying an email list and bombarding them with promotional messages or a one-time advertising spot in someone else’s email newsletter.

The best results from email marketing will always be achieved with a list of subscribers you personally earned and nurtured. Then your email list can easily turn into your best digital marketing asset and an email campaign can drive sales.

Many articles on digital marketing stop with the above 7 types of Online digital marketing. But then we could simply name it online marketing.

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate mark...
27/04/2020

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.

Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on ...
27/04/2020

Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.

While SEO describes the process of getting unpaid traffic from search engines – SEM refers to using paid advertising to ...
27/04/2020

While SEO describes the process of getting unpaid traffic from search engines – SEM refers to using paid advertising to get traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.

In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.

Paid search or SEM is a form of Pay-Per-Click advertising and is part of digital advertising.

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Googl...
27/04/2020

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords or key phrases in the copy of a website or within the content you want to show in organic search and getting links to this website or content.

There is a strong connection between content, social media marketing, and SEO. The most obvious is that social media and SEO are perfect distribution channels for content.

Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of...
27/04/2020

Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. That means that content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with the content.

The Social Media Marketing has a strong focus on social media marketing. So that is where we are going to start our list...
27/04/2020

The Social Media Marketing has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.

Social Media Marketing is

"the use of social media platforms and websites to promote a product or service.“

(Source: Wikipedia)

That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase awareness for a brand or product.

But be careful, to be successful with social media marketing you have to fully understand the one social network you want to use for your marketing. Each social network has unique features, communication best practices, and content they like. Some social networks will work great for your situation, product and content – others won’t.

Today, almost all digital marketing strategies utilize social marketing one way or the other. And don’t worry, your social media strategy does not have to use ALL available social channels or take a lot of manual action. Focusing on one or two social networks and adding marketing automation to your activity will make it much more efficient.

27/04/2020

Digital Marketing are all marketing activities that use digital devices.

That includes online marketing activities – but strictly speaking, that also includes some traditional marketing activities, too. And that is good. Why? Because it would be a mistake to view online marketing activities totally detached from all other marketing activities. A great marketing campaign will combine the best of both worlds.

To give you a thorough understanding of what the term "Digital marketing“ includes, here are the 10 most important types of digital marketing. And you should make sure that you know about all of them before you decide what types of marketing you are going to include in your digital marketing strategy. And don’t just focus on one type of digital marketing.

Most successful digital marketing solutions follow a multi-channel approach. Now let's examine each of the types of digital marketing.

25/04/2020

Now is the time where you take action. Hopefully, this post has given you some insight into the importance of having a social media strategy in place and what you can accomplish with it.

Before you dive right in on all the social networks, it is important to note that not every social media platform is suited for all businesses and brands. Whether you choose to focus on one social network or all of them at once, the key is to find out where your target market lives and double-down on what works

25/04/2020

Let’s break down the 5 steps to SMART goals:

S – SPECIFIC
The first step to writing your SMART Goals is making sure they are Specific. The more specific your goal, the better it will be to track and easier it will be to hold yourself to those goals.

When making sure that your goal is specific, think about whether your goal answers any of these questions:

Who?

What?

When?

Where?

Why?

How?

The more questions you can answer from above, the better.

M – MEASURABLE
After you have your initial goal written, the next thing to do is determine how we are going to track this goal. You must be able to continually track the progress of your goal over time. If your goal is measurable, you can determine if you are on/off track, whether you need to make adjustments, or if you need to come up with a new plan to accomplish your goals.

A – ACTIONABLE
By now you should have determined that your goal is measurable, and we are able to track your progress. Next, we must outline steps that we can take to accomplish this goal. This will be the “How” that we mentioned earlier.

The more detailed you can be with your steps, the easier it will be to stick to the steps. In addition, it will be much easier to make minor adjustments to your steps if you experience any setbacks.

R – REALISTIC / RELEVANT
Nobody wants to spend time towards a goal that is impossible to accomplish or irrelevant to their purpose, company, or life. For that reason, we need to make sure that the goal is Realistic and Relevant.

T – TIME-BOUND
Finally, we need to give ourselves a deadline or timeframe. Again, we want to make sure we set ourselves a timeframe that is realistic. Like in the previous sections, the more realistic we can be, the more likely we are to stick to them.

25/04/2020

HOW DO ORGANIZATIONS USE SOCIAL MEDIA

According to statistics, 90% of organizations use social media to increase brand awareness. Also, organizations use social media for advertising, with 95% being viewed on mobile phones. Even though these statistics are impressive, only 28% of organizations have a comprehensive social media marketing strategy.

So what’s the secret?

They are the S.M.A.R.T. Goals

These goals are best interpreted as;
S => SPECIFIC
M => MEASURABLE
A => ACTIONABLE
R => RELEVANT and
T => TIME BOUND

25/04/2020

THE BENEFITS OF SOCIAL MEDIA FOR BUSINESS

Social media can guide your actions and lets you know whether you’re succeeding or failing. An effective social media marketing strategy exploits various tools to increase sales or number of customers, enhance brand recognition, and other marketing targets set by businesses.

Increased brand awareness:
Social media can be leveraged to increase brand recognition and awareness by customizing content to target different segments of consumers directly. With such a large potential reach, social media can be a great tool for new companies to enter the market.

Enhance brand loyalty:
Social media creates a direct line of contact between businesses and their customers, which can be a great tool for building trust and loyalty with your potential customers.

Increase customer satisfaction:
One of the main determinants of customer satisfaction is personalized service. Social media offers the opportunity to interact and engage with your customers and address their concerns individually with personalized responses.

Increase Inbound Traffic:
Personalized content enables your business to reach potential customers beyond loyal customer circle increasing traffic into your point of sale.

Increase conversion rates:
Posting customized content increases the number of viewers converted to first-time buyers.

Analytical insights:
Direct interaction with consumers via social media platforms enable businesses to understand the market by gathering critical data and information, such as changes in customer preferences and tastes, leading to informed decision making.

25/04/2020

IMPORTANCE OF SOCIAL MEDIA MARKETING

The success or failure of businesses depends on how they adopt and implement technology into their daily operations. For a business to have an effective marketing strategy in the current marketplace, it MUST incorporate social media.

HERE ARE A FEW REASONS WHY SOCIAL MEDIA MARKETING IS SO IMPORTANT :

It increases competitive advantage

It increases brand recognition and awareness

It encourages interaction and engagement with the brand

It provides support to the marketing team

It gives the company and/or brand a voice.

It allows for affordable growth and expansion.

25/04/2020

What is Social Media Marketing?

Social media marketing is a powerful internet marketing strategy used by businesses to leverage the tools and wide reach offered by social media platforms such as Facebook, Twitter, and Instagram. These platforms allow businesses to connect and interact directly with loyal and potential customers.

Effective social media marketing requires the creation and sharing of content on various platforms to execute and attain marketing targets for your business. It includes activities that allow businesses to directly engage with their target audience, which can provide valuable insight into WHO their market is and HOW to keep that market engaged with their brand.

25/04/2020

The world of social media IS HUGE!

With over 3.2 billion users in the world, social media is one of the most effective ways to connect businesses and brands with consumers. That is why so many businesses (online and brick-and-mortar) are quick to hop on the Social Media Marketing train.

In all honesty, if you own a business and are doing some sort of social media marketing, you are missing out on a huge market.

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