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E-Biz Digital Marketing Masters

E-Biz Digital Marketing provides digital marketing services for the growth and expansion of your currently offline business into an online capable business.
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We provide affordable service to upgrade your business from offline into an online business to get more audience not only physically but virtually as well. Get these kind services from our highly skilled marketing crew such as:
1) Website development
2) Content creation based on your product
3) Social media advertisement
4) Search engine optimization
And so on...

Our highly skilled team of market

ing crew will be sure to make your audiences feel interested yet fun while going through all your web content. As we say... Higher views,higher chance of buying due to awareness created...

31/12/2021

[What you MUST KNOW about : Methods to reduce FB Ads Fee #2]

There are many factors that affect Facebook advertising costs, including: audience, targeting strategy, click-through rate, conversion rate... And so on.
Knowing how to improve it will reduce advertising costs and get the most bang for your budget. You need to know how to respond to different situations, so you need to make full use of the 5 fb advertising techniques mentioned below.

Advertising tips 4. Select a niche audience for each AD
Advertising to the wrong people can lead to higher costs, so you need to select the right audience for each AD, or provide the right AD content for a specific audience. Not only does this effectively reduce the cost of advertising, but it also makes advertising work the way it's supposed to. It's an easy thing to understand, right, but not every advertiser does it.

This part not only sets up certain demographic conditions, but also includes the use of exclusion, custom audience, advertising audience overlap, and relationship links. It also needs to analyze advertising data to adjust age and gender, so as to reduce budget waste.

Again if you do a marketing advertising, the audience are very familiar with, you know, to even for old customers repurchase guidelines, this highly targeted advertising easily is likely to get more clicks, interactive, transformation, at the same time you can pay a lower budget and obtain better investment return rate, this part of the skill application is still need to use a custom function of audience.

Advertising tips5. Make full use of AB tests
While the AB test is a cliche marketing concept, it's important, and it's definitely not a slogan. This is absolutely true no matter what product or service you sell, and has a lot to do with the technologies described above.

Applying AB testing techniques can help you determine what works and what doesn't work at all, which can improve conversion rates and ROI. Of course, it can also effectively reduce unnecessary advertising spending. It covers a wide range of aspects, and even you need to test various elements of your site, and continue to do so.

Creating the perfect Facebook AD is not based on a big budget or special secrets, but on the results and experience of trial and error. This may sound like nonsense, but in many cases, this is success. As with any marketing strategy, it's important to test different strategies, then optimize, then test more strategies, then optimize. Keep repeating!

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29/12/2021

[What you MUST KNOW about : Methods to reduce FB Ads Fee #1]

There are many factors that affect Facebook advertising costs, including: audience, targeting strategy, click-through rate, conversion rate... And so on.
Knowing how to improve it will reduce advertising costs and get the most bang for your budget. You need to know how to respond to different situations, so you need to make full use of the 5 fb advertising techniques mentioned below.

Advertising skills 1, choose the right target and bid strategy
Facebook offers 11 targeting types and 4 bidding strategies. Targeting types are often overlooked or underrated by novices, but the selection of targeting types is actually more important than you might think, because the optimization goals of different targeting types are completely different.
In addition, it is also important to choose the right budget strategy, such as the lowest cost, which means to achieve the maximum results within the existing budget, but the actual cost can be very volatile; By contrast, a cap is a cheaper and manageable cost of exposure.

Advertising tip 2: Control the frequency of exposure
Frequency is a statistical indicator of how many times the same user views the same Ads. This is often overlooked by many people and doesn't seem to matter, but if the same person sees the same Ads over and over again, it means two things:
1. Advertising does not appeal to a wider audience
2. The advertising system thinks it has attracted the right people

In other words, the higher the AD exposure, the less people are interested in the AD, and the click-through rate (CTR) decreases with increasing frequency.
Therefore, once the frequency of exposure is too high, the click-through rate and conversion rate of an AD will decrease, and at the same time, the cost of advertising will increase. So, when you find yourself getting more and more exposed, you have only two options: adjust or pause.

