Big Tree

26/03/2025

Save the date! You wouldn’t want to miss seeing your Hari Raya photo on the big screens, would you?

Winning photos will be showcased on our DOOH screens from 17 - 30 April 2025.

Eager to be one of the 12 winners? Submit your entry now!

25/03/2025

Wondering where your Hari Raya photo will be displayed in Klang Valley?

Your winning shot could appear on our high-traffic DOOH screens in KL’s most vibrant locations. Swipe to see the exact spots! Let’s make this Eid unforgettable and submit your entry now!

24/03/2025

Your photo might be seen by thousands of Malaysians — it’s important to look good!

See the requirements of an amazing shot fit for the big Digital Out-of-Home (DOOH) screens.

21/03/2025

Curious to know how we pick the winners? 🏆

We’re looking for creativity, humour, storytelling and festive vibes! If your Hari Raya moment captures the true spirit of togetherness with elements of Raya, it could shine bright on our DOOH screens! Submit now!

19/03/2025

Interested in seeing your Hari Raya photo on our DOOH?

This Hari Raya, make your memories bigger than ever! Share your best Hari Raya photo and see it light up our DOOH screens across Klang Valley.

Win RM500 and spread blessings with a meaningful donation. Click the link on our bio to submit your entry now!

17/03/2025

Would you like to see your Hari Raya photo on the big screens? ✨

Big Tree is spreading the joy and blessings of Hari Raya with ‘Foto Hari Raya Paling Menarik’, an interactive campaign that brings your cherished moments to life on our Digital Out-of-Home (DOOH) screens across Klang Valley!

This campaign is all about celebrating togetherness and giving back. With the ‘Share your memories, share your rezeki’ tagline, we invite you to submit your best Hari Raya photo. Selected winners will not only have their photos displayed on DOOH screens, but they also receive RM500 Duit Raya, while RM200 will be donated to the Media Prima-NSTP Humanitarian Fund under their name.

So, what are you waiting for? Let’s make this Hari Raya even more meaningful — share your festive joy with everyone! Submit your photo now before 13 April.

14/03/2025

The Art of Matching Content to Format

As a marketer, before you design an ad, what do you need to know? What’s your objective? What’s your key message? How will you visually represent it? Equally important — what media format will you use, and how can you creatively use the medium to tell your story?

OOH is more than just a media space — it’s a platform where brands can command attention, evoke emotion and build lasting recall. However, impact isn’t just about visibility; it’s about using the medium creatively.

With static formats, brands gain permanence and dominance — owning a location with a singular, unmissable message. Digital opens up dynamic storytelling, enabling sequential messaging, animation and even synchronised multi-screen takeovers. And when you add sound, interactivity or ambient integration, the possibilities grow even further.

This is the creative freedom OOH offers. The challenge is knowing how to harness it. The most effective campaigns aren’t just well-placed; they are well-designed for the space they live in.

So, ask yourself this: Are you optimising your OOH content for maximum impact?

08/03/2025

28/02/2025

OOH That Hits Home

Suruhanjaya Tenaga’s “Pesan Mak” campaign taps into every Malaysian’s childhood fearsome love language — the nagging voice of a Malaysian mother. Whether it’s reminding us to switch off the fan, turn off the TV, or refrain from wasting electricity, we’ve all heard it before (and many of us still do!).

By bringing this relatable, humorous and slightly intimidating voice into billboards, the campaign elevates OOH into something more than just an ad — it creates a personal dialogue with Malaysians. With just a cheeky reminder, this campaign connects with passersby, proving that sometimes, the most effective way to raise awareness is to deliver messages they can’t ignore (just like their mum’s advice!).

This highlights the beauty of Out-of-Home advertising — its ability to turn a mass medium into a personal encounter. So, the next time a billboard makes you chuckle and instinctively reach for the light switch, you know the message has truly hit home!

21/02/2025

Star Power on Big Screens: When Brand Ambassadors Own the Streets!

DOOH turns star power into street power, making every glance an opportunity to engage, influence and convert.

From epic-sized smiles to eye-catching gestures by the brand ambassadors of the YES 5G Uncap Yourself show, Zizan Razak and Amelia Henderson, being the familiar faces on massive digital screens weren’t just branding but a magnetic force pulling consumers in. With the added motion and interactivity in the visual, as well as the strategic ad placements throughout Klang Valley, the roles of these ambassadors were not only endorsing the YES 5G brand but also elevating the trust and relatability of the brand with consumers and passersby.

Instant recognition of ambassadors creates an emotional connection with the audience, making their endorsements a compelling story that cannot be ignored. Whether it is to drive footfall, amplify a campaign across multiple touchpoints or influence purchasing decisions, DOOH transforms brand endorsements into emotional brand experiences.

In a world of distractions, star power makes a significant difference — capturing attention, being unmissable, sparking conversations and turning every passing moment into a potential conversion.

07/02/2025

Maximise Your OOH Impact: 5 Tips for a Winning Campaign

Diving into out-of-home (OOH) advertising is an exciting step towards amplifying your brand’s presence in the real world. While visibility is key, a truly effective OOH campaign goes beyond just being seen - it needs to be strategic, engaging and results-driven.

