Smash Digital Consultancy has teams of experts with knowledge in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing. Smash Digital Consultancy works with clients to develop and execute effective marketing strategies that will reach the target audience and drive sales or engagement. Additionally, a digital and social market
ing agency may also offer services such as website design and development, analytics and data tracking, and email marketing campaigns. The goal of our social marketing campaigns is to drive social change. We borrow commercial marketing models to inspire public action and achieve specific goals. Rather than trying to convince audiences to buy a product, our objective focuses on selling positive behaviors. The objective is not to benefit an organization’s growth but rather the good of society. Unlike commercial marketing, social marketing is always action-based. Companies often take soft approaches to introduce ideas related to their brand to affect consumer interest, attitudes, or beliefs. A business may try to shift perceptions with campaigns, associating their brand with particular ideas without employing specific calls to action. Social marketing ads are never solely aimed at raising awareness or changing opinions — the objective is a public action. They bring light to a public problem or threat and say, “To solve this public problem, do this.”
Social marketing is used in a number of public interest, including the following:
Persons with disability
Health and Safety
Anti-drugs. Social Activism
LGBTQ+ campaigns. Fighting racial inequality. Human rights. Environmental Causes
Going green. Anti-littering. Recycling. Most social marketing campaigns are created and managed by nonprofits or charities fighting for their causes. Government institutions such as police departments, emergency services, and health divisions run public safety initiatives as well. Social marketers employ the same commercial marketing channels to promote their messages, including TV ads, digital marketing, and billboards.