Advertising tips 3. Develop better advertising content
Under normal circumstances, no matter how effective your AD is or how well your product sells, it's still necessary to update your AD material, especially if you haven't found your ideal material and the overall target audience remains the same. The same audience felt tired and numb, their enthusiasm and curiosity gone!

Remember, advertising is not only about the audience, but also about the message you want to convey, so your graphic design, copy, product, price and website all make a difference.

Replacing new images, advertising copy, and different selling angles are ways to capture the attention of the same target audience. In this way, not only will ads not get tired, but they can also build better ads and discard the ones that don't work.

However, it is important to know that simply changing the appearance of an AD is not the absolute rule for successful advertising, as it is only one of the factors that affect it and must also depend on the marketing strategy, otherwise the success of the AD campaign will still be far away from you.

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25/12/2021

May the good times and treasures of the present become the golden memories of tomorrow for your lovely family, just as our childhood memories of Holidays past are such happy recollections now. Wishing you lots of love, joy and happiness. Merry Christmas and Happy New Year!

Reach us now for more info!
wasap.my/60103830331/
wasap.my/60102023887/
wasap.my/60165220369/
wasap.my/60165253887/

Credit to Ebiz Digital Marketing
Follow Ebiz Page to learn more about how Digital Marketing works
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22/12/2021

[What you MUST KNOW about : Factors affecting FB Ads ]

Facebook advertising costs are not uniform.
There are many factors that can affect Facebook Ads cost, so understanding these factors can help reduce Facebook AD spending and make it more profitable.

Here are the most influential factors:

1️⃣ Advertising Space: The cost per click of all advertising space CPC and CPM thousands of exposures are different, just as different locations have different prices. At the same time, unlike traditional sales advertising, the same advertising space is not a fixed price, because it is related to the auction model.

2️⃣ Correlation Score: Correlation score directly affects the cost and frequency of advertising display. The higher the score, the less you pay, and generally the better your ads are.

3️⃣ Auction Strategy: Each advertising auction strategy has its unique advantages and disadvantages. You can avoid overpaying by setting a bid cap or a target fee.

4️⃣ Retail Time: Certain times of the year will particularly affect Facebook advertising cost, which is inevitable unless you choose not to spend advertising on special holidays. That's because many companies tend to spend more on ads during the shopping season, and increased demand leads to increased competition, which increases Facebook's advertising costs.

5️⃣ Advertising Audience: The number of Facebook advertisements is limited, some audiences pay more attention than others, so ned to pay extra attention on them in order to attract them.

[Like and Follow our page to learn more about Design, Copywriting and Advertising]
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**Source from Internet

17/12/2021

[What you MUST KNOW about : 6Ads Form ]

1️⃣ Cost-per-click, CPC
The cost you pay each time when user click on an Ads, whereas you pay nothing for a user who sees an Ads and doesn't click.

2️⃣ Cost-per 1000 impression, CPM
The cost per 1,000 impressions, which is much lower than the cost of a click, is best used when the target is a lot of impressions.

3️⃣ Cost-per-acquisition/conversion, CPA
Each action has a conversion cost. CPA can be more expensive than a click, but can yield a higher return on investment.

4️⃣ Cost-per-like
The cost you pay each time when user ‘like’ your FB page.

[Like and Follow our page to learn more about Design, Copywriting and Advertising]
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**Source from Internet

15/12/2021

[What you MUST KNOW about : Most effective form of advertising?]

What is the most effective form of advertising?
Image? Video? Carousel?
A Facebook group conducted a $1000 experiment with AdEspresso customers.
At the end of the experiment, we can conclude:

1️⃣ Advertising format can have a great impact on your advertising effect.
So if you have the material (images, video, and text), you can do some experimentation to find out which formats your audience will respond best to.
If an AD campaign isn't working well, consider whether you can adjust your current AD format before reusing a whole new set of AD material.

