Immeri_fortune

Immeri_fortune Immeri_fortune shares with you one of the greatest opportunities of a lifetime from Immeri Global w

Email marketing has a whopping 3600 percent ROI and in 2023, Statistics estimates email marketing revenue reached over 1...
19/03/2024

Email marketing has a whopping 3600 percent ROI and in 2023, Statistics estimates email marketing revenue reached over 10 billion dollars

There’s no denying its success, and there’s no shortage of email marketing tools to choose from either.

If you’re unsure whether to select, I’ll help you decide.

In this post, I’ll compare two of the most popular platforms: Klaviyo vs. Mailchimp.

I’ll detail the main features, explain the different pricing options, and highlight any pros and cons of both platforms. Once you understand more about what both tools offer, you can make an informed choice.

Ready to learn more? Awesome! Let’s get started.

Key Takeaways: Klaviyo vs Mailchimp

Klaviyo stands out for advanced segmentation and personalization capabilities.

Mailchimp stands out for being easy-to-use and having a large selection of pre-built templates.

Klaviyo is generally a better fit for e-commerce and enterprise business.

Mailchimp’s extensive features make it a great option as an all-in-one tool for small businesses.

Both tools include essential features like email templates, automations, and audience segmentation.

Mailchimp offers more budget plans, but with limitations on access to features. Every Klaviyo plan includes access to the same features.

Using Klaviyo for Email Marketing

Leveraging Klaviyo for email marketing opens up many possibilities for businesse s aiming to create highly personalized emails. Klaviyo’s strength lies in harnessing data to create targeted campaigns.

B2B vs B2C marketing can seem like very different categories. After all, they are targeting two completely different aud...
19/03/2024

B2B vs B2C marketing can seem like very different categories. After all, they are targeting two completely different audiences.

The thing is, they are a lot more similar than you may think.

Understanding B2B Marketing

B2B stands for business-to-business. B2B Marketing refers to all of the marketing strategies, tactics, and channels that businesses use to sell products and services to other businesses. My digital marketing agency is an example of a business that engages in B2B marketing. So is a company like Salesforce.

Understanding B2C Marketing

B2C stands for business-to-consumer. B2C marketing refers to all of the marketing strategies, tactics, and channels that companies use to sell directly to individual consumers. Amazon is the quintessential example of a B2C company. So is a brand like Nike.

Key Differences Between B2B and B2C Marketing

So what is the difference between B2B and B2C? There are a couple that I think it’s important to point out.

Similarities Between B2B and B2C Marketing

I might surprise you in this section, but B2B and B2C marketing are a lot more similar than you might think.

Both B2B and B2C marketing ultimately target individual consumers. After all, businesses are made up of individual employees. And those employees expect the same level of service and personalization as their B2C counterparts.

#

As 50 percent of customers place wellness as a top priority in their daily lives, being a standout brand in the space ca...
19/03/2024

As 50 percent of customers place wellness as a top priority in their daily lives, being a standout brand in the space can be a real challenge. How do you make sure your message cuts through the noise and not only reaches but truly engages your audience? This industry is unique, demanding strategies that do more than just grab attention—they need to resonate deeply and motivate your audience to take action.

Don’t worry, though. In this article, we’re going to unravel the mysteries of health and wellness marketing. We’ll dive into what sets this industry apart, highlight key marketing channels, and offer actionable tips and success stories. If you’re in the health and wellness business or crafting marketing strategies for those who are, you’re in the right place.

Key Health and Wellness Marketing Takeaways

Trust is the cornerstone of health and wellness marketing, and you need to know how to achieve it.

It’s crucial to deeply understand your target audience and what makes them buy.

You need an omnichannel knowledge approach to marketing, from SEO to social media, and you need to know how to use them effectively.

Understanding the importance of E-E-A-T in SEO is key to ranking high in the SERPs.

Humanizing your brand is important to engage your audience and create a community around your brand.

The key to a high ROI for paid ads is making them compelling and ensuring they resonate with your audience.

Email marketing is effective when you segment your audience and tailor your messaging for maximum engagement and loyalty.

For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change....
19/03/2024

For several years, many digital marketing teams relied on cookies for marketing.

However, everything is about to change.

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser.

According to Google, this will be a phased approach. It will impact just one percent of users starting on January 4, 2024, and by Q3 2024, all Chrome users will have a cookieless browsing experience.

What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Let’s find out.

Essentials on Marketing Without Cookies

Cookies are small text files that collect information about users as they browse the web. There are cookies necessary for running a site, and others purely for analytical, promotional, or other non-essential purposes.

Google is following in the footsteps of Firefox and Safari by eliminating third-party cookies in Chrome by late 2024.

Marketers need to adopt cookieless attribution techniques, such as device fingerprinting and Google Analytics 4 server-side tracking, ahead of the transition to reduce marketing campaign disruptions.

There are several factors to consider in the content marketing realm, such as the continuing impact of AI, the growth of...
18/03/2024

There are several factors to consider in the content marketing realm, such as the continuing impact of AI, the growth of social platforms like TikTok, and the rise of the creator economy.

In 2024, there’s a fair chance that the state of the marketing industry will be more exciting and unique than ever before.

Here are our top marketing trends for 2024:

The Importance of Visual Storytelling
Embracing AI and Machine Learning
Use Personalized Content
Why You Need Shareable Assets
The Influencer Economy
Social E-Commerce: The Innovative Way to Shop Virtually
Accessibility in the Digital Age
The Future of Browsing with Search Engine Optimization (SEO)

If you don’t find a way to make money while you sleep, you will work until you die. If you’re only earning money during ...
18/03/2024

If you don’t find a way to make money while you sleep, you will work until you die.

If you’re only earning money during the hours that you’re awake and working, you’ll quickly reach a point where you simply can’t work anymore. Why? Because you’ll either get burned out or run out of time.

However, if you can find a way to generate income even while you’re asleep, you’ll be able to build multiple income streams. Here’s where passive income sources like affiliate marketing come in handy which let you make money while you sleep!

We are just a DM away!!

We can be reached on +23481038159878

Address

No. 1 Chief Okupe Road, Mende, Maryland Lagos State, Lagos
Ikeja

Opening Hours

Monday 09:00 - 21:00
Tuesday 09:00 - 21:00
Wednesday 09:00 - 21:00
Thursday 09:00 - 21:00
Friday 09:00 - 21:00

Telephone

+2348103815978

Website

Alerts

Be the first to know and let us send you an email when Immeri_fortune posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Immeri_fortune:

Shortcuts

Share

Category