RC.branding

10/06/2024

23/03/2024

08/06/2023

03/04/2023

Somewhere only we know

29/03/2023

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘀𝘁𝗲𝗽𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱?

Pepsi has revealed a new for the first time since Pepsi's iconic globe was redesigned 15 years ago.

Full Post ➡ https://bit.ly/3JMlGM0

The new design, created in-house, aims to represent the brand’s core: helping fans choose more moments of unapologetic enjoyment.

The new logo repositions the wordmark within the globe, a decision made after the brand held focus groups where people drew the Pepsi logo as it was in the '80s and '90s.

The has transitioned from a thin lowercase font (that according to Pepsi didn't exude that confidence of the brand) to a bold, all-caps custom reflecting the brand's "unapologetic mentality."

An updated was also revealed with a combination of electric blue and black to convey the energy that the brand represents.

The visual identity also introduces new distinctive elements of the , a can silhouette and an animated ‘Pepsi pulse'. Check them out here: https://bit.ly/3JMlGM0

How does an old reference help the brand connect with new generations?

It is not difficult to understand how a "vintage" manages to connect with multiple audiences.

Pepsi's new design - which fulfills the brief of being bold and direct - connects, on the one hand, with the older generations that grew up with the 80s and 90s design bringing up memories, and on the other, it's able to connect with the new generations who are constantly looking for inspiration in the 90s and 2000s.

Let’s not forget that Pepsi was featured on Stranger Things, a popular show among younger consumers. Similar to Burger King, which also redesigned its logo to look like its 80’s design.

More than ever nostalgia is playing a big role in pop culture and design, and it was just time to see Pepsi jump on the hype train.

Full Post ➡ https://bit.ly/3JMlGM0

18/02/2023

Café para el alma