2️⃣ Classic picture advertising can still run well.
There is a temptation to chase the latest thing in advertising. While innovation can make your brand stand out, images are quick and cheap to produce, so you can get good results quickly.

3️⃣ Video advertisement has a high viewing frequency.
This can translate into custom audiences watching videos for re-marketing. This is useful for complex products where potential customers need multiple ads to learn about the product.

4️⃣ Carousel advertising is not always the best.
Many advertisers try to cram as much content into their ads as possible, with the idea that if one image doesn't work, there will be another 4-6 that resonate.
While Facebook often says "less is more," especially when 94 percent of Facebook ads are delivered on mobile devices, this small screen means you need clear, uncluttered ads to have an immediate impact.

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**Source from Internet

10/12/2021

[What you MUST KNOW about : 6 Form of FB Ads ]

Facebook lists six different AD formats:

1️⃣ Image
The most common advertising format is a simple image

2️⃣ Video
Short video or long video

3️⃣ Slideshow
This is a subtype of video advertising, in which multiple images can be superimposed with text and combined with sound, and then converted to video

4️⃣ Carousel
Contains a maximum of 10 cards, each of which can be a picture or video

5️⃣ Instant Experience
This is an improved version of Facebook Canvas ads. When someone clicks on your AD on a mobile device, the visual effects will open up, creating an immersive, full-screen experience

6️⃣ Collection
Contains multiple products in your catalog and opens as an "instant experience" when someone interacts with them

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**Source from Internet

08/12/2021

[What you MUST KNOW about #5]

After reading four chapters of Consumer Psychology,
Here comes our last chapter!

This is the last chapter of
Introduction: Imitate Psychology, Preference Psychology, Doubt Psychology, Safety Psychology and Secret Psychology.

1️⃣ Imitate Psychology
This is a conformity buying motivation, the core is "not to lag behind" or "to outdo others." They are sensitive to the social climate and the surrounding environment and always want to follow the trend. Customers with this kind of psychology, when they buy some goods, often not out of urgent need, but to catch up with others, in order to obtain psychological satisfaction.

2️⃣ Preference Psychology
This is a special interest in order to satisfy the individual and interest for the purpose of buying psychology. People with preferential psychological motivation like to buy a certain type of goods. For example, some people love growing flowers, some people love collecting stamps, some people love photography, and so on. This kind of preference are related to knowledge, life interest and etc. Therefore, the psychological motivation of preference purchase is often more rational, the directivity is also more clear, with frequent and persistent characteristics.

3️⃣ Doubt Psychology
This is a kind of shopping psychological motivation, its core is afraid of "being cheated". In the process of shopping, they are skeptical of the quality, performance and efficacy of goods, they are afraid of being cheated. Therefore, repeated inquiries to the sales staff, carefully check the goods, and care about the after-sales service work, before willing to pay for the purchase, they will wait until the doubt is removed.

4️⃣ Safety Psychology
They want things to be safe.
Especially like food, medicine, washing products, hygiene products, electrical appliances and transportation, etc., should not have any problems. Therefore, they attach great importance to the freshness of food, drugs without side effects and so on.
After the salesperson explains and guarantees, they can buy with confidence.

5️⃣ Secret Psychology
People with this mentality do not want to be known to others when buying, and often take "covert action". Once they choose something and no people around them are watching, they make a quick deal.

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04/12/2021

[2x Sales Position Vacancy]
Sales Representative vacancy is available in Kuching
Area of coverage:
Kuching & Surrounding Areas
Package will include Basic, Petrol Allowance, Phone Allowance, and outstation claims.
Do submit your resume to us in our Inbox or send them to shorturl.at/qHJN2 if you're interested.

Thank you

03/12/2021

[What you MUST KNOW about #4]

All sorts of “seeking” psychology from customers.
This is the fourth chapter of
Introduction: Practical-seeking Psychology, Beauty-seeking Psychology, Trending-seeking Psychology and Cheap-seeking Psychology.

