
08/06/2025
If you're still creating video content like it's 2020, you're already falling behind. As a marketing agency, we've seen firsthand how brands that adapt to these trends win attention, trust, and conversions in today’s scroll-happy world.
Here’s what’s shaping social video in 2025:
🔹 Short-form content is still king — 15 to 60-second videos continue to dominate TikTok, Reels, and YouTube Shorts. They’re quick, impactful, and built for attention spans today.
🔹 UGC builds real trust — Audiences crave authenticity. Real users and raw content perform better than polished brand promos.
🔹 Vertical video is the default — With over 75% of views happening vertically, mobile-first isn’t optional anymore. It’s essential.
🔹 Video SEO is your visibility key — Strong keywords, compelling titles, and attention-grabbing thumbnails help your videos get discovered and ranked.
🔹 Captions matter — Most people scroll with the sound off. On-screen text keeps your message clear and inclusive.
🔹 Episodic storytelling keeps viewers hooked — Creating a video series or recurring content theme encourages repeat views and builds stronger audience relationships.
Ready to put these trends to work for your brand? We help businesses turn insights like these into results that matter.