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MaxQ Digital Marketing

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Malaysia
Shah Alam
MaxQ Digital Marketing

Digital Success Since 2016
Making Digital Marketing Work for You
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Our Services: SEO, SEO Friendly Website, Effective Landing Page, Facebook Ads, Google Ads, Copy Writing, Lead Generation, page Management, Facebook ads Video/Banner.

27/06/2024

Talented individuals in advertising agencies are extremely rare. We need to uncover and nurture these talents as much as possible. However, almost without exception, they are difficult to work with. You must value them highly, as they are the ones who will lay golden eggs for you.

24/06/2024

Half of the money I spend on Digital Advertising is wasted, but the trouble is, I don't know which half.

10/06/2024

𝐘𝐨𝐮 𝐭𝐡𝐫𝐨𝐰 𝐨𝐮𝐭 𝐩𝐞𝐚𝐧𝐮𝐭𝐬, 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐦𝐨𝐧𝐤𝐞𝐲𝐬.

Customers shouldn’t be trying to cut a few pennies from the 20% that goes to the advertising agency. Instead, they should focus on maximizing the sales effectiveness of the 80% spent on time and media. This is where the leverage lies. No manufacturer has ever become wealthy by skimping on the compensation given to advertising agencies. You throw out peanuts, and you attract monkeys.

23/04/2024

Text, Textual, Culture — these are the three realms of copywriting.
Recognition, Cognition, Identification — these are the three stages of brand evolution.
Atoms, Bits, Memes — these are the three dimensions of marketing.

1. Text, Textual, Culture — The Three Realms of Copywriting

• Text: This is the foundation of copywriting, referring to the characters and symbols used to form language. In copywriting, text is the basic tool for conveying information and expressing intentions.
• Textual: This refers to the specific forms of text arrangement and combination, such as articles, advertisements, books, etc. At this level, copywriting is not merely a pile of text, but carefully designed content that can communicate more effectively with the reader.
• Culture: The highest realm of copywriting, where the copy transcends the physical form of text and textual content and becomes a cultural expression. At this level, copywriting can evoke emotional resonance, influence people’s values and behaviors, and become part of society and culture.

2. Recognition, Cognition, Identification — The Three Stages of Brand Evolution

• Recognition: At the initial stage of brand establishment, this is the basic understanding customers have of the brand, such as the brand name, logo, products, etc.
• Cognition: As the brand develops, customers’ understanding of the brand deepens, including the brand’s value proposition, brand story, market positioning, etc. At this stage, the brand image begins to establish itself in customers’ minds.
• Identification: The advanced stage of brand evolution, where customers not only understand the brand but also start to resonate with the brand’s values and philosophy, becoming loyal supporters of the brand.

3. Atoms, Bits, Memes — The Three Dimensions of Marketing

• Atoms: Refer to the tangible aspects of marketing, such as the physical properties of the product, packaging, etc.
• Bits: With the advancement of digitalization, marketing has gradually moved online. Bits here represent digital information and data, referring to electronic marketing activities, such as social media advertising, email marketing, etc.
• Memes: The highest level of marketing, referring to the concepts and ideas that spread widely within society and culture, such as popular slogans, advertising phrases, or brand stories. The success of a meme depends on its transmissibility and impact, being able to spread quickly among people and leave a lasting impression.

09/04/2024

A momentary oversight by an advertiser could ultimately cost the client millions of dollars. A single wrong strategy might make you miss success by a whisker.

31/03/2024

Dr. Fogg, a professor at Stanford University, believes that there are three core motivational types that influence all human behavior:
1)The pursuit of pleasure and the avoidance of pain.
2)The pursuit of hope and the avoidance of fear.
3)The pursuit of social acceptance and the avoidance of rejection.
For every consumer, the primary pursuit is pleasure. Hollywood screenwriting master Robert McKee said, "The first step in achieving emotional manipulation is recognizing that there are only two primary emotions—pleasure and pain." Since both pleasure and pain are strong motivators, creating such experiences in advertising is bound to become a powerful marketing tool.Secondly, people consume because they want to improve themselves; through consumption, they express their aspiration for a better life. What consumers buy is not the product itself, but hope.Lastly, only when your message resonates with people will they be willing to listen to you and buy from you. A sense of identity is the key ingredient for a brand to become popular and for sales to be made.These three motivations stem from human nature. Only by deeply touching human nature can copywriting have the potential to spread. Bernbach once said, "To persuade consumers, advertisers need to touch upon the eternal basic nature of people—their relentless pursuit of survival, appreciation, success, love, and independence." Good copy should act like a preacher, an agitator, a psychologist, knowing how to stir up consumers, chasing human nature, and embedding pleasure, hope, and identity into the copy

19/03/2024

To every designer, copywriter, and strategist among us, remember: Our canvas is vast, and our palette is rich with possibility. But it is our understanding of the human psyche, our ability to speak to it and move it, that will define our legacy in this golden age of advertising.

15/03/2024

Those of us in the advertising industry are always doing things that are beyond reach. You see, what we ponder over all day are human nature, the immeasurable needs, biases, and preferences of people.

10/03/2024

No Rookies, Only Veterans – Each Strategist a Master of the Digital Game

In the realm of digital marketing, much like the grandmasters studied by the great Herbert Simon, our strategists see the digital landscape differently. After thousands of hours of mastering their craft, they perceive patterns, opportunities, and strategies that others miss. Simon noted that a chessboard presents cues leading masters to draw on stored knowledge for answers. Similarly, our seasoned strategists use their intuition, honed through experience, to navigate the complex digital arena. No Rookies, Only Veterans – each member of our team is a master of the digital game, equipped to intuitively spot and leverage opportunities for our clients, transforming insights into actionable strategies that drive success.