1️⃣ Practical-seeking Psychology
This is the common psychological motivation of customers. When they shop, they first require that goods must have practical use value. Customers with this kind of motivation pay special attention to the quality and utility of goods when they choose and buy goods. They pursue simple and generous, durable, and do not overemphasize the novelty, beauty, color, line and "personality characteristics" of goods.

2️⃣ Beauty-seeking Psychology
The love of beauty is universal. People who have the psychology of seeking beauty, like to pursue the appreciation value and artistic value of goods. Common customers are mostly young and middle-aged people, literary and art circles, also in the economically developed countries.

When they choose goods, they pay special attention to the modelling beauty of goods, colour beauty, the beautification effect of human body, the adornment effect of environment, so as to achieve the purpose of artistic appreciation and spiritual enjoyment.

3️⃣ Trending-seeking Psychology
Some customers pay attention to the "fashionable" and "peculiar" goods, to catch the "trend". It is more common among young men and women in cities with good economic conditions, and it is also common among some customers in western countries.

4️⃣ Cheap-seeking Psychology
This is a "do more with less" psychological motivation, and its core is "cheap". In the purchase of goods, they often have comparison of the price difference between the same kind of goods, they also like to buy discount and deal with goods. People with this psychological motivation tend to be those with lower incomes, but there are also those with higher incomes who are thrifty and spend as little as possible.

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02/12/2021

[What you MUST KNOW about #3]

Because a Woman's Heart is Like a Needle at the Bottom of the Ocean.
Women are difficult to understand, what more if female customers?
That’s why you should be able to read their mind.

This is the third chapter of
Introduction: Loss Psychology, Goal Approach Psychology, Intermediate Term Psychology and Persuasion Psychology.

1️⃣ Loss Psychology
People are more sensitive to loss than to gain.
When we buy a certain commodity or have a strong desire to own something, we will subconsciously think that we already own that. Once we do not get it for various reasons, we will have the psychology of loss, which is very painful.

So, how do businesses use loss psychology to do marketing?
Such as, to buy a computer with ONLY RM3999, in fact, the price of a computer, mouse and 1 year free maintenance are included, businesses can say that "buy RM3999 computer, free headphones, free high-grade mouse pad and free 1 year door-to-door maintenance"

2️⃣ Goal Approach Psychology
The closer you get to a goal, the more willing you are to do whatever it takes to achieve it.
Almost all fitness and learning Apps have functions of "daily check-in".

It keeps you motivated, keeps you going, and keeps you engaged, but mostly in the beginning.

When it comes into the middle and late stages, the goal approach becomes more and more important: "The goal is halfway there! The last five days!" .
In addition, there is a "temptation function", check-in 7 days to get XX points; after XX days, you can exchange ###, etc. While making use of target approaching psychology, it also makes use of consumers' psychology of taking advantage.

3️⃣ Intermediate Term Psychology
The middle term effect takes advantage of people's desire for security.
People are afraid of being too different, and being in a crowd always brings a sense of security.
The most common menu setup: cheap side dishes in the first few pages, mid-priced dishes in the main section, more expensive large dishes at the end.

Most people will look through the menu and go back to the middle for something mid-priced. It's just a simple use of the middle term effect.
You might say it's because you can't afford a higher-priced product, or you don't need a premium service from a higher-priced product, and indeed those are factors.
But the subconscious mind of "safe in the middle" still plays a huge role in your choices every moment of the day.

4️⃣ Persuasion Psychology
Persuasion psychology is not to persuade others, but to let the consumer to convince himself, namely to give the consumer a reason to buy.

Consumers buy for a variety of reasons:
Some people will buy products when they see beautiful packaging, such as cosmetics.
Some people see that the product is selling really well... He was impressed by the selling point... They buy it.

Perhaps consumers have only a few core reasons to buy, because of the product, because of the brand and so on. But if a store can do the best for consumers in all aspects of buying reasons, then consumers will not convince themselves to buy? The answer is yes.

Want to know more about the psychology of consumers? Follow Ebiz!

