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Digital SLR Photography Magazine Malaysia, Damansara New Village (2024)

15/12/2024

MALAYSIA, 10 DECEMBER 2024 – World Aquatics and Sony Corporation ("Sony") have announced an official partnership running until 2028, aiming to transform how fans experience aquatic sports.

Under this agreement, Sony will support all World Aquatics events through 2028, starting with the World Aquatics Swimming Championships (25m), taking place from 10-15 December 2024 in Budapest, Hungary, followed by the World Aquatics Championships from 11 July to 3 August 2025 in Singapore.

World Aquatics, the global governing body for six aquatic sports—swimming, water polo, diving, artistic swimming, open water swimming, and high diving—works to promote aquatics under the vision: "A world united by water, for health, life, and sport." Similarly, Sony, under its mission "Create the future of entertainment through the power of technology," aims to inspire audiences worldwide.

This partnership will use Sony's advanced technology to elevate aquatic sports. Official photographers and videographers will utilize Sony’s cutting-edge equipment, such as Alpha™ mirrorless cameras, G Master™ lenses, and Cinema Line cameras, to capture the excitement of competitions. Hawk-Eye Innovations, a Sony group company, will ensure fair play with video replay services for precise officiating.

Additionally, Sony will launch a dedicated platform in late December, featuring dynamic event highlights and exclusive athlete photo shoots, giving fans unparalleled access to aquatic sports’ most memorable moments.

World Aquatics President Husain Al-Musallam expressed his enthusiasm, stating:
"This partnership with Sony is a milestone for World Aquatics. Sony’s innovative technology will elevate our competitions, celebrate our athletes, and bring their incredible achievements to fans worldwide in inspiring new ways."

Kimio Maki, President and CEO of Sony Corporation, added:
"We are excited to support aquatic sports and their athletes through this partnership. Sony will leverage its technology to capture the beauty and emotion of aquatics, delivering these inspiring moments to fans globally."

Kando—a Japanese word expressing awe and emotion—remains a guiding principle for Sony, aligning seamlessly with World Aquatics’ mission to promote unity and excellence in sport.

About World Aquatics
Founded in 1908, World Aquatics is the global governing body for aquatic sports, representing 210 National Federations and five Continental Organisations. Recognised by the International Olympic Committee (IOC), it oversees six aquatic disciplines, fostering a vision of unity through water for health, life, and sport.