09/03/2024

To attack a rival is never good advertising

29/02/2024

The competent advertising man must understand psychology. The more he knows about it the better.

25/02/2024

The only purpose of advertising is to make sales

03/02/2024

Although exchange is a fundamental concept of marketing, marketing is not a sweet world for two people, "I sell, you buy, willingly." The trouble with marketing is that it is a triangular relationship, with the presence of competitors in addition to companies and consumers. Companies must not only solve the problem of user needs but also answer the question: Compared to similar competitors, where is my competitive advantage? And for consumers, faced with a row of similar products on the shelf, they must also make a purchase decision: Brand A and Brand B look similar, so which one should I choose?

26/01/2024

The behavior patterns of consumers have evolved from the traditional AIDMA (Attention—Interest—Desire—Memory—Action) in the traditional era to AISAS (Attention—Interest—Search—Action—Share) in the internet era, and then to SIPS (Sympathize—Identify—Participate—Share and Spread) in the mobile internet era. Consumers' active search, participation in creation, and sharing and spreading behaviors have become crucial to the effectiveness of brand marketing.

1. AIDMA (Traditional Era): This model emphasized a linear journey where consumers moved from awareness to action, largely influenced by traditional media like TV, radio, and print.
2. AISAS (Internet Era): With the advent of the internet, this model recognized the importance of ‘Search’ as consumers became more proactive in seeking information online. ‘Share’ also became crucial, as peer opinions and social media gained prominence.
3. SIPS (Mobile Internet Era): This model reflects today’s environment, where mobile internet has changed the way consumers interact with brands. ‘Sympathize’ and ‘Identify’ show the importance of emotional and personal connections. Participation and sharing are not just passive but active, with users co-creating content and spreading information.

In modern marketing, understanding these evolving patterns is key. Brands need to create emotionally resonant, personalized experiences that encourage participation and sharing, leveraging the power of digital and social media platforms to enhance engagement and brand loyalty.

14/01/2024

In the advertising industry, there are many truly intelligent people, but those who consider themselves clever are even more numerous. As a result, people who ‘learn and think’ are rare, while those who ‘think without learning’ are all too common. This field is full of challenges, but also full of opportunities. The key lies in how to combine learning with thoughtful deliberation to create truly valuable outcomes.

05/01/2024

We live in a digital-driven era, where everything is quantified by numbers. This has led many brand directors and marketing directors to believe that their responsibility is to produce and submit various numbers, and those numbers represent their performance. Sometimes, this logic indeed causes more focus on the numbers than on the real communication effects behind them. Numbers should serve marketing, but it turns out that marketing is serving the numbers.

01/01/2024

Embracing 2024: A Fusion of Festivity and Digital Innovation in Marketing

25/12/2023

Know Your Product, Know Your Customer: Who, Why, and How of Effective Product Marketing

For effective marketing, understanding who your customers are, why they need your product, and how to reach them are essential steps.

23/12/2023

“Creative work is not equal to advertising.”
Advertising is different. It’s not just about expression, but about persuasion, influence, and initiating or facilitating change. Creative work doesn’t necessarily need to change anything. For creative work, it might be enough for someone to say ‘How well he speaks,’ or ‘That’s so interesting’ or ‘That’s so beautiful.’ But that’s not enough for advertising. If your advertisement doesn’t impact or move some people, doesn’t cause any change in their perception, then it doesn’t deserve to be called ‘advertising.’ No matter how well it’s executed, how beautiful it is, how eloquently the copy is written, or how widely it’s circulated, it’s all useless.

18/12/2023

To effectively exclude specific foreign audiences from your Facebook Ads targeting, especially those associated with certain sports teams, TV channels, and countries, follow these refined steps:

Campaign Objective Selection:
Begin by selecting the campaign objective that aligns with your marketing goals.

Adjusting Ad Set for Specific Exclusions:
In the Ad Set level, focus on the audience definition, particularly location and interest targeting.

Location Targeting:
Under the 'Locations' section, include the geographical areas you wish to target for your ads. This should be your local region or country.
Excluding Specific Countries:
Use the 'Exclude' option to specifically remove countries or regions where you do not want your ads to appear. This might include Bangladesh, India, Pakistan, and Vietnam, based on your needs.

Interest-based Exclusions:
In the 'Detailed Targeting' section, you can exclude people with interests related to the Bangladesh national cricket team, Bangladesh Premier League, India national cricket team, Pakistan national cricket team, Vietnam national football team, RTV (Bangladesh), and SCTV (Indonesia).
Manually search for and add these interests in the 'Exclude' field.

Language Targeting:
Set the language targeting to match the language predominantly spoken by your intended audience. Avoid including languages predominantly spoken in the regions you want to exclude.

Avoiding Automatic Audience Expansion:
Ensure that the 'Detailed Targeting Expansion' option is unchecked. This prevents Facebook from automatically expanding your target audience beyond the specified criteria.
Monitoring and Adjustments:

After launching your campaign, regularly review the performance. Look specifically at the demographics of the people your ads are reaching to ensure your exclusions are working effectively.
By carefully setting these exclusions and monitoring your campaign's performance, you can more accurately target your desired audience while excluding groups that are not relevant to your campaign goals. Remember, audience targeting should always be done in compliance with Facebook's advertising policies and should not discriminate against any individual or group.

17/12/2023

Unveiling the Secrets of the Lead Generation King: Mastering the Art of High-Quality Leads Since 2016

15/11/2023

Your Digital Marketing Partner for Success

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Shah Alam
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Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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