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02/12/2021

[What you MUST KNOW about #2]

There’s a Chinese saying: Know your enemy then you can win every battle.
To sell products/services, understand the psychology of the customer first.

This is the second chapter of
Introduction: Psychology of Rivalry, Psychology of Scarcity, The Anchor Effect, Psychology of Showing Off and Psychology of Reciprocity.

1️⃣ Psychology of Rivalry
The comparison psychology of customers in purchasing products is based on customers' recognition of their own class, identity and status, so as to choose the class group as the reference of the consumption behavior. In the purchase of products, the customer's psychological components far more than the practical components. For clients, the comparison is all about "having it".

If Customer A gives a discount coupon to customer B, when B comes to activate, seller can take advantage of the comparison psychology and say to B: "Your friend A is our VIP customer here, so you are also our VIP and have the same rights as him, as long as you fill in another RM140 , then..." .

2️⃣ Psychology of Scarcity
In consumer psychology, people refer the phenomenon of "scarcity effect" as the change of purchasing behavior caused by “rare is precious”

For example, Xiaomi's marketing, limited edition (only 100 sets nationwide), limited time (payment within 24 hours) and limited number of people (one person can only buy one piece) all take advantage of consumers' psychology of scarcity.

In the sale of goods, people often use "one-time sale", "clearance special" to lure customers, so that customers improve the purchase behavior.

3️⃣ The Anchor Effect
This refers to the tendency for people to be dominated by first impressions or information when making judgments about someone or something, like an anchor at the bottom of the sea.

The psychological effect of using a limiting word or stipulation to guide behavior and achieve behavioral effect is called "anchor effect".

In marketing, major businesses can do marketing through comparison and reference and other anchoring effect.

Common utilization of anchor sinking effect is as follows:
- Large or medium?
- Do you want this one or that one?

4️⃣ Psychology of Showing Off
The escalation of self-show psychology is the psychology of rivarly.
The point of “showing off” by you means the same for the customer. If customers do not know where to show off, you have to teach customers.

Businesses need to do a sharing link, so that customers have the opportunity to share the benefits they get, which can not only meet the customers' bragging psychology, but also make customers become the focus of the circle, and realize the viral fission of businesses.

Businesses need to learn to stimulate consumers to show off, take advantage of consumers' self-show psychology, and then do the corresponding activities to achieve the disruptive marketing.

5️⃣ Psychology of Reciprocity
The principle of reciprocity is to create a sense of debt to others, and increase mutual trust, reduce the difficulty of closing a deal, so that potential customers will purchase.
The application of reciprocity principle can not only be applied to acquaintances, for strangers or people we do not like, as long as the other party gives a little favor after their extra request, we are difficult to refuse, and in accordance with their request.

Reciprocity has many applications in marketing:
- When you buy clothes, sales people praise you, praise, you are praised, a lot of times you will buy that clothes;

- After entering the store, scan the code to pay attention to the public account, the store will give you a small doll for free, you will buy some additional products;

Free trial, sample application and free sample at supermarkets are all marketing methods that take advantage of the principle of reciprocity.

Want to know more about the psychology of consumers? Follow Ebiz!

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**Source from Internet

24/11/2021

[What you MUST KNOW about #1]

Why is it so hard to close sales?
That's because you haven't read customer’s minds yet!

This is the first chapter of # ConsumerPsychology
Introduction: Fear Psychology, Conformity Psychology, Authority Psychology,Take Advantage of Psychology and Greed Psychology.

1️⃣ Fear Psychology
People have fears of poverty, obesity, disease, loss of love, old age, death, danger, and when we are faced with these fears, we seek solutions to these fears. Marketers also try to stoke or amplify your fears.

So how can businesses use fear to market?
There are two steps:

First, find your users' fears. What are users afraid of? In education, children's parents are afraid that their children lag behind others; On the female side, women are afraid that they become fat, afraid that they are not young as time goes by. These are the most immediate fears. Businesses have to find fear in these consumers.

Second, give the most direct solution. "Radiation protective clothing for pregnant women", directly tell consumers that we can protect pregnant women from radiation, simple and direct.

