
24/04/2025
TikTok has made a chocolate bar from Dubai so popular, it’s now affecting pistachio prices around the world. The treat, called “Can’t Get Knafeh of It”, is made by a fancy chocolatier in the UAE called Fix. It’s filled with creamy pistachio and crispy kunafa, and videos of it have racked up over 120 million views.
Because of the hype, everyone wants pistachio chocolate – but there aren’t enough pistachio kernels to go around. Prices have jumped from USD 7.65 (RM36.40) to USD 10.30 (RM49.00) per pound. The US had a smaller harvest last year, and Iran is now sending way more pistachios to the UAE to keep up with the craze. All that from one viral chocolate bar!
Source: The Guardian