Between The Lines

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Between The Lines

Between The Lines is a weekday newsletter that provides the most important news of the day - and, mo
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Journalism Is A Public Service

The Between the Lines newsletter is brought to you by a group of Malaysian journalists that, together, has over 60 years of media experience in four countries across TV, print and digital media. As media people, we naturally believe it’s important to be as informed as possible about the news. However, we also appreciate there are just not enough hours in a day to read and digest everything being put out, on- and off-line.

That's why our company, Trident Media, kicked off Between The Lines. This is a weekday e-newsletter that condenses the good, bad and ugly in Malaysian news and serve it to you in easy-to-consume chunks sometime before your morning coffee.

But why subscribe, you may ask? After all, aren’t there many similar other propositions in Malaysia today?

Well, here are five reasons why this note is different:

Every newsletter out there exists to drive your clicks and traffic to one company’s website. Between the Lines is publisher-agnostic; we don’t exist to send traffic to any one website, but will curate the best content from across Malaysian and global media. In short, we will trawl through the news so you don’t have to.

Most newsletters are automated and basically just a list of headlines.Ours is created by actual human beings. We care about good writing and creating compelling content. We hope to inject wit, snark, style (perhaps even the occasional swear word!) into our work; you will see the difference quite easily.

What’s missing in most newsletters is context . Why is a certain story important? What makes it the headline of the day? What does a certain issue actually mean to us regular folk? In our emails, we will read between the lines (ahem) of stories and help answer those questions.

We will NEVER sell your data to a third-party: For us, you - the reader - are our audience and customer. You and your information are not a product that we will sell to advertisers.

Lastly, we will give you only the essentials, get you up to speed for your day and not waste your time on anything unnecessary.

We're REALLY excited about this project and hope it will be a valuable public service to Malaysians everywhere. Thank you from the bottom of our hearts if you’ve signed up for Between the Lines and allowed us into your inbox. We hope you'll enjoy reading our content as much as we enjoy creating it. (Btw, pro-tip: Add us to your address book to make sure our newsletter goes direct to your main inbox.)

We’re not some big, rich and well-resourced media company. We're just a small group of journos trying to solve what we see as a problem, and perform a public service. We may do some things well, but we will certainly things wrong every now and then. Please hit “reply” to our emails if you to pat our backs, smack our heads or just to say hi and make a suggestion.

Oh, and most importantly - please, pretty please forward our newsletters on to your family and friends if you like it and think it has value. There's nothing we writers love more than being read. :)