2️⃣ Crowd Psychology
Cword psychology is also called Herd Effect, which is often used in economics to describe the herd mentality of economic individuals. Sheep are a very disorganized organization. Usually, they rush blindly together, but once one sheep moves, the others will also rush forward without thinking, regardless of the wolf ahead or the better grass. Therefore, "herd effect" is a metaphor that people have a herd mentality, which is easy to lead to blind obedience, which often leads to deception or failure.

Consumers tend to follow the herd in many purchasing decisions. For example, I like to go to crowded stores when I go shopping. In brand selection, we prefer those brands with high market share; In the selection of tourist spots, prefer hot cities and hot routes.

3️⃣ Authoritative Psychology
The psychology that the consumer respects authority highly, in the consumption pattern, the emotion component of decision is much more than the rational component. Such admiration for authority often leads consumers to choose the products consumed by authority without any reason, and then personalize the consumer objects, so as to achieve the best-selling products. The most common ones are celebrity endorsements, online celebrities, community leaders, KOL, etc.

4️⃣ Take Advantage of Psychology
People who love to covet small bargains have strong desire of possession psychologically, and this desire of possession will produce corresponding satisfaction when they get a small bargain every time. In our human nature, there are more or less the existence of psychological advantage.

Various businesses also take advantage of consumers' psychology, and do a lot of corresponding activities, such as: gifts, free experience, discount, clearance, big price, 50% discount, drugstore egg delivery activities.

5️⃣ Greed Psychology
If you've ever made a purchase, you've been tricked into discounts and free trial offers. Although everyone knows that there will be no pie in the sky, but in the similar "clearance, big sale, 50% off" signs, to have their own things that they may need, they can feel the excitement, quickly convince themselves, and carry out excessive or advance consumption.

The psychology of taking advantage and the psychology of greed are somewhat similar, but the psychology of greed is the upgraded version of the psychology of taking advantage. Once people fall into the psychology of greed, they may suffer great losses. Buying lottery tickets, stock speculation, playing finance, lottery, gambling, slot machines, etc., are the existence of small and broad greed psychology.

Here marks the end of this week's 5
Want to know more about the psychology of consumers? Follow Ebiz!

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19/11/2021

[Why You Must Go For Online Business? Impressive stats show you how much time do people spend on social media]

Social media is an inseparable part of our everyday lives. It is always there, from the moment we wake up until we fall asleep with our phone in hand.

But how much time do people spend on social media?
And which apps get the most attention?
Let’s find out!

The answer to the latter is probably obvious to anyone with an online presence. Apps like Facebook, Twitter, Instagram, YouTube, WhatsApp, and Facebook Messenger have become almost synonymous with the term “social media”.

To put things in perspective, let’s take a look at some of the most impressive stats:
- An average user spent 2 hours and 24 minutes per day on social media in 2020.
- 50.1% of the time spent on mobile was done using social media apps in 2020.
- Facebook is the most popular, costing people an average of 2 hours and 24 minutes each day.
- Youtube takes an average of 40 minutes per day.
- Users spend an average of 30 minutes per day on Snapchat.
- Instagram users are spending an average of 28 minutes on the platform daily
- Pinterest users take it slow and scroll through ideas for only 14.2 minutes every day.
- Impressive, considering there are 3.196 billion people actively using social networks.

What’s more, the internet user of today spends those 2 hours and 33 minutes socializing online mostly on the six most popular platforms.

Offline business is no longer work, you should turn to online asap!

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Digital marketing provides you with new ways to target your audience and gives a great exposure and build an effective brand recognition. Through blog content, social media and search engines reach out those customers who you have missed and need to make the engagement. With E Biz Digital Marketing, your business can expand into new areas, hire additional team members, and achieve tremendous accomplishments in your industry. You can see the impact of Internet marketing in the success of our clients. Are you ready to see what our digital marketing services can do for your business? Don't wait any longer. Click here to contact us online wasap.my/60168080331/digitalmarketing

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