22/03/2024
[๐๐ถ๐๐น๐ถ๐ณ๐ฒ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐] Food flavouring specialist ๐๐ฟ๐ฒ๐ฒ๐ป ๐๐ผ๐๐๐ฒ ๐๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐ has been playing a role in enhancing the taste of foods for businesses like ๐๐๐จ๐จ๐๐ข๐ค, ๐๐๐๐ง๐๐ฉ ๐๐๐๐๐ฅ๐, ๐ฝ๐๐ ๐๐งโ๐จ ๐พ๐ค๐ฉ๐ฉ๐๐๐, ๐๐๐พ, and ๐๐๐ฃ๐โ๐จ ๐พ๐ค๐ฃ๐๐๐๐ฉ๐๐ค๐ฃ๐๐ง๐ฎ.
The companyโs flavouring and colouring is used widely in bakery industry, bakery ingredient suppliers and F&B businesses. Established in 2003, it became the top leader in the baking industry in 2019, offering over 100 types of Emulco and 300 types of flavouring to 3,000 clients in Malaysia and beyond.
Currently, it is exporting its products to 15 countries, including Indonesia, Brunei, Singapore, China, India and Middle Eastern countries.
Emulco, its signature product, is a two-in-one liquid ingredient that offers both the flavour and colour. Being heat-proof (up to ยฑ230โฆC), it is added to food products to enhance appearance, aroma, flavour, and mouthfeel.
โAmong Our popular products are Chocolate Emulco, Pandan Coconut Emulco, Durian Emulco and Coffee Emulco. Pandan Coconut Emulco is well-received in overseas,โ said ๐๐ฟ๐ฒ๐ฒ๐ป ๐๐ผ๐๐๐ฒ ๐๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐ founder Michael Yap.
The company produces 5,000kg of Emulco and flavouring every day, with its yearly production of Emulco amounting to 100 tonnes. All their products have halal, HACCP and MeSTI qualifications.
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[๐ข๐ป๐ฒ-๐๐๐ผ๐ฝ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐]
๐๐ฟ๐ฒ๐ฒ๐ป ๐๐ผ๐๐๐ฒ ๐๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐ has its very own R&D and bakery teams to come up with a plethora of Emulco and food additives.
The keyword for each new product is wow factor, said Yap, adding that their young sales, pastry, and R&D teams (all below 30 years old) play a crucial role in identifying market trends.
The end results are some really unique flavours, such as Ruby Chocolate, a chocolate flavour in a pretty shade of pink, as well as pandan curry flavour and cinnamon chocolate flavour.
The R&D process, which takes between nine months and a year, starts with the teams tossing ideas around, proposing four to five series with different themes, before eventually deciding on one.
Then, the teams go on to create the desired colour and flavour with raw materials. The sales team assesses the marketโs demand for the new product, as the bakery team experiments with different types of products to test if the new flavour works well in cooking and baking.
โWeโre collaborating with different companies that sell beverage, ice cream, cake, bread and biscuits. A certain colouring or Emulco might not work on all kinds of products. So, we apply it on various types of products to see which one it works best on,โ explained Yap.
Each Emulco comes with reports and formula. It saves the customers the hassle to test it by themselves. They can straightaway use the product based on the proposed formula and type of products.
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[๐ข๐๐ฒ๐ฟ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐ฎ๐ป๐ฑ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป]
To embrace the changing times, ๐๐ฟ๐ฒ๐ฒ๐ป ๐๐ผ๐๐๐ฒ ๐๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐ is actively moving in the direction of digitalisation, online system and customer relationship management (CRM). In addition, the company is developing its own app to gather B2B, B2C and baking platforms.
โRight now, weโre working with more than 150 baking ingredient sellers, such as Bake With Yen. We hope to link these sellers to individual bakers, as well as factories, through this app.โ
On the other hand, as the prices of raw material continue to rise in every industry, ๐๐ฟ๐ฒ๐ฒ๐ป ๐๐ผ๐๐๐ฒ ๐๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐ makes it up to their clients through value-added services.
โWe work with upstream business, such as suppliers, to pre-order the products three months in advance. Itโs easier for us to control the price then. We also compensate them in other aspects, such as lowering the minimum order quantity (MOQ), improving our delivery, and allowing customisation and pre-order,โ said Yap.
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[๐๐ฒ๐๐ผ๐ป๐ฑ ๐ ๐ฎ๐น๐ฎ๐๐๐ถ๐ฎ]
๐๐ฟ๐ฒ๐ฒ๐ป ๐๐ผ๐๐๐ฒ ๐๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐ is setting its sights in South East Asia, where high and middle income groups are driving the model of consumption.
In order to capture the overseas markets, the flavouring and colouring manufacturer works closely with its business partners there.
โWe maintain rapport with importers of our products to grasp the local market trends, finding out through cafes what the local consumers are into these days. That way, we have a better idea on what kind of products to launch and meet their expectations,โ said Yap.
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[๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐๐ต๐ฎ๐ป๐ธ๐ ๐๐ผ ๐๐ฟ๐ฒ๐ฒ๐ป ๐๐ผ๐๐๐ฒ ๐๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐]
Website: https://greenhouseflavour.com/
Phone: +60 17-368 1365
page: https://www.facebook.com/greenhouseflavours
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