1. Consider Context and Environment
The surroundings of your OOH placement can influence how your ad is perceived. A luxury brand ad might resonate better in high-end shopping areas while a fast-food ad near office areas can drive lunchtime cravings. Tailoring your messaging and visuals to the location’s context enhances relevance and audience connection.

2. Create OOH-Optimized Ad Designs
When designing for OOH, simplicity and clarity are key. Your ad should feature bold visuals, high contrast, and minimal text to ensure readability from a distance. The key message should be direct and impactful - something that can be understood in just a few seconds. As for the call to action, it should be actionable and easy to remember, whether it’s visiting a website, scanning a QR code or heading to the nearest store.

3. Integrate OOH with Online Digital Campaigns
OOH works best when paired with digital efforts. Use QR codes, hashtags or NFC technology to drive online engagement. You could even initiate contests that convert your OOH audiences to online. Encouraging social media interactions or app downloads through OOH can create a seamless omnichannel experience. After all, more than 58% of audiences have purchased online upon seeing an OOH ad.

4. Refresh Content for Continued Engagement
Long-term OOH campaigns can become stale if they do not evolve. Consider updating visuals or messaging periodically to keep the audience engaged. For digital OOH, leverage dynamic content that changes based on time, weather or real-time events.

5. Measure Campaign Performance
Track the effectiveness of your OOH campaign through footfall analytics, digital engagement or sales uplift. Post-campaign analysis helps refine future strategies, ensuring better ROI for your next OOH investment.

By implementing these strategies, you can enhance the impact and efficiency of your OOH campaigns, making them more engaging and results-driven!

31/01/2025

Making Sweet Impressions: Beryl’s Recipe for OOH Success

By leveraging bold, colourful and clean visuals, Beryl’s campaign placed its premium chocolate range at the heart of the creative ex*****on. The uncluttered design, complemented by the brand’s signature fonts and colours, created an appealing balance of familiarity and freshness. Rich-coloured backdrops amplified the visual appeal, ensuring the products stood out against the urban backdrop.

Strategic placement in high-traffic locations added another layer of impact, capturing the attention of drivers, commuters and pedestrians alike. The use of well-lit setups ensured the campaign’s presence remained strong even at night, a crucial factor for maintaining consistent visibility.

A well-executed OOH campaign doesn’t just advertise — it builds trust and inspires delight. Beryl’s deliciously unforgettable campaign is a shining example of how thoughtfully designed outdoor advertising can truly deliver indulgence and leave a lasting mark.

10/01/2025

Predator League 2025: Electrifying Klang Valley with Gaming Glory!

The Asia Pacific Predator League 2025 is more than just another gaming tournament—it’s a cultural phenomenon that is electrifying the region! As the qualifiers progress and the Grand Finals head to Kuala Lumpur, Acer leaves no stone unturned to create a buzz that resonates far and wide.

Displayed boldly in anamorphic style on CuBig @ KLCC Junction near the iconic Suria KLCC, Acer brought the e-sports experience larger-than-life at this high-traffic junction where the visuals meet thousands of gamers, road users and pedestrians as they pass by daily. This captivating display is impossible to ignore. Moreover, Acer has transformed Klang Valley with a strategic mix of static OOH sites and DOOH screens, transforming the city into an expansive gaming arena. These towering OOH media serve as bold and unmissable landmarks, captivating attention along expressways, at LRT Kelana Jaya line stations and on key arterial roads where its visual powerhouses intrigue and embed excitement in audiences as they move through the city.

With a campaign that combines excitement and visibility, Acer’s OOH strategy ensures that the Predator League 2025 remains the talk of the town. Don’t miss out on this thrilling gaming showdown!

03/01/2025

Mega Screen, Mega Thrill: Nissan KICKS Electrifies KLCC Junction

Taking centre stage on the big screen was a swerving good look, the All-New Nissan KICKS e-POWER! Nissan’s sleek, dynamic and vastly mesmerising 3D animation on Big Tree’s iconic CuBig @ KLCC Junction did more than just showcase the car's beauty — it also embodied the bold and thrilling experience of driving it. This captivating display encouraged viewers to visit the nearest Nissan showroom to get behind the wheel and experience the for themselves.

By combining cutting-edge technology with creative storytelling, this stylish anamorphic visual went beyond simply grabbing attention; it perfectly demonstrated the brand’s state-of-the-art innovation and brought its narrative to life.

OOH advertising continues to evolve as a platform where creativity and technology merge seamlessly. Whether it’s about style meeting style, or tech reflecting tech, the focus is on delivering impactful experiences that spark engagement!

20/12/2024

Level Up Your Ride! FILA’s Interactive Game Hits the LRT

To mark the launch of its first flagship store in Sunway Pyramid and two more stores in Pavilion Kuala Lumpur and IOI City Mall, FILA captivated audiences with a multi-layered gaming experience that turned transit time into a fun-filled adventure.

