Big Tree

10/01/2025

Predator League 2025: Electrifying Klang Valley with Gaming Glory!

The Asia Pacific Predator League 2025 is more than just another gaming tournament—it’s a cultural phenomenon that is electrifying the region! As the qualifiers progress and the Grand Finals head to Kuala Lumpur, Acer leaves no stone unturned to create a buzz that resonates far and wide.

Displayed boldly in anamorphic style on CuBig @ KLCC Junction near the iconic Suria KLCC, Acer brought the e-sports experience larger-than-life at this high-traffic junction where the visuals meet thousands of gamers, road users and pedestrians as they pass by daily. This captivating display is impossible to ignore. Moreover, Acer has transformed Klang Valley with a strategic mix of static OOH sites and DOOH screens, transforming the city into an expansive gaming arena. These towering OOH media serve as bold and unmissable landmarks, captivating attention along expressways, at LRT Kelana Jaya line stations and on key arterial roads where its visual powerhouses intrigue and embed excitement in audiences as they move through the city.

With a campaign that combines excitement and visibility, Acer’s OOH strategy ensures that the Predator League 2025 remains the talk of the town. Don’t miss out on this thrilling gaming showdown!

03/01/2025

Mega Screen, Mega Thrill: Nissan KICKS Electrifies KLCC Junction

Taking centre stage on the big screen was a swerving good look, the All-New Nissan KICKS e-POWER! Nissan’s sleek, dynamic and vastly mesmerising 3D animation on Big Tree’s iconic CuBig @ KLCC Junction did more than just showcase the car's beauty — it also embodied the bold and thrilling experience of driving it. This captivating display encouraged viewers to visit the nearest Nissan showroom to get behind the wheel and experience the for themselves.

By combining cutting-edge technology with creative storytelling, this stylish anamorphic visual went beyond simply grabbing attention; it perfectly demonstrated the brand’s state-of-the-art innovation and brought its narrative to life.

OOH advertising continues to evolve as a platform where creativity and technology merge seamlessly. Whether it’s about style meeting style, or tech reflecting tech, the focus is on delivering impactful experiences that spark engagement!

31/12/2024

20/12/2024

Level Up Your Ride! FILA’s Interactive Game Hits the LRT

To mark the launch of its first flagship store in Sunway Pyramid and two more stores in Pavilion Kuala Lumpur and IOI City Mall, FILA captivated audiences with a multi-layered gaming experience that turned transit time into a fun-filled adventure.

Inside specially branded LRT trains along the LRT Kelana Jaya line, commuters can embark on a FILA QR-hunting spree where they need to find 4 different-coloured FILA QR codes to obtain a voucher that is redeemable on either one of the three FILA stores.

On top of promoting on DOOH screens and Vertical Lightboxes, FILA further amplified its brand presence by organising a one-day treasure hunt across LRT and BRT stations where celebrities and influencers competed to race across the city all the way to FILA’s flagship store. This activation not only connected FILA’s community but also created buzz and anticipation for the store opening.

The excitement continues with the FILA In-Store QR Code Hunt at Sunway Pyramid, Pavilion KL and IOI City Mall where scanning QR codes in-store gives customers the chance to win limited-edition FILA prizes.

These distinct activations show how Out-of-Home (OOH) campaigns can creatively merge physical spaces and digital engagement, such as blending a treasure hunt with an interactive in-train experience to create memorable brand touchpoints. It’s a fantastic example of how gamification and interactive strategies can turn everyday spaces into vibrant, immersive experiences for audiences.

13/12/2024

TikTok Shop Live: Unmissable on DOOH

TikTok Shop has taken over the big digital screens at KL Sentral, one of the busiest transit hubs, showcasing their 12.12 live-selling sessions on the towering DOOH vertical screens. This real-time monumental spectacle indeed commands attention and inspires instant action!

TikTok Shop turns heads by revolutionising the online shopping experience, combining live interaction with the power of larger-than-life DOOH screens that make every product detail stand out. The ongoing live broadcasts are not just content — they are spectacular events!

If you haven’t hopped on the 12.12 TikTok Shop live sale via this DOOH, do not miss the final live session at KL Sentral today at 6 pm.

06/12/2024

In a World of Skips, OOH Stands Still

In an era where ads can be skipped, blocked or scrolled past in seconds, Out-of-Home (OOH) advertising remains a steadfast, unavoidable presence. It doesn’t intrude on your day-to-day but rather enhances your journey, entertaining and inspiring you along the way.

Here is why the unskippable nature of OOH is what helps brands stand out:
No “Skip Ad” button in sight: OOH ads are unskippable and cannot be blocked by ad blockers.
OOH ads are unmissable: OOH ads capture attention during commutes, turning waiting time into engagement.
OOH blends seamlessly into daily routines: Commuters, shoppers and travellers interact with OOH without realising it. It’s advertising that enhances rather than interrupts.
Visible 24/7: Static billboards are always on and visible.

At Big Tree, we believe OOH’s power lies in its ability to turn ordinary spaces into extraordinary moments. As the world gets noisier, OOH stands as a quiet yet powerful reminder that impactful advertising does not need to shout — it just needs to be seen.

15/11/2024

Do you want to be high on fantasy?!

Get ready to fall down the Rabbit Hole! Step into the Alice Saves Wonderland: The Immersive Journey at the Exchange TRX where you get to experience a virtual reality world of adventure, digital art and eco-friendly missions.

Inspired by Lewis Carroll’s Alice’s Adventures in Wonderland, this creative exhibition invites you to shrink, grow and wander the enchanting forests, tackle sustainability challenges and join Alice on a quest to save Wonderland! Explore the magic, mystery and interactive storytelling of this unforgettable exhibition that is open now until December 29th.

With us being the Official Outdoor Partner for this exciting exhibition, we invite you to make a difference in Wonderland - and the real world. Get your tickets now at alicesaveswonderland.com!

11/11/2024

A huge shoutout to our HR team for winning the Human Resource Development Corporation Award for SME Employer - Central Region (New Sector) at the HRD Awards 2024!

This prestigious award celebrates excellence in human capital, honoring employers who lead the way in innovative people management and transformative learning. We are beyond proud of our team to be recognized among HRD Corp registered employers across Malaysia who are shaping the future of HR.

Here's to our team and their exceptional dedication to empowering our people!

01/11/2024

Owning The Skyline: Elevate Luxury On-The-Go

Luxury brands are taking OOH media to new heights, creating captivating, larger-than-life experiences that elevate brand identity and drive excitement for new products.

From high end fashion to sleek automotive, these brands position themselves at prime spots on static and digital OOH media, owning the city’s exclusive vibes delivering a unique sense of prestige, sophistication and exclusivity

When luxe meets OOH, it leaves a lasting impression in the hearts and minds of the elite audience.

27/09/2024

Introducing CuBig @ Jalan Tun Razak — Your Brand’s New Spotlight!

Boost your brand's visibility with the all-new CuBig @ Jalan Tun Razak! This once static unipole is now revolutionalised into a lustrous dual-sided digital display, drawing in 1.6 million monthly viewers — from busy professionals to daily commuters.

Positioned at a prime, high-traffic spot linking Jalan Ampang, AKLEH and KLCC, as well as connecting Jalan Pahang with PWTC and Sentul, this hotspot guarantees your brand shines near prominent landmarks like PERKESO, IJN, Ampang Park MRT and Intermark Mall.

Claim your spotlight with CuBig @ Jalan Tun Razak and own the city’s buzz today!