27/11/2025
“Organize your Reels into groups.”
Honestly, one of the best things I’ve heard straight from the CEO of Instagram.
Here’s what he actually suggests if you want to improve your Reel reach and content performance:
➡️ Don’t obsess over one Reel that blew up or flopped. Look for patterns, that’s where the real insights are.
➡️ Group your Reels into content pillars. Stay aligned with your niche, then review each pillar to see what’s really working.
➡️ When analysing your groups, focus on:
• Likes per impression
• Sends per impression
• Watch rate
These metrics tell you the truth about what your audience loves.
➡️ Double down on the content that consistently performs. That’s your growth lane.
I’ve been super consistent with Adam’s AMAs — it’s literally part of my job to stay updated on every new shift and strategy. And trust me, the questions + hidden gems 💎 he drops can genuinely help scale your Insta game.
If you’re a business owner, start watching the Friday AMA. It’s worth every minute ✔️
Appreciating the insights, always .
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