Inside specially branded LRT trains along the LRT Kelana Jaya line, commuters can embark on a FILA QR-hunting spree where they need to find 4 different-coloured FILA QR codes to obtain a voucher that is redeemable on either one of the three FILA stores.

On top of promoting on DOOH screens and Vertical Lightboxes, FILA further amplified its brand presence by organising a one-day treasure hunt across LRT and BRT stations where celebrities and influencers competed to race across the city all the way to FILA’s flagship store. This activation not only connected FILA’s community but also created buzz and anticipation for the store opening.

The excitement continues with the FILA In-Store QR Code Hunt at Sunway Pyramid, Pavilion KL and IOI City Mall where scanning QR codes in-store gives customers the chance to win limited-edition FILA prizes.

These distinct activations show how Out-of-Home (OOH) campaigns can creatively merge physical spaces and digital engagement, such as blending a treasure hunt with an interactive in-train experience to create memorable brand touchpoints. It’s a fantastic example of how gamification and interactive strategies can turn everyday spaces into vibrant, immersive experiences for audiences.

13/12/2024

TikTok Shop Live: Unmissable on DOOH

TikTok Shop has taken over the big digital screens at KL Sentral, one of the busiest transit hubs, showcasing their 12.12 live-selling sessions on the towering DOOH vertical screens. This real-time monumental spectacle indeed commands attention and inspires instant action!

TikTok Shop turns heads by revolutionising the online shopping experience, combining live interaction with the power of larger-than-life DOOH screens that make every product detail stand out. The ongoing live broadcasts are not just content — they are spectacular events!

If you haven’t hopped on the 12.12 TikTok Shop live sale via this DOOH, do not miss the final live session at KL Sentral today at 6 pm.

06/12/2024

In a World of Skips, OOH Stands Still

In an era where ads can be skipped, blocked or scrolled past in seconds, Out-of-Home (OOH) advertising remains a steadfast, unavoidable presence. It doesn’t intrude on your day-to-day but rather enhances your journey, entertaining and inspiring you along the way.

Here is why the unskippable nature of OOH is what helps brands stand out:
No “Skip Ad” button in sight: OOH ads are unskippable and cannot be blocked by ad blockers.
OOH ads are unmissable: OOH ads capture attention during commutes, turning waiting time into engagement.
OOH blends seamlessly into daily routines: Commuters, shoppers and travellers interact with OOH without realising it. It’s advertising that enhances rather than interrupts.
Visible 24/7: Static billboards are always on and visible.

At Big Tree, we believe OOH’s power lies in its ability to turn ordinary spaces into extraordinary moments. As the world gets noisier, OOH stands as a quiet yet powerful reminder that impactful advertising does not need to shout — it just needs to be seen.

15/11/2024

Do you want to be high on fantasy?!

Get ready to fall down the Rabbit Hole! Step into the Alice Saves Wonderland: The Immersive Journey at the Exchange TRX where you get to experience a virtual reality world of adventure, digital art and eco-friendly missions.

Inspired by Lewis Carroll’s Alice’s Adventures in Wonderland, this creative exhibition invites you to shrink, grow and wander the enchanting forests, tackle sustainability challenges and join Alice on a quest to save Wonderland! Explore the magic, mystery and interactive storytelling of this unforgettable exhibition that is open now until December 29th.

With us being the Official Outdoor Partner for this exciting exhibition, we invite you to make a difference in Wonderland - and the real world. Get your tickets now at alicesaveswonderland.com!

11/11/2024

A huge shoutout to our HR team for winning the Human Resource Development Corporation Award for SME Employer - Central Region (New Sector) at the HRD Awards 2024!

This prestigious award celebrates excellence in human capital, honoring employers who lead the way in innovative people management and transformative learning. We are beyond proud of our team to be recognized among HRD Corp registered employers across Malaysia who are shaping the future of HR.

Here's to our team and their exceptional dedication to empowering our people!

01/11/2024

Owning The Skyline: Elevate Luxury On-The-Go

Luxury brands are taking OOH media to new heights, creating captivating, larger-than-life experiences that elevate brand identity and drive excitement for new products.

From high end fashion to sleek automotive, these brands position themselves at prime spots on static and digital OOH media, owning the city’s exclusive vibes delivering a unique sense of prestige, sophistication and exclusivity

When luxe meets OOH, it leaves a lasting impression in the hearts and minds of the elite audience.

27/09/2024

Introducing CuBig @ Jalan Tun Razak — Your Brand’s New Spotlight!

Boost your brand's visibility with the all-new CuBig @ Jalan Tun Razak! This once static unipole is now revolutionalised into a lustrous dual-sided digital display, drawing in 1.6 million monthly viewers — from busy professionals to daily commuters.

Positioned at a prime, high-traffic spot linking Jalan Ampang, AKLEH and KLCC, as well as connecting Jalan Pahang with PWTC and Sentul, this hotspot guarantees your brand shines near prominent landmarks like PERKESO, IJN, Ampang Park MRT and Intermark Mall.

Claim your spotlight with CuBig @ Jalan Tun Razak and own the city’s buzz today!