Daily CMO

Daily CMO Seriously good marketing lessons and stories to help you grow revenue.

29/12/2025

Product names matter more than you think.

Have you noticed? Dim Sum restaurants are masters at cross-selling. You sit down, pick what you want and start eating. B...
29/12/2025

Have you noticed? Dim Sum restaurants are masters at cross-selling.

You sit down, pick what you want and start eating. But it won’t be long until a waiter approaches your table to offer you food and drinks you may be interested in.

And most of the time, because of the visibility (you see the food) and repetition (guy keeps coming back) customers tend to say yes to extra food.

Have you said yes to the cross sells? Or are you immune to such offers?

22/12/2025

Write the way you talk... like a human, not a marketer.

18/12/2025

Some of the best marketing gems are found in books. This one is Alchemy, by Rory Sutherland.

The book challenges the idea that humans are rational decision makers. It's actually the opposite. We're really quite illogical.

So don't attack marketing problems with logic. Solve them with psychology.

Full video on our YouTube

We love REAL brands and people who show up authentically.
16/12/2025

We love REAL brands and people who show up authentically.

12/12/2025

Everytime we write an email, we think: How can we make this fun?

Get a daily marketing lesson at dailycmo.net

11/12/2025

The first law in The 22 Immutable Laws of Marketing is the Law of Leadership, which states that it's better to be first than to be better.

It's the idea of being first in your category.

Chocolate Drink: Milo
Fried Chicken: KFC
Burgers: McD

Full video on YouTube! Search "Daily CMO" on YouTube

08/12/2025

How much does it cost your business to acquire a customer?

05/12/2025

Rolling out one more physical workshop before the year ends.

Next week, 10th Dec - join us in Underdog Live: Positioning That Sells, a positioning workshop and get your marketing positioning fixed.

If your marketing has felt hard recently, this workshop will change things for you.

You’ll also get free usage of our marketing platform, Core, built on the powerful GHL ecosystem in the workshop.

Check out link bio.

How many times did you refresh your sales dashboard today?
04/12/2025

How many times did you refresh your sales dashboard today?

03/12/2025

Your team doesn’t have be just people in your company. They can be the people around you.

When's the last time you asked customers for feedback?To those generous enough to share their feedback, thank you. You m...
02/12/2025

When's the last time you asked customers for feedback?

To those generous enough to share their feedback, thank you. You